iProperty.com Enhances User Experience with Free Property Alerts

Email Alert Service to Provide Instant Notification to Registered Home-buyers Once Suitable Property Comes on the Market

KUALA LUMPUR, MALAYSIA, April 8, 2008 – The iProperty.com Group, Asia’s leading network of property portals and owner of Malaysia’s No. 1 property and real estate website, has introduced, Property Alerts, an email alert service, exclusively available on its Malaysia (www.iProperty.com.my) and Singapore (www.iProperty.com.sg) websites.

Property Alerts is a free service which sends iProperty.com members daily property email alerts. All members have to do is fill in a simple search alert form and indicate the type, location and price range of the property they are interested in. Based on this information, they will receive an email alert as soon as a property which meets their criteria becomes available on the market.

Said Patrick Grove, Executive Chairman of the iProperty.com Group, “This service is especially pertinent for time-pressed working professionals looking to buy a home and who do not have the luxury of trawling through countless property listings. With this alert service, suitable properties will be shortlisted for them, saving them precious time and effort.”

“Everyone knows how hard it is to come by a property which fits your requirements to a tee, so with property alerts, home buyers can now avoid a situation where their dream home is snapped up by someone else. Being in the know and having access to the most up-to-date property information means you enjoy first-mover advantage, which is crucial in securing a good deal,” he added.

The rationale for using an email alert service stems from a recent Asia Property Trends Survey conducted by the iProperty.com Group, which clearly indicates that the Internet is now the favourite medium for property hunting, across Asia.

Property Alerts is the newest of many features which are currently available on the iProperty.com property network. Since its inception last year, iProperty.com has enhanced the overall user-friendliness of its website with the introduction of features such as Google Maps, which enables home buyers to view a property in relation to its surrounding as well as iVirtual, which offers virtual tours of selected properties. These ongoing website enhancements are in line with iProperty.com’s vision of establishing itself as the easiest and smartest way to search for property in Asia.

The iProperty.com Group also recently acquired Keagen Group Sdn Bhd, which will enable further domination in the property media space in the region, as well as provide cross-promotional and cross-selling opportunities.