SAMSUNG REINFORCES MOBILE LEADERSHIP WITH ULTIMATE MOBILE ENTERTAINER

HO CHI MINH CITY, 26 August 2008 – Samsung Electronics today reinforced its mobile leadership with the launch of the Samsung innov8, the first Symbian OS eight megapixel camera phone in the world. The Samsung innov8 blends cutting edge imaging and multimedia features to deliver the best possible mobile entertainment.


“The Samsung innov8 is the latest addition to Samsung’s line-up of Infotainment phones, and demonstrates our commitment to offer consumers a mobile for every lifestyle. Its robust imaging and multimedia features, including an eight megapixel camera, pre-embedded 3D games and high-speed data connectivity, are tailored to meet the needs of consumers who want maximum features in their phones so they can be entertained and stay connected to the world,” said Mr. Jeong-Wook Kim, Vice President and Chief Marketing Officer, Southeast Asia and Oceania, Samsung Asia. Encased in a sleek metallic design, the Samsung innov8 features the latest imaging applications such as Smile Shot, Blink Shot and face recognition functions, allowing users to capture memorable moments in the best quality available. Users can also personalize and edit images, videos and even music on the go, with the Movie Maker and Story Board applications onboard the Samsung innov8.


The imaging prowess of Samsung innov8 has earned it a place in the history books to clinch the “biggest photo taken by a mobile phone” from the Guinness Vietnam Record Book. Renowned Vietnamese photographer Hoang Trung Thuy used the Samsung innov8 to take the picture.Beyond imaging, the Samsung innov8 is also packed with powerful multimedia features. Supporting multiple video formats including DivX, WMV, Real Player and MPEG4, the Samsung innov8 enables users to load and watch videos easily and enjoyably on their mobile phone. Combined with the external dual speakers and 3D surround sound supported by DNSe 2.0, users can enjoy a mini cinematic experience anytime with the Samsung innov8.


Avid gamers can also get hooked on two of the world’s hottest games – Asphalt and FIFA 08 – pre-embedded into the Samsung innov8 . The Samsung innov8 ’s crystal clear 2.8” 16 million color LCD is perfectly designed to provide users with the best possible viewing experience for their mobile multimedia, while the 16GB onboard Flash memory allows users to transform their Samsung innov8 into a mobile multimedia library.


Incorporating an optical mouse, a 4-way navigation key, HSDPA and WiFi connectivity features, the Samsung innov8 provide users with a fast, seamless and familiar mobile web browsing experience. At the same time, advanced GPS technology preloaded onto the Samsung innov8 offers users with navigation and geo-tagging services, making it easier than ever to find the locations of your destinations. The Samsung innov8 also comes with the latest version of Symbian OS, which helps users to easily download various ready-made applications for Symbian mobiles.


The 16GB Samsung innov8 is expected to be commercially available in the region from next month. Pricing will be announced at a later date.

Samsung launched the world’s first five megapixel camera phone in 2004, first seven megapixel camera phone in 2005 and the groundbreaking 10 megapixel SCH-B600 in the Korean market in 2006. Its SGH-G810 was recently awarded the ‘European Photo Phone 2008-2009’ by the European Imaging and Sound Association (EISA).

Beyond Infotainment phones, Samsung also offers mobiles in five other categories – Style, Multimedia, Business, Connected, Essential – catering to a wide range of consumer lifestyles.