HP Strengthens Consumer Leadership in Malaysia with New HP Experience Stores Providing Enhanced Shopping Experiences

Deepens consumer engagement via new HP Alternate Experience Centers that combine HP technology with lifestyle interests

KUALA LUMPUR, Malaysia, October 9, 2008 – HP today an enhanced consumer experience with new HP Experience Stores – to make shopping for a printer or PC more enjoyable, easier and more engaging. This initiative will be complemented by deeper engagements with key consumer audiences through the establishment of unique HP Alternate Experience Centers which bring HP technology to non-IT locations where consumers shop and play.

These announcements extend HP’s leadership position as the number one consumer technology company in Asia Pacific(1).

In addition, HP is driving deeper engagement with key customer segments with its new HP Alternate Experience Centers. They bring HP technology to where consumers shop, merging lifestyle and technology, for a holistic consumer shopping experience.
Improved HP in-store experience for consumers
HP will introduce new HP Experience Stores across the major cities in Malaysia. Consumers visiting these retail partner stores will enjoy an improved in-store experience. The enhanced store format will transform the HP customer experience for retail shoppers, making it easier and more intuitive for consumers to find, compare, learn about and purchase products and solutions. Key highlights of the new in-store experience include:

==In-store Layout: HP Experience Stores will feature an improved, guided store layout with streamlined use of colors and images, on-screen motion graphics, interactive demos and efficient use of text, translating into a clean, clutter-free environment. The enhanced in-store layout allows for easy navigation in selecting HP products and solutions.

==Experience Zones: Experience Zones for Mobility, Digital Entertainment, Digital Photography and Gaming will provide enjoyable, tailored experiences, making it easy for consumers to find and compare, play and interact with HP technology. Each experience zone will comprise experience bays with live products and interactive demos that allow consumers to experience first-hand the appropriate range of HP technology designed for specific lifestyles and interests.

==In-store Promoters: Consumers will enjoy a more intimate and informed shopping experience with trained in-store promoters providing personalized consultation on their technology needs. The in-store promoters, who will receive extensive training and undergo a certification process, will be able to provide consumers with advice across the broad range of HP products and solutions as well as provide informative demonstrations.

Deepening the customer engagement with women and youth
HP today also announced collaborations with lifestyle partners to provide exciting and enriched shopping experiences that cater to the lifestyles of distinct customer segments, namely, women and youth.

The HP Alternate Experience Centers bring HP technology to locations where these key audiences shop and play, thus allowing HP to reach out to consumers at intersection points where lifestyle experience and technology come together, allowing for an intuitive, enjoyable and convenient shopping experience.

• Women – Focusing on women’s interests in fashion, HP is announcing a collaboration with world-renowned fashion designer Vivienne Tam for a special edition notebook PC. The peony design HP Vivienne Tam Special Edition represents the fusion of fashion and technology and will be showcased at select Vivienne Tam stores in Asia Pacific in early 2009. For more information on the HP-Vivienne Tam collaboration, please see HP Partners with World-Renowned Fashion Designer Vivienne Tam .

• Youth – Designed to speak to the gaming enthusiasts amongst the youth, HP’s collaboration with Electronic Arts Inc. (NASDAQ: ERTS) will see the world’s first EA Experience™ store in Hong Kong being outfitted with HP desktops and notebooks. These are installed with game specific, themed wallpapers, desktop icons and skins, as well as provide product experiences that are unique to the store, contributing to an enhanced experience for gamers. Visitors will enjoy first-hand an immersive, best-in-class gaming experience on HP PCs, and have fun creating personalized game-related images and memorabilia utilizing Snapfish by HP.

Innovative products offers ease of use and compelling consumer experience
Broadening the portfolio of products, HP’s new range of printers and PCs allow consumers to integrate technology into their lifestyles easily with enhancements to wireless and home printing, entertainment and design.

In addition, the newly launched Total Care program for consumers provides peace of mind by offering consumers expert help at every stage of a consumer’s HP product experience: from choosing, to using, to protecting, and to transitioning. From making a decision to purchase, installing new equipment, safeguarding data to retiring outdated machines or recovering lost equipment, HP Total Care has a service to help. Consumers can benefit from value-added services like HP Instant Care, where consumers can sit back and watch as HP’s experienced support experts connect to customers’ PCs to fix printers’ issues remotely or HP’s Notebook Tracing Service which helps consumers to trace the location of their lost notebooks.