Basic mobile phones just got smarter

ForgetMeNot launches Message Optimiser bringing email and instant messaging to simple mobile phones without need for PC or Internet

Kuala Lumpur, Malaysia, 12 February 2009 - ForgetMeNot Software, an Asia-based specialist in unified messaging for telecommunications operators, financial institutions and enterprises, has announced that it is launching its Message Optimiser service worldwide with a special focus on Asia Pacific.

Message Optimiser (MO) allows carriers to immediately provide cost-effective comprehensive unified messaging services (email, instant messaging (IM) and SMS) without the end user requiring any Internet access, device upgrades, or application downloads. This opens up a range of services previously inaccessible to many customers including mobile banking, mobile educational services, commercial market alerts such as commodities pricing and Government notifications for emergencies.

According to Andrew Smyth, Director, Asia, ForgetMeNot Software:
“Messaging Optimiser offers a universal solution applicable to all markets, ranging from the emerging to the most sophisticated. The diversity of Asia Pacific provides excellent opportunities in that full range and, together with the continued expansion of mobile telecommunications technologies in the region, represents a key factor in our ongoing commitment to this part of the world.”

With an implementation cycle of a matter of weeks, carriers can quickly enjoy additional revenue streams, monetizing channels previously unavailable to them, and offering a unique differentiator point; an array of value-added messaging services to their entire customer base.

End-users benefit from the simplicity of ForgetMeNot’s Handset Initiation technology, which turns even the most basic mobile phone into a “smarter” Internet-capable, multi-channel messaging device, instantly providing two-way email and two-way instant messaging for both pre-pay and post-pay users alike.

Handset Initiation technology is becoming vital not only for developing nations where PC and Internet access is very low but also allows users globally to have access to email and instant messaging without the need for more expensive smartphones, a PC or Internet connection.

Paul Roberts, co-founder of ForgetMeNot Software said:“We wish to capitalise on the ubiquity of the mobile phone – both ‘smart’ and ‘low-end’ - and its capacity to enhance and empower both individuals and institutions. The growing demand for and deployment of ForgetMeNot’s Unified Messaging services will enable not only carriers and institutions to provide compelling and profitable messaging services to all of their customers, but will usher in a new era of unparalleled access to mobile and IP-based communications for anyone with a mobile phone throughout the Asian region and beyond”.