DiGi Launches Priority Privileges

Builds momentum for growth with service-oriented strategy and rewardspremium customers

SHAH ALAM, 20 February 2009 -- DiGi Telecommunications Sdn Bhd ("DiGi")continues to build momentum with its innovative enhancements towardscustomer service for its premium value customers. By 9 March 2009, DiGiPriority Service will be offering personalised service assistance for bothpostpaid and prepaid customers.

DiGi's Chief Commercial Officer Tom Schnitker explained: "We are very proudof our current service offerings, which continue to generate great feedbackfrom our customer base. Looking to the future, we are very focused ondriving innovative service as a key part of our value proposition in anincreasingly competitive market.

"We started with the launch of DiGi360? concept store last November; today,DiGi Priority Service continues to build on our service-oriented strategy byrewarding our existing premium and long tenure customers with relevant andcritical services delivered right to their doorstep."

Membership to DiGi Priority Service is by invitation, with customers beingselected based on their monthly usage, payment record, and their length oftenure as a DiGi customer. For instance, DiGi customers of five years canqualify as Silver Priority Customers if they have a monthly bill of at leastRM100. The subsequent tiers are Gold and Platinum. Across the three tiers ofpriority services, these customers will enjoy higher credit limits and aguaranteed 1-day SIM card replacement at no cost, delivered to theirdoorstep.

Customers, who qualify for the top tier, Platinum Priority, can call uponDiGi Priority Mobile Consultants to provide assistance and solve any mobiletechnical issues at the customers' location. These customers can also enjoycomplimentary travel insurance up to RM1 million, enjoy service assistancein booking their holiday trips, and renting chauffeur-driven limousines,among many other privileges. More information can be found atwww.digi.com.my/priority

In support of DiGi's climate change initiative, Deep Green, qualifying DiGicustomers will receive an SMS inviting them to join, rather than sendingthem physical cards that identify them as DiGi Priority Customers.

Meanwhile, DiGi customers will continue to benefit, as before, from itshighly attractive reward programmes, such as reload bonus, birthday bonus,mobile vouchers for discounts, and free calls to DiGi hotline.