New MD for Samsung Malaysia Electronics

Mr Yoon Ki Heung has been appointed the new Managing Director of Samsung Malaysia Electronics (SME) Sdn Bhd.

Mr Yoon is no stranger to this region, having served as the Regional Chief Marketing Officer of Samsung Asia Pte Ltd in Singapore before assuming the position of Managing Director – Electronics Business Division of Samsung Asia in February 2006. He has over 20 years of global and regional experience, including his stints with the Home Appliances Business, Consumer Electronics Business and Global Marketing Operations in Europe and Korea.

Mr Yoon, who graduated with a MBA from Korea Advanced Institute of Science and Technology, replaces Mr Lee Tae Jik who has returned to Korea.
In recent years, Samsung has made significant inroads in Malaysia, attaining market leadership in several product categories, including LCD TVs and monitors, mobile phones, refrigerators and multi-function laser printers.