Interactive Hub Kicks Off iExpress, a Performance-based Ad Network, with More Than 10 Direct Premium Website Partners

Singapore, 7 May 2009 – Interactive Hub (IHPL) announces partnerships with more than 10 premium publishers, such as Channel NewsAsia, sgCarMart.com, ShareInvestor and LiveJournal, on its iExpress platform. Together, these websites constitute the iExpress premium network which serves more than 100 million impressions monthly in Singapore alone. In addition, iExpress has linked up with more than 50 global ad networks and publishers.

A performance-based advertising network, iExpress delivers cost-effective direct response online marketing campaigns. The central dynamic of an ad network is that it is audience-centric rather than site-centric. A premium network buy on iExpress gives advertisers the best of both worlds – an audience buy coupled with transparency into the websites that will potentially serve their ads.

iExpress delivers the right message to the right user at the right time. It is crucial to focus heavily on the consumers during the critical period when they are about to make their purchasing decision. Consumers today research online before making a purchase. They will visit corporate websites, refer to product reviews, join interest groups, and participate in forums and social networking sites. They spend 5% of their time on research and 95% on other internet activities while they are online. Surrounding them with the advertisers’ ad during the other 95% of their time will greatly influence their purchasing decision.

iExpress’ strength lies in its ability to target ads across its massive traffic in Asia. The network can target users with varied interests via retargeting – targeting an advertiser’s ad at users that have recently visited the advertiser’s corporate website or related websites in the network.

“Advertisers can opt for CPM or CPC buys on iExpress depending on their marketing objectives. In a rough economy in which every dollar counts, CPC advertising is perfect for direct response campaigns as the risks are low and its targeted reach ensures maximum Return-on-Investment (ROI) for advertisers. In addition, our premium network warrants that the advertiser’s ad will never run on undesirable websites,” said Mr Kenniess Wong, Regional Managing Director of Interactive Hub.

Interactive Hub is part of the ihub Media Group, Asia’s leader in internet marketing. Recently appointed as the exclusive sales representative of ESPNStar.com, the Group also represents other premium websites including Microsoft Advertising, Facebook, ESPN Digital Media (ESPNSoccernet, Cricinfo, ESPNScrum), Garena, Tiger Airways and Habbo,