TV Genius Takes Relevance to the Next level with GfK Media

Combines award-winning content discovery with market-leading user data to enable true understanding of audience behaviour

London, UK & Amsterdam, The Netherlands – September 8th 2011 – TV Genius, part of Red Bee Media, one of the world’s leading media management companies, today announced that it has formed a groundbreaking partnership with GfK Media, a major international market research agency, to further enhance the relevance of its award-winning Content Discovery Platform. The partnership combines TV Genius’ search and recommendation solution for TV content with GfK Media’s audience research expertise to provide operators and content owners from around the world with a highly relevant, market-specific solution for content discovery.

“We’re seeing increasing interest from TV operators and media owners around the world in finding out more about what drives TV viewing, to understand audience engagement with video content, as well as measuring what they are watching,” said Nick North, Chief Marketing Officer, GfK Media. “By combining data we collect about the audience with the relevance of the TV Genius platform, operators are now able to bring highly targeted content and recommendations to their consumers while avoiding any potential privacy issues. The power of the partnership between GfK Media and TV Genius enables operators to know more about their viewers than ever before, empowering them to provide truly personalized TV experiences.

GfK’s business information services provide the essential knowledge that industry, retail, the healthcare, service sectors and the media need in order to make their business decisions. This unique partnership sees GfK Media integrate its research about the TV audience with TV Genius’ Content Discovery Platform. Deployed by companies including BSkyB, ITV, and SESAstra, TV Genius makes it easy to keep television relevant while evolving with the rapidly changing TV marketplace.

“We understand that the way in which viewers watch television, their likes and dislikes, and their habits varies in different countries and in different cultures. As a result of the combination of our highly relevant platform and GfK Media’s market-specific data, operators no longer need to second guess their consumers – they can understand their exact needs and desires,” said Tom Weiss, General Manager, TV Genius at Red Bee Media. “We’re seeing an increasing number of global opportunities to bring relevant content discovery to operators seeking to deploy key differentiators in a crowded landscape. We’re delighted to partner with GfK Media and look forward to developing more solutions together in the future.”

Tom Weiss and Nick North will be joined by Bart de Wijs, Head of Digital at Veronica, for an IBC Business Briefing on Sunday September 11th, 16.30 -17.30 entitled “Viewers Like This: Measuring Engagement Through the Power of Social”. The session is free to attend in Room G103 and will be moderated by William Cooper, Founder & Chief Executive of informitv.

TV Genius was acquired by Red Bee Media in August 2011. TV Genius’ technologies are an integrated part of Red Bee Media’s portfolio and the core driver behind innovative and intelligent features for its content discovery offering and RedPlayer solution set. Red Bee Media is a world-leading media management company that provides multi-platform technology and creative solutions to broadcasters, content rights holders, platform operators and brand owners.