MAXIS PARTNERS WITH KIDDYTRACK TO BRING MALAYSIAN PARENTS A FIRST-OF-ITS-KIND CHILD LOCATOR SOLUTION

KiddyTrack’s Innovative GPS/GSM Child Locator Solution is Powered by Maxis’ Managed Machine-to-Machine (“M2M”) Technology

Kuala Lumpur, 27 October 2011
Maxis Berhad (“Maxis”), Malaysia’s leading integrated communications service provider, today announced its official partnership with KiddyTrack Sdn Bhd (“KiddyTrack”) and the launch of KiddyTrack’s first-of-its kind child locator solution. This innovative GPS/ GSM child locator solution is powered by Maxis’ Managed Machine-to-Machine (“M2M”) technology and leverages on Maxis’ strength as the widest 3G service provider In Malaysia. This launch marks another success story for Maxis and reinforces our promise to work through key solution vendors and with our business customers to develop industry vertical applications and to help accelerate local business efficiencies through effective use of M2M technology.

KiddyTrack was created to meet the needs of working parents who want to watch over their children but are unable to do so due to busy schedules. KiddyTrack users will be able to leverage on Maxis’ 3G network service, the widest in Malaysia, to locate their children or loved ones by sending a simple SMS. Within seconds of receiving the SMS, the system will provide users with a URL link of the Google map that shows the location, as accurately as up to five metres, of the child being tracked. When the GPS signal is unavailable, the cell-based information by Maxis’ Managed M2M platform can provide the location of your child to an accuracy of a 50 metre radius. In addition, family members can conveniently monitor their children and loved ones via their mobile devices or computers by logging into the KiddyTrack web portal.

In case of an emergency, the device can also alert up to five pre-installed numbers with just a press of the SOS button. The power of the solution lies in its ability to locate your loved ones at any given time, from anywhere. The device and accompanying technology can not only be used to locate and track children but also to monitor the locations of the elderly, employees, pets, vehicles and certain valuables. Additionally, as part of launch promotions, Maxis customers stand to walk away with a FREE iPad 2 for every third KiddyTrack subscriber, while stocks last (terms and conditions apply).
Maxis and KiddyTrack Sdn Bhd launch a first-of-its-kind child locator solution. (L to R) Simon Lim, Co-Founder of KiddyTrack; Dr. Sim Yee Wai, Managing Director of KiddyTrack Sdn Bhd; and Sekar Shanmugam, General Manager and Head of Corporate Business, Maxis Berhad.

Sekar Shanmugam, Maxis’ General Manager and Head of Corporate Business said, “As Malaysia’s leading integrated communications company, Maxis’ vision is to bring the future to our customers’ lives and businesses by efficiently and creatively harnessing leading edge technology and delivering a brand of service experience that is reliable and enchanting. We are proud to be associated with KiddyTrack to launch this first-of-its-kind child locator solution in Malaysia.

We hope that this innovative solution will help bring peace of mind to Malaysian parents, enriching their lives in ways that matter. We also hope that KiddyTrack’s success story will inspire other business owners and managers to imagine the unlimited commercial possibilities and opportunities that innovations in communication can offer. By embracing technology driven solutions like M2M, business owners can capture information and control resources almost anywhere; freeing up more precious time to work on things that matter to them.”

Simon Lim, Co-Founder of KiddyTrack shared, “While exploring existing GPS devices, we had a breakthrough insight that a perfect child locator device would be one that people could access and interact with on their mobile phones. Maxis was the only company that could provide us with solutions for cell-based locations in Malaysia. The company’s strong support eventually led us to form this strategic partnership. We believe that businesses, like ours, that largely leverage on integrated communications technology will definitely have a distinct advantage in terms of resource management and margins than those who use technology in more limited ways.”

Maxis Managed M2M Solutions comprise a telemetry or telematics service that provides seamless communication between devices or servers wirelessly via SMS, GPRS, 3G or Circuit Switch Dial-Up (CSD); requiring no user input. These managed solutions offer a unique proposition to the local business community. They offer local businesses wireless device connectivity, collective economic opportunity and the ability to streamline their operational processes with a view to boosting their business bottom lines. M2M provides local business owners with more information about their business processes and more automation with which to manage assets and increase productivity. M2M will also allow them to provide their own customers with a new generation of services at lower costs.
KiddyTrack is a lightweight solution that allows parents to locate their children or loved ones.

The range of applications to which M2M technologies can be applied is extremely broad. Eventually, M2M will play a role in near field communications, logistics and transportation, financial institutions, security and surveillance, retailers, healthcare and more; providing seamless data connectivity to remote devices leveraging on the Maxis Managed M2M solution. Maxis’ Managed M2M solutions has a competitive edge over other bulk SIM services currently offered in the Malaysian market as the Maxis Managed M2M Platform hosts a unique web-based, self-service platform to enable bulk SIM customers to manage their own M2M solutions.

Maxis is committed to developing smart and simple communication solutions to meet the critical business needs of its customers. It is focused on helping customers obtain the best business results through the innovative packaging of products and services in ways that can enhance operations and revolutionise the way businesses are run; products and services that make life better in ways that matter.