ASUS ZENBOOK Hits Malaysian Shores

ASUS, Malaysia’s fastest growing notebook brand introduces the latest technology and design in ultra-portable notebook that features a perfect fusion of beauty and strength in harmony

Kuala Lumpur (November 9, 2011) ― After the successful launches in New York, London and Tokyo, ASUS Country Manager for Malaysia Stanley Chen unveiled the long-anticipated ZENBOOK™ that fuses masterpiece design and incredible performance at a launch event in Kuala Lumpur along with Intel Country Manager, Prakash Mallya. This successfully launched event marks a historic moment of Malaysia’s Ultra Era, with the combination of next generation technology and timeless craft to create the essential companion for this new mobile, digital era.

“Finding the right balance isn’t easy, especially in our hectic lives. We believe everyone wants balance in tranquility, and this requires finding new values”, says Stanley. “Beauty brings to mind the value of simplicity, and strength reminds us the value of energy. If we put them together we can create something truly incredible.”Stanley also demonstrated some of the key incredible principles that guided ASUS’ development team during the ZENBOOK™ design phase.Pure Design – Art melds seamlessly with technology upon viewing the ASUS ZENBOOK™. The silver exterior panel features a concentric circle design that refracts a halo of light that excites the senses. With a thickness of 3mm at the front and 9mm at the rear, the ZENBOOK™’s exterior lines are sleek, making it the thinnest Ultrabook on the market and perfect for users constantly on-the-go or in the classroom.Unrivalled Performance – The ZENBOOK™ is designed with an instant-on feature that resumes the system in about 2 seconds* and features incredible standby times up to 2 weeks*, which is four times more than the industry standard. Although svelte and sleek, the ZENBOOK™ packs an impressive and uncompromising list of technological breakthroughs. It uses the latest Intel® 2nd generation Core™ processors (optimized for mobile use), SATA Revision 3.0 solid state storage (SSD), Bluetooth™ V4.0 and USB 3.0. ASUS has also added USB Charger+ technology, which uses the powered USB 3.0 port to recharge portable devices in a fraction of the time it would normally take. To accommodate all of these technologies, ASUS engineers designed custom cooling technology using a V-shaped channel with a unique copper fin design for improved airflow and cooling. When battery life dips below 5 percent, the ZENBOOK™ will automatically save files in progress to prevent data loss.Incredibly Green - The ZENBOOK™ provides its users a peace of mind in knowing that they are consuming less energy. It utilizes ASUS’ patented Super Hybrid Engine II technology, which intelligently conserves battery life and allows the ZENBOOK™ to have up to 25% more battery life* than other Ultrabook designs.

Transcending Audio - Recognizing that an Ultrabook is not only a tool for work, but also for entertainment, each ZENBOOK™ is equipped with ASUS SonicMaster technology, an optimized fusion of hardware and software developed by the ASUS Golden Ear team and Bang & Olufsen ICEpower®. SonicMaster provides a wide sonic spectrum surround sound that can fill a room with smooth jazz or the tranquil sound of a mountain stream.

Leading Technology Partnership - Intel’s Country Manager Prakash Mallya, expressed his excitement that Intel contributed the incredible processor technology for ASUS’s groundbreaking masterpiece.

“We at Intel are very excited about the Ultrabook like the ASUS ZENBOOK™. The creation of the Ultrabook has not only created a new category of mobile devices, but it is also fundamentally transforming the personal computing experience. We at Intel have been working hard to define the Ultrabook category to not only cater to the current demands and lifestyle of PC users but also to provide a satisfying personal computing experience, both from an emotional and a rational perspective.

Intel will continue to drive the PC innovation by creating better processors and bringing in new technologies for Ultrabooks as we believe that the mobile computing devices category will continue to evolve further led by strong demands for high-performing technologies, packaged as slim, lightweight devices for portability and easy access to the internet.”

The ASUS ZENBOOK™ will be available in Malaysia starting November 10, 2011 with price starting at RM3,299 (suggested SRP). Consumers will be able to purchase their ZENBOOK™ from ASUS authorized dealers and the ASUS roadshow at Low Yat Plaza’s concourse, which ends on November 13, 2011.