Castrol EDGE sends the “Strongest” to watch UEFA EURO 2012™ live in Poland

Castrol kicks off road to UEFA EURO 2012™ with Castrol EDGE ‘Experience the Strongest’ prize giving finale event

Kuala Lumpur, 20 December 2011 – Castrol, the world’s leading premium lubricant specialist, recently wrapped their ‘Hunt for the Strongest’ challenge to complete their ‘Experience the Strongest’ campaign.

The ‘Experience the Strongest’ consumer campaign rolled out in early October 2011 through an innovative multi-platform campaign designed to inspire confidence in Malaysians to find their own strength and be the strongest they can be. The campaign was inspired by the new and improved Castrol EDGE, now engineered with Titanium Fluid Strength TechnologyTM, making it the strongest and most advanced performance oil yet from Castrol.

Mark Ng, Marketing Director for Castrol Malaysia and Singapore, said “We created the ‘Experience the Strongest’ campaign to find confident Malaysians taking on the challenge to be the strongest and to have the strength to perform and excel under any pressure. It was a campaign designed to inspire Malaysians the confidence to find their own strength and be the best and strongest in whatever they do, no matter how demanding or grueling the conditions are. Just like Castrol’s drive for perfection to develop the new Castrol EDGE with Titanium Fluid Strength TechnologyTM, our strongest and most advanced performance oil yet.”

The key to Castrol EDGE’s strength is the new Titanium Fluid Strength TechnologyTM. It is designed to continuously respond and adapt to your engine’s every need even under the severest possible pressures. Tailor-made to the specific requirements of a range of engines, the new Fluid Strength TechnologyTM is designed to constantly adapt to your engine’s needs – minimizing metal-to-metal contact and maximizing engine performance so it always excel no matter how grueling and extreme the conditions are.

Mark added, “Today’s modern engines operate under higher pressures than ever before and needs an oil that is able to withstand immense pressure of up to 10,000kg per square cm; that’s equivalent to the pressure exerted by two elephants standing atop a stiletto! The new Castrol EDGE engineered with Titanium Fluid Strength TechnologyTM is proven to be up to 40% stronger than a leading competitor* and stronger for up to 35% longer**, and this gives drivers the confidence and freedom to drive how they want, when they want.”

The exciting and interactive campaign consisted of two stages. The first stage, aptly named the ‘Strength to Unlock’, was a contest based on strength in numbers. Winning groups won prizes such as fitness centre memberships, group karaoke vouchers, paintball packages, group dining vouchers and cinema tickets. Unlocking these prizes required a participant to recruit a team of friends on Castrol Malaysia Facebook and have them collectively unlock the prizes.

The second stage of the campaign, the ‘Hunt for the Strongest’ mobile game, featured a first of its kind Augmented Reality experience for consumers to use their smartphones in an innovative and unique hunt. The location-based Augmented Reality mobile multiplayer application designed to test the mental and physical strength of the contestants and turned cities in Malaysia into a living virtual board game. The Augmented Reality hunt experience saw contestants finding, tracking, running, chasing and collecting the scattered ‘Titanium Fluid Strength TechnologyTM elements’- to win more than 100 fantastic prizes at stake.

Mr. Ng Kok Hiong, 40 years old, a manager of a timber company proves to be the “Strongest” and deservingly won the grand prize of being whisked away to an all-expense paid trip to Poland to watch the UEFA EURO 2012TM live in June 2012. An ecstatic Mr. Ng said, “I’m thrilled to be able to experience the prestigious UEFA EURO 2012TM live in Poland as I’ve only ever watch it on TV. Castrol EDGE has truly made a lifelong dream come true. My favourite team is Spain and I hope they will win. I can’t wait to watch the best European teams strut their skills in UEFA EURO 2012TM live. This is defintely going to be the experience of my lifetime”.

Mark continues “The “Experience the Strongest” campaign to launch the new Castrol EDGE engineered Titanium Fluid Strength TechnologyTM was met with fantastic response with over 35,000 new Castrol Malaysia Facebook fans added in a period of 7 weeks and over 10,000 plays. As the official sponsor of UEFA EURO 2012TM, it befits our association with this prestigious tournament to reward the deserving grand prize winner of “Experience the Strongest” campaign with the ultimate prize to experience the red carpet Castrol hospitality to watch UEFA EURO 2012TM live in Poland. This will mark the beginning of Castrol’s journey towards the UEFA EURO 2012TM and the continuation of Castrol’s association with football, its biggest sponsorship in its 112 years history since its foray into major football sponsorship back in UEFA EURO 2008TM. Castrol will continue to bring its expertise and passion to football by providing something innovative and engaging for football fans, designed to give fans deeper, more insightfull ways of analyzing football performances than ever before. So look out for more exciting activities coming your way in the coming months.”

Apart from the all-expense paid trip to UEFA EURO 2012TM, over 100 prizes were up for grabs including a Sony Bravia 40” LED TV with Blu-ray DiscTM Home Theatre System, iPad 2, Microsoft Xbox Kinect, Macbook Air laptop, iPod Nano, shopping vouchers and the new Castrol
EDGE with Titanium Fluid Strength TechnologyTM.

For more information on Castrol EDGE, Castrol brand and their on-going activities, please visit
www.castroledge.com.my, www.castrol.com/my or www.facebook.com/castrolmalaysia.

*In a test of the oil’s strength across a variety of engine speeds, the Castrol EDGE range average metal to metal contact is 40% lower than a leading competitor.
**We asked a third party laboratory to test the Castrol EDGE range using our Maximum Endurance Test and on this test Castrol EDGE was proven to be on average 35% stronger for longer compared to a competitor brand from another major lubricant supplier.


Castrol EDGE 将赞助 "最强劲者" 现场观赏在波兰举行的欧洲足总 EURO 2012™ 比赛

Castrol 通过 Castrol EDGE '体验最强劲者' 运动的最终颁奖仪式而跨出迈向欧洲足总 EURO 2012™ 之路

吉隆坡 12 月 20 日讯 - 世界顶尖的润滑油专家Castrol， 最近结束 "寻觅最强劲者" 挑战而完成其 "体验最强劲者" 活动。

该 "体验最强劲者" 消费人活动是于 2011 年 10 月初启动，通过一个创新多平台激励马来西亚人对本身力量的信心及致力成为最强劲者。该活动的构思是来自新改良，以钛液力科技创制的Castrol EDGE - 前所未有最强劲和性能先进的Castrol润滑油。

据 Castrol 马来西亚及新加坡的市场总监 Mark Ng 先生透露，"我们创造 "体验最强劲者" 活动的目的是在于寻觅有自信的马来西亚人以迎向成为最强劲者的挑战，显示卓越表现。这项活动也在于激励马来西亚人展示信心以发掘本身的力量；不论情况有多苛刻和艰辛，在执行任何任务时都能挥洒自如。正如 Castrol 致力追求完美，开发采用钛液力科技的新 Castrol EDGE，我们至今最强劲和性能先进的润滑油。"

Castrol EDGE 强劲之关键正是新的钛液力科技TM。它具备不间断回应的设计，能在最严峻的压力下适应引擎的所有要求。该为一系列的特定需求而度身开发的钛液力科技TM能时时刻刻适应引擎的需求，并减少金属与金属之间的接触和优化引擎性能，让它始终卓越，不管状况有多艰辛和苛刻。

Mark 补充道，"当今的先进引擎必须承受前所未见的高压，因此需要一种能承受高达每平方厘米 10,000 公斤之巨大压力的润滑油；即相等于把两头大象置放于细跟鞋上所形成的压力! 新的具于钛液力科技 Castrol EDGE 经证实比某竞争品牌强劲 40%* 和耐久高达 35%**，这使到驾驶者信心十足和随心所欲地在任何时候上路。"

该紧张的互动游戏分为两个阶段进行。第一阶段贴切地命名为 '解码的力量'，这是一场考验破解号码能力的竞赛。优胜队伍赢得的奖品包括健身中心的会员籍，团体卡拉 OK 赠券，漆弹配套，团体餐饮赠券和戏票等。参赛者得通过 Castrol 马来西亚的面子书页召唤一批朋友以齐心协力破解号码和赢奖。

该运动的第二个阶段是 '寻觅最强劲者' 移动游戏，它献予消费人首创的增强实况体验，即利用他们的智能电话参与创新和独特的寻宝游戏。该基于位置的增强实况移动多玩家应用程序考验参赛者的体能和智力，并将马来西亚各城市化为实况的虚拟棋盘游戏。在该增强实况寻宝游戏当中，参赛者得寻觅，跟踪，奔走，追逐和收集散布各地的钛液力科技元素以赢取超过 100 份令人惊喜的奖品。

40岁的 木材公司经理吴国雄（音译）证明他最强劲和理应赢得钜奖，即在 2012 年 6 月前往波兰观赏 2012 年欧洲足总欧洲国家锦标赛(UEFA EURO 2012™)的已付全费行程。显得欣喜若狂的 吴先生 表示，"我对有机会前往波兰现场体验欧洲足总欧洲国家锦标赛感到振奋，因为以往我只能在电视机前观赏。Castrol EDGE 真正让我的毕生梦想成为事实。我支持的队伍是 西班牙 ，并希望它会夺标。我急不及待想观赏欧洲的最佳队伍在欧洲足总欧洲国家锦标赛现场施展高超球技。这肯定将是我终生难忘的体验。"

Mark 续称，"该推介崭新 Castrol EDGE 钛液力科技的 "体验最强劲者" 活动获得极佳反应，在 7 周内吸引了超过 35,000 名新的 Castrol 马来西亚面子书粉丝和超过 10,000 游戏次数。作为欧洲足总欧洲国家锦标赛的官方赞助商，赠送在波兰现场体验Castrol红地毯式的礼待和观赏欧洲足总欧洲国家锦标赛作为 "体验最强劲者" 活动钜奖优胜者的最终奖品，确实匹配我们与这项显赫赛事的关系。这揭开 Castrol 踏上2012欧洲足总欧洲国家锦标赛之旅的序幕及延续 Castrol 与足球的联系，而这也是该拥有 112 年历史之公司于 2008 年开始赞助欧洲足总欧洲国家锦标赛以来的最大型赞助活动。Castrol 将继续为足球坛引进其专长和热忱，邀请球迷参与一些富有创意，令人欲罢不能的活动，让他们更深一层透视和分析足球表现。因此，敬请留意将在未来几个月为您呈献的更多振奋人心的活动。

除了旅费全免的欧洲足总欧洲国家锦标赛行程，另外还有超过 100 份奖品等待赢取，包括附 Blu-ray Disc™ 家庭电影院系统的 Sony Bravia 40” LED TV，iPad 2，Microsoft Xbox Kinect，Macbook Air 手提电脑，iPod Nano，购物礼券和新的 Castrol EDGE 钛液力科技润滑油。

欲了解 Castrol EDGE，Castrol 品牌及其进行中活动的详情，请浏览 www.castroledge.com.my， www.castrol.com/my 或
www.facebook.com/castrolmalaysia.

*在一项涵盖各种引擎速度的润滑油强度测试中，Castrol EDGE 系列的平均金属对金属接触面比某竞争品牌低 40%。
**我们委托一家第三者实验室以 Maximum Endurance Test 来测试 Castrol EDGE 系列，在这项测试中，Castrol EDGE 经证实比另一主要润滑油供应商的某竞争品牌平均耐久 35%。