Peak of Perfection

FUJIFILM X-Pro1 - The Premium Interchangeable Lens Camera featuring the new X-Trans CMOS SensorTM, FUJIFILM Original X-Mount and Hybrid Multi-Viewfinder

MALAYSIA, KUALA LUMPUR, 28 February 2012 – FUJIFILM (Malaysia) Sdn Bhd today unveiled their latest innovation in their line of premium cameras; the FUJIFILM X-Pro1 - an all-new premium interchangeable-lens digital camera system touted to be THE camera for the advanced photography enthusiasts and professional photographers.

One of the FUJIFILM X-Pro1's key features include the new X-Trans CMOSTM sensor - capable of delivering resolution that is parallel, if not superior, to a full frame sensor. The new colour filter array paves the way for an ideal sensor that does not need an optical low-pass filter. While the optical low-pass filter is indispensable for the reduction of moiré and false colour generated by conventional sensors, it also degrades resolution.
A new colour filter array that is inspired by the random arrangement of fine film grain has been developed, removing the need for an optical low-pass filter to solve moiré and false colour issues. In the array, RGB pixels are arranged in 6x6 pixel sets with high aperiodicity (randomness).

Increasing the degree of randomness eliminates the fundamental cause of moiré and false colours – a problem that occurs in conventional arrays when shooting stripes and other repeating patterns. The presence of an R, G and B pixel in every vertical and horizontal pixel series minimizes the generation of false colours and delivers higher colour reproduction.

 CMOSTM sensor and deliver high speed and high precision image processing.

As a result of using a film-inspired array, a more powerful processor is required to process the image signal data - thus, the creation of the EXR Processor Pro. This development will maximize the full potential of the X-Trans CMOSTM sensor and deliver high speed and high precision image processing; thereby setting new standards in image resolution.

FUJINON lenses - long associated with delivering high quality images, contains optics used for both broadcast TV and medium format cameras. The expertise borne out of this enviable optical heritage has now been put into lenses for the FUJIFILM X-Pro1. Three compact XF FUJINON fast aperture prime lenses will be available at the launch - the “XF18mmF2 R”, “XF 35mmF1.4 R” and “XF60mmF2.4 R Macro”.

All three lenses offer precise control over depth-of-field and deliver excellent out-of-focus bokeh thanks to the design of the molded aperture diaphragm blades. The blades are curved to create a circular image at all aperture settings, while the very edges of each blade are meticulously rounded off rather than simply cut off, which delivers a sharper image. In addition, the solid feel of the high-quality metal barrel and detailed exposure setting in 1/3 step increments using the aperture ring fuel your desire to capture more photos with every shot.

Specifically designed to maximize the mirror-less design of the camera's body, the original FUJIFILM X-Mount has a short flange back distance of just 17.7mm. This means the rear lens elements are as close as possible to the sensor. The wide opening allows the lens to be mounted deeper within the body – up to 7.5mm (approx) from the mount surface – reducing the back focus distance of each lens to the minimum possible, thus maximizing lens performance to achieve high resolution all the way to the edge of the image.

FUJIFILM’s revolutionary Hybrid Viewfinder, with its ability to instantly switch between an Optical Viewfinder and Electronic Viewfinder, has added a new dimension to the pleasure of composing photographs. The Optical Viewfinder is selected for obtaining the brightest viewing image, and to keep shutter lag to a minimum. Those wanting focus confirmation, exposure information, white balance information and depth of field indicators should switch to the Electronic Viewfinder mode for an excellent “live view” of your composition.

This fusion of technologies allows users to enjoy composing their images through a bright viewfinder, but has the option to overlay vital picture taking information should this be required. Changing between the two viewfinders is simple, thanks to the switch on the front of the FUJIFILM X-Pro1 body. When attaching a FUJINON XF-series lens on the FUJIFILM X-Pro1, both the viewfinder magnification and bright frame size automatically switch to support the lens focal length.
Viewfinder magnification switches to 0.37x for the 18mm lens, and to 0.60x when the 35mm or 60mm lens is mounted, letting you compose your shot with the bright, crystal clarity of an optical image. The X-Pro1 also gives you the freedom to manually set a focal distance and switch between viewfinder magnifications.

Diameters of the aperture ring and focus ring of the 3 Fujinon XF-series interchangeable lenses are only slightly larger than the barrel for sleek uniformity of design. Precision machined from metal, the reassuring click of the aperture ring at each setting and the comfortable torque resistance when operating the focus ring enhances the shooting experience.

The lightweight, precision-milled lens hood (included with the lens) has been exclusively designed and machined from aluminum for the FUJINON XF lens. It’s compact size delivers superb light shading performance in a design that perfectly matches the FUJIFILM X-Pro1's styling. Amidst the cutting edge technology encased in a beautiful camera body, the photographer’s comfort is not forgotten. The natural fit of the eyepiece provides excellent shielding from light leakage. A dioptric adjustment lens can also be attached.

In film cameras, multiple exposures is the unique photographic technique of superimposing one image on another by double exposing a single frame of film. Through advanced digital processing the FUJIFILM X-Pro1 can simulate this technique merely by selecting the "Multiple Exposure" mode and take your first shot. By viewing it in the Hybrid Multi Viewfinder or on the LCD screen, you can see how the finished multiple exposure will look and precisely frame the second shot.

Further enhancements have been made to the Film Simulation modes with the new Professional Colour Negative Film Modes (Pro Neg. Std and Pro Neg. Hi) designed for FUJIFILM X-Pro1 users working in the studio. If you prefer to shoot the same scene in a variety of Film Simulation modes, the FUJIFILM X-Pro1 offers Film Simulation bracketing, along with AE, Dynamic and ISO bracketing.

FUJIFILM has also included Film Simulation modes, where the FUJIFILM X-Pro1 simulates the colours and tonal qualities of popular FUJIFILM emulsions. These include the vibrant colors of Velvia, the softer skin tones of ASTIA and the natural look of PROVIA. Replicating the effects of monochrome film photography, the FUJIFILM X-Pro1 allows you to use colour filters to expand your photographic interpretation. Just as professional film photographers once selected a filter and printing paper to complement their creative vision, you can now easily fine tune image quality with these filters. For those after a more nostalgic theme there’s a sepia filter too.

The FUJIFILM X-Pro1 Premium Accessories Line
 Hand Grip, HG-XPro1 (optional accessory that is sold separately) - Moulds smoothly to the lines of the camera body for a uniform look, and provides a more secure and balanced handling of the camera. The grip helps balance the weight of the camera body, allowing for a more comfortable hold.

 Shoe Mount Flash EF-X20 (optional accessory that is sold separately) - This is designed to match the X-Pro1’s distinctive styling. One dial allows you to choose between two modes; AUTO - automatically optimizes flash for both outdoor daylight and dark indoor shots; MANUAL - for hands-on control. In addition, the built-in flash diffuser has an easy one-touch operation to soften harsh flash effects.

 Leather Case LC-XPro1 (optional accessory that is sold separately - not suitable for the FUJINON XF60 lens) - Beautifully moulded to protect the X-Pro1, this leather case is designed to allow fast access for easy shooting. Attention has been given to every detail, from the color and spacing of the stitches to the adoption of a hidden magnet rather than a snap for closing the case. This premium case comes complete with an authentic leather neck-strap and hood case.

 Protector Filter ø39mm and Protector Filter ø52mm - This protection filter provides high transmissivity without affecting visible light. The Super EBC (Electron Beam Coating) controls harmful borrowed light effectively. The filter's semi-gloss black coating represents a high sense design, while the matt black coating of the inner side of the filter restrains reflection effects.

Pricing and availability
• Camera body : RM5,688
• Lens : RM2,288 to RM2,488

The FUJIFILM X-Pro1 will be available at major retail outlets nationwide from the end of March 2012.

登峰造极，完美诠释

隆重推介FUJIFILM X-Pro1 –全新搭载X-Trans CMOSTM传感器，
FUJIFILM原装X接口和混合多重取景器的可换镜头顶级相机系统。

吉隆坡28日讯– 富士菲林(马)私人有限公司今日隆重推介他们顶级相机的革新产品-FUJIFILM X-Pro1。 此款是全新的可换镜头顶级数码相机，被视为资深摄影爱好者和专业摄影师的相机，预料将会掀起一股全新的风潮。

富士菲林X-Pro1其中一项首要功能是具革命性的X-Trans CMOSTM传感器，新的X-Trans CMOSTM传感器在分辨率表现上绝对能够和全幅传感器相媲美。全新色彩滤镜阵列的功能取代了光学低通滤镜。普遍上，在传统传感器的设计结构里为了减少摩尔纹和伪色的产生，光学低通滤镜是不可或缺的，而这种设计的负面影响则是大幅降低了传感器的分辨率。

富士菲林全新的色彩滤镜阵列设计的灵感来自于传统的银盐胶片上的银盐颗粒的排列，全新阵列结构使摩尔纹和伪色不再那么容易发生，因而光学低通滤镜的取消也变得理所当然。在阵列中的每个6X6的像素单元中，RGB像素都被不规则（随机）的排列，而这正是消除摩尔纹和伪色的最根本有效的方法。

在传统的传感器结构中，RGB像素的排列方式很有规律，传感器的空间频率和影像接近时，摩尔纹非常容易产生。另外，水平和垂直方向的每一列像素都有R,G,B像素的分布的设计能够将伪色降低到最低限度，从而获得更高质量的色彩还原。

 CMOSTM 传感器和输出高速以及精准影像的过程。

有了此独特的阵列排列，我们需要更加大的处理器来处理图像信号数据，这就是EXR处理器Pro的诞生。此处理器能以最大限度的发挥X-Trans CMOSTM传感器的潜力，并获得高速及高精度的图像数据处理效果。

FUJINON镜头拥有极为出色的光学性能，在诸多专业领域非常著名，在广播电视行业和媒体新闻用相机中享有盛誉。而FUJIFILM X-Pro1的镜头正是将这些先进的光学技术得以延承和发展。三款小巧拥有一流光圈品质的XF镜头将伴随X-Pro1同步上市，它们分别是“XF18mmF2 R”， “XF 35mmF1.4 R” 和“XF60mmF2.4 R Macro”。
三款镜头都将为您带来高精度的景深控制和完美的远焦散景效果，这得归功于模制光圈叶片的全新设计。叶片被设计成弧形以让您在任何光圈设定下都能获得圆形的光斑效果，相比通常的切割工艺，每一片叶片的边缘都被精致打磨以获得更为清晰锐利的图像。此外，坚固的高品质金属镜头筒和精密的采用光圈环调节的1/3 步长的曝光调节让您对每一次拍摄都充满渴望。

为了发挥无反光镜系统的最大威力，全新设计的X-接口拥有17.7mm的超短法兰距。这意味着镜头后端可以更接近传感器。超广的开口能够让镜头更深入机身内部——从接口表面计算最深可深入约7.5mm——使得每款镜头的后焦距都被缩减到最短，因而，无论图像的边缘还是中心，带给您的都将是超高的分辨率。

富士菲林革命性的混合取景器，能让您在光学取景器和电子取景器之间自由切换，极大的增加了摄影的乐趣。当您需要获得更为明亮的取景画面并使快门延时保持最低时，您可以选择光学取景器。而当用户需要更为精细的实时对焦确认、曝光信息、白平衡和景深等现代数码信息时，您则可以切换至电子取景器以取得卓越的“实时显示”信息。

两者融合的技术让用户既能享受明亮的取景器，又使得您在合适的场合拥有更多详尽的拍摄参数作为参考的选择。两种取景方式的切换只须通过机身前面板上的切换制就能轻松实现。当您在X-Pro1上安装不同的XF系列镜头时，取景器的放大倍率和亮框尺寸会自动切换以适应不同的镜头焦距。

当采用18mm镜头时，取景器的放大倍率将被切换至0.37倍，而采用35mm或者60mm镜头时，取景器的放大倍率则变为0.60倍，因而，无论采用哪颗镜头，取景器都将为您带来清晰，透亮的光学影像。此外，X-Pro1还让您可以根据自己的需要手动设置焦距，并在各种取景器放大倍率间自由切换。

3颗FUJINON XF系列可更换镜头的光圈环和对焦环的口径仅仅略大于镜头的镜筒，且拥有同样圆滑流畅的设计。通过精密的金属加工工艺，调节光圈环时所听到的悦耳的滴答声和完美的扭矩响应所带来的绝佳操控手感将极大的提升您的摄影愉悦感。

轻盈，铝制，由精密金属加工工艺制成的镜头遮光罩（随镜头包装附送）为FUJINON XF系列镜头量身定做。在精致小巧的尺寸基础上为您带来超低遮挡效果，完全符合X-Pro1的细致风格。X-Pro1在每一处细节部分都从摄影者的角度出发。性能出色的取景目镜极为有效的杜绝了漏光的发生。另外，还可以根据需要加载屈光度调节镜。

在菲林相机时代，多重曝光是唯一一种通过对单张胶片通过两次曝光从而将影像叠加的摄影技术。通过先进的数码影像处理技术，X-Pro1也能够模拟这项技术——选择多重曝光模式，拍摄第一张照片，然后通过混合多重取景器或者LCD显示屏，您可以直接查看已经完成的第一次曝光效果，并精确的叠加拍摄第二张照片。

此外，升级版的胶片模拟模式亦增设了全新的专业彩色负片模式（包括Pro Neg. Std和Pro Neg. Hi），这是为X-Pro1为摄影棚中工作者专门设计的功能键。当您需要对同一场景拍摄不同的胶片风格时，X-Pro1提供的胶片模拟包围功能即刻就能满足您的需求，当然，您也可以选择AE包围曝光，动态范围包围曝光或者ISO包围曝光。

X-Pro1的菲林模拟模式同样能够模拟富士专业反转片色彩和色调。包括再现自然界的鲜艳颜色、超高饱和度以及突出红色和绿色的色调的Velvia模式，再现柔和、精细、光滑皮肤色调的ASTIA模式和更强调自然色彩还原的PROVIA模式。单色色彩滤镜功能也进行了进一步的升级——X-Pro1让您使用色彩滤镜拓展您的摄影视界，再现完美单色胶片效果。通过黄色滤镜和红色滤镜来提升对比度，或者通过绿色滤镜来提亮绿色和加深红色。就像专业摄影师通过滤镜来发挥创造力一样，您可以通过这些滤镜组合的调节轻松简单的发挥您的创意。除此之外，X-Pro1亦加了sepia滤镜效果，为您带来怀旧老照片的视觉效果。


FUJIFILM X-Pro1高级配件纵览
 手柄HG-XPro1 (另售配件) – 为您带来更为稳定的持握效果和操控手感。X-Pro1的手柄采用同相机机身完全一样的印模压铸工艺，与机身完美贴合。手柄能够更好的平衡机身重量，从而获得更舒适的持握手感。

 热靴接口闪光灯EF-X20 (另售配件) – 与X-Pro1独特的设计风格紧密结合。闪光灯上的拨盘包含两种模式：AUTO-为白天户外和室内昏暗光线拍摄自动优化最佳闪光灯设置；手动-用于手动调节。此外，内置的闪光灯柔光装置能够实现一键操作就能获得闪光灯柔光效果。

 真皮相机包LC-XPro1（另售配件-不适用于FUJINON XF60镜头）* - 独特的设计能在保护X-Pro1的同时，让您随时快速响应稍纵即逝的精彩镜头。我们对每一处细节都赋予心思，无论是颜色、缝线的间隔，还是隐藏设计的磁铁搭扣，无处不显奢华工艺。该相机包还包含了真皮肩带和镜头盖包。

 39mm保护滤镜和52mm保护滤镜-该保护滤镜拥有超高的透光率，几乎不对可见光产生影响。Super EBC(电子束镀膜)镀膜技术极有效的提升了透光率。滤镜环所采用的半毛黑色涂层体现了上乘的质感，而内侧所采用的亚光黑色涂料能有效的防止光线反射的发生。
崭新的富士菲林X- Pro1将从2012年3月起在全国主要授权代理商隆重上架。

价格及上架详情
• X-PRO1标准零售价如下：
o 机身 : RM5,688
o 镜头 : 介于RM2,288 至 RM2,488