让富士菲林纪念版 X-T1重新定义您的摄影体验

新的 X-T1 包含世界最快的实时取景器和最高放大倍率

吉隆坡 2 月 18 日讯: 作为先进数码相机科技的市场领导者，富士菲林欣然宣布推出纪念版的 X-T1，即配备世界最快实时取景器和仅 0.005 秒1滞时的最新可换镜头相机。

X-T1 乃是相机的典范，它齐备演进型 SLR 式处理机制，易操作的机械转盘，以及全天候机身和 X 系列相机应有的其他特点，如高速性能。此外，X-T1 的新开发电子取景器几乎可媲美光学取景器，这得归功于它的超快显示速度。

实时取景器创新
结合了独特宽视角设计，以及世界最高 0.77 倍2放大倍率之 X-T1 的电子取景器，可通过仅 0.005 秒滞时以提供一 种真正身临其境的拍摄体验。

世界最快的自动对焦速度
X-T1 兼具EXR 处理器 II和X-Trans CMOS II 传感器，以专业地控制摩尔纹和伪色的产生。X-T1 也能通过跟踪自动对焦功能实现高达每秒8帧3的连拍速度，并且是首款可与 SDXC UHS-II 格式记忆卡相兼容的相机，因此其日期写入速度比一般普通卡高出一倍左右。

坚固，全天候设计
其机具有全天候防护结构采用约 80 个密封点，具有防尘防水特色，以提供防尘防潮的充足保护。X-T1 也能抵御摄氏 -10° 的低温状况，其钢化玻璃制成的液晶显示屏也呈献最高的户外保护。

富士菲林于今年推出三款具有全天候保护的变焦镜头以匹配 X-T1，其中 XF18-135mm 将于 六月面市。另外两款镜头为 XF16-55mmF2.8 R OIS WR 和XF50-140mmF2.8 R OIS WR。

直觉操纵和经典相机设计
延续无与伦比技艺和设计传统，并以摄影师为先的 X-T1 在顶部设有五个机械转盘，在前后部设有两个指令转盘、以及六个完全可定制的功能按钮。只需一瞥即可检查功能和设定，而无需使用后部液晶显示屏，其转盘设计亦天衣无缝以便视线无需离开取景器就可轻松更换功能。六个定制的功能按钮和两个前后部指令转盘可配合拍摄图像，确保即时完成各项设定。

X-T1 (机身而已) 将于二月秒推出黑色版，仅售RM4,388，在同一时期，X-T1 镜头组合 (XF 18-55mm) 的零售价为RM5,688。

欲了解富士菲林及其各种产品的详情，请浏览http://www.fujifilm.com.my

Ecommerce Giant Lazada Ends 2013 with the Online Revolution Blitz and a Brand New Look

Record sales were achieved during campaign period and more is expected for the Online Revolution finale on 12.12

KUALA LUMPUR, Malaysia, Dec. 9, 2013 -- One month after the launch of the Online Revolution, Lazada.com.my is bringing the Southeast Asian version of Cyber Monday to an enormous finale on 12th of December.

The Online Revolution is based on Cyber Monday, the biggest online shopping day in the United States, which just took place on the 2nd of December. So far, The Online Revolution was a great success for LAZADA Malaysia and led to a record breaking month long campaign. Strongest categories were electronics and computers and among the bestsellers of Online Revolution were Notebooks and LED TVs. To mark this occasion Lazada is also launching new look exclusive for one day only, the new layout is designed to make it even easier for shoppers to grab their desired deals.

"We are more than happy with the received results of the Online Revolution. Regarding sales and site traffic we could see a record breaking response since the start of the campaign. We are expecting even better results after our finale on 12.12 considering the attractive deals we are offering" said Igor Pezzilli, CEO of Lazada Malaysia.

On 12.12, shoppers will have 24 hours to enjoy several outrageous deals. LAZADA has slashed prices to the lowest level ever to attract even more existing and new customers.

The 12.12 surprises include:

    Special deals on pre-order items & new launches like the PS4 or iPad Air
    Specially priced bundles at great prices like the HP Pavilion 14" Notebook + HP All-In-One Deskjet 1050
    Feature brands with mega discounts, including Kenwood, Lenovo and Fujifilm
    Exclusive deals for Visa card holders with discounts up to 15%

The success of the Online Revolution and the broad participation of Southeast Asian customers reflect the rapid growth and acceptance of e-commerce in the region. According to Accenture, 194 million new internet users are expected in SEA by 2020, which are bound to embrace to the ecommerce ecosystem. The environment and acceptance for ecommerce continues to grow in Malaysia with existing businesses, infrastructure in logistics and technical foreground expanding and evolving.

FUJIFILM X-M1 ADVANCES THE INTERNATIONALLY ACCLAIMED X-SERIES TREND

Kuala Lumpur, 15 July 2013:     FUJIFILM’s X-series cameras, internationally acclaimed for its retro good looks and easy handling, now adds the FUJIFILM X-M1 equipped with the award-winning 16.3 Megapixel APS-C X-Trans CMOS sensor as the XPro 1, which delivers superior image quality, housed in a lightweight body.

FUJIFILM X-M1 is the third premium interchangeable lens camera from the company.

“FUJIFILM X-M1 has the best elements of high quality performance and power for casual photographers and enthusiasts to deliver images that far exceed expectations,” says Yasunobu Nishiyama, Managing Director of FUJIFILM Malaysia.

 (left-to-right) Johnny Khoo, General Manager, Sales & Marketing; Paul Ho, Senior Executive Director; Yasunobu Nishiyama, Managing Director;  and Wu Cheng, Regional Marketing Advisor, Fujifilm Asia Pacific, flanked by two models at the exclusive preview of Fujifilm X-M1.

Design-wise, FUJIFILM X-M1 is compact, stylish and solid and comes in three striking colours: black, silver, and brown. Among the improved features include faster autofocus, new menu systems, and sharp and speedy performance with the aid of the EXR II processor. The camera also features a three-inch tilting high resolution LCD screen with 920,000 dots for easy image viewing and framing at various angles.

The FUJIFILM X-M1 also features a WiFi function allowing users to transfer photos from the camera to smartphones, tablets and computers and upload high-quality images to social media sites for effortless sharing.

The astute design of the FUJIFILM X-M1, with all the adjustable buttons and dials positioned on the right-hand side of the camera’s rear LCD panel, gives users the advantage of one-handed camera operation, ideal for those who want to capture images from fleeting moments.

The Mode Dial for selecting the optimum setting for each scene gives access to the Advanced SR Auto function that automatically recognises each scene and selects the best settings for sharp and clear images.

Yet another refreshing feature is the Advanced Filter function that gives users a range of creative filters to achieve unique and artistic looks. The use of two perfectly positioned Command Dials allows users to adjust the aperture, shutter speed, and exposure compensation, while frequently used functions come with individual buttons to enable intuitive and fast operation.

FUJIFILM X-M1’s high-precision built-in flash uses FUJIFILM’s Super i-Flash technology to regulate the amount of light it fires dependent on the scene. The camera is also capable of full HD video recording at 30 frames per second. Creative effects can be added when shooting videos with Film Simulation options including Monochrome, and beautiful bokeh achieved with the large sensor at a large aperture.

“We’re extremely proud of the latest addition to the FUJIFILM X-series because it is the smallest and lightest exchangeable lens camera that retains the highest image quality of the series,” says Yasunobu Nishiyama.

The FUJIFILM X-M1 model with XC 16 – 50mm lens kit will be available at the affordable price of RM2,988 or with dual lens kit at RM3,588 (XC 16 – 50mm lens and XF 27mm lens). Both packages come with an exclusive half case and 8GB SD Card.

For further details, please visit www.fujifilm.com.my

Peak of Perfection

FUJIFILM X-Pro1 - The Premium Interchangeable Lens Camera featuring the new X-Trans CMOS SensorTM, FUJIFILM Original X-Mount and Hybrid Multi-Viewfinder

MALAYSIA, KUALA LUMPUR, 28 February 2012 – FUJIFILM (Malaysia) Sdn Bhd today unveiled their latest innovation in their line of premium cameras; the FUJIFILM X-Pro1 - an all-new premium interchangeable-lens digital camera system touted to be THE camera for the advanced photography enthusiasts and professional photographers.

One of the FUJIFILM X-Pro1's key features include the new X-Trans CMOSTM sensor - capable of delivering resolution that is parallel, if not superior, to a full frame sensor. The new colour filter array paves the way for an ideal sensor that does not need an optical low-pass filter. While the optical low-pass filter is indispensable for the reduction of moiré and false colour generated by conventional sensors, it also degrades resolution.
A new colour filter array that is inspired by the random arrangement of fine film grain has been developed, removing the need for an optical low-pass filter to solve moiré and false colour issues. In the array, RGB pixels are arranged in 6x6 pixel sets with high aperiodicity (randomness).

Increasing the degree of randomness eliminates the fundamental cause of moiré and false colours – a problem that occurs in conventional arrays when shooting stripes and other repeating patterns. The presence of an R, G and B pixel in every vertical and horizontal pixel series minimizes the generation of false colours and delivers higher colour reproduction.

 CMOSTM sensor and deliver high speed and high precision image processing.

As a result of using a film-inspired array, a more powerful processor is required to process the image signal data - thus, the creation of the EXR Processor Pro. This development will maximize the full potential of the X-Trans CMOSTM sensor and deliver high speed and high precision image processing; thereby setting new standards in image resolution.

FUJINON lenses - long associated with delivering high quality images, contains optics used for both broadcast TV and medium format cameras. The expertise borne out of this enviable optical heritage has now been put into lenses for the FUJIFILM X-Pro1. Three compact XF FUJINON fast aperture prime lenses will be available at the launch - the “XF18mmF2 R”, “XF 35mmF1.4 R” and “XF60mmF2.4 R Macro”.

All three lenses offer precise control over depth-of-field and deliver excellent out-of-focus bokeh thanks to the design of the molded aperture diaphragm blades. The blades are curved to create a circular image at all aperture settings, while the very edges of each blade are meticulously rounded off rather than simply cut off, which delivers a sharper image. In addition, the solid feel of the high-quality metal barrel and detailed exposure setting in 1/3 step increments using the aperture ring fuel your desire to capture more photos with every shot.

Specifically designed to maximize the mirror-less design of the camera's body, the original FUJIFILM X-Mount has a short flange back distance of just 17.7mm. This means the rear lens elements are as close as possible to the sensor. The wide opening allows the lens to be mounted deeper within the body – up to 7.5mm (approx) from the mount surface – reducing the back focus distance of each lens to the minimum possible, thus maximizing lens performance to achieve high resolution all the way to the edge of the image.

FUJIFILM’s revolutionary Hybrid Viewfinder, with its ability to instantly switch between an Optical Viewfinder and Electronic Viewfinder, has added a new dimension to the pleasure of composing photographs. The Optical Viewfinder is selected for obtaining the brightest viewing image, and to keep shutter lag to a minimum. Those wanting focus confirmation, exposure information, white balance information and depth of field indicators should switch to the Electronic Viewfinder mode for an excellent “live view” of your composition.

This fusion of technologies allows users to enjoy composing their images through a bright viewfinder, but has the option to overlay vital picture taking information should this be required. Changing between the two viewfinders is simple, thanks to the switch on the front of the FUJIFILM X-Pro1 body. When attaching a FUJINON XF-series lens on the FUJIFILM X-Pro1, both the viewfinder magnification and bright frame size automatically switch to support the lens focal length.
Viewfinder magnification switches to 0.37x for the 18mm lens, and to 0.60x when the 35mm or 60mm lens is mounted, letting you compose your shot with the bright, crystal clarity of an optical image. The X-Pro1 also gives you the freedom to manually set a focal distance and switch between viewfinder magnifications.

Diameters of the aperture ring and focus ring of the 3 Fujinon XF-series interchangeable lenses are only slightly larger than the barrel for sleek uniformity of design. Precision machined from metal, the reassuring click of the aperture ring at each setting and the comfortable torque resistance when operating the focus ring enhances the shooting experience.

The lightweight, precision-milled lens hood (included with the lens) has been exclusively designed and machined from aluminum for the FUJINON XF lens. It’s compact size delivers superb light shading performance in a design that perfectly matches the FUJIFILM X-Pro1's styling. Amidst the cutting edge technology encased in a beautiful camera body, the photographer’s comfort is not forgotten. The natural fit of the eyepiece provides excellent shielding from light leakage. A dioptric adjustment lens can also be attached.

In film cameras, multiple exposures is the unique photographic technique of superimposing one image on another by double exposing a single frame of film. Through advanced digital processing the FUJIFILM X-Pro1 can simulate this technique merely by selecting the "Multiple Exposure" mode and take your first shot. By viewing it in the Hybrid Multi Viewfinder or on the LCD screen, you can see how the finished multiple exposure will look and precisely frame the second shot.

Further enhancements have been made to the Film Simulation modes with the new Professional Colour Negative Film Modes (Pro Neg. Std and Pro Neg. Hi) designed for FUJIFILM X-Pro1 users working in the studio. If you prefer to shoot the same scene in a variety of Film Simulation modes, the FUJIFILM X-Pro1 offers Film Simulation bracketing, along with AE, Dynamic and ISO bracketing.

FUJIFILM has also included Film Simulation modes, where the FUJIFILM X-Pro1 simulates the colours and tonal qualities of popular FUJIFILM emulsions. These include the vibrant colors of Velvia, the softer skin tones of ASTIA and the natural look of PROVIA. Replicating the effects of monochrome film photography, the FUJIFILM X-Pro1 allows you to use colour filters to expand your photographic interpretation. Just as professional film photographers once selected a filter and printing paper to complement their creative vision, you can now easily fine tune image quality with these filters. For those after a more nostalgic theme there’s a sepia filter too.

The FUJIFILM X-Pro1 Premium Accessories Line
 Hand Grip, HG-XPro1 (optional accessory that is sold separately) - Moulds smoothly to the lines of the camera body for a uniform look, and provides a more secure and balanced handling of the camera. The grip helps balance the weight of the camera body, allowing for a more comfortable hold.

 Shoe Mount Flash EF-X20 (optional accessory that is sold separately) - This is designed to match the X-Pro1’s distinctive styling. One dial allows you to choose between two modes; AUTO - automatically optimizes flash for both outdoor daylight and dark indoor shots; MANUAL - for hands-on control. In addition, the built-in flash diffuser has an easy one-touch operation to soften harsh flash effects.

 Leather Case LC-XPro1 (optional accessory that is sold separately - not suitable for the FUJINON XF60 lens) - Beautifully moulded to protect the X-Pro1, this leather case is designed to allow fast access for easy shooting. Attention has been given to every detail, from the color and spacing of the stitches to the adoption of a hidden magnet rather than a snap for closing the case. This premium case comes complete with an authentic leather neck-strap and hood case.

 Protector Filter ø39mm and Protector Filter ø52mm - This protection filter provides high transmissivity without affecting visible light. The Super EBC (Electron Beam Coating) controls harmful borrowed light effectively. The filter's semi-gloss black coating represents a high sense design, while the matt black coating of the inner side of the filter restrains reflection effects.

Pricing and availability
• Camera body : RM5,688
• Lens : RM2,288 to RM2,488

The FUJIFILM X-Pro1 will be available at major retail outlets nationwide from the end of March 2012.

登峰造极，完美诠释

隆重推介FUJIFILM X-Pro1 –全新搭载X-Trans CMOSTM传感器，
FUJIFILM原装X接口和混合多重取景器的可换镜头顶级相机系统。

吉隆坡28日讯– 富士菲林(马)私人有限公司今日隆重推介他们顶级相机的革新产品-FUJIFILM X-Pro1。 此款是全新的可换镜头顶级数码相机，被视为资深摄影爱好者和专业摄影师的相机，预料将会掀起一股全新的风潮。

富士菲林X-Pro1其中一项首要功能是具革命性的X-Trans CMOSTM传感器，新的X-Trans CMOSTM传感器在分辨率表现上绝对能够和全幅传感器相媲美。全新色彩滤镜阵列的功能取代了光学低通滤镜。普遍上，在传统传感器的设计结构里为了减少摩尔纹和伪色的产生，光学低通滤镜是不可或缺的，而这种设计的负面影响则是大幅降低了传感器的分辨率。

富士菲林全新的色彩滤镜阵列设计的灵感来自于传统的银盐胶片上的银盐颗粒的排列，全新阵列结构使摩尔纹和伪色不再那么容易发生，因而光学低通滤镜的取消也变得理所当然。在阵列中的每个6X6的像素单元中，RGB像素都被不规则（随机）的排列，而这正是消除摩尔纹和伪色的最根本有效的方法。

在传统的传感器结构中，RGB像素的排列方式很有规律，传感器的空间频率和影像接近时，摩尔纹非常容易产生。另外，水平和垂直方向的每一列像素都有R,G,B像素的分布的设计能够将伪色降低到最低限度，从而获得更高质量的色彩还原。

 CMOSTM 传感器和输出高速以及精准影像的过程。

有了此独特的阵列排列，我们需要更加大的处理器来处理图像信号数据，这就是EXR处理器Pro的诞生。此处理器能以最大限度的发挥X-Trans CMOSTM传感器的潜力，并获得高速及高精度的图像数据处理效果。

FUJINON镜头拥有极为出色的光学性能，在诸多专业领域非常著名，在广播电视行业和媒体新闻用相机中享有盛誉。而FUJIFILM X-Pro1的镜头正是将这些先进的光学技术得以延承和发展。三款小巧拥有一流光圈品质的XF镜头将伴随X-Pro1同步上市，它们分别是“XF18mmF2 R”， “XF 35mmF1.4 R” 和“XF60mmF2.4 R Macro”。
三款镜头都将为您带来高精度的景深控制和完美的远焦散景效果，这得归功于模制光圈叶片的全新设计。叶片被设计成弧形以让您在任何光圈设定下都能获得圆形的光斑效果，相比通常的切割工艺，每一片叶片的边缘都被精致打磨以获得更为清晰锐利的图像。此外，坚固的高品质金属镜头筒和精密的采用光圈环调节的1/3 步长的曝光调节让您对每一次拍摄都充满渴望。

为了发挥无反光镜系统的最大威力，全新设计的X-接口拥有17.7mm的超短法兰距。这意味着镜头后端可以更接近传感器。超广的开口能够让镜头更深入机身内部——从接口表面计算最深可深入约7.5mm——使得每款镜头的后焦距都被缩减到最短，因而，无论图像的边缘还是中心，带给您的都将是超高的分辨率。

富士菲林革命性的混合取景器，能让您在光学取景器和电子取景器之间自由切换，极大的增加了摄影的乐趣。当您需要获得更为明亮的取景画面并使快门延时保持最低时，您可以选择光学取景器。而当用户需要更为精细的实时对焦确认、曝光信息、白平衡和景深等现代数码信息时，您则可以切换至电子取景器以取得卓越的“实时显示”信息。

两者融合的技术让用户既能享受明亮的取景器，又使得您在合适的场合拥有更多详尽的拍摄参数作为参考的选择。两种取景方式的切换只须通过机身前面板上的切换制就能轻松实现。当您在X-Pro1上安装不同的XF系列镜头时，取景器的放大倍率和亮框尺寸会自动切换以适应不同的镜头焦距。

当采用18mm镜头时，取景器的放大倍率将被切换至0.37倍，而采用35mm或者60mm镜头时，取景器的放大倍率则变为0.60倍，因而，无论采用哪颗镜头，取景器都将为您带来清晰，透亮的光学影像。此外，X-Pro1还让您可以根据自己的需要手动设置焦距，并在各种取景器放大倍率间自由切换。

3颗FUJINON XF系列可更换镜头的光圈环和对焦环的口径仅仅略大于镜头的镜筒，且拥有同样圆滑流畅的设计。通过精密的金属加工工艺，调节光圈环时所听到的悦耳的滴答声和完美的扭矩响应所带来的绝佳操控手感将极大的提升您的摄影愉悦感。

轻盈，铝制，由精密金属加工工艺制成的镜头遮光罩（随镜头包装附送）为FUJINON XF系列镜头量身定做。在精致小巧的尺寸基础上为您带来超低遮挡效果，完全符合X-Pro1的细致风格。X-Pro1在每一处细节部分都从摄影者的角度出发。性能出色的取景目镜极为有效的杜绝了漏光的发生。另外，还可以根据需要加载屈光度调节镜。

在菲林相机时代，多重曝光是唯一一种通过对单张胶片通过两次曝光从而将影像叠加的摄影技术。通过先进的数码影像处理技术，X-Pro1也能够模拟这项技术——选择多重曝光模式，拍摄第一张照片，然后通过混合多重取景器或者LCD显示屏，您可以直接查看已经完成的第一次曝光效果，并精确的叠加拍摄第二张照片。

此外，升级版的胶片模拟模式亦增设了全新的专业彩色负片模式（包括Pro Neg. Std和Pro Neg. Hi），这是为X-Pro1为摄影棚中工作者专门设计的功能键。当您需要对同一场景拍摄不同的胶片风格时，X-Pro1提供的胶片模拟包围功能即刻就能满足您的需求，当然，您也可以选择AE包围曝光，动态范围包围曝光或者ISO包围曝光。

X-Pro1的菲林模拟模式同样能够模拟富士专业反转片色彩和色调。包括再现自然界的鲜艳颜色、超高饱和度以及突出红色和绿色的色调的Velvia模式，再现柔和、精细、光滑皮肤色调的ASTIA模式和更强调自然色彩还原的PROVIA模式。单色色彩滤镜功能也进行了进一步的升级——X-Pro1让您使用色彩滤镜拓展您的摄影视界，再现完美单色胶片效果。通过黄色滤镜和红色滤镜来提升对比度，或者通过绿色滤镜来提亮绿色和加深红色。就像专业摄影师通过滤镜来发挥创造力一样，您可以通过这些滤镜组合的调节轻松简单的发挥您的创意。除此之外，X-Pro1亦加了sepia滤镜效果，为您带来怀旧老照片的视觉效果。


FUJIFILM X-Pro1高级配件纵览
 手柄HG-XPro1 (另售配件) – 为您带来更为稳定的持握效果和操控手感。X-Pro1的手柄采用同相机机身完全一样的印模压铸工艺，与机身完美贴合。手柄能够更好的平衡机身重量，从而获得更舒适的持握手感。

 热靴接口闪光灯EF-X20 (另售配件) – 与X-Pro1独特的设计风格紧密结合。闪光灯上的拨盘包含两种模式：AUTO-为白天户外和室内昏暗光线拍摄自动优化最佳闪光灯设置；手动-用于手动调节。此外，内置的闪光灯柔光装置能够实现一键操作就能获得闪光灯柔光效果。

 真皮相机包LC-XPro1（另售配件-不适用于FUJINON XF60镜头）* - 独特的设计能在保护X-Pro1的同时，让您随时快速响应稍纵即逝的精彩镜头。我们对每一处细节都赋予心思，无论是颜色、缝线的间隔，还是隐藏设计的磁铁搭扣，无处不显奢华工艺。该相机包还包含了真皮肩带和镜头盖包。

 39mm保护滤镜和52mm保护滤镜-该保护滤镜拥有超高的透光率，几乎不对可见光产生影响。Super EBC(电子束镀膜)镀膜技术极有效的提升了透光率。滤镜环所采用的半毛黑色涂层体现了上乘的质感，而内侧所采用的亚光黑色涂料能有效的防止光线反射的发生。
崭新的富士菲林X- Pro1将从2012年3月起在全国主要授权代理商隆重上架。

价格及上架详情
• X-PRO1标准零售价如下：
o 机身 : RM5,688
o 镜头 : 介于RM2,288 至 RM2,488

富士菲林全新的X-S1长镜头高档相机 – 52倍超长变焦能力，缔造非凡图像画质！

通过超长变焦功能立下全新标杆

富士菲林X系列高档相机系列推出其第三款新作，即X-S1，为业界同类相机的设计和性能立下全新标杆。

在日本制造，超高精密度的X-S1是长镜头相机新杰作。机身外观优美、品质极高、再加上金属制的操作转盘、橡胶涂层和极佳的操控手感将会让有眼光的摄影爱好者爱不释手。超强的光学性能

X-S1最核心的部件当然是其内置的富士龙26倍光学手动变焦镜头，覆盖了从24 -624mm（相当于35mm相机）的广阔焦距，完全满足每个摄影者的需要。该镜头还拥有在广角端明亮的F/2.8大光圈。

通过富士菲林的智能数码变焦技术，相机的变焦能力得到进一步的拓展，在几乎不损失画质的前提下，能够将变焦再扩大一倍。因此，X-S1将为您带来52倍的超长变焦，焦距覆盖范围达到惊人的24-1248mm（相当于35mm相机）。在镜头结构上，X-S1的镜头由17片全玻璃镜片构成，其中包含4片非球面镜片和2片超低色散镜片，为您带来超高锐利的清晰效果。该镜头采用最高标准设计，运用金属凸轮提供极为流畅的手动变焦操控手感的同时，也极大地提升了速度和精度，为您的取景构图提供了强而有力的保证。

X-S1同样也是拍摄特写镜头的理想机型。在标准模式下，微距最近拍摄距离为30cm，而在超微距拍摄模式下，则可实现近达1cm的超近特写。此外，镜头所采用的高档9叶片式光圈能够带来极为出色的柔焦效果。

让每一次拍摄都成为佳作

X-S1采用了和X10完全一样的2/3寸1200万图素的EXR CMOS感应器，确保在任何环境下都可呈现极为出色的照片拍摄效果。

EXR CMOS是富士菲林的独家感应器技术，让使用者可以根据拍摄光线的强弱而在三种工作模式之间进行切换；又或者使用EXR Auto模式，让相机自行选择最适合的方式来达致最完美的拍摄效果。

在工作模式之间的切换会改变感应器的性能表现。高解析度（HR）模式适合光线条件好，又或者对于图像解析度要求较高的场合使用；超宽动态范围（DR）模式适合那种高对比度的场景，在图像的阴暗及明亮部分都得到异常清晰的效果；而高感光度低杂讯（SN）模式则让您在昏暗的环境下也可取得绝佳拍摄效果。

EXR CMOS感应器与高速EXR处理器相互配搭，快门滞时仅仅0.01秒，成就超高速的连拍性能。在全解析度（L尺寸的JPEG格式 ）下每秒可连拍7帧；而在600万图素的解析度（M尺寸的JPEG格式）下则每秒可达10帧的惊人连拍速度。

同时，X-S1还拥有出色的动画录制功能，每秒能够拍摄30帧全高清（ 1920X1080图素）且带立体声效的动画短片，并使用H.264格式作储存。

轻松取景构图和翻看照片

X-S1将高品质的电子取景器和机背的液晶显示器完美地结合，确保在任何的照明条件下都能方便快速地取景构图及翻看照片。

0.47寸的电子取景器拥有高达 144万图素的解析度，可视角度达到了26度，让您轻松完成取景构图并减少眼睛的疲劳。您也可以通过明亮的电子取景器轻松查看各种设定和调节对焦。

X-S1的机身背面配备一个3寸高品质且可翻转的液晶显示屏。46万图素的高解析度让您在屏幕上轻松查看及翻阅目录、确认曝光和浏览所拍摄的照片。该液晶显示屏还提供有用的晴天模式来解决在强烈阳光下无法看清显示屏内容的问题。

全面的操控和拍摄性能

无论您之前是使用轻便型相机还是数码单反相机，X-S1都能令您轻松上手。

为了简单起见，X-S1会自动识别被摄场景的类型并自动选择最合适的场景模式以获得最完美的拍摄效果，这其中还包含EXR CMOS感应器工作模式的自动切换。该相机不仅能够识别当前的场景类型，还能自动判别画面中是否包含人物、人物是否背光、甚至画面里是否还有移动中的物体等。 ISO自动设定功能则可以让您在ISO 100至3200之间自由选择感光度的最佳值，以便带来最佳拍摄效果。当然，在一些特殊的场合，您也可以使用最高达ISO 12800（S尺寸的JPEG格式）的超高感光度。

对于那些较专业的摄影者而言，X-S1拥有极为全面的专业功能，提供全面的传统拍摄模式（程序 / 光圈优先 / 快门优先 / 全手动）。同时，使用者可以自行调节色彩、图像锐利度和色调。此外，X-S1还拥有4种包围曝光功能、8种菲林模拟模式、全面的白平衡模式和支援RAW格式文件。

富士菲林全新FinePix X-S1的标准零售价为RM2,988，同时免费附送8GB SD记忆卡及相机软袋。

更多的输出选择

千万别遗失您的美好回忆！将它们打印照片，可以不时欣赏，回味过去美丽的欢乐时光。富士菲林数码影像（FDi）冲印中心遍布全国，提供专业的照片冲洗服务，比一般在家里冲洗的照片来得更便宜、品质也更优越。您可以使用任何数码相机来拍摄，然后送到我们在全国各地的任何一间富士菲林数码影像冲印中心冲洗即可。我们的富士菲利数码影像专家将使用超高素质的富士晶彩镭射相纸来冲洗照片，又或将影像个人化制作成日历、贺卡和其他种种具有创意的选择。此外，您也可以使用我们在特定地点设立的数码冲印站方便快速地冲洗您所有的照片。

富士菲林的e-zy2print让您快速又容易地在网上订购您要冲洗的照片。欲知有关e-zy2print或FinePix系列详情，欢迎浏览http://www.fujifilm.com.my。