SCCyberworld

Sunday, April 22, 2012

The Asia/Pacific PC Market Starts the Year Modestly With 3% Growth in 2012 Q1, IDC Reports

Kuala Lumpur, April 20, 2012 – IDC's preliminary results show that the Asia/Pacific (excluding Japan) PC market declined 2% sequentially but grew 3% year-on-year in 2012 Q1 to reach 29.4 million units, which was generally in line with IDC's forecasted growth rate. HDD supplies had some impact, but the situation improved towards the end of the quarter to help keep shipments up, particularly in the ASEAN region, which witnessed strong vendor-driven activity to boost the channels.

"While this quarter's growth was abnormally low, it was good to see that the industry was generally able to work around supply constraints to keep the market moving," said Bryan Ma, Associate Vice President of Asia/Pacific Client Devices Research at IDC. "Looking ahead, there are still some risks around the economy and channel inventory, but there are also a number of public sector projects as well as new platforms like Windows 8 and ultraslim notebooks that can push the market ahead in 2012."

Seasonal slowdown in China expectedly pulled Lenovo down this quarter, but the vendor did well in the rest of the region, particularly in India as shipments for a large education notebook project there helped push the vendor up locally. HP managed to regain some lost momentum in China for now, while Dell dropped back in many countries after a strong Q4. ASUS meanwhile, remained very aggressive in China and the ASEAN region.

Table 1

Asia/Pacific (ex. Japan) PC Shipments by Vendor, 2012 Q1 (Preliminary)

vs 2011 Q4 and 2011 Q1

Rank

Vendor

2012 Q1

Market Share

2011 Q4

Market Share

2011 Q1

Market Share

Year-on-Year Unit Growth

1

Lenovo

21.8%

25.0%

18.1%

24%

2

Acer

12.0%

11.7%

9.8%

26%

3

HP

9.1%

7.9%

10.8%

-13%

4

Dell

9.0%

10.4%

9.9%

-6%

5

ASUS

8.2%

6.2%

6.0%

40%

Others

39.9%

38.8%

45.4%

-9%

Total

100.0%

100.0%

100.0%

3%

Source: IDC, Apr 2012


For more information about the research or to purchase this data, please contact Sheryl Fuertez at +65-6829-7758 or sfuertez @idc.com.

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