Fujitsu Concept Stores Infuses Art of ‘Takumi’ in Digital Living

Retail concept store debuts in Petaling Jaya’s Digital Mall;
Expects double turnover by the end of 2012

Kuala Lumpur, July 17, 2012 – Fujitsu, the No.1 Global Windows-based Tablet PC Vendor (Quarterly PC Tracker Q1 2012, by unit shipments), announces the launch of a series of retail concept stores in Malaysia with the opening of their first Fujitsu Concept Store in Digital Mall, Petaling Jaya.

This store was inaugurated by Ms Yap Hui Hui, Country Manager, Fujitsu PC Asia Pacific Ltd, and showcases the entire range of Fujitsu’s collection from notebooks to their monitors and various other accessories, serving as a gateway to the world of Fujitsu’s products and services.“In line with Fujitsu’s growing success in Malaysia, we are evolving ourselves into a lifestyle retail environment to serve our customers more effectively.”

“The Fujitsu Concept Store spearheads our strategy to drive growth in Malaysia by showcasing the range of Fujitsu’s end-user products in its full competitive and complimentary form. The Futjisu concept store promises to cater to all of our enthusiasts’ varied needs of gaming, multimedia, business and leisure,” stated Ms. Yap. “Our concept store is designed to give customers the opportunity to have hands-on experience with the products to try for themselves to find out what best suits their needs,” says Ms. Yap, adding that the plan is to open a total of 3 Concept stores in Malaysia by end of 2012.

She adds, “The 1st Fujitsu concept store’s location in Digital Mall makes it a popular destination for consumers wanting options to fulfill their ICT, digital life requirements.”

As a one stop destination for Fujitsu’s products, the Fujitsu Concept Store provides customers with an opportunity to experience a more intimate ‘digital gadgets’ shopping extravaganza which is laid back and fulfilling. Infused with the Takumi concept, the store stays true to the brand’s original core of providing computing technology resonating throughout the products offered.

In line with Fujitsu’s commitment to enhance its product portfolio leveraging the latest in technology, the store features the entire range of Fujitsu’s products available in Malaysia.

The opening of the store is celebrated with a promotion - free products with purchases of the Fujitsu Lifebook LH531. First one hundred customers to purchase the notebook will receive a Fujitsu 500GB External Hard Disk worth RM229 and an original Fujitsu backpack.

The Fujitsu Concept Store will be open seven days a week from 11am to 9pm.


零售概念店在八打灵再也的数码商城首次亮相;
预计在2012年底收双营业额

吉隆坡，17日讯– 富士通，全球第一的平板电脑销售商（*据IDC的全球出货量统计），今日
宣布在马来西亚推出一系列的零售概念店，首间概念店开幕在位于八打灵再也（Petaling Jaya）的数码广场 （Digital Mall）。

由富士通个人电脑亚太有限公司（FPCA）的大马总监叶慧慧揭牌开幕，并同时展示了他们的一系列商品， 如笔记型电脑， 电脑屏幕和各种其他的配件。

“富士通的零售概念店是我们开发大马市场的头先策略。富士通的零售概念店展示我们对满足市场上所有对游戏， 多媒体，商务和休闲等，不同需求的承诺，” 叶慧慧女士表示。

“我们的概念商店，旨在让客户有机会透过触感接触产品来为找出最符合自己需求的科技产品” 叶慧慧女士还表示，该公司计划在2012年年底在大马揭开共三间的概念店。

她还补充说，“数码商城作为富士通首个概念商店的地理位置将使它成为一间主要在热门地点 为消费者提供科技选项的科技商店。”

作为富士通商品的一站式商站， 富士通概念商店提供客户更亲密的“数码产品”体验。

与富士通运用最新科技来加强其产品组合的承诺同行，富士通概念商店展示及售有其公司所有在大马出售的产品。
新店开幕的庆祝与促销活动 – 凡购买富士通LifeBook LH531将获得免检赠品。前一百名凡购买笔记型电脑的客户将获得价值RM229的富士通500GB外置硬盘和原装的富士通背包。

富士通概念店将将于每周7日，从上午11时至晚上9时开放营业。