Deal Increases TGV’s IMAX Footprint in Malaysia
Kuala Lumpur, Malaysia – July 17, 2012 -- TGV Cinemas Sdn Bhd (TGV), one of Malaysia‟s premier film exhibition companies and IMAX Corporation (NYSE: IMAX; TSX: IMX) today announced an expansion of the parties‟ joint revenue sharing agreement announced in October 2011 to December 2015 with the intention of extending the arrangement to other premier locations within Malaysia.
TGV currently operates its first IMAX theatre in Sunway Pyramid and will open its second IMAX theatre in a new construction project in Bandar Utama in the fall with the third theatre opening in December 2012 in an existing multiplex in Johor Bahru. The fourth and fifth IMAX theatre systems will also be located in new construction projects in the cities of Penang and Kuala Lumpur, which are slated to open by December 2013 and December 2015, respectively. Locations for the remaining three theatres will be determined by both parties at a later date.
“IMAX‟s immersive experience makes our guests feel like they‟re a part of the movies - something no other cinematic format or in-home entertainment option can replicate,” said Kenny Wong, CEO of TGV Cinemas. “Our first IMAX theatre has been a tremendous success and we are keen to build on this momentum with today‟s agreement. We‟re confident that our new IMAX theatres will continue to strengthen our business and delight our guests.”
“With a large population and growing middle-class fueling consumer demand for entertainment options, Malaysia is a key area of growth for IMAX in the Asia Pacific region,” said IMAX CEO Richard L. Gelfond. “It is great to see TGV already realizing value from its first IMAX theatre in such a short period of time and together we look forward to bringing our unparalleled movie-going experience to more audiences throughout Malaysia.”
“We are pleased to expand our relationship with TGV - a strategic partner that is committed to delivering the best cinematic experiences and developing IMAX as a premium brand in Malaysia,” said Don Savant, Senior Vice President and Managing Director, Asia Pacific. “With today‟s agreement, TGV will bring IMAX theatres into high-growth areas further supporting our expansion efforts in this key part of Southeast Asia.”
Tuesday, July 17, 2012
TGV CINEMAS AND IMAX EXPAND JOINT REVENUE SHARING AGREEMENT IN MALAYSIA
标签: IMAX, TGV Cinema
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