Samsung Hosts Developer Day at IFA 2012

Introduces convergence-based platform technologies and new outstanding apps, shares partnership practices with over 1,000 developers

BERLIN, Germany – 30 August, 2012 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today hosted its Samsung Developer Day at IFA 2012. Over 1,000 application developers from across the globe participated in the event held at the world-leading consumer electronics show in Berlin, Germany, which is taking place for six days from August 31 to September 5.

The developer event at IFA follows the success of a number of similar events held by Samsung this year, starting with the Samsung Developer Day at Mobile World Congress in February and followed through the summer by Developer Day events in Tokyo, Cairo and Seoul. The events provide an opportunity for Samsung to introduce platform technologies and developer services under the theme "Learn, Share, Network".

The Samsung Developer Day at IFA this year captured the imagination of developers with a focus on the new GALAXY Note II and GALAXY Camera devices, which were introduced to the public at Samsung’s Unpacked event on August 29th. The developer event at IFA included the introduction of various Samsung smart devices in addition to mobile phones, notably Smart TVs and cameras, and featured discussions on service development for multi-device convergence environments.

Samsung Smart TV SDK 3.5, premiered at the event, assists developers in utilizing various functions supported by Samsung Smart TVs when developing TV apps. It also supports various Smart TV Emulator Modes to facilitate a simpler development process, and enables developers to create more innovative apps by taking advantage of new features such as the Convergence Framework and Smart Interaction. Samsung also announced its plans to release the development tools and APIs for the new GALAXY Camera to third-party app developers, raising significant interest from developers.

At the event, Samsung also released the latest version of its S Pen SDK, enabling app developers to create apps that harness the potential of the S Pen in the GALAXY Note category. The update supports a variety of new Note features such as Air View which allows users to hover with the S Pen over an email, image gallery, or video to preview the content without having to open it. Samsung also introduced the Open API for Samsung's ChatON messaging service, receiving positive responses from attending developers. The ChatON API enables third-party applications to easily integrate ChatON capabilities, for example enabling users to interact with buddies directly through embedded chat or invite ChatON buddies to play a game by sending an invitation via ChatON messenger.

In addition to technology-related sessions presented by Samsung, the Developer Day event at IFA also featured a Partner Showcase, providing overseas app developers the chance to introduce and publicize some of their new applications. Six industry-leading developers shared their development experience and partnership practices with other developers in the room, including Autodesk, who presented its SketchBook drawing app utilizing the S Pen SDK, and Accedo, who presented its Maxdome Smart TV app.

Additionally, the event included a device exhibition where participants had a hands-on opportunity to experience the new GALAXY Note II. This also included a demonstration of the globally-popular drawing game app Draw Mania, as well as of Fastest Painter and Moleskine, two applications which successfully utilize S Pen features.

“Samsung will continue its efforts to promote convergence content that can be used on a range of Samsung devices including mobile phones," said Kanghyun Kwon, Senior Vice President of Media Solution Center at Samsung Electronics.

Mr. Kwon also emphasized that Samsung will continue to strengthen its competitiveness by collaborating with third-party developers that enhance the Smart Ecosystem.

While meeting developers around the world through face-to-face events such as Samsung Developer Day, Samsung also provides the latest technical and related information to developers through its dedicated developer website – http://developer.samsung.com.