Samsung Pushes the Boundary of Innovation at IFA 2012

OLED TV, GALAXY Note II, GALAXY Camera and Space Max Refrigerators among highlights as Samsung inspires to create unique, meaningful user experiences 

BERLIN, Germany – 30 August, 2012 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today at IFA 2012 unveiled its vision for the consumer electronics market and introduced the products and services that will push the boundaries of innovation.

Before a crowd of IFA 2012 attendees, Boo-Keun Yoon, President and Head of Consumer Electronics Division at Samsung Electronics, stated that the company will cultivate the curiosity of its people and uncover what is meaningful for consumers who engage with its products. 

“Earlier this year, we promised to remove the barriers that exist between devices and content,” Yoon said. “Today, you will see how far we’ve come in achieving this goal, with technology that will create unique experiences by putting the consumers at the center, and building every product, content and service around them.”

Samsung also noted its leading position within the TV industry for the sixth consecutive year, as well as its lead in Side-by-Side refrigerators for the past six years.

“We have high ambitions for the future,” Yoon said. “By 2015, we hope to celebrate a decade as the global number one manufacturer of televisions, as well as the world’s number one producer of all home appliances.”

The company also unveiled a number of new devices, including the 55-inch ES9500 OLED TV, revolutionary Space Max refrigerators and ecobubble washing machines, and the GALAXY Note II and GALAXY Camera. AllShare was also highlighted as the content platform that provides users with more connection and control. 

The company’s complete product line-up will be displayed August 31 to September 5 at Halls 20 (consumer electronics) and 5.1 (home appliance products), Messe Berlin.

Next-Generation Smart TVs Redefine Viewing Experience

Samsung reinforced its industry leadership as it unveiled its much-anticipated 55-inch ES9500 OLED TV and 75-inch LED ES9000 Smart TV in Europe for the first time. With ultimate picture quality, immersive content and interactive experiences, Samsung’s latest offerings are leading to its position as the world’s number one TV manufacturer for seven years running.  

Samsung’s 55-inch ES9500 OLED TV, with its unlimited contrast ratio, richer colors and faster response time, marks the beginning of a new era in the TV industry. The ES9500’s self-emitting sub-pixels can individually reproduce life-like colors, creating a more immersive experience that draws the viewer into the action on the screen. OLED technology is also able to differentiate between varying degrees of blacks, enabling its unlimited contrast ratio to deliver unparalleled detail in shadows, shapes and subtle colors even in the darkest of scenes. With no need for a separate light source, the ES9500 offers a fast response time, eliminating motion blur. That incredible speed translates into action scenes and sports games that are amazingly life-like and 3D experiences with virtually no crosstalk. .

Samsung’s highly-anticipated OLED TV comes equipped with Samsung Multi View, a feature that allows two people to watch two different shows simultaneously on one full screen—with the ability to hear each program separately using Samsung Multi View 3D glasses with integrated headphones. This unprecedented feature is made possible by the OLED TV’s high processing speeds and Samsung’s innovative wireless sound system.

For consumers who want a large screen, premium design and enriched picture quality, today Samsung also showcased its 75-inch LED ES9000 Smart TV. With an incredibly thin 7.9-millimeter frame and a stunning rose-gold finish, the ES9000 adds a sense of timeless luxury and sophistication to any home décor. A hidden pop-up camera completes the superior design, allowing the user to become fully immersed in the performance of Samsung’s largest Smart TV.

More importantly, however, is that both the ES9500 OLED TV and ES9000 Smart TV give consumers unique experiences by allowing them to freely explore and make discoveries, be it through features like Smart Interaction, including Voice Control, Motion Control and Face Recognition, or premium Smart Content delivered through unique apps, games and services. 

Technology as a Means of Self-expression

As consumer technology products continue to change how consumers experience them, so will the way consumers interact with them. Understanding this, Samsung developed its smart mobile devices to be more intuitive, personal and immediately expressive.

Be Creative, Be Expressive with the GALAXY Note II 

The GALAXY Note II builds on the success of its predecessor, the GALAXY Note, which was the first smartphone for truly personal, artistic and creative expression. Featuring a 5.5” (140.9mm) HD Super AMOLED screen, the GALAXY Note II provides a perfect viewing experience with breathtaking visuals and crystal clear detail.

Air View which allows users to hover with the S Pen over an email, S Planner, image gallery, or video to preview the content without having to open it; and Pop up Note, which lets users open S Note instantly as a pop-up window anywhere on the screen, offers an intuitive, easy multitasking experience. 

An Advanced S Pen is longer, thicker and ergonomically designed for the perfect grip. It provides a more precise, comfortable, and natural writing and drawing experience. The GALAXY Note II also enables unique experiences in personalized and expressive content creation, making it the ultimate smartphone for on-the-go creativity.

Powered by Android™ 4.1, Jelly Bean with a 1.6GHz Quad-Core processor, the GALAXY Note II brings powerful performance in content creation, sharing and multitasking capabilities.

The GALAXY Camera creates a new standard in visual communication devices 

Combining its mobile leadership and camera innovation, Samsung today introduced a new category of mobile devices, developed to fit the changing ways consumers communicate in an increasingly visual communication era – the GALAXY Camera.

This latest addition to the GALAXY family combines the very best features from both the camera and smartphone worlds into one stylish new device. Top photographic features include 21x optical touch zoom for increased usability, a 16M BSI CMOS sensor and ‘Smart Pro’ mode, which makes it easy for users to achieve high-quality, professional-like images in just a few easy steps. From the smartphone world, the GALAXY Camera includes 3G/4G and Wi-Fi connectivity, full internet browsing support and access to over 600,000 apps on Google Play and Samsung Apps, all running on the latest Android™ 4.1 Jelly Bean OS. 

These features can be enjoyed on a beautifully vivid 4.8-inch HD Super Clear LCD screen, allowing users to easily shoot and edit images from the palm of their hands. For added mobility, the GALAXY Camera also comes with a Voice Control option that lets users control a number of functions such as “Zoom in” and “Shoot” by using their voice.

Samsung ATIV Smart PC – Next Set of Smart Devices 

Cross-category convergence is a key feature of Samsung’s new ATIV family. From notebook PCs to tablets to smartphones, Samsung’s finely crafted devices with Windows 8 functionality will increase productivity and offer seamless user experiences.

Samsung ATIV, the new brand for its full range of Windows-based devices, is the reverse order of the word VITA, meaning “Life” in Latin — a pledge by Samsung to make everyone’s life different and exciting.

In true Samsung fashion, the craftsmanship of these products is not only apparent on the exterior, but also inside of the devices, creating an unparalleled design harmony of product and beauty. The ATIV Smart PC is a leading example of this ethos.

As a PC convertible into a tablet or notebook PC, the 11.6-inch Samsung ATIV Smart PC offers the mobility and convenience that comes with a tablet PC, as well as the high-performance and features that come with a notebook PC such as full MS Office and Windows 7 compatibility. Combined with a detachable keyboard-docking system, 10-finger multi-touch screen and an ultra-sensitive S Pen, the ATIV Smart PC provides a powerful working environment for outstanding mobility and maximum productivity.


Creating a Network of Your Own with AllShare

Samsung’s latest crop of devices is supported by a network of connections that enable consumers to create and control content. This connected ecosystem is made possible with AllShare, which is comprised of AllShare Play, AllShare Cast and AllShare Control. 

§   AllShare Play: Access every video, picture, file or owned music track from every Samsung device, including smartphones, tablets, PCs and TVs.

§   AllShare Cast: Allows content to be mirrored from a Samsung smartphone or tablet to other displays like a TV or a monitor – all without wires.

§   AllShare Control: Allows universal control to all devices using a Samsung smartphone.


Home Appliances That Understand You & Your Home

As Samsung changes the way consumers connect to content and devices, it is also changing the way consumers utilize their home appliances.  In fact, the company has introduced revolutionary Space Max refrigerators and ecobubble washing machines that now understand consumers and their home, learning their habits and adjusting to meet their household needs.

For Europe, Samsung understands that European consumers are concerned with rising energy prices, limited kitchen spaces and the environmental impact of their home appliances. With this in mind,

Samsung developed a core technology called “Space Max,” which offers more capacity within the interior of an appliance, all the while maintaining the same size and dimension of the exterior. 

This technology can be found in Samsung’s flagship 615-liter Side-by-Side refrigerator, which is responsible for the company’s number one position in the category for six consecutive years. Similarly, “Space Max” technology increases Samsung’s French Door refrigerator’s capacity to 520 liters with a 600-millimeter counter depth to easily fit into kitchens. It is also included in Samsung’s Bottom-Mounted freezer, which features a slim and sleek design with a 400-liter capacity. 

It’s not just the refrigerators that are smarter this year, so too is Samsung’s latest ecobubble washing machine, a revolutionary way to wash clothing and enhance fabric care. The washer is equipped with ecobubble™ Technology, which guarantees greater washing performance in cold water while remaining gentle on fabric. The technology uses up to 70 percent less energy when washing in cold water, reducing energy and water bills for consumers.