KUALA LUMPUR, 17 October 2012 – Canon Marketing (Malaysia) Sdn Bhd today launches the PowerShot G15, PowerShot S110 and PowerShot SX50 mid to high-end compact cameras for photographers who enjoy pushing the limits of creativity.
“We are excited to launch our latest range of compact cameras that are designed for the seemingly impossible shots! Speedy and agile with the fastest* Auto-Focus (AF) performance in its class, the PowerShot G15 helps you capture the moment with stunning clarity. Night or low light conditions will not be a problem anymore with the powerful PowerShot S110,” said Simon Wong, Director of Imaging Communication Products Division, Canon Marketing (Malaysia) Sdn Bhd.
As we continue to invent and push the limits of creativity with the new high-end compact cameras, the technologically packed PowerShot SX50HS is equipped with the world’s first 50x optical zoom together with a Zoom Framing Assist Lock for sharper telephoto images!” Simon added.
PowerShot G15 – The Power to Capture Life
To ensure photographers never miss the perfect shot, Canon presents the PowerShot G15, the successor to the PowerShot G12 with the fastest* Auto-Focus (AF) performance in its class. With features such as the Canon DIGIC 5 imaging processor, highly sensitive 12.1 megapixel Canon CMOS image sensor, high ISO speeds of up to ISO 12800, and improved AF algorithms, the PowerShot G15 can focus on a subject in just 0.17 seconds**, allowing it to capture the moment in stunning clarity.
With the Dual Axis Electronic Leveling system, photographers can bring up a graphical indicator to help keep the shot level to prevent skewed photos. Perfect for landscape photos, this feature is also useful when the horizon is not visible.
The speed and agility of the PowerShot G15 is reflected in its design of a slimmer and more compact body. A new two-level dial system uses larger and more visible icons to help photographers quickly select the required mode, with the main controls all concentrated on the right side of the camera to facilitate single-handed operation.
POWERSHOT G15
Dimensions: 106.6 x 75.9 x 40.1mm
Weight: Approx. 352g (12.4 oz.) (including battery and memory card)
Lens: 5x (28 – 140mm) optical zoom lens
Aperture range: f/1.8 – 2.8
Image sensor: 12.1 mega-pixel Canon CMOS
Imaging processor: DIGIC 5
Max ISO speed: 12800
Continuous shooting speed: Approx 10 shots/sec (In High-speed Burst HQ mode)
Maximum video quality: Full HD
LCD: 3” LCD
Battery type: Lithium battery
PowerShot S110 – The Power to turn Night into Light
The successor to the PowerShot S100 is designed to be the perfect camera for photographers who are fascinated by the beautiful and mysterious night sceneries. The PowerShot S110 uses several features like the powerful DIGIC 5 image processor, highly sensitive 12.1 megapixel Canon CMOS image sensor, an enhanced HS SYSTEM and a large f/2.0 aperture to conquer even the most challenging lighting conditions as it bring out the best in night and low-light condition photography.
The PowerShot S110’s new Handheld Night Scene mode allows photographers to shoot beautiful night shots without the aid of a tripod, suppressing camera-shake and excessive image noise. It achieves this by taking two shots, one with flash and one without, and automatically composites the two shots together. The brighter details of the shot with flash properly expose the subject against the background landscape, while the one without flash maintains the ambience of the night.
The PowerShot S110 also comes with Wi-Fi capabilities. Together with the Canon CameraWindow app, the camera is able to directly connect and send images instantaneously to iOS and Android devices. Wireless printing is also available with compatible printers.
In order to keep the operation of the PowerShot S110 simple and user-friendly, the camera is packed with a large 3.0” capacitive touchscreen LCD monitor. Together with the control ring, photographers are able to quickly select modes and set their shooting parameters for the best photograph. Tapping the right edge of the screen brings up a control interface that resembles a dial. This allows photographers to quickly select and set parameters such as shutter speed, aperture value and ISO speed by dragging their finger up and down whereas pinching action allows photographers to zoom in and out of the image display effortlessly.
POWERSHOT S110
Dimensions: 98.8 x 59.0 x 26.9mm
Weight: Approx. 198g (14.1 oz.) (including battery and memory card)
Lens: 5x (24 – 120mm) optical zoom lens
Aperture range: f/2.0 – 5.9
Image sensor: 12.1 mega-pixel Canon CMOS
Imaging processor: DIGIC 5
Max ISO speed: 12800
Continuous shooting speed: Approx 10 shots/sec (In High-speed Burst HQ mode)
Maximum video quality: Full HD
LCD: 3” LCD touch-screen
Battery type: Lithium battery
PowerShot SX50 HS – The Power to set your Sights Further
Physical mobility is a frequent obstacle that hampers a good shot in cases where a photographer can see and envision a photograph but cannot get close enough to a subject safely to capture it. This is where the powerful zoom lens of the PowerShot SX50 HS comes in handy. The PowerShot SX50 HS expands its functionality with a powerful 50x (24-1200mm) Optical Zoom lens and it can go up to 2400mm with a 100x ZoomPlus telephoto feature. Despite of the powerful lens, Canon is still able to pack the whole package into a compact body with ergonomic design for more comfortable and secure grip.
At high zoom, even the slightest movement can cause blurry images. To overcome this, the PowerShot SX50 HS is equipped with a Zoom Framing Assist Lock that will drastically reduce camera shake for sharper telephoto images, even when operating the PowerShot SX50 HS without a tripod.
Zoom Framing Assist also has a seek function to help photographers find their subjects quickly even when zoomed in. When engaged, the camera will quickly zoom out to allow the user to locate the subject and adjust the framing with an assist frame that indicates the borders of the previous zoom position. Upon releasing the seek button, the lens will revert to its previous zoom position.
POWERSHOT SX50 HS
Dimensions: 122.5 x 87.3 x 105.5 mm
Weight: Approx. 595g (21 oz.) (including battery and memory card)
Lens: 50x (24 – 1200mm) optical zoom lens
Aperture range: f/3.4 – 6.5
Image sensor: 12.1 mega-pixel CMOS
Imaging processor: DIGIC 5
Max ISO speed: 6400
Continuous shooting speed: Approx 13 shots/sec (In High-speed Burst HQ mode)
Maximum video quality: Full HD
LCD: 2.8” Vari-angle LCD
Battery type: Lithium battery
Pricing and availability
The PowerShot G15, PowerShot S110 and PowerShot SX50 HS are available in Malaysia now. Product pricing as follows:
PowerShot G15: RM1, 999 (Recommended Retail Price)
PowerShot S110: RM1, 699 Recommended Retail Price). Available in white, black and silver.
PowerShot SX50 HS: RM1, 899 (Recommended Retail Price)
* As of July 6, 2012 for Canon compact digital cameras, according to a survey conducted by Canon. CIPA compliant.
**AF speed measured under the following conditions - Subject brightness: Lv 13, shooting mode: P mode/Single AF (center point).
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