GET TO KNOW THE THIRD WAY OF SHOPPING

Mach by Hong Leong Bank launches the smartest, credit free way to shop

KUALA LUMPUR, 17 October 2012 - What do you do when there’s something you’ve been eyeing to buy, but simply could not afford to get it straight away? Use what’s left in your account to get them and make sacrifices until next payday? Or use your credit card and deal with the repayments and interest later?

Well now, there’s a smarter way: The Third Way of Shopping. Launched by Mach by Hong Leong Bank, Malaysia’s latest modern lifestyle banking concept, this campaign aims to take a stand for responsible shopping, encouraging consumers to spend wisely and responsibly.

“The Third Way of Shopping is the first digital campaign of its kind. We want people to discover that there is a smarter way to shop. All it takes is a bit of planning. Furthermore, with The Third Way of Shopping, the person gets rewarded for it too,” says Mark Tan, General Manager of Mach, Personal Financial Services, Hong Leong Bank.

The Third Way of Shopping kicks off with some of Malaysia’s most interesting personalities sharing their wish list which includes the latest lifestyle must-have products from a range of categories such as tech, gadget, travel and music, should their purchases be free from the pain of credit and the guilt of cash. Among them are Lucas Low, Editor of Lowyat.NET, Nigel Yap, Editor of Stuff magazine and Fuad Alhabshi, front man of local indie band, Kyoto Protocol. Mach by Hong Leong Bank encourages people to discover how The Third Way of Shopping can easily work for them by visiting www.thirdway.my.

Mach by Hong Leong Bank is also working to partner with several merchants to be able to provide exclusive offers you can only attain by being responsible and adopting The Third Way of Shopping by using Dream Jar – Mach’s goal based savings account. These offers will be launched in November 2012.

The Third Way of Shopping will run until 31 January 2012 and the campaign aims to create high awareness for responsible shopping amongst the Gen-Y segment that will last.