Samsung Redefines Computing Experience with ATIV Smart PC Series Powered by Windows 8

- ATIV Smart PC series enables users to switch from clamshell PC to tablet device, from work to leisure
- Equipped with Windows 8 OS and Trusted Platform Module (TPM), Samsung ATIV Smart PC Pro is also enterprise ready

KUALA LUMPUR, Malaysia – 5 November 2012 – Samsung Malaysia Electronics, a global leader in digital media and digital convergence technologies, has revolutionised consumers’ interaction and experience with the personal computer (PC) through the introduction of its latest range of Smart PCs. The Samsung ATIV Smart PC and Samsung ATIV Smart PC Pro are both designed and equipped to enhance productivity and mobility.  

Aptly coined the ‘Smart PC,’ the Samsung ATIV Smart PC series incorporates the processing power of a PC and the convenience of a tablet device, enabling users to enjoy exceptional computing capabilities, on-the-go. With the introduction of Windows 8 operating system (OS), Samsung incorporates the very latest and much-anticipated OS within its latest category of computing device, boosting its processing performance. The ATIV Smart PC series offers users full Windows 7 compatibility to provide greater productivity.

Equipped with a detachable keyboard docking system that enables users to easily switch from a clamshell notebook PC to a tablet device form, the Samsung ATIV Smart PC series brings mobility to a brand new height without compromising on performance. Users can now work on-the-desk and on-the-go, without the hassle of carrying around cumbersome ports and adapters. Equipped with the renowned S Pen, the computing experience is redefined as the Samsung ATIV Smart PC series delivers real writing and drawing experiences for maximum productivity.

For the corporate mobile warriors, Samsung has embedded Trusted Platform Module (TPM) within the ATIV Smart PC Pro that enhances security software with hardware authentication, providing users peace of mind while operating on-the-go.

“The Samsung ATIV Smart PC series is a dynamic innovation from our fruitful partnership with Microsoft, which included an in-depth study of consumer needs and lifestyles, which are constantly evolving. We believe there is a need for devices that promise improved mobility and performance, bringing enhanced productivity to users who are constantly on-the-go,” said Kwon Jae Hoon, Managing Director, Samsung Malaysia Electronics.

“With our leadership in design and technology, and Microsoft’s leadership in operating systems, together, we are able to provide customers with an enhanced and redefined computing experience – like never seen before – through high-quality and innovative technology incorporated within the Samsung ATIV Smart PC,” he added.

“We are thrilled over the great excitement over one of the most anticipated operating system launches in recent history for the Malaysian IT industry. Samsung is an important partner to Microsoft and, together, we are committed to bringing great experiences to life for consumers,” said Sunny Ooi, General Manager, Consumer Channels Group, Microsoft Malaysia.

Samsung introduces “ATIV,” the new brand for its Windows-based devices. ATIV, the reverse order of the word VITA, meaning “Life” in Latin, is a pledge by Samsung to make everyone’s life extraordinary and filled with excitement. Together, Samsung and Microsoft will provide users with an advanced, productive and creative experience with its ATIV devices. Its full line-up is designed for a simple user experience to share work and leisure, as well as enjoy consuming content.

Powered to boost performance and productivity
The Samsung ATIV Smart PC Pro is built with a powerful third-generation Intel® Core™ i5 processor, enabling the device to handle particularly demanding professional use and multimedia consumption, while the Samsung ATIV Smart PC’s next generation Intel® Atom™ processor is a solid match for everyday tasks. Powered by Windows 8 OS, which is packed with a huge variety of new features, a great deal can be accomplished with the Samsung ATIV Smart PC series.

Redefining computing experience
Computing is never the same again with the Samsung ATIV Smart PC and ATIV Smart PC Pro as they feature an advanced 10-finger multi-touch screen – a technological leap in interactivity, surpassing the traditional two-finger touch features. The increased sensitivity allows users to pinch-to-zoom, rotate images and scroll through pages with ease, to enjoy the full capabilities of the latest entertainment applications. With Samsung’s SuperBright 11.6-inch Full HD LCD display, users can expect the most vivid colours and sharpness with 400nit brightness – bringing an immersive and elevated viewing experience.  

The S Pen feature within the Samsung ATIV Smart PC and ATIV Smart PC Pro brings more possibilities for users who value productivity, creativity and mobility. Just like using a pen or pencil, the S Pen is capable of meeting the demands of professional designers with its 1024-level pressure sensitivity, enabling them to document their inspiration instantly. The pre-loaded S Note application accompanies the S Pen to make writing and drawing as simple and intuitive as possible.

The new Samsung ATIV Smart PC Pro retails starting from RM3,599 while the ATIV Smart PC is priced from RM2,499. Both variants are available at all authorised Samsung dealers.