BMW Group Malaysia Invites Facebook Fans to be part of the BMW World of Joy.

Premium carmaker introduces New Facebook App for fans to share their moments of joy.

“Innovation is our backbone, but joy is our heart” - this is a quote from the BMW Group’s Story of Joy, the premium carmaker’s ultimate brand value and expression that distinguishes itself in the automotive premium segment.

BMW Group Malaysia is inviting all Facebook fans to join them in an interactive world of joy via its latest Facebook App – The BMW World of Joy.

Fans are invited to submit photos or quotes reflecting their special moments of joy via the app available at www.facebook.com/BMW.Malaysia from today until March 2nd, 2013. Participants can also view submissions from other contestants and vote for their favourites. BMW Group Malaysia will then select the best submissions based on likes and creativity. Winning entries will be displayed at selected BMW Authorised Dealerships across the country and also be featured in their advertising campaigns throughout the year.

Winners will also receive exclusive merchandise from the BMW Lifestyle Collection.

For more information on how you can share your story of joy, please visit www.facebook.com/BMW.Malaysia.