Ninetology, Tune Talk, Qualcomm unveil new Pearl Mini to woo the youths

Synergistic Strategic Alliance set to change the mobile devices landscape with breath-taking speed, jaw-dropping graphics, and longer battery life smart phone

KUALA LUMPUR, 10th April, 2013 – Ninetology Marketing Sdn. Bhd., an Asean mobile device technology company, today announced its collaboration with Tune Talk, an ASEAN Mobile Virtual Network Operator (MVNO) and Qualcomm the world leader in next-generation mobile technologies to woo the youth market with a campaign under the theme ‘Experiencing Differences with The Youth’s Spirit’ by unveiling the new Pearl Mini smart phone.

The Synergistic Strategic Alliance (Ninetology, Tune Talk and Qualcomm) cemented their collaboration in a signing ceremony, followed by a showcase of seamless switching from app to app with breath-taking speed and jaw-dropping graphics.

The new Pearl Mini is powered with Qualcomm® Snapdragon™ platform that offers an unprecedented combination of processing performance and optimised power consumption for the new generation of smart mobile devices.

Running on Gingerbread Android 2.3 operating system and a 3.5 inch HVGA display, Pearl Mini powered with Qualcomm® Snapdragon™ is packed with the sleekest, coolest designs and apps to handle everything from streaming HD and 3D video to seamlessly switching between multiple applications and the Internet. All while delivering longer battery life.

“Our collaboration with Tune Talk and Qualcomm is to address the demands of the huge youth market. As future leaders of tomorrow and with technology moving at a rapid pace, we want to offer the youths a smart phone that is affordable yet packed with astounding multimedia features that will enable them to connect to the digital world seamlessly, regardless of whether they are living in urban or rural areas,” said Mr. Sean Ng, Chief Executive Officer of Ninetology.

“Being able to access to the Internet is no longer a luxury but a necessity. There is so much to learn from the Internet and to the youths, this is their world. We hope with the launch of Pearl Mini, we will be able to provide them world class quality yet secure edutainment,” he added.

Tune Talk’s Chief Executive Officer, Mr. Jason Lo said, “Tune Talk’s philosophy has always been to provide super low calling rates and exciting incentives to the underserved segment of the market. We are happy to collaborate with Ninetology, who shares our vision of having the need to reach out to more youths and to enable them to get on to the Internet.”

Pearl Mini will be packaged with Tune Talk’s prepaid service which offers no-frills voice and Short Messaging Service (SMS) that meet the demands for a simple, value-for-money product with easy accessibility and a wide distribution reach.

The packaged plan include RM50 FREE Talktime (comes preloaded with SIM) and RM100 Airtime Rebate (RM10 x 10). To get this rebate, one needs only to reload RM20 or more in any denominations each month. For more information on the Tune Buddies SIM pack, visit http://www.tunetalk.com/my/services/tunebuddies.
Pearl Mini is available starting from third week of April and is sold at all Ninetology and Tune Talk retail outlets nationwide at a recommended retail price (RRP) of RM399. This model is also applicable for the Government’s Youth Communication Package (PKB) rebate.

Ninetology also announced their collaboration in marketing and branding of Malaysia’s largest Basketball Tournament, Ninetology All Star 2013, organised by XBaller to encourage more youths to be fit and healthy.  This tournament shall take place from May till November. Details of this tournament can be found at www.xballer.com.

Ninetology also presented a GOLD Cheque worth RM50,000 to Yayasan Bakti Khidmat Masyarakat Malaysia (YBKMM), Tzu Chi Foundation Malaysia (RM30,000) and Pusat Penjagaan Kanak-Kanak Cacat Taman Megah (PPKKCTM) (RM10,000) as part of its on-going corporate social responsibility initiatives.

The year 2012 witnessed Ninetology with four per cent of the market share since the brand emerged in August. The company has sold 93,000 units within the first quarter of 2013. As of February 2013, Ninetology has covered 5.2 per cent of Malaysia’s mobile device market share amongst other brands in the market. Ninetology also gained 60 per cent of whole youth share in conjunction with our support towards Pakej Komunikasi Belia by the MCMC.

“With all these successes behind us, we are confident that Pearl Mini will be a sell out and are expecting 100,000 units to be sold from the date of release, until the next new smart phone model is launched this year,” enthused Sean.

Ninetology’s Palette i5300 is ranked number 10 among top smart phone models having sold 22,333 units in the last two months alone. The company has also set a target of 12 per cent increase in the market share by year end.


Ninetology, Tune Talk, Qualcomm 携手推介新的 Pearl Mini 以吸引年轻用户

该协作策略性联盟势必通过速度令人屏息，图形令人目瞪口呆及电池使用期更长的智能手机而改变移动设备的景观

吉隆坡 4 月 10 日讯 – Ninetology Marketing 私人有限公司，即一家东盟移动设备科技公司，在今天宣布与 Tune Talk，即一家东盟移动虚拟网络运营商(MVNO)和Qualcomm，即新一代移动科技的世界领导者，携手合作，以推行一项主题为 ‘体验与众不同之年轻人精神 ’ 的运动及推介新的 Pearl Mini 智能手机来进军年轻人市场。

该协作策略性联盟(Ninetology, Tune Talk 和 Qualcomm)已在一项签字仪式达成合作协议，接着是展出速度令人屏息和图形令人目瞪口呆的应用程序至应用程序的无缝切换。

新的 Pearl Mini 是以 Qualcomm® Snapdragon™ 平台驱动，以呈献前所未有的处理表现及新一代智能移动设备之优化电力消耗结合优势。

采用 Gingerbread Android 2.3 运作系统和 3.5 寸HVGA 屏幕的 Pearl Mini 是由 Qualcomm® Snapdragon™ 驱动，但机身纤巧，设计超酷，更具备各种应用程序以处理包罗万有的从串流高清和 3D视频乃至多个应用程序和互联网之间的无缝切换。同时提供更长的电池使用期。

“我们与 Tune Talk 及 Qualcomm 的合作是在于迎合庞大年轻人市场的需求。作为未来的领导者及配合科技的快速演变，我们希望献予年轻人一台负担得起但齐备惊人之多媒体功能的智能手机，让他们能够无缝地连接数码世界，无论他们生活在城市或乡区，” Ninetology 的首席执行长黄治宪先生透露。

 “访问互联网已不再是一项奢侈，而是必需的便利。由于能够从网上学习的事物是无穷尽的，对于年轻人而言，互联网就是他们的世界。我们希望通过推介 Pearl Mini 以献予他们世界级素质及安全的教育娱乐，” 他补充道。

Tune Talk 的首席执行长 Jason Lo 先生表示，“Tune Talk 的理念向来是为缺乏服务的市场层面提供超低廉的通话费率和令人振奋的奖励。我们很高兴与 Ninetology 合作，该公司与我们有着相同的宏愿，即有必要接触更多年轻人和让他们有机会上网。”

Pearl Mini将与 Tune Talk 的预付服务组成配套，以提供无累赘品的语音和简讯服务(SMS)，并满足人们对一个简单，物有所值但容易获取及分销网络广泛之产品的需求。

该配套计划包括 RM50 的免费通话时间(预装于 SIM) 和 RM100 通话时间回扣(RM10×10)。欲获享这项回扣者每个月只需加值 RM20 或以上，每一次的数额不受约束。欲了解 Tune Buddies SIM配套的详情，请浏览http://www.tunetalk.com/my/services/tunebuddies。

Pearl Mini 将于四月份的第三个星期 面市，并将于全国各地所有 Ninetology 和 Tune Talk 零售店出售。推荐零售价为 RM399。该型号亦可获享政府的青年通讯配套(PKB)回扣。

Ninetology 和 Tune Talk 也宣布双方将携手推动和建立马来西亚最大型篮球锦标赛，即Ninetology All Star 2013 的品牌，该锦标赛是由 XBaller 举办，以鼓励更多年轻人锻炼身体和追求健康。该锦标赛将于 5 月开打至 11 月。欲知详情请浏览 www.xballer.com。

Ninetology 也在其年度企业社会责任倡议下移交一张价值 RM50,000 的黄金支票给 Yayasan Bakti Khidmat Masyarakat Malaysia (YBKMM)，马来西亚慈济基金会(RM30,000)和Pusat Penjagaan Kanak-Kanak Cacat Taman Megah (PPKKCTM) (RM10,000) 。

自从在 2012 年 8 月成立以来，Ninetology 已取得四巴仙的市场份额。该公司已在 2013 年第一季度售出 93,000 台手机。截至 2013 年 2 月，Ninetology 已涵盖马来西亚移动设备市场的 5.2 巴仙。Ninetology 也通过支持 MCMC 的青年通讯配套而取得 60 巴仙的年轻人市场份额。

“以上各项成就让我们深信 Pearl Mini 将大获成功，预料从发售日至今年推介下一个新智能手机型号之间可售出 100,000 台，” 黄治宪兴奋地表示。

单单在过去两个月，排名十强的 Ninetology Palette i5300 智能手机就已售出 22,333 台。该公司也设定在年底提升市场份额至 12 巴仙的目标。