BlackBerry Collaborates with Tune Talk and AirAsia to Reward Customers

Loyalty pays off as AirAsia & Tune Talk customers stand to win a BlackBerry 9720 Curve

Traveling has never been made more rewarding than it is today with BlackBerry Malaysia. To kick off the New Year, AirAsia and Tune Talk are joining hands with BlackBerry to reward the millions of dedicated AirAsia customers.

From now until 28 February 2014, every 100th Tune Talk customer who books through www.airasia.com will be presented with a brand new BlackBerry 9720 (3G) Curve and free BlackBerry Internet Service for 6 months provided by Tune Talk.

To stand a chance to win, participants must be a Malaysian citizen or a Permanent Resident of Malaysia with a Tune Talk subscription activated at least 30 days from the date of booking. Contest ends on the 28th of February 2014.

Ninetology, Tune Talk, Qualcomm unveil new Pearl Mini to woo the youths

Synergistic Strategic Alliance set to change the mobile devices landscape with breath-taking speed, jaw-dropping graphics, and longer battery life smart phone

KUALA LUMPUR, 10th April, 2013 – Ninetology Marketing Sdn. Bhd., an Asean mobile device technology company, today announced its collaboration with Tune Talk, an ASEAN Mobile Virtual Network Operator (MVNO) and Qualcomm the world leader in next-generation mobile technologies to woo the youth market with a campaign under the theme ‘Experiencing Differences with The Youth’s Spirit’ by unveiling the new Pearl Mini smart phone.

The Synergistic Strategic Alliance (Ninetology, Tune Talk and Qualcomm) cemented their collaboration in a signing ceremony, followed by a showcase of seamless switching from app to app with breath-taking speed and jaw-dropping graphics.

The new Pearl Mini is powered with Qualcomm® Snapdragon™ platform that offers an unprecedented combination of processing performance and optimised power consumption for the new generation of smart mobile devices.

Running on Gingerbread Android 2.3 operating system and a 3.5 inch HVGA display, Pearl Mini powered with Qualcomm® Snapdragon™ is packed with the sleekest, coolest designs and apps to handle everything from streaming HD and 3D video to seamlessly switching between multiple applications and the Internet. All while delivering longer battery life.

“Our collaboration with Tune Talk and Qualcomm is to address the demands of the huge youth market. As future leaders of tomorrow and with technology moving at a rapid pace, we want to offer the youths a smart phone that is affordable yet packed with astounding multimedia features that will enable them to connect to the digital world seamlessly, regardless of whether they are living in urban or rural areas,” said Mr. Sean Ng, Chief Executive Officer of Ninetology.

“Being able to access to the Internet is no longer a luxury but a necessity. There is so much to learn from the Internet and to the youths, this is their world. We hope with the launch of Pearl Mini, we will be able to provide them world class quality yet secure edutainment,” he added.

Tune Talk’s Chief Executive Officer, Mr. Jason Lo said, “Tune Talk’s philosophy has always been to provide super low calling rates and exciting incentives to the underserved segment of the market. We are happy to collaborate with Ninetology, who shares our vision of having the need to reach out to more youths and to enable them to get on to the Internet.”

Pearl Mini will be packaged with Tune Talk’s prepaid service which offers no-frills voice and Short Messaging Service (SMS) that meet the demands for a simple, value-for-money product with easy accessibility and a wide distribution reach.

The packaged plan include RM50 FREE Talktime (comes preloaded with SIM) and RM100 Airtime Rebate (RM10 x 10). To get this rebate, one needs only to reload RM20 or more in any denominations each month. For more information on the Tune Buddies SIM pack, visit http://www.tunetalk.com/my/services/tunebuddies.
Pearl Mini is available starting from third week of April and is sold at all Ninetology and Tune Talk retail outlets nationwide at a recommended retail price (RRP) of RM399. This model is also applicable for the Government’s Youth Communication Package (PKB) rebate.

Ninetology also announced their collaboration in marketing and branding of Malaysia’s largest Basketball Tournament, Ninetology All Star 2013, organised by XBaller to encourage more youths to be fit and healthy.  This tournament shall take place from May till November. Details of this tournament can be found at www.xballer.com.

Ninetology also presented a GOLD Cheque worth RM50,000 to Yayasan Bakti Khidmat Masyarakat Malaysia (YBKMM), Tzu Chi Foundation Malaysia (RM30,000) and Pusat Penjagaan Kanak-Kanak Cacat Taman Megah (PPKKCTM) (RM10,000) as part of its on-going corporate social responsibility initiatives.

The year 2012 witnessed Ninetology with four per cent of the market share since the brand emerged in August. The company has sold 93,000 units within the first quarter of 2013. As of February 2013, Ninetology has covered 5.2 per cent of Malaysia’s mobile device market share amongst other brands in the market. Ninetology also gained 60 per cent of whole youth share in conjunction with our support towards Pakej Komunikasi Belia by the MCMC.

“With all these successes behind us, we are confident that Pearl Mini will be a sell out and are expecting 100,000 units to be sold from the date of release, until the next new smart phone model is launched this year,” enthused Sean.

Ninetology’s Palette i5300 is ranked number 10 among top smart phone models having sold 22,333 units in the last two months alone. The company has also set a target of 12 per cent increase in the market share by year end.


Ninetology, Tune Talk, Qualcomm 携手推介新的 Pearl Mini 以吸引年轻用户

该协作策略性联盟势必通过速度令人屏息，图形令人目瞪口呆及电池使用期更长的智能手机而改变移动设备的景观

吉隆坡 4 月 10 日讯 – Ninetology Marketing 私人有限公司，即一家东盟移动设备科技公司，在今天宣布与 Tune Talk，即一家东盟移动虚拟网络运营商(MVNO)和Qualcomm，即新一代移动科技的世界领导者，携手合作，以推行一项主题为 ‘体验与众不同之年轻人精神 ’ 的运动及推介新的 Pearl Mini 智能手机来进军年轻人市场。

该协作策略性联盟(Ninetology, Tune Talk 和 Qualcomm)已在一项签字仪式达成合作协议，接着是展出速度令人屏息和图形令人目瞪口呆的应用程序至应用程序的无缝切换。

新的 Pearl Mini 是以 Qualcomm® Snapdragon™ 平台驱动，以呈献前所未有的处理表现及新一代智能移动设备之优化电力消耗结合优势。

采用 Gingerbread Android 2.3 运作系统和 3.5 寸HVGA 屏幕的 Pearl Mini 是由 Qualcomm® Snapdragon™ 驱动，但机身纤巧，设计超酷，更具备各种应用程序以处理包罗万有的从串流高清和 3D视频乃至多个应用程序和互联网之间的无缝切换。同时提供更长的电池使用期。

“我们与 Tune Talk 及 Qualcomm 的合作是在于迎合庞大年轻人市场的需求。作为未来的领导者及配合科技的快速演变，我们希望献予年轻人一台负担得起但齐备惊人之多媒体功能的智能手机，让他们能够无缝地连接数码世界，无论他们生活在城市或乡区，” Ninetology 的首席执行长黄治宪先生透露。

 “访问互联网已不再是一项奢侈，而是必需的便利。由于能够从网上学习的事物是无穷尽的，对于年轻人而言，互联网就是他们的世界。我们希望通过推介 Pearl Mini 以献予他们世界级素质及安全的教育娱乐，” 他补充道。

Tune Talk 的首席执行长 Jason Lo 先生表示，“Tune Talk 的理念向来是为缺乏服务的市场层面提供超低廉的通话费率和令人振奋的奖励。我们很高兴与 Ninetology 合作，该公司与我们有着相同的宏愿，即有必要接触更多年轻人和让他们有机会上网。”

Pearl Mini将与 Tune Talk 的预付服务组成配套，以提供无累赘品的语音和简讯服务(SMS)，并满足人们对一个简单，物有所值但容易获取及分销网络广泛之产品的需求。

该配套计划包括 RM50 的免费通话时间(预装于 SIM) 和 RM100 通话时间回扣(RM10×10)。欲获享这项回扣者每个月只需加值 RM20 或以上，每一次的数额不受约束。欲了解 Tune Buddies SIM配套的详情，请浏览http://www.tunetalk.com/my/services/tunebuddies。

Pearl Mini 将于四月份的第三个星期 面市，并将于全国各地所有 Ninetology 和 Tune Talk 零售店出售。推荐零售价为 RM399。该型号亦可获享政府的青年通讯配套(PKB)回扣。

Ninetology 和 Tune Talk 也宣布双方将携手推动和建立马来西亚最大型篮球锦标赛，即Ninetology All Star 2013 的品牌，该锦标赛是由 XBaller 举办，以鼓励更多年轻人锻炼身体和追求健康。该锦标赛将于 5 月开打至 11 月。欲知详情请浏览 www.xballer.com。

Ninetology 也在其年度企业社会责任倡议下移交一张价值 RM50,000 的黄金支票给 Yayasan Bakti Khidmat Masyarakat Malaysia (YBKMM)，马来西亚慈济基金会(RM30,000)和Pusat Penjagaan Kanak-Kanak Cacat Taman Megah (PPKKCTM) (RM10,000) 。

自从在 2012 年 8 月成立以来，Ninetology 已取得四巴仙的市场份额。该公司已在 2013 年第一季度售出 93,000 台手机。截至 2013 年 2 月，Ninetology 已涵盖马来西亚移动设备市场的 5.2 巴仙。Ninetology 也通过支持 MCMC 的青年通讯配套而取得 60 巴仙的年轻人市场份额。

“以上各项成就让我们深信 Pearl Mini 将大获成功，预料从发售日至今年推介下一个新智能手机型号之间可售出 100,000 台，” 黄治宪兴奋地表示。

单单在过去两个月，排名十强的 Ninetology Palette i5300 智能手机就已售出 22,333 台。该公司也设定在年底提升市场份额至 12 巴仙的目标。

TUNE STORE LIFESTYLE OUTLET OPENS AT LOW YAT PLAZA

One-stop-centre for all things Tune, AirAsia

KUALA LUMPUR, 14 March 2013 –The whole range of products and services under the realm of Tune Group of Companies and AirAsia are now available via a one-stop-centre with the opening of the Tune Store lifestyle outlet at Low Yat Plaza in Bukit Bintang, here.

An initiative by Tune Talk, the mobile service provider arm of the Tune Group, Tune Store brings together product and service offerings as well as merchandise of AirAsia, Tune Talk, Tune Hotels, Tune Money, Tune Insurance, Caterham F1 Team and Queens Park Rangers Football Team (QPR), AirAsia BIG Loyalty Programme, AirAsia Megastore and AirAsia RedTix.

Dato’ Kamarudin Meranun, Deputy Group CEO, AirAsia. 

The Tune Store at Low Yat Plaza was officially opened by the co-founders of Tune Group of Companies, Tan Sri Tony Fernandes and Dato’ Kamarudin Meranun who are Group CEO and Deputy Group CEO respectively of AirAsia, the world’s best low cost airline.

Also present at the launch today were Tune Talk CEO Jason Lo and senior officials from the other Tune companies.

Tune Store occupies a 1,000 square feet area on the upper ground floor of Low Yat Plaza.

“We chose Low Yat Plaza for our very first lifestyle concept Tune Store obviously due to its high traffic and strategic location right at the heart of Kuala Lumpur. Through the Tune Store, we seek to create in-store solutions to further bring our Tune brands forward. What we want to achieve is an optimisation of our brand value through a holistic store approach, by understanding the differences between consumers and shoppers and leveraging on their insights,” said Jason Lo, CEO of Tune Talk.

Apart from Tune Talk starter SIM packs and top-ups, Tune Store caters to AirAsia and Tune Hotels bookings, information and signing up for Tune Insurance and AirAsia BIG Loyalty, as well as merchandise kiosks of Caterham F1, QPR and AirAsia Megastore.

“What we are doing here is creating a more integrated customer experience through touch points while combining the synergised efforts from Group affiliates and build an excellent customer journey to maximise the value of our products. At the end of the day, we look at building customer loyalty and retention by providing them a gratifying product experience,” added Jason.

TUNE TALK LAUNCHES PREPAID 3G MVNO SERVICES IN THAILAND

Thailand a fantastic springboard for regional expansion, says CEO

KUALA LUMPUR, 7 FEBRUARY 2013 – Having built a significant subscriber base and a strong brand image in Malaysia, Asia’s fastest growing mobile virtual network operator (MVNO) Tune Talk today announced that it has expanded its operations into Thailand by launching its innovative prepaid 3G services with benefits targeted at tourists, professionals and youth in the country.

Under an a exclusive product and service license arrangement with Thailand’s Loxley Mobile Co. Ltd., Tune Talk utilises TOT's 3G network to provide customers with compelling benefits including the fastest 3G data speeds, Tune Talk Points for AirAsia flights, and simple-to-use bundled communication plans allowing users to enjoy fantastic savings while on the move.

Tune Talk Malaysia CEO Jason Lo said: “We are thrilled to bring our mobile services and benefits to customers in Thailand. This is a major step towards our regional expansion across Asia, which will give Tune Talk a truly unique cross border footprint for our subscribers to enjoy the best services from a single service provider. It is our goal to really rock the mobile market, and with its incredible connectivity, Thailand is a fantastic springboard for that.”

“Working with Loxley has allowed Tune Talk to expand and leverage our success beyond Malaysia. The team and management at Loxley, the Tune Talk team, and our Head of Regional Expansion & Operations, Charles Ashley, have been working hard for almost 2 years on this endeavour and we are very excited to launch Tune Talk in Thailand,” added Jason.

Subscriber benefits such as Tune Talk Points, which allows users to get free points for every top-up and can be redeemed for AirAsia flights, will be available to Tune Talk customers in Thailand. Other exciting offers will be made available to Tune Talk customers in the future.

Suroj Lamsam, Director of Loxley Mobile said: “Allowing subscribers to enjoy the advantages of 3G and Tune Talk's unique benefits allows us to offer compelling features for residents and travellers. We are pleased to work together to deliver exciting new features and services for Thai mobile subscribers going forward.”

Tune Talk starter SIM packs, priced at ฿69 and ฿169 (including ฿100 credit), are available onboard Thai AirAsia flights and leading retail outlets. Subscribers can conveniently top up through various channels including 7Eleven, Big C, 108 Shop, Thailand Post and Kasikorn Bank ATMs.

For more information please visit www.tunetalk.com.

TM Forum’s Customer Experience Management Summit Helps Service Providers Put Customers at the Heart of the Business

Experts from Celcom Axiata Berhad, Dialog Axiata, Globe Telecom, Oracle, Tune Talk and more deliver strategies to exceed customer expectations, enable vibrant, open ecosystem

SINGAPORE/MALAYSIA - November 26, 2012: Today, Asia is widely considered one of the major growth markets for the communications industry and as a result, service providers are saturating the region with their offerings. While many are focused on capturing new subscribers’ attention, they need to shift their mindset beyond customer attraction and transform their relationships through strategic customer experience management (CEM) programs in order to maintain those customers and increase long-term revenue. To help service providers understand the key facets of CEM, TM Forum, a global, non-profit industry association with over 130 members across Asia, opens the doors tomorrow to its Customer Experience Management Summit in Kuala Lumpur, Malaysia, where 30 speakers will address attendees from across Asia.

TM Forum’s Customer Experience Management Summit, which runs from Nov. 27-28 at the Prince Hotel, features a stellar line-up of CEM expert keynotes from Celcom Axiata Berhad; Dialog Axiata PLC; Globe Telecom, Inc.; Oracle Corp.; and Tune Talk Sdn Bhd. These speakers will explore how in today’s experience-driven market, a seamless and sustainable customer experience is vital and goes beyond network coverage and adequate customer service to include customer loyalty programs, social media interaction and more
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TM Forum chose Kuala Lumpur as the location for the Customer Experience Management Summit not only because of Asia’s reputation as a growth market, but also because of its strong technology, Banking, Financial Services and Insurance (BFSI) and retail sectors. Indeed, TM Forum’s Summit addresses how all types of businesses can put the customer at the heart of their strategy by understanding their expectations and behaviors.

Jason Lo, CEO of Tune Talk, Malaysia’s fastest growing Mobile Virtual Network Operator, and one of the Customer Experience Management Summit keynote speakers, stresses the importance of CEM in the region. “The proliferation of smartphones and the surge of mobile broadband in Asia have created opportunities for over-the-top players to aggressively compete with mobile operators for consumer loyalty,” he says. “In order to remain relevant, service providers need to reevaluate their CEM strategies to focus on the full picture—including customer service, network performance, using big data to understand customer preferences, and targeting customers with services based on their usage patterns. Strategic CEM is crucial to success in Asia, where customer loyalty could be a real game changer.”

Aileen Smith, chief operating officer, TM Forum, agrees that the focus on CEM is an absolute necessity in the current competitive environment. “Subscribers are attracted to differentiating factors that sets one service provider apart from the rest. Historically, if the relationship with the provider is good, customers stay with that provider,” she says. “But today, proactive retention of customers, loyalty programs and mobile broadband performance for increased social media interaction, video and web browsing are all key elements in establishing a successful CEM strategy. Our Customer Experience Management Summit serves as a platform for all the players in the ecosystem to discuss challenges in customer management and develop strategies to move forward.”

According to Smith, CEM is one of the key elements for success in the new digital economy, and this summit is an important part of how TM Forum is working to provide guidance, best practices and practical tools that help businesses effectively deliver enterprise-grade digital services in complex environments. As a result, on Dec. 4, TM Forum will launch Frameworx 12.5, the latest update to its suite of best practices and standards, which includes important CEM tools such as a Customer Experience Maturity Model and Customer Experience Management Index. These tools ultimately help service providers build stronger CEM programs and measure their CEM efforts overall.

About TM Forum:
TM Forum is a global, non-profit industry association focused on enabling service provider agility and innovation. As an established thought-leader in service creation, management and delivery, the Forum serves as a unifying force across industries, enabling more than 900 member companies worldwide to solve critical business issues through access to a wealth of knowledge, intellectual capital and standards.

The Forum provides a unique, fair and safe environment for the entire value-chain to collaborate and overcome the barriers to a vibrant, open digital economy, helping member companies of all sizes gain a competitive edge by enabling efficiency and agility in their IT and operations. For more information about TM Forum, visit www.tmforum.org.

TUNE TALK IS QPR’S ASIAN TELECOMMUNICATION PARTNER

Promises benefits for both Tune Talk subscribers and QPR fans

KUALA LUMPUR, 21 July 2012 - Tune Talk, Malaysia’s fastest growing mobile prepaid service is proud to announce that they are the “Official Asian Telecommunication Partner’ for Malaysian-owned Queens Park Rangers or QPR as the professional English football club is widely known.

The collaboration between the two strong brands, Tune Talk and QPR promises a host of exciting benefits for both Tune Talk’s customer base and QPR’s fan base in Asia.QPR fans can look forward to exclusive QPR content such as match highlights, player updates, QPR caller ringback tone (CRBT), the wrecking machine and discounts on exclusive merchandise. Even more exciting would be exclusive football-related packages such as tickets to matches, flights and accommodation.

Tune Talk CEO, Jason Lo, a football enthusiast himself said, “Tune Talk recognises the potential and growth capabilities of QPR as an English Premier League team. QPR’s aspirations and drive align with ours and we’re excited to grow with the team.”Anton Ferdinand, Andy Evans (CEO of Community Trust QPR), Philip Beard (CEO of QPR), Jason Lo (CEO of Tune Talk), Dato Kamarudin Meranun (Founder of Tune Group/ Director of QPR), Ruben Gnanalingam (Director of QPR) and Shaun Derry

“QPR has become one of the most exciting teams in the premiers league. We'd like to be part of this moment where a Malaysian owned team could show true potential and compete with the big boys. Just like QPR, we at Tune Talk also have aspirations to be the best and in that sense we hope to align ourselves with this growing brand in Asia and build the community with a host of platforms that will bring the club closer to new fans in this region.”

Tune Talk is looking at a 3-year collaboration with QPR, which would give ample time to sufficiently develop local interest in QPR. Plans are already underway to form a QPR Malaysia Official Supporters Club.

“This is an exciting partnership. Malaysians are football mad and QPR is Malaysian-owned. The potential for cross-selling across customers is massive as are the benefits for QPR die-hard fans. We really scored with this collaboration.” said Tan Sri Tony Fernandes, Chairman of QPR Holdings Ltd

This news is timely as QPR has just recently played Sabah and Kelantan for their pre-season World Asia Tour 2012. They will be playing against Indonesian club, Persebaya Surabaya in Surabaya on 23 July 2012.

“At the end of the tour, we will return to England with a fitter squad and I also hope we will have gained new fans during our time both in Malaysia and Indonesia,” said Mark Hughes, QPR Manager, earlier in the tour.

Looks like Mark Hughes will get his wish granted with the Tune Talk and QPR collaboration.

For more information, log on to www.tunetalk.com.

Tune Talk announces innovative cashless top up for mobile prepaid cards with PayPal

Enjoy post-paid privilege on your Tune Talk mobile prepaid via Auto Top Online with PayPal

KUALA LUMPUR, 19 June 2012 - Tune Talk, the country’s fastest growing mobile prepaid service, today presented a cashless innovative auto top up service for the convenience of its subscribers, in collaboration with PayPal, the leading global online payment company.

With this new service, for the first time Tune Talk subscribers can use PayPal as a digital wallet and top up their prepaid mobile accounts using the Auto Top-Up service.

Subscribers just need to sign up for free for a PayPal account at https://www.paypal.com/my, and link it with their credit or debit card. After signing up, Tune Talk subscribers may then log on to www.tunetalk.com and choose to top up their prepaid mobile accounts online with PayPal.(Mr Jalluddin Abu Hassan, CFO of Tune Talk, Mr Jason Lom CEO of Tune Talk, Mr Klas Hesselman, Head of Marketing PayPal Southeast Asia and India, Mr Jay Shanker Pandey, Head of Application & Development and Mr Phoon Fook Yook, Manager, Large Merchant Sales Southeast Asia & India)

This online Auto Top Up service is a breakaway from traditional, physical top up tickets that require the subscriber to visit atelco outlet or authorized resellers to purchase their credit. With this new payment option by PayPal, Tune Talkers will enjoy a hassle-free alternative to top up their Tune Talk mobile prepaid account, at just a few clicks of a button online.

Tune Talk CEO, Jason Lo said, “We are proud to have this collaboration with PayPal, a globally renowned online payment company. With this new and innovative service, Tune Talk subscribers can now enjoy post-paid privilege on our prepaid service, thanks to the Auto Top Up feature which ensures talk time credit to be always available, anytime and anywhere. We are always looking for ways to provide our subscribers with utmost convenience and great service experience. Now, Tune Talk subscribers could talk all day long and top up at any time of the day as there is no closing time with this service, unlike physical outlets.”

“We are delighted to offer Tune Talk mobile prepaid customers a faster, safer and hassle-free way for them to automatically top up their Tune Talk mobile prepaidcards using PayPal as their digital wallet online. This cashless payment solution is very convenient and saves precious time for Malaysians who can skip traffic and travel time to a store and now top up their prepaid cards online with PayPal,” said Klas Hesselman, Head of Marketing, PayPal Southeast Asia and India. "Today’s announcement enables Tune Talk mobile prepaid customers with a safer online top up as PayPal does not share financial information of our users thereby increasing the security of the online transaction and protecting the privacy of our users,” he added.

Upon signing up for the Auto Top Up service, Tune Talk subscribers could set standing instructions for the top up value of RM10, RM20, RM30 and RM50 to RM100, as they would in a regular online banking transaction. Subscribers also have the additional flexibility of setting a minimum threshold limit for default top up (default amount is RM10). Once a subscriber’s Tune Talk mobile prepaid credit drops below RM10, an automatic top up will be triggered via the PayPal account which helps prevent cut-offs in the midst of a phone call.

As a leading online payment player in global market, PayPal offers faster and safer ways of online payment. Tune Talk customers are not required to enter sensitive financial information such as credit card number or debit card number each time they want to top up their mobile prepaid cards. The transactions can be completed by simply clicking the PayPal button and entering in their PayPal account name and password. In addition, PayPal does not share its users’ information with merchants and the company has over 14 years of risk management and fraud prevention experience to ensure safer e-commerce transactions between consumers and merchants worldwide.

For more information on Tune Talk’s Auto Top Up, log on to www.tunetalk.com or PayPal’s website at https://www.paypal.com/my

At 10 sen flat per minute for voicecalls and 5 sen per SMS to any domestic operator, and 5 sen per Megabyte ofdata usage, Tune Talk offers the lowest prepaid rates in the country.

RIM Introduces Two Stylish New Smartphones for Socially-Connected Customers in Malaysia

New BlackBerry Curve 9320 and BlackBerry Curve 9220 Smartphones are Easy to Use and Easy to Own

Kuala Lumpur, Malaysia – Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today introduced two stylish new smartphones for socially-connected customers in Malaysia. The new BlackBerry® Curve™ 9320 and BlackBerry® Curve™ 9220 smartphones feature all the market-leading messaging and social networking capabilities that have helped make BlackBerry® smartphones popular in Malaysia. Designed to be easy to use and easy to own, these new models both offer the longest lasting battery life yet in a BlackBerry Curve smartphone, allowing users to make the most of their day.

“Today is an exciting day for us as we introduce two new smartphones here in Malaysia. These new BlackBerry Curve smartphones will definitely be a great upgrade for first-time smartphone users as well as existing Curve customers looking for a step up in speed and functionality,” said Nicholas Horton, Managing Director, Indochina at RIM. “BlackBerry smartphones deliver a truly unique messaging and social networking experience for mobile users and we believe Malaysians will also be very pleased by the ease-of-use and affordability of the BlackBerry Curve 9320 and 9220.”BlackBerry Curve 9220

The BlackBerry Curve 9320 and BlackBerry Curve 9220 have everything a customer needs to stay in touch with the people and things that matter most to them. They offer the best keyboards in their class for quick and easy typing, and they even feature a new dedicated BBM™ key to bring the power of RIM’s popular mobile social network up in an instant.

Customers can also easily interact with their social network in real time, using preloaded apps for Facebook® and Twitter®. In addition, the new Social Feeds 2.0 app is preloaded, allowing customers to post updates to multiple social networks simultaneously and capture updates from news sources (RSS), social apps and instant messaging apps all in one consolidated view. The integrated camera includes a flash and supports video recording, and pictures taken with the Curve 9320 can be tagged with their location thanks to the smartphone’s built-in GPS.BlackBerry Curve 9320

The new BlackBerry Curve smartphones also feature a built-in FM radio that allows customers to tune into their favorite local stations, and listening to the FM radio does not require a data plan or use data services. With the long lasting battery in these smartphones, customers can get up to 7 hours of talk time or up to 28 hours(1) of music playback or FM radio listening with headphones.

These new smartphones come with the new BlackBerry® 7.1 OS and include Parental Controls(2), a brand new, on-device feature that provides parents and guardians with simple options to help protect children by restricting access to specific functions, features and applications. The BlackBerry Curve 9320 also features Mobile Hotspot support (2).

The BlackBerry Curve 9220 is scheduled to be available from June 4, 2012 through BlackBerry authorized partners and carriers in Malaysia. For customers who are keen to be one of the first to own this new smartphone, Tune Talk will be running a pre-order promotion beginning 25th May 2012. For more information, please visit www.tunetalk.com

Availability dates for the BlackBerry Curve 9320 smartphone will be announced soon in conjunction with RIM’s distribution and carrier partners in Malaysia. For more information please visit, http://www.blackberry.com.my/Curve

(1) Music playback is rated at up to 28 hours on the BlackBerry Curve 9220 and up to 30 hours on the BlackBerry Curve 9320.
(2) Please check with your carrier for availability.

Tune Talk Flying High

PUTRAJAYA, 15 March 2012 - Tune Talk Malaysia’s fastest growing mobile prepaid will be part of the 4th Putrajaya International Hot Air Ballon Fiesta 2012 from 15th to 18th March 2012.

The hot air balloon launched by Tune Talk had been endorsed by The Malaysia Book of records as 'The Biggest Sim Card shaped hot air balloon' in Malaysia with the size of approximately 100 feet tall and it can accomodate 3 adults at one time and also a pilot.With the increasing yearly media publicity and the evolving program size, larger crowds are expected to visit the 4th Putrajaya International Hot Air Balloon Fiesta, themed “1 World, 1 Malaysia, 1 Fiesta”. The whole fiesta venue, which has been graciously provided by the Perbadanan Putrajaya, the administrative arm of the city of Putrajaya; is projected to host 300,000 thousands of local and international visitors over the four-day fiesta.

According to Jason Lo, CEO of Tune Talk “Our Super Sim is our icon for a reason - It stands for excellence in quality of service for our 3G Data, Voice and SMS, for technological innovation of our product, for thinking big, not following the norm, for challenging the big boys and playing them at their own game. The most important thing, for listening to our customers and staying one step ahead of their needs. This Super Sim is now larger than life and takes to flight as we showcase our icon high above the Malaysian skies. As our coverage is that of Celcoms, we too now mark our territory above the rest.”

“And now we have the Biggest Billboard in Malaysia at 100 feet high. It can also fly and will be in Putrajaya in the next 4 days, come on over for a ride. Join us as we take you high and above the rest. Literally!!” he added.

Our Tune Talk Super Sim ballon is the first shaped balloon owned by a Malaysian company to takepart in this event and it provides rides to people other than the one balloon provided by the organizer. Visit our booth at the event or visit www.facebook.com/tunetalk for further information.

Have a date with Tune Talk and watch Avril Lavigne, Live in Malaysia!

KUALA LUMPUR, 2 February 2012 - “ Valentine's Day is Officially Postponed to 18 February!” according to Tune Talk, the country’s fastest growing mobile prepaid service, in an announcement today.

The reason for the deferral is to allow everyone share their utmost love with pop/rock darling Avril Lavigne, who will be performing Live in Malaysia at Stadium Merdeka on Saturday, 18 February 2012 at 8.30pm.The Avril Lavigne Black Star Concert Live In Malaysia is presented by Tune Talk and brought to you JS Concert Productions. The Black Star Tour concert tour runs through Asia, the Americas and Europe.

Tune Talk CEO Jason Lo said, “Tune Talk is proud to present Avril Lavigne, live in Malaysia! We always listen to your wishes, dear music fans, and we take pleasure in fulfilling your dreams to experience top quality performance from renowned international acts. Moreover, as a prepaid mobile service provider with a difference, we are out to offer something exceptional for all lovers this year. Drop the cliché roses and chocolates and have a good time rocking instead!”
Tickets for the Avril Lavigne Black Star Concert Live In Malaysia can be purchased at the following locations:
• Selected exclusive Tune Talk dealers
• Rock Corner
(KLCC, Subang Parade, The Gardens, Midvalley Megamall, The Curve)
• Victoria Music Centre
• The Guitar Store outlets
Tickets are priced @ RM 298 (Tune Talk Zone); RM198 (Rock Zone) and RM98 (Regular). Tickets went on sale on 14 December 2011.
For enquiries, call Ticketpro Hotline: +603-78807999 or get your tickets online @ www.ticketpro.com.my.

Good news for Avril fans! Free tickets are available for grabs via Tune Talk’s Facebook. Log on to its Facebook page at www.facebook.com/tunetalk to find out more.

Another superb deal from Tune Talk: Top up at the concert venue and stand a chance to win cool prizes from Tune Talk. Visit www.tunetalk.com for more information.
Avril Lavigne Black Star Concert Live In Malaysia is presented by Tune Talk and brought to you by JS Concert Productions

To know more about Avril Lavigne Black Star Concert Live In Malaysia and for updates on Tune Talk activities and promotions, log on to its Facebook page at https://www.facebook.com/tunetalk

Tune Talk Flying High

KUALA LUMPUR, 10 December 2011- Tune Talk Malaysia’s fastest growing mobile prepaid service announced its achievement to be part of ‘The Malaysia Book of Records’ today at Stadium Merdeka, Kuala Lumpur.

The hot air balloon launched by Tune Talk had been endorsed by The Malaysia Book of records as 'The Biggest Sim Card shaped hot air balloon' in Malaysia with the size of approximately 100 feet tall and it can accomodate 3 adults at one time and also a pilot.Present at the ceremony today was Mr Jason Lo, CEO of Tune Talk Sdn Bhd and Datuk Danny Ooi, Founder of The Malaysian Book of Records.

Jason said “Our Super Sim is our icon for a reason - It stands for excellence in quality of service for our 3G Data, Voice and SMS, for technological innovation of our product, for thinking big, not following the norm, for challenging the big boys and playing them at their own game. The most important thing, for listening to our customers and staying one step ahead of their needs. This Super Sim is now larger than life and takes to flight as we showcase our icon high above the Malaysian skies. As our coverage is that of Celcoms, we too now mark our territory above the rest.”
“And now we have the Biggest Billboard in Malaysia at 100 feet high. It can also fly so is mobile and will be in your neighborhood soon so if u see a giant Sim card in the sky, come on over for a ride. Join us as we take you high and above the rest. Literally!!” he added.The hot air balloon will be going to a few states starting from middle December, so do not miss the change for a ride with our Super Sim!

TUNE TALK HIRES VIRAL VIDEOMAKER TO BOOST SOCIAL MEDIA INTERACTION

KUALA LUMPUR, 5 October 2011 - In an unprecedented move, Tune Talk has become the first Malaysian telco to hire its fans via the social media to help enhance interaction with subscribers and fans via the new media platform particularly Facebook and YouTube.

It all started in August when an anonymous fan called ‘tropicgang’ posted a video on YouTube featuring a beefy puppet character dedicated for Tune Talk’s second birthday. Aptly entitled ‘Who Like Confuse’, the video highlighted in a very entertaining way Tune Talk’s single subscription plan that is utterly simple, straightforward and transparent. It instantly caught the eyes of Tune Talk’s CEO, Jason Lo and Chairman Tan Sri Tony Fernandes and after a series of message exchanges on YouTube and Twitter, Jason and ‘tropicgang’ finally met and negotiations began behind closed doors.Another video was recently released confirming that Tune Talk has hired ‘tropicgang’ to manage and interact with Tune Talk fans via Facebook and YouTube. ‘tropicgang’ has since agreed to create more ‘Mat Tune’ music videos, which will be released monthly from now until December 2011.

‘Tropicgang’ however wants to remain anonymous and prefers to be known by its character ‘Mat Tune’.
Talking about what he thought of the tribute video, Jason said: “Mat Tune broke away from the typical cover song format of a bedroom musician. Tony and I were impressed at its quirky mix of in-your-face humour, original scripting and creative use of puppets.”

The YouTube video was first brought to Tune Talk’s attention on 19 August 2011. Some magazines and bloggers discovered the video, posted it on their respective Facebook walls, and tagged Tune Talk. From there, the video quickly gained widespread attention, earning 5,000 views within a week, and sky-rocketing to over 24,000 views to date. Dubbed by Tune Talk’s Facebook fans as the ’tetek guys’, the tribute video is catchy and addictive. ’Who Like Confuse’ became an instant YouTube hit, sparking Jason to publicly search on Twitter for the fans who made the video.

“Mat Tune now is building his popularity and career since his “Who Like Confuse” music video became viral on YouTube. We have many interesting things planned for them. Social media has become a key channel of communication and that is why we have decided to hire “tropicgang” a.k.a. Mat Tune. We would like to use this new discovery to engage our fans with content that is relevant to them regardless of whether they are our subscribers or not. You don’t always have to sell people something, have a little fun derr! ” said Jason Lo.

Fans can now look forward to more quirky music videos, fun interaction and surprise rewards with “Mat Tune” by following him on Tune Talk’s Facebook page: www.facebook.com/tunetalk

"I WANT TO MARRY MY GIRLFRIEND…"

A good cause to win RM50,000 @ freedom2talk.org?

PETALING JAYA, 3 June 2009 – Tune Talk's pre-launch campaign at freedom2talk.org has received overwhelming response with about 50 'candidates' signing up to be the Chief Talker who will walk away with RM50,000, while another 10,000 have registered to be 'voters' and are in the running to win RM10,000.

Top on the candidate list is Poesy Liang who founded Helping Angels, an online-based volunteer network with over 1,000 members globally. Should she win, Poesy said the proceeds will go towards funding Helping Angels' activities. "The group seeks to promote the donation of time and efforts, placing least importance to the giving of material and monetary sponsorship. The objective is to motivate career professionals to use their wisdom, influence, skills and time resources to help others," said Poesy of Helping Angels. Poesy was also the first weekly winner of RM200 worth of AirAsia e-Gift Voucher.

Norman Rahman, another popular candidate, was elected the second weekly winner. "I want to raise money for the orphans. I am also riding solo to Cape Town in 2010 to realise this cause," said Norman, who has slid from his second overall position to the third currently.

Norman was overtaken by the third weekly winner, Tim Fernandez who promotes "Live & Inspire", an online magazine on personal growth.

Most candidates are resorting to online campaigning via the blog, email and social networks Facebook and Twitter.
Other notable causes include Nur Hamidi Baharuddin's "Kulim to Kiulu", a fund-raising project to help build a hostel for rural students in Sabah. While Amuthesan Rajaratnam and Parimalawani Muthiah are campaigning for dogs' welfare, Nik Mohamad Hafidz wants to save the cats.

However, an unusual submission came from Mohd Khairul Mohd Zain who says: "I want to marry my girlfriend and give her a better life." He also says he wants to help his parents.

Tune Talk CEO Jason Lo says: "The response has been so encouraging, it was totally unexpected! You can see candidates putting forward all kinds of causes and they make a really interesting read. As much as I hope Poesy or other candidates with welfare projects win, to see Mohd Khairul realising his dream of marrying his girlfriend would be just as gratifying."

Himself running as a candidate, Jason has enlisted "Music for Poor Kids" as his cause, but explained that by virtue of being a Tune Talk executive, he is disqualified from the 'election'. "I am just joining in the fun and hoping to attract more people to sign up."

Voters have up until Tune Talk’s commercial service launch to exercise their rights. "This is a democratic process and it is up to you to decide and vote for the Chief Talker," said Jason.

Apart from the Chief Talker, others who sign up to vote and invite their friends to register will stand to win RM10,000. The member with the highest number of successful registered friends will be selected as winner.

Tune Talk is set to be the newest mobile operator in the country, operating as a mobile virtual network operator (MVNO) on Celcom’s network. Commercial service launch is slated for the second half of the year.

For more information, visit http://freedom2talk.org.

TUNE TALK EYES COMMERCIAL SERVICE LAUNCH BY 2nd HALF 2009

Low Cost Model Set to Revolutionise Mobile Industry

PETALING JAYA, 25 May 2009 – Tune Talk Sdn Bhd that is set to be the newest mobile operator in the country will take the market by storm when it launches commercial service targeted for the second half of this year, said Chief Executive Officer Jason Lo.

“With a low-cost business model, we are very optimistic of Tune Talk’s potential and that our service will be well-received by the market. We also have plans to expand to other Asean countries by employing the same operating model,” said Jason. Giving a glimpse of Tune Talk’s service, Jason said it will be focusing on services at super low calling rates with exciting incentives. Operating as a mobile virtual network operator (MVNO) riding on Celcom’s network, Tune Talk’s service is targeted at the underserved youth market segment and will offer maximum nationwide coverage from the day of launch that is slated for the second half of the year.

“Tune Talk will combine a unique lifestyle offering as sister companies Tune Hotels and Tune Money. Collaboration with these partners will create a very strong synergy for our business, and we look forward to treating our customers to the benefits they will become accustomed to,” added Jason.

As part of its pre-launch strategy, Tune Talk has launched an innovative portal that serves both as a subscriber recruitment tool for its services as well as a platform for community service. Run on an election basis on freedom2talk.org, the programme seeks to choose a ‘Chief Talker’ who will be elected by registered members of the portal. Just by naming a good cause and campaigning for it, the ‘candidate’ with the highest votes will walk away with RM50,000 for the benefit of the cause being championed.

Other members who sign up to vote and invite their friends to register will stand to win RM10,000. The member with the highest number of successful registered friends will be selected as winner. Both winners will also enjoy free calls on Tune Talk for a year.

“What is more interesting is each registered member of freedom2talk.org gets to choose their preferred Tune Talk mobile number and win weekly prizes of AirAsia e-Gift Vouchers right up until our launch. Freedom2talk.org members will be the first subscribers of the Tune Talk mobile service and they will receive exclusive SIM packs complimentary from Tune Talk when we launch,” said Jason.

Tune Talk shareholders include Celcom Malaysia Berhad and Tune Ventures Sdn Bhd amongst others, as well as Dato’ Sri Tony Fernandes and Dato’ Kamarudin Meranun who are also co-founders and existing shareholders of AirAsia. Tune Talk is a member of the Tune Group of Companies and a licensed Network Service Provider and Application Service Provider with Numbering Block sanctioned by the Malaysian Communications and Multimedia Commission (MCMC).