HP Digital Graphics Printing Portfolio Positions Asia-Pacific Printing Companies for Success

New Efficiencies and Applications drive adoption of HP’s latest digital printing portfolio

Kuala Lumpur, Malaysia, 16 May 2013 — HP today showcased how its latest digital graphics printing portfolio positions Asia-Pacific printing companies for success by enabling them to achieve greater efficiencies and expand into new application areas.

• China-based Hucais Group Co. Ltd, who has been leveraging HP Inkjet Web Presses including the T410, T350 presses for much of its publishing work, is now extending into general commercial printing and publishing with the new HP Indigo 10000 Digital Press.
• CTPS Digiprints has automated its printing processes with HP Inkjet T410, T300 web presses as well as the HP Indigo W7250 Digital Press. Having achieved greater productivity, the leading printer in China has added the new HP Indigo 10000 Digital Press for greater efficiencies and higher-value applications.
• Given its B2-size, the HP Indigo 10000 Digital Press was easily integrated into the existing workflow of Hong Kong-based Wing Hung Group’s Dongguan facility, helping the company achieve a three-fold increase in productivity by fitting more impositions on each sheet.
• Korea Studies Information (KSI) has leveraged the HP Indigo W7200 and 7500 Digital Presses and HP SmartStream Production Pro solution to develop web-to-print capabilities for enterprise customers and to enhance its print-on-demand services for organizations which include global publishers and academic institutions.
• Mana Screen Inc. and Topbest Printing Corporation can now take full advantage of the growing number of short-run print jobs with HP’s digital printing presses; Topbest Printing Corporation has leveraged the HP Indigo WS6600 Digital Press, while Mana Screen has installed the HP Scitex FB7600 Industrial Press to address their customers’ demand for shorter lead times on their key product line of graphics for gaming machines.

“Brand owners seeking to stand out with impactful communications are driving the demand for short print runs, print-on-demand services and customization,” said Gido van Praag, vice president and general manager, Graphics Solutions Business, HP Asia Pacific and Japan.”Printing companies across Asia Pacific are embracing the greater efficiency enabled by HP digital graphics printing platforms, which also present new opportunities with more applications.”

Rapid Speed of Innovation and Delivery to Seize New Opportunities
Many of the HP digital printing platforms launched at drupa last year are shipping in the region today. These include the HP Indigo 10000, W7250, 7600 and 5600 Digital Presses; the HP T410, T360 and T230 Color Inkjet Web Presses; HP Scitex FB7600 Industrial Presses; and the HP Designjet L28500 and L26500 Latex Printers.

The HP Indigo 10000 Digital Press will be publicly demonstrated for the first time in the region at China Print 2013, May 14 - 18 in Beijing. Several HP Indigo 10000 Presses have already installed in the region with early adopters already in China, Taiwan, India and Australia.

Strong Growth for Digital Printing in Asia Pacific
According to Smithers Pira(1), overall printing equipment in Asia Pacific is projected to grow at an annual rate of 2.5% between 2012 and 2017. Growth in demand for digital printing equipment over the same period is expected to be significantly higher at 9.4% per annum and no growth is expected in the sales of conventional printing equipment.

HP is also experiencing strong growth momentum in Asia Pacific, with demand coming from existing and new customers for its full digital graphics printing portfolio. China, which is HP’s second largest Indigo market globally, has seen rapid digital adoption.

HP continues to expand its digital print portfolio to help ensure it provides both the breadth and the end-to-end capabilities that printing companies need to be successful. In the packaging sector in particular, HP has focused on building a portfolio that addresses the vast digital opportunity. Its upcoming platforms will enable printing companies to take on new opportunities in flexible packaging and folding cartons.

Printing companies can also tap into HP’s powerful ecosystem of partners and customers. This is evident in the strong presence of more than 1000 customers and partners at the annual Dscoop Asia conference held in Beijing, China on 12-13 May, 2013.