HP Announces Winners of Ultra Ink Advantage “EGG-Citing Promotion”

KUALA LUMPUR, July 11th 2013: HP Malaysia today announced the winners of its HP Ultra Ink Advantage ‘EGG-citing Promotion’, held between April and June, and said that it plans to extend the competition into a second phase due to unprecedented levels of public interest.

The winners of the HP ‘EGG-citing Promotion’, which was run on HP Malaysia’s Facebook page, were honoured at a ceremony held in HP’s offices in KL. Three grand prize winners, two runners-up, and eight weekly winners were awarded exciting prizes like the HP Envy X2, HP Elite Pad 900, HP 1000 notebook and a HP Deskjet Ink Advantage 2520hc.

The next phase of the competition will be run until August 2013 and winners will be announced every second week.

Lam Sook Yee, a Human Resource and Admin Executive, one of the grand prize winners in the first phase of the HP Ultra Ink Advantage EGG-Citing Promotion, took home a brand new HP Envy X2 notebook worth RM2599. “I didn’t expect to win when I took part in the promotion, but now I am really excited to try out my new HP Envy x2 notebook,” said Lam, whose entry was one of the judges’ top picks.

Martin Tan, Market Development Manager for Inkjet Hardware, HP Malaysia, said: “We had an overwhelming response to this contest in its very first edition. This promotion was intended to create awareness on how printing remains cost effective with HP’s Ultra Ink Advantage. For example, an RM 37 HP Ink Advantage cartridge can help users take up to 1500 high quality prints. The contest also presented us with a unique opportunity to connect with our loyal, young Malaysian customers”.

Participants were given a chance to win HP products worth a total of RM 30,000, without the need for any purchase or payment. During the promotion, participants only needed to capture an eye-catching picture with any HP Ink Advantage advertisement, upload it on Facebook or Instagram, tag #HPMalaysia and insert a creative caption to be in the running to win.

HP also offered a free Starbucks redemption card worth RM20 with every purchase of an eligible HP Ink Advantage printer, while every 37th contestant took home a Casio G-Shock watch worth RM550.

Throughout the promotion period, HP Ink Advantage Road shows were held at Lowyat Plaza KL and Mid Valley Megamall.