SCCyberworld

Friday, August 30, 2013

Activate Life with Samsung GALAXY S4 Active

Giving adventurous people the freedom to explore and experience the outdoors without the fear of damage to the phone

Kuala Lumpur, Malaysia – August 30, 2013 – Samsung Malaysia Electronics has announced the arrival of the GALAXY S4 Active, designed to enhance life experiences of the active user who wants to stay connected while exploring environments from the most rugged mountain trails to the roughest rivers.

“Expanding on the cutting edge offerings of GALAXY S4, the GALAXY S4 Active variant was designed specifically for people who enjoy being outdoors, perfect for those who love to travel and explore. Its sturdy built is derived from a breakthrough protective design element that thrives in an active environment,” said Kwon Jae Hoon, Managing Director, Samsung Malaysia Electronics.

Maximising Durability
Recognising the demands of a dynamic lifestyle, the GALAXY S4 Active was engineered to keep active users connected as they explore and experience the world around them.

The GALAXY S4 Active has qualified protection from dust and water (IP67*), so you never have to leave the device at home during a long day at the beach or dusty hike. The fully sealed design keeps dust particles out and protects against water damage for up to 30 minutes of submergence at a depth of one meter.
Equipped with a water-resistant earphone jack, the GALAXY S4 Active frees you to use earphones in more adventurous conditions, in the same way you have used them in normal ones.  Whether capturing every moment of a wild rafting trip or taking a great underwater photo in the pool, the device’s unique construction lets users capture amazing moments previously impossible using a normal smartphone.

(* IP stands for International Protection against ingress of solid foreign objects. The number 6 represents complete protection against entry of dust whilst 7 represents protection against temporary water immersion up to 1 metre for 30 minutes and harmful ingress of water.)

Explore Longer with Powerful Performance
An active lifestyle requires plenty of energy, and the GALAXY S4 Active offers a long-lasting and powerful user experience.
Featuring a 1.9 GHz Quad-Core processor and 2,600mAh replaceable battery, the GALAXY S4 Active can handle the most intensive tasks with ease and precision. Striking colour and stunning resolution on the device’s beautiful 5.0’’ Full HD TFT LCD screen (443 PPI) makes playing the newest games or watching hours of video easy on the eyes. With ‘Glove Touch’, cold weather is no longer a problem since the touchscreen can be fully operated while wearing gloves.

With an 8-megapixel rear camera, users can easily capture their vivid memories experiences while on-the-go. Unique to the GALAXY S4 Active camera, ‘Aqua Mode’ can be used to capture photos and videos underwater. The volume key located on the side of the device can be used as a camera key, allowing users to easily and quickly open the camera application to capture photo and video the moment it happens. Additionally, the camera transforms into a powerful LED flash light to assist in low-light and nighttime activities with a simple long press of the volume key.
Richer & Fuller Life Experience
The GALAXY S4 Active is designed with a seamless interface that incorporates popular features of the GALAXY S4.

‘S Travel (Trip Advisor)’ offers travel assistance, local information, and recommendations for those travelling in unfamiliar places. ‘S Translator’ makes international travel easy by providing instant text or voice translation for emails and text messages.

The camera interface is designed to make capturing and sharing meaningful moments intuitive and more engaging with multiple shooting modes including ‘Drama Shot,’ which allows users to see all the action in one continuous time-lapse. ‘Sound & Shot,’ uniquely stores sound and voice together with the image to capture the moment in an immersive visual audio format. With ‘Story Album’, photos taken with the GALAXY S4 Active are collected and sorted according to a user’s timeline, geo-tagging information or a specific event to instantly create an organized photo album. To help facilitate sharing, users can also use the ‘Group Play’ function to enjoy music, photos, documents and games together and across various devices including GALAXY S4, GALAXY S4 mini, GALAXY Mega.
‘Samsung Smart Pause’ enables users to control of the screen using optical cues. While watching a video, the video pauses when you look away and starts right up again when returning to view, saving vital battery life and time spent rewinding. ‘Air View’ lets you preview the content of an email by simply hovering your fingers over the screen, which saves time and data. With ‘Air Gesture’, you can change the music track, scroll up and down on a web page, or accept a call with a simple wave of the hand. Additionally, ‘S Health’ helps you keep track of your personal health statistics.

Enhanced Content and Services
The GALAXY S4 Active also offers competitive content and services to provide a seamless mobile experience anytime and anywhere.

Using the ‘Samsung Hub,’ users can access, videos, books, games and engaging educational content. With a beautiful magazine-style interface, users can browse a variety of content across services, as well as purchase and manage their content easily with a single Samsung account. Users can also control their TV through Samsung WatchON’s IR remote, which transforms the GALAXY S4 Active into a remote control for TVs, set-top boxes, and DVD players. Through ‘WatchON’, the GALAXY S4 Active also offers a broad selection of entertainment content including live TV, cable TV and video on demand, facilitated by the rich digital context provided by Samsung’s EPG (Electronic Program Guide) system. ‘ChatON’, another unique feature, connects and facilitates group chats, media sharing and interacting in creative new ways using pictures, hand drawings or figures across mobile devices. Further enhancing the device’s sharing capabilities, users can use ‘Samsung Link’ to share and sync content across multiple Samsung digital devices.

The GALAXY S4 Active is available for purchase at RM1,899 in two different colour options: Urban Grey and Orange Flare.

For multimedia content and more detailed information about Samsung GALAXY S4 Active, please visit www.samsung.com/my and www.facebook.com/samsungmobilemalaysia.

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