Samsung injects a dose of gold and electric blue into the GALAXY S5

Consumers continue to power up their lives with Samsung's latest smartphone

KUALA LUMPUR, Malaysia, 26 May 2014 – The perforated pattern on the back cover of the newly-launched GALAXY S5 smartphone is now given a brand new look through the arrival of two new colour variants – gold and electric blue.Samsung Malaysia Electronics today announced the availability of both colours.

Lee Dong Yong, President of Samsung Malaysia Electronics said: "The introduction of the two colour variants continues to emphasise the iconic design of the GALAXY S5. We hope to create opportunities for our consumers to improve their everyday lives, be it through a fashion trend, a favourite feature or simply, a holistic smartphone experience. This fuels our desire to deliver people-inspired innovation with essential features for day-to-day use."

With the advanced camera on the GALAXY S5, users can capture precious memories with professional-like picture quality. Its 16MP camera allows users to rapidly shot images, thanks to the fast auto focus speed of up to 0.3 seconds. The advanced High Dynamic Range (HDR) feature reproduces natural light and colour to ensure photos taken are as close to what we see through our eyes. Meanwhile, the Selective Focus allows users to blur background objects and patterns, leaving the main subject of the photo focused and become the centre of attention, just as how a professional photographer would have shot it.

The GALAXY S5 also boosts faster network connectivity, with the most advanced 4G LTE performance. Zealous movie fans can now download their favourite movies faster than before. The new Download Booster function combines WiFi and LTE to boost data speed for faster upload and download, especially for large files like music, videos and images.

On top of that, the GALAXY S5 doubles as a fitness tool with a built-in heart rate sensor and an enhanced S Health app that serves as a personal fitness tracker, via tools such as a pedometer, diet and exercise records. It is akin to having your very own coach who monitors your diet and keeps track of your exercise records so that you are in good shape.

The GALAXY S5 is ready to take on the world, and equipped with vital tools to ensure that consumers can use the device with ease, be it rain or shine, coffee spill or even toilet accidents. An IP67 certification on the GALAXY S5 renders it dust and water-resistant up to 1 metre for 30 minutes, which offers a security blanket for consumers in moments of unavoidable minor accidents.

The Samsung GALAXY S5 retails for RM2,399 and is available in four colours – black, white, gold and electric blue – at all Samsung Experience Stores and authorised retailers.

For multimedia content and more information about the Samsung GALAXY S5, please visit www.samsung.com/my or visit Samsung Mobile Malaysia Facebook page at https://www.facebook.com/samsungmobilemalaysia.

GALAXY Life treats GALAXY users with X-Men: Days of Future Past Movie Preview

More content, deals and expert recommendations lined-up as GALAXY Life continues to churn daily surprises

KUALA LUMPUR, Malaysia, 22 May 2014 – Samsung Malaysia Electronics rewards consumers yet again through GALAXY Life, its consumer loyalty platform in a mobile app form that consumers can enjoy special deals on a daily, weekly and monthly basis. This time, GALAXY Life is making GALAXY users among the first in Malaysia to watch the much-anticipated X-Men: Days of Future Past before it officially arrives at local cinemas.

Samsung Malaysia gave out more than 3,600 movie tickets via GALAXY Life app for GALAXY Life users in Kuala Lumpur, Penang and Melaka to redeem against the movie preview of  X-Men: Days of Future Past.

Ng Long Shyang, Vice President of IT and Mobile Business, Samsung Malaysia Electronics said: "Since the launch of GALAXY Life, our consumers have been receiving daily surprises on their devices, and among these surprises include free Frappucinos from Starbucks, ice-cream from Baskin Robbins, movie tickets from GSC, and so much more! As such, we're really excited about today's movie preview, and look forward to bringing in more exclusive deals and surprises for our consumers!"

Samsung GALAXY users are comfortably seated in the movie hall whilst awaiting the movie preview of X-Men: Days of Future Past.

In conjunction with the global premiere of X-Men: Days of Future Past, Samsung is offering more than 3,600 movie preview tickets for GALAXY users. They can redeem the tickets from the four locations below:

GSC Pavilion, Kuala Lumpur
GSC Mid Valley, Kuala Lumpur
GSC Gurney Plaza, Penang
GSC AEON Bandaraya, Melaka

They came, they redeemed, they watched! These happy Samsung GALAXY users posed for photographs while waiting to be among the first in Malaysia to watch X-Men: Days of Future Past.

GALAXY users can download GALAXY Life app via Google Play Store, and login to their Samsung account to explore and redeem the deals and privileges available. Through GALAXY Life, GALAXY users will receive personalised, curated and exclusive content optimised especially for their devices on a weekly and monthly basis. GALAXY Life has also lined up deals from its partners McDonald's, Auntie Anne's, Boost Juice Bars, Secret Recipe and GSC, so do stay tuned to find out more.

Samsung GALAXY users came in throngs to redeem exclusive movie preview tickets via GALAXY Life at GSC Mid Valley.

Availability
GALAXY Life is available for all Samsung GALAXY smartphone, tablet or camera users running on Android 4.2 (Jelly Bean) and above. The GALAXY Life app is available on Google Play store for free.

For more information about Samsung GALAXY Life, please visit http://www.samsung.com/my/galaxylife or follow hashtag, #mygalaxylife.

Brazil beckons as Samsung kicks off GALAXY 11 Campaign

Samsung lines up exciting prizes for Malaysian football fans

KUALA LUMPUR, Malaysia, 16 May 2014 – Samsung Malaysia Electronics is giving all new owners of the GALAXY S5 the chance to win a series of delightful prizes from 15 May to 15 June 2014, as part of its GALAXY 11 global marketing campaign. The prizes include flight tickets to Brazil, the recently launched 55-inch Samsung Curved UHD TV or limited edition GALAXY 11 footballs.

"We are thrilled to provide fans with new and exciting ways to participate in the GALAXY 11 campaign throughout the football season," said Ng Long Shyang, Vice President, IT & Mobile Business Unit at Samsung Malaysia Electronics. "Through the GALAXY 11 platform, we hope to fuel Malaysians' passion and enthusiasm for football, and our current promotion is our way to reward these fans, and spur them to delve deeper into the spirit of the upcoming football season."

GALAXY 11 is Samsung's multi-platform fantasy-layered global marketing campaign that tells the story of 13 top-class football players from around the world, who attempt to save the planet from alien domination in a 'winner takes Earth' match on a virtual football pitch this summer. The campaign has embarked on the next phase – 'GALAXY 11 Team Training', designed to stimulate fans' imaginations, inspire engagement and utilise the newest Samsung GALAXY devices to unlock entertaining moments and experiences.

World Tour for GALAXY 11
Another way that fans can get immersed in the campaign is to visit the GALAXY 11 World Tour taking place at the Orange Atrium Concourse, Sunway Pyramid Shopping Mall from 12 to 22 June. There will be an interactive studio that allows football enthusiasts to train and play like the GALAXY 11 team through entertaining programmes and experiences with the latest Samsung devices – GALAXY S5, Gear 2 and Gear Fit.

GALAXY 11-Themed Mobile Games
To provide fans with the chance to test their own virtual football skills, Samsung today released four new GALAXY 11-themed mobile games. 'The Match: Striker Soccer GALAXY 11', available to GALAXY S5 and all Android users, enables fans to play as the GALAXY 11 and take on the alien team for prizes that will be awarded to individual players on a weekly basis. Three other new games, GALAXY 11 'Cannon Shooter', 'Soccer Wars', and 'Shooting Soccer', specially made for GALAXY device users, will help provide an ultimate football experience to fans around the world.

GALAXY S5 Roadshows in Malaysia
To introduce the addition of two extra colours to the GALAXY S5 – electric blue and gold – Samsung will be holding a series of roadshows in Malaysia. Consumers will have first-hand experience with the latest GALAXY smartphone, as well as the wearable devices – the Gear 2 and Gear Fit. The roadshow schedules are as follows:

 

Location Region Period   

Mid Valley Central 19 to 25 May   

Setia City Mall Central 21 to 25 May   

1-Utama Central 21 to 25 May   

Mydin Seremban Central 16 to 18 May   

City One Megamall East Malaysia 16 to 18 May   

Plaza Merdeka East Malaysia 16 to 18 May   

Suria Sabah Shopping Mall East Malaysia 30 May to 1 June   

1st Avenue Northern 23 to 25 May   

Alor Setar UTC Mall Northern 29 May to 1 June   

Aeon Tebrau City Southern 20 to 25 May   

Sutera Mall JB Southern 23 to 25 May   

City Square Southern 26 May to 1 June   

Mahkota Parade Southern 29 May to 1 June  

Consumers who purchased a Samsung GALAXY S5 can submit their entries at http://www.samsung.com/my/galaxy11. The grand prize is a pair of tickets to Brazil worth up to RM20,000. There are also five units of the Samsung Curved UHD TV worth RM15,999 each to be given away. The first 10,000 consumers who submit their entries will take home a limited edition GALAXY 11 football.
The Samsung GALAXY S5 retails for RM2,399, while the Gear 2 and Gear Fit are at RM799 and RM599 respectively. They are available at all Samsung Experience Stores and Samsung authorised dealers.

For further information, please visit www.samsung.com/my or visit Samsung Mobile Malaysia Facebook page at http://www.facebook.com/samsungmobilemalaysia.

Samsung Unveils New GALAXY Tab 4 Series

Next-generation GALAXY tablet series delivers exceptional multimedia experience for the whole family in a sleek, lightweight design

Kuala Lumpur, Monday, 12 May 2014 – Samsung Malaysia Electronics introduce the next-generation GALAXY Tab 4 series, which offers an exceptional multimedia experience in a more premium and portable design, to further inspire mobile freedom in tech-savvy consumers.

Lee Dong Yong, President of Samsung Malaysia Electronics says: "The Samsung GALAXY Tab 4 series seeks to inspire consumers to enjoy a fulfilling multimedia experience, even if they're on-the-go. With that in mind, our team of R&D engineers has gone beyond expectations by not only enhancing our consumers' overall viewing and sharing experience, but also sought to ensure that the GALAXY Tab 4 continues to be conveniently portable. This time around, we also looked into the finer things in life by lending a touch of premium to the design of the tablet, in line with our legacy as creative innovators."  

Rich Multimedia Experience
Available in 10.1-inch and 7.0-inch screen sizes, the Samsung GALAXY Tab 4's vivid WXGA display offers a 16:10 screen ratio provides users with a brilliant viewing experience, making it ideal for sharing content with family and friends, be it watching videos, playing games or reading digital contents.

The GALAXY Tab 4 also sees the introduction of Multi Window functionality, so that users can seamlessly switch between apps and windows, as well as drag and drop contents with ease.

Fun & Shareable Services*
Family time is redefined through the GALAXY Tab 4 as it comes equipped with a number of fun and shareable services, thus allowing users to access content and stay connected with friends wherever they are, including:

Group Play: Share and play music, documents and games with friends in real-time
Samsung Link: Share and play content across smart devices anytime, anywhere
WatchON: Watch TV shows and movies on any device, anywhere in your home or on-the-go

* Availability of features and functions listed above may be differed by device type or regions. Not all services will be provided. Please check product specification sheet for each product for details.

Sleek & Portable Designs
In terms of design, the GALAXY Tab 4 features a textured, feel-back cover and an overall enhanced look that offers a more premium look and feel. Its slim design and lightweight makes the new tablet easily portable, yet the availability of three screen sizes ensure that users get the choice of choosing a model that best fits their lifestyle.

The Samsung GALAXY Tab 4 line comes in either black or white, and is available for purchase at all Samsung Experience Store and authorised retailers from 19th May onwards. The GALAXY Tab 4 7.0-inch and 10.1-inch retail for RM999 and RM1,499 respectively.

For more information, please visit www.samsung.com/my or visit Samsung Mobile Malaysia Facebook page at http://www.facebook.com/samsungmobilemalaysia.

Win 15 Vespa with Samsung GALAXY Tab 3 Lite

Kuala Lumpur, Friday, 9 May 2014 – Samsung Malaysia Electronics is set to delight soon-to-be tablet owners via its 'Samsung Unlock Joy and Win' contest, which offers every Samsung GALAXY Tab 3 Lite (7-inch) buyer the chance to win a brand new Vespa LX150. The contest begins Thursday, 8 May and ends Monday, 30 June, in which 15 lucky winners will call themselves proud owners of a brand new Vespa worth RM9,750.

"At Samsung, we are constantly looking for ways to reward our consumers for their on-going support. The 'Samsung Unlock Joy and Win' contest is one among the many others we have lined up to delight our fans. We certainly hope that they will enjoy this little treat, just as how we enjoyed planning it for them," says Ng Long Shyang, Vice President of IT and Mobile Business, Samsung Malaysia Electronics.

To participate, consumers just need purchase a GALAXY Tab 3 Lite (7-inch), download the GALAXY Life mobile app from the Google Play Store, select the 'Samsung GALAXY Tab 3 Lite' deal, and follow the instructions. The winners will be notified via a telephone call after the contest ends.

The Samsung GALAXY Tab 3 Lite (7-inch) combines the intuitive experience of the GALAXY Tab 3 series with a slimmer, more portable design. Packed with enhanced features and services, the GALAXY Tab 3 Lite (7-inch) provides users with a variety of ways to capture, view, listen, create, and share content with others without compromising value.

The GALAXY Tab 3 Lite (7-inch) retails for RM699, and is available for purchase at all Samsung Experience Stores and authorised dealers.

For further information, please visit www.samsung.com/my or visit Samsung Mobile Malaysia Facebook page at http://www.facebook.com/samsungmobilemalaysia.

Samsung Introduces the GALAXY K zoom, a New Camera Specialised-Smartphone

The GALAXY K zoom incorporates industry-leading camera features with the Samsung GALAXY mobile experience

SINGAPORE – April 29, 2014 – Samsung Electronics Co., Ltd today announced the new camera specialised smartphone, the Samsung GALAXY K zoom. The GALAXY K zoom is a new smartphone that blends advanced digital camera technology with Samsung’s industry-leading GALAXY experience. It features effortless capturing ability, real optics, and a premium design, offering users the mobile solutions they need with the ability to create professional-quality visual content in a fun, easy–to-use device.

“With the introduction of the GALAXY K zoom, Samsung continues to demonstrate our commitment to creating products that meet the diverse demands of our consumers,” said Sun Hong Lim, Senior Vice President of Mobile Communications Business at Samsung Electronics. “The new GALAXY K zoom empowers users to effortlessly capture and share their most important everyday moments in stunning clarity, with the convenience and connectedness of a GALAXY smartphone, for a unique, all-in-one mobile experience.”

As a camera-specialised smartphone, the GALAXY K zoom offers an advanced technical camera system designed to offer the control and functionality of a professional camera, ensuring that the important moments are never missed and always captured with complete clarity. The GALAXY K zoom is equipped with new retracting lens technology that provides 10x optical zoom in a remarkably slim and chic body. Other notable features include the 20.7 megapixel BSI CMOS sensor for ultra-clear, ultra-detailed images. It excels in low light conditions, and provides Optical Image Stabilizer (OIS) to reduce blur caused by movement. These specifications ensure the device delivers pictures and video (Full HD) that are crisp and sharp, even when zoomed and in low light. In addition, the device’s Xenon Flash provides a brighter light than LEDs to improve the quality of the image with natural brilliance.

The new device also integrates the most advanced camera usability features and functions, including AF/AE Separation (Auto Focus/ Auto Exposure Separation) for the precise balance of light and clarity, next-generation Pro Suggest mode which offers 5 optimised filter settings, Selfie Alarm that allows users to take timed selfies with ease, and object tracking for a clear, focused shot of a moving subject. Each feature comes with a simple User Interface, allowing users to easily capture photos and videos with groundbreaking quality, in any situation.

The compact and highly portable GALAXY K zoom features an ergonomic grip and sleek, stylish lines that feel soft and comfortable in the hand. Additionally, the GALAXY K zoom offers all the features that consumers want in a flagship GALAXY smartphone, such as Ultra Power Saving Mode for minimising the battery consumption, S Health Lite for personalised fitness and lifestyle coaching, and a Studio app to allow users to easily edit their pictures and videos.

Samsung GALAXY K zoom Product Specifications

Network	LTE	Cat4, HSPA+ 42Mbps LTE 800/850/900/1800/2100/2600 HSPA+ 850/900/1900/2100 EDGE/GPRS 850/900/1800/1900
	3G	5-band HSPA+ 42Mbps HSPA+ 850/900/1900/2100 EDGE/GPRS 850/900/1800/1900
Display	4.8 inch HD Super AMOLED Display (1280x720)
AP	Hexa core: 1.3GHz Quad-Core + 1.7GHz Dual-Core Processor
OS	Android 4.4 (Kitkat)
Camera	Main(Rear): 20.7 Mega pixel 1/2.3 BSI CMOS Sensor, 10x Optical Zoom, OIS,           24-240mm, F3.1-6.3           AF Assist LED Sub(Front): 2.0 Mega pixel
	ISO: Auto, 100, 200, 400, 800, 1600, 3200 Continuous Shot: 3fps MAX with AF  Format: JPEG, PNG, GIF, WBMP, BMP, AGIF Xenon Flash,  SMART Mode, Expert Mode(P/M),  My Mode
Video	Recording & Playback: Full HD (1920x1080 /60p) Codec : H.263, H.264(AVC), MPEG4, VC-1, Sorenson Spark, MP43, WMV7, WMV8, VP8 Format: MP4, M4V, 3GP, 3G2, WMV, ASF, AVI, FLV, MKV, WEBM
Audio	Codec : MP3, AMR-NB/WB, AAC/AAC＋/eAAC＋, WMA, OGG (Vorbis), FLAC Format : MP3, M4A, 3GA, AAC, OGG, OGA, WAV, WMA, AMR, AWB, FLAC, MID, MIDI, XMF, MXMF, IMY, RTTTL, RTX, OTA
Value-Added Features	SMART Mode(28): Auto, Pro Suggest, Program, Beauty face, Shot & more, Panorama, Virtual tour, Rich tone, Night, Continuous shot, Selfie alarm, Manual, Kids shot, Landscape, Dawn, Snow, Macro, Food, Party/Indoor, Action freeze, Waterfall, Animated photo, Sound & shot, Surround shot, Silhouette, Sunset, Fireworks, Light race
	AF/AE Separation, Object tracking, Studio, Smile/ Blink detection
	Ultra Power Saving Mode
	Kids mode
	S Health Lite
Google Mobile Services	Chrome, Drive, Photos, Gmail, Google, Google+, Google Settings, Hangouts, Maps, Play Books, Play Games, Play Newsstand, Play Movie & TV, Play Music, Play Store, Voice Search, YouTube
Connectivity	Wi-Fi: 802.11 a/b/g/n 2.4+5GHz, HT40, Bluetooth®: 4.0 BLE USB: USB 2.0 NFC A-GPS + GLONASS
Sensor	Accelerometer, Gyro Sensor, Proximity Sensor, Geomagnetic Sensor, Light Sensor
Memory	RAM: 2GB Internal Memory: 8GB microSD slot: micro SDSC (up to 2GB guaranteed), micro SDHC (up to 32GB guaranteed), micro SDXC (up to 64GB guaranteed) *User memory space may be less than the total memory space due to system files. User memory may differ by region, carrier, and supporting language, and may change after software upgrade.
Dimension	137.5X70.8X16.6(20.2)mm, 200g
Battery	2,430mAh

Samsung Malaysia Surprises 55 Selected Owners of GALAXY S5

Telco partners and Samsung Brand Stores hand goodies and perks to eager new owners
 
KUALA LUMPUR, Malaysia – April 11, 2014 – Samsung Malaysia Electronics rewarded 55 selected fans with a special gift worth RM200 each at five selected locations in Klang Valley and Penang, in conjunction with the consumer launch of the GALAXY S5. These 55 fans were chosen from Celcom Blue Cube and DiGi Concept Store at Sunway Pyramid Shopping Mall, Maxis Centre at Suria KLCC, Samsung Experience Store at The Gardens Mall and Gurney Paragon Mall Penang.

Lee Dong Yong, President of Samsung Malaysia Electronics said: "We are excited to be here today to thank our loyal customers for their enduring support all these years. As such, we decided to select 55 fans to represent the 5 core pillars of the GALAXY S5, which are fun, fit, life, speed and style.

Lee Dong Yong, President of Samsung Malaysia Electronics and Wilson Wee, Managing Director of Welfon Telecommunication Sdn. Bhd. at the Samsung Experience Store in The Gardens Mall.

"The GALAXY S5 is Samsung's people-inspired smartphone to complement every aspect of our consumers' lifestyles. We look forward to designing more innovative products that resonate with the needs of our consumers," Lee elaborated.

The GALAXY S5, Gear 2 and Gear Fit are available for purchase at all Samsung Experience Stores nationwide, as well as Samsung's telco partners - Celcom, DiGi and Maxis. Meanwhile, the devices will be available at all Malaysian retailers by the end of the month, joining the shelves of 125 countries including the US, Europe, Middle East, Latin America and most Asian markets. The GALAXY S5 retails at RM2,399, while the Gear 2 and Gear Fit are priced at RM899 and 599 respectively.

For more information, please visit www.samsung.com/my or visit Samsung Mobile Malaysia Facebook page at https://www.facebook.com/samsungmobilemalaysia.

CELCOM ENHANCES YOUR LIFE WITH THE NEW SAMSUNG GALAXY S5

Be among the first 200 customers to get either a Samsung GALAXY Tab 3 Lite
or Samsung GALAXY Y Neo for a RM55 when signing up with Celcom First plans

KUALA LUMPUR, 9 April 2014 – Celcom Axiata Berhad, the first and foremost mobile telecommunications provider in Malaysia, is thrilled to offer its customers another Samsung flagship smartphone, the Samsung GALAXY S5 bundled with attractive mobile voice and data plans that work best with Celcom Territory’s stable, fastest and widest nationwide mobile network.

To celebrate the latest addition to Celcom’s world of smartphones, customers can look forward to the launch of the Samsung GALAXY S5 at all Celcom Blue Cubes and Celcom Xclusive nationwide on Friday, 11 April 2014. The Samsung GALAXY S5 will be offered from as low as RM988 with Celcom First Voice + Data mPro bundle plans. The first 200 customers to visit the launch at Bluecube Sunway Pyramid will get an exclusive privilege to either own a Samsung GALAXY Tab 3 Lite or Samsung GALAXY Y Neo at only RM55 when signing up with Celcom First and mPro plan.

Celcom hosted a preview night of Samsung GALAXY S5 for its  Celcom First Elite customers. Tn. Syed Md Najib Syed Md Noor, Chief Customer Services and Retail (third left), En. Zalman Aefendy Zainal Abidin, Chief Marketing Officer (fourth left) together with Celcom Management and Samsung Management accompanied by models at Celcom First Elite preview night for Samsung GALAXY S5.

Commenting on the upcoming launch, Zalman Aefendy Zainal Abidin, Chief Marketing Officer of Celcom Axiata Berhad, said, “The much anticipated Samsung GALAXY S5 fits perfectly into the reliable network coverage within Celcom’s Fastest Territory as its features aims to deliver the capabilities that matter most to our consumers. With a whole range of customised Celcom plans and bundles that will appeal to any customers, the Samsung GALAXY S5 is a welcome addition to our extensive range of smartphone choices that will give our customers the best mobile experience for their ever-evolving digital lifestyles.”

Celcom First Elite customers paying close attention to the model showcasing the new Samsung GALAXY S5.

The Samsung GALAXY S5 runs on a 2.5GHz Quad-Core Snapdragon 801 processor with 2GB of RAM, on the latest Android 4.4 KitKat. The smartphone’s 16MP camera is further enhanced with new features including Real-time HDR. The inclusion of health features such as the heart rate sensor and the enhanced S Health app in the Samsung GALAXY S5 makes it unique as it encourages customers to lead a healthier lifestyle.

Jojo Struys (right) is also customer of Celcom First Elite came to Samsung GALAXY S5 preview night.

Customers can expect high speed connectivity with the new Samsung GALAXY S5 as it also comes with 4G LTE support. With Celcom’s lightning fast 4G LTE, users of the new Samsung flagship smartphone can enjoy clear HD videos and seamless online video streaming as well as more added fun while playing their favourite games online. Celcom is committed to providing the fastest LTE network to its customers as clearly demonstrated by its investment of RM923 million for CAPEX in 2013, the highest in the industry, mainly on network modernization, LTE and IT transformation. Celcom will be investing another RM1 billion this year in CAPEX to improve network quality and capacity to offer better customer data experience.

Mr. Zalman Aefendy Zainal Abidin, Chief Marketing Officer of Celcom Axiata Berhad.

Customer satisfaction and giving the best customer experience have always been the core of Celcom’s business. Celcom recently organised a preview night of the Samsung GALAXY S5 for Celcom First Elite customers where they had the opportunity to be the first to reserve, experience and own the latest Samsung flagship smartphone which is one of the brand promises of Celcom First Elite offered by First Access.

To further enhance the overall customer experience, Celcom is launching three loyalty programs later today, namely Club Celcom First, XClub and FRENZ Club to provide instant rewards and more value to Celcom customers who subscribe to Celcom First, Xpax and Celcom FRENZ plans.

For more information on Samsung GALAXY S5, please visit Celcom’s website http://www.celcom.com.my

Samsung offers a Global Preview of GALAXY S5 and Gear devices prior to Launch

GALAXY S5, Gear 2 and Gear Fit available for pre-order and hands-on demos in more than 61 markets to celebrate Samsung’s global flagship launch

Seoul, Korea – March 21, 2014 – Samsung GALAXY S5, Gear 2 and Gear Fit are on display and available for pre-order at more than 1,400 shops around the world beginning on March 21, 2014. The preview offers an advanced experience of GALAXY S5, Gear 2, and Gear Fit, with the help of dedicated GALAXY Specialists who will be showcasing the unique new features including rich tone HDR camera, finger print recognition, and Heart Rate Monitor.

“The new GALAXY S5 and Gear devices are designed for what matters most to our consumers,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung Electronics.  “We listened closely to our consumers when designing these products, and we want to give as many customers as possible the enough chance to experience of GALAXY S5, Gear 2, and Gear Fit before they purchase.”

The global preview takes place at Samsung Experience Stores, mobile carrier stores, and key retailer stores across 61 countries. Beginning with the United States and Switzerland on March 21, the special first look experience will be expanded to the remaining 59 markets including Brazil, China, Germany, and United Kingdom.

The GALAXY S5, Samsung’s newest flagship smartphone, combines an advanced camera, the fastest network connectivity, dedicated fitness tools and enhanced device protection features to deliver the ultimate mobile experience to the market today. The device was announced at Samsung UNPACKED 2014 on February 24, and will be available globally on April 11, 2014.

Samsung also announced three new additions to the Gear series at Samsung UNPACKED: the Gear 2, Gear 2 Neo, and Gear Fit. The Samsung Gear 2 and Gear 2 Neo offer consumers enhanced connectivity and a completely integrated approach for the most personal wearable experience. The Samsung Gear Fit, featuring the industry’s first curved Super AMOLED display, offers the unmatched convenience of Samsung Gear technology with the most comprehensive fitness tools available today, empowering consumers stay physically active without sacrificing personal style or mobile connectivity. The Gear devices will also be available globally on April 11, 2014.

For multimedia content and more information about the Samsung GALAXY S5 and the Gear devices in Malaysia, please visit www.samsung.com/my or visit Samsung Mobile Malaysia Facebook page at https://www.facebook.com/samsungmobilemalaysia.

Welcome to GALAXY Life, Your Passport to Amazing Experiences and Special Privileges by Samsung

• New customer programme connects Samsung smartphone and tablet users with a preference-based mobile app that offers personalisation through content, deals and expert recommendations

KUALA LUMPUR, Malaysia – February 28, 2014 – Samsung Malaysia Electronics Sdn. Bhd., through its Media Solutions Centre in Southeast Asia (MSC-SEA), launched a new consumer community initiative through a customer programme coupled with a mobile app called GALAXY Life.

With the launch of GALAXY Life, Samsung seeks to offer their consumers a benefit unmatched by other device manufacturers. Samsung consumers  can join a community where they will receive personalised, curated and exclusive content optimised especially for their devices.

Vincent Chong, Director of IT and Mobile Communications, Samsung Malaysia Electronics Sdn. Bhd. said, “GALAXY Life is about living a life that is more enriching. We are happy to welcome Samsung smartphone and tablet users to the family with access to experts sharing customised content and preference-based offers and deals that go beyond the mundane. Whether it’s about getting recommendations on food, fashion or lifestyle by experts or a good deal found especially for a consumer, GALAXY Life will be their passport to all these and more!”

GALAXY Life offers Samsung consumers entry and access to a community that is customised by categories, content and deals. The programme will look towards building experiences for consumers across seven categories – Live, Entertain, Learn, Play, Connect, Work and Surprise.

Content will be provided by topic “experts” across Entertainment, Food, Fashion and Sports topics. The initial group of experts include celebrity chef Bobby Chinn, sports commentator/journalist Jason de la Pena and fashion host/model Asha Gill.
In Malaysia, consumers can look forward to exclusive deals on weekly basis from 50 partners to date, with more than 120 offers and deals up to be redeemed.

Availability
GALAXY Life is available for all users of a Samsung GALAXY smartphone, tablet or camera running on Android 4.1 and above. The app can be downloaded for free from Google Play Store.

For more information about Samsung GALAXY Life, please visit http://www.samsung.com/my/galaxylife.

Samsung Expands GALAXY Note 3 Line with New Colour Accents

KUALA LUMPUR, Malaysia – January 13, 2014 – As part of its continued commitment to deliver innovative technologies along with premium design, Samsung Malaysia Electronics today introduced new colour editions of the GALAXY Note 3. Launched last September, the immensely popular GALAXY Note 3 now comes with Rose Gold White and Rose Gold Black accents, Merlot Red and Blush Pink options, adding to the Jet Black and Classic White options already available to consumers.

The new editions of GALAXY Note 3 integrate touches of premium Rose Gold finishes to its Jet Black and Classic White devices for a distinctive and refined design. Both editions complement the iconic Rose Gold GALAXY Gear to provide users with a truly integrated and stylish GALAXY experience.

“Mobile devices are more than the functional tools for calls and messaging. They have become extensions of one's personal style. At Samsung, we understand this and we are committed to deliver innovative ways for our consumers to express themselves,” said Lee Dong Yong, Managing Director of Samsung Malaysia Electronics. “With the new editions of GALAXY Note 3, we hope to provide our fashion-forward consumers with novel ways to express their personality and tastes through our technology.”

Make Everyday Life Extraordinary with GALAXY Note 3 and GALAXY Gear

The GALAXY Note 3 adds delight to daily tasks and infuses innovative features that help consumers tell the story of their lives. The device expands on the modern Samsung GALAXY design approach by adding a soft and textured-touch back cover with delicate stitching to look beautiful from every angle. With an improved viewing experience, more powerful multitasking capabilities and significant S Pen improvements, the GALAXY Note 3 enhances creativity, making everyday life easier, faster and more fun.

A perfect companion to the GALAXY Note 3, the GALAXY Gear provides users the freedom to choose how, why, when and where they are connected. To present a carefully crafted balance of high fashion with high functionality, Samsung has worked to deliver the right combination of materials, colours and design to create a truly wearable piece of technology. GALAXY Gear is available in six colours – Jet Black, Oatmeal Beige, Rose Gold, Wild Orange, Mocha Gray and Lime Green – which were chosen to meet a range of personal tastes.

Starting today, the Merlot Red and Blush Pink limited edition are available at Samsung Brand Stores and authorised dealers, while the Rose Gold White and Rose Gold Black edition will be available at leading operators – Celcom, DiGi and Maxis beginning 22 January.

Samsung will also offer the following special giveaways* to go with purchases of the exciting new colour editions:
1. Purchase GALAXY Note 3 Merlot Red or Blush Pink edition from Samsung Brand Stores or Samsung authorised dealers and get a cash voucher worth RM100 to redeem limited edition Sereni & Shentel hair band.
2. Purchase GALAXY Note 3 Rose Gold (Black or White) edition from Samsung Brand Stores or Samsung authorised dealers and get an S View phone cover worth RM189 for FREE.
3. Purchase GALAXY Note 3 Rose Gold (Black or White) edition from Celcom or DiGi and get an exclusive Moschino phone cover worth RM189 for FREE.

* While stock last.

Visit www.samsung.com/my and www.facebook.com/samsungmobilemalaysia for more information.

Gallop Your Way to Prosperity with Samsung

Samsung 推出万马奔腾新春优惠

购买 Samsung GALAXY产品或HomeSync 赢取总值高达150万令吉的奖品

（吉隆玻1月10日讯）为了迎接即将到来的马年，Samsung将送出38条价值8888令吉的999足金金条作为回馈客户的重磅豪礼！

客户只需在即日起至2月13日期间购买任何Samsung GALAXY产品或HomeSync ，便有机会成为其中一位每日幸运儿或者把金条带回家。

Samsung Malaysia Electronics电子资讯与行动事业部副主席黄龙翔说：“超越数码技术提高人们的生活质量一直是 Samsung对消费者的承诺。因此，趁着这个举国同庆的新春佳节，我们不忘答谢客户的支持，更会继续为欲参与此优惠，只需购买任何价值299令吉以上的Samsung GALAXY产品或HomeSync的客户，发短讯至32632，便有机会赢取每日幸运奖或大奖。

欲知更多活动详情请参阅www.samsung.com/my 或 www.facebook.com/samsungmobilemalaysia。

Samsung ushers into the Year of Horse by rewarding customers with RM1.5 million worth of prizes. Ng Long Shyang (left), Vice President, IT and Mobile Communications, Samsung Malaysia Electronics and Vincent Chong, Director, IT and Mobile Communications, Samsung Malaysia Electronics promise a delightful experience with more timely promotional campaign in the pipeline, realising the company’s commitment in enriching lives beyond technology innovations.

Samsung以150万令吉豪礼回馈客户，迎接马年。Samsung Malaysia Electronics电子资讯与行动事业部副主席黄龙翔（左）及电子资讯与行动事业部总监张永佳履行品牌承诺，除了推介更多高科技产品，更会为各界带来更多惊优惠。

Samsung Rewards 1000 Customers with Shopping Spree

Win the chance to shop without limits by purchasing a Samsung GALAXY device

KUALA LUMPUR, 20 December 2013 – Samsung Malaysia Electronics is delighted to announce their latest initiative to celebrate and reward their customers for their support. In conjunction with the festive season, Samsung customers purchasing any GALAXY devices will stand a chance to win a supermarket sweep ticket to shop at Giant Supermarket.

“Samsung is excited to show our appreciation to our customers through exciting initiatives. As we wrap up 2013, we are partaking in the joy of celebrations during this festive season and giving back to our customers in unique ways. After all, we are always on the lookout to touch more people’s lives beyond our product offerings to enhance their lives,” said Ng Long Shyang, Vice President of IT and Mobile Communications, Samsung Malaysia Electronics.

Customers throughout Malaysia purchasing Samsung GALAXY devices from 21st December 2013 to 5th January 2014 will be given an SMS code to submit their details. The first 1000 customers who have verified their purchases through SMS will win a chance to sweep* and shop to their hearts content within 120 seconds at designated Giant Supermarkets nationwide.

Join us in reveling in the joys of celebration during this season of festivities. For more information, visit www.samsung.com/my and http://www.facebook.com/samsungmobilemalaysia.

U MOBILE BRINGS FOOTBALL FEVER TO BERJAYA TIMES SQUARE

Exclusive Viewing Party of BPL Match between Cardiff City FC & Manchester United FC to Celebrate Fans and Friends of U Mobile

Kuala Lumpur, 27 November 2013 – Loud cheers could be heard from far away as both football clubs battled it out in a match between Cardiff City FC versus Manchester United FC during an exclusive live viewing party that took place at The Boulevard, Berjaya Times Square. The match, akin to a battle between David & Goliath, saw guests from U Mobile gathered together at the ‘U Mobile Road to Cardiff Tengok Bola Live Party’ to cheer for their favorite teams and participated in the evening’s activities.

A sea of people in red jerseys, which is the official jersey colour for both football teams, flooded the entrance of the shopping mall, and was seen cheering their favourite teams as Cardiff City FC take on last season’s BPL championship titleholder Manchester United. Fans of the respective teams burst into cheers and victory chants whenever their favourite team scored a goal. The thrilling match between Cardiff City and Manchester United ended with a 2-2 draw, much to the delight of the fans.

U Mobile, the official telecommunication partner for Cardiff City FC, brought greater excitement to the viewing party by organizing fun activities, lucky draws and games to engage and reward their customers at the ‘U Mobile Road to Cardiff Tengok Bola Live Party’.          

“As a testament to our vision of “Live Connected”, U Mobile together with our partners are taking this opportunity to reach out and engage with our friends, fans and loyal customers to come together and get closer to the U Mobile brand,” said Jasmine Lee, U Mobile’s Director of Marketing.

“Apart from offering great quality, best value mobile services to our customers, we strive to elevate their mobile experience with U Mobile through value-added services and special engagement initiatives, attesting to our commitment of being a customer-centric telco,” she added.

The U Mobile Road to Cardiff Tengok Bola Live Party’ saw various U Mobile partners playing different roles in bringing the spirit of football to the guests that largely made up of loyal customers of U Mobile, members of the media as well as the management team of the company. Besides treated to a delectable feast, guests also had the opportunity to win cool prizes such as brand new Samsung GALAXY S4, Nintendo Wii and Sony Playstation 3 through lucky draws and games organized by U Mobile and its partners.

This initiative is part of U Mobile’s “Road to Cardiff’ campaign, where the telco offers its customers the opportunity to win once-in-a-lifetime opportunity to watch a Barclays Premier League football match live in Cardiff City. U Mobile has just recently flown two winners and their partners to Cardiff City to watch the Cardiff City vs Manchester United football match, which was being played during the viewing party. All the winners had to do were topping up a minimum of RM30 worth of mobile credit for the chance to win the grand prize.

By subscribing to U Mobile mobile services and very simple contest mechanics, lucky subscribers will be handsomely rewarded with great prizes. The next contest will begin in January 2014 where U Mobile will send winners to watch the Cardiff City vs Liverpool match happening at Cardiff – part of the telco’s commitment to offer an unrivalled and rewarding mobile experience.

U Mobile promises even more exciting activities in the upcoming months as they continue to roll out new products and services to all customers.

Samsung Makes Learning Fun with GALAXY Tab 3 Kids

The first GALAXY Tab for kids combining rich content with security and durability

KUALA LUMPUR, 22 November 2013 – Samsung Malaysia Electronics, today announced the launch of Samsung GALAXY Tab 3 Kids, the first of its kind tablet, built specifically for kids with key educational tools and safety features.

“It’s no secret that kids are using technology more than ever before,” said Mr. Kwon Jae Hoon, Managing Director of Samsung Malaysia Electronics Sdn Bhd. “We saw this as an opportunity to create a special tablet – exclusively for kids. The GALAXY Tab 3 Kids delivers an intuitive and kid-friendly user experience filled with rich, interactive and educational content. It also has enhanced parental controls, which parents will love.”

GALAXY Tab 3 Kids comes pre-loaded with top ranked kid’s apps and a brand new Kid’s Store aimed at driving the educational possibilities of technology for kids. The pre-loaded content is available across 3 categories- Education, Creativity, and Games.

Developed with kids’ best interests at the forefront, the tablet also offers parents the ability to select the apps they want their kids to have access to using the Application Manager. The GALAXY Tab 3 Kids also includes a Time Management feature that allows parents to set specific time periods for usage. When the designated usage time is up, a password protected lock screen appears, requiring a parent or adult to enter the password to unlock the device. This tool will help parents ensure that the time spent by their children on the device is balanced.

With 1.2GHz dual processor, 1GB RAM, 3 megapixel rear-facing camera and 1.3 megapixel front-facing camera, GALAXY Tab 3 Kids has the power and performance you would expect from a Samsung GALAXY tablet, designed to provide kids with an exciting and interactive experience.

A Kids Case featuring a kids-friendly grip and multiple stand options will also be available for the GALAXY Tab 3 Kids. The case also comes equipped with an easy-to-grip C Pen, providing fun drawing capabilities without leaving marks on other objects.

GALAXY Tab 3 Kids is all set to retail in Yellow colour and will be available at all Samsung Brand Stores and authorised dealers starting today.

Samsung also makes learning more interactive and entertaining. Every purchase of GALAXY Tab 3 Kids comes with a free augmented reality almanac on dinosaurs, while stocks last. Children can now learn about the long-extinct creatures in 3D images and control movement of dinosaurs via the tablet.

For further information, please visit www.samsung.com/my or visit Samsung Mobile Malaysia Facebook page at http://www.facebook.com/samsungmobilemalaysia.

Samsung Create Special Moments with the Stars

Local personalities engage in a friendly challenge to sell the most Samsung GALAXY Note 3 and GALAXY Gears

KUALA LUMPUR, 11 November 2013 – Samsung Malaysia Electronics has collaborated with local stars, Farid Kamil, Intan Ladyana, Yana Samsudin, Siow Hui Mei, and Jason Phang for its new innovations, the GALAXY Note 3 and GALAXY Gear Promoter’s Day.

Come Saturday, 16 November, these Malaysian personalities will engage in a friendly “Samsung Experience Consultant of the Day” competition amongst themselves to see who sells the most units of Samsung’s flagship devices, the GALAXY Note 3 and GALAXY Gear at One Utama’s New Wing.

“We are very proud to have these fine celebrities on board. Samsung is always looking at creating innovative on-ground avenues to interact and engage with our consumers. Through this experiential activity, we aim to bring our consumers closer to their favourite stars and our flagship devices, the GALAXY Note 3 and GALAXY Gear,” said Vincent Chong, Director of IT and Mobile Communications, Samsung Malaysia Electronics.

Farid Kamil is a well-known model turned actor who has been dubbed ‘Hero Melayu’ for several outstanding performances in dramas and movies. Intan Ladyana, on the other hand, is a young lawyer-turned actress, model and TV host. Yana Samsudin is a multi-talented personality who has dabbled in directing, script writing, acting, singing and modeling. Siow Hui Mei is a seasoned TV host and actress while Jason Phang is a budding Disc Jockey and music enthusiast.

These celebrities have experienced the GALAXY Note 3 and GALAXY Gear and are said to be very excited to engage with their fans in a different way. They are currently enlisting support from their fans on their respective social media channels.

Join your favourite celebrity as they go head-to-head and try their hands at selling Samsung’s flagship devices. One lucky fan of each celebrity will stand a chance to win a GALAXY Gear.

For more information, visit www.samsung.com/my and http://www.facebook.com/samsungmobilemalaysia.

Experience Unique Malaysian Moments through the Lens of GALAXY S4 zoom

KUALA LUMPUR – November 4, 2013 – Being unique isn’t easy, but the wide spectrum of cultures and influences in Malaysia allow us to celebrate the things that make us different and interesting. In recognition of our distinctive identity, Samsung Malaysia embarks on a visual journey to get people closer to these irreplaceable qualities through the lens of the GALAXY S4 zoom.

To drive the campaign, Samsung Malaysia has appointed four exceptional personalities – visual trendsetter, Nini Ramlan; fashion innovator, Alia Bastamam; celebrity chef, Nik Michael Imran; and last but not least, Malaysian Hip Hop pioneer, Joe Flizzow. Equipped with the GALAXY S4 zoom, each personality will document stories of their interesting lives visually. This collection of stories is a celebration of distinctive Malaysian passion points in fashion, music, food and art.

“There is no one definition to being Malaysian. We are unique because of our diversity and that, ultimately, makes up our strength as a nation. At Samsung, we are very excited to create countless moments of discovery through the stories brought to life with the GALAXY S4 zoom,” said Ng Long Shyang, Vice President of IT and Mobile Communications, Samsung Malaysia Electronics.

The GALAXY S4 zoom is a unique device that delivers the perfect combination of industry-leading smartphone functionality and advanced photographic capabilities. In short, it allows users to Talk, Zoom and Share within a single device.

Ng remarked that the four personalities were selected because of what they represent in Malaysia. “Nini, Alia, Nik Michael and Joe have developed an identity for themselves in their areas of expertise, and we are keen to bring people on that journey in celebrating these unique qualities that make us proud to be Malaysians”, he adds.

In addition to the stories chronicled by Malaysian personalities, Samsung’s Unique Malaysian Moments is also a platform for the Malaysian public to share their own unique moments in the form of pictures or videos. To top it all off, these moments will be incorporated in a limited edition music video of Joe Flizzow’s number one hit single, HAVOC.  

The campaign commences on 6 November 2013, with the release of Joe Flizzow’s limited edition HAVOC etched in for 5 December 2013.

Visit www.mys4zoom.com to join us on our journey in discovering Unique Malaysians through the lens of the GALAXY S4 zoom.

Note the Bigger Possibilities with GALAXY Note 10.1 (2014 Edition)

Smart device that delivers the ultimate productivity and beauty

KUALA LUMPUR, 31 October 2013 – Samsung Malaysia Electronics, today announced the launch of GALAXY Note 10.1 (2014 Edition), a revolutionary tablet that allows users to enjoy immersive content consumption and ultimate productivity – all in one beautiful device. With the launch of GALAXY Note 10.1 (2014 Edition), the GALAXY Note category has grown into a full ecosystem of smart devices that unleashes creativity, productivity and freedom.

“GALAXY Note 10.1 (2014 Edition) is the most progressive 10-inch tablet in Samsung’s product portfolio that delivers unparalleled viewing and multitasking experience. With the launch of Samsung GALAXY Note 10.1 (2014 Edition), we are proud to set new benchmarks of innovation in the tablet category. The product unites a range of features that will consistently surprise consumers as they realise the bigger possibilities that will make their everyday lives more meaningful.” said Mr. Kwon Jae Hoon, Managing Director of Samsung Malaysia Electronics Sdn Bhd.

Equipped with WQXGA Super clear LCD (2560x1600) resolution in a stunning 10-inch display, 2.3 GHz Quad Core processor and 3GB RAM, the GALAXY Note 10.1 (2014 Edition) LTE version demonstrates Samsung focus on constant product innovation to stay aligned with shifting consumer interests. In addition to enabling productivity, the device has been redesigned with a sleek, light, slim frame that is both fashionable and portable.

Richer Viewing Experience, Enhanced Multitasking

The large, bright and crystal clear screen delivers four times the pixel density of the original GALAXY Note 10.1 (2014 Edition), providing a premium content viewing experience.

The magazine style UX allows users to organise their favourite resources in an easy to use dashboard and then access that content for a stylish reading experience. Whether watching videos or reading magazines and e-books, the new GALAXY Note 10.1 (2014 Edition) provides an immersive media consumption experience. New design characteristics, like a warm and textured back cover with stitching, inspire a sense of elegance and sophistication.

The device’s screen size also enables enhanced multitasking. With Multi Window, users will be able to run separate instances of the same application, and use an enhanced S Pen to drag and drop content from one window to another. Pen Window enables users to simply draw a window of any size on the screen, and instantly access unique in-application features such as YouTube or calculator.

Improved S Pen and S Note Functionality

The new S Pen reinvents and modernises the classic note-taking experience by providing the ability to accomplish everyday tasks with just one click. The enhanced S Pen included with GALAXY Note 10.1 (2014 Edition) improves responsiveness, delivers day-to-day efficiency enhancements and produces more creative input capabilities. The tablet also includes GALAXY Note 3's updated S Pen features such as Action Memo, Scrapbook, Screen Write and S Finder. Combined with the tablet’s larger screen, these enhanced S Pen capabilities present users with unique creative opportunities and the space to explore them.

Offering Content for Enhanced Entertainment and Creativity

The new GALAXY Note 10.1 (2014 Edition) offers a host premium contents under the GALAXY Lifestyle Rewards to enhance the device’s entertainment value, productivity and creativity. With exclusive applications and free memberships and services worth up to RM1800, the new GALAXY Note 10.1 (2014 Edition) compliments the unique lifestyles of every user.

In addition, the GALAXY Note 10.1 (2014 Edition) will include a Samsung Apps widget that will direct users to additional beneficial content provided by Samsung. The widget will live on the home screen and include a “Special Offer for GALAXY” section that will highlight unique, country-based content for users.

The GALAXY Note 10.1 (2014 Edition) is available in 32GB ＋ Micro SD with LTE connectivity. The product is all set to retail in two colours – Jet Black and Classic White, at all Samsung Brand Stores and authorised dealers starting November 7, 2013. For further information, please visit www.samsung.com/my or visit Samsung Mobile Malaysia Facebook page at http://www.facebook.com/samsungmobilemalaysia.