HTC REVEALS CHANGE CAMPAIGN WITH ROBERT DOWNEY JR.

MALAYSIA – 15 August, 2013 – HTC officially reveals the CHANGE campaign, spearheaded by none other than Robert Downey Jr. who has signed a two-year contract with HTC to kick off a series of ad creative revolving the #HTChange hashtag, featuring the HTC brand and its phone features, which will be rolled out in three phases.

HTC – Bold, Authentic and Playful
The first phase of the CHANGE campaign features the playful side of HTC, as shown in video with Robert Downey Jr., and his fellow actors playing around with the HTC initials. The HTC Generator, which generates hysterical text combinations for the HTC initials, may also be found at http://www.htc.com/sea/go/what-is-htc/. Ben Ho, CMO of HTC said, “With this campaign, we are affirming what HTC’s role is in the mobile market which is to define change and to lead the industry in developing the newest and most innovative technologies.”