Introducing Xperia C - a Sony smartphone sized for immersive entertainment

• Dual-SIM model with a beautiful 5” qHD display
• New voice guide and “Portrait retouch” enables creation of stunning self-portraits

Kuala Lumpur, 21 October 2013 - Sony Mobile Communications (“Sony Mobile”) today announced the local availability of Xperia C, a beautiful 5” smartphone for immersive entertainment, featuring Sony’s digital imaging expertise and enhancement technology.

Xperia C is designed to bring Sony experiences to life through the combination of its high quality, qHD display, a powerful 1.2 GHz Quad-Core processor and a stunning 8 megapixel camera with Sony’s ExmorTM R sensor.

“Xperia C combines Sony’s leading camera and display technology with our 2013 OmniBalance design philosophy. The combination of the vibrant qHD display and the powerful processor results in a phone where speed and performance comes to the fore,” said Cheong Wah Tong, Head of Market for Sony Mobile Communications Malaysia.

Dual-SIM
Xperia C is a dual-SIM smartphone – users are prompted for SIM selection before making a call or sending a message. Each SIM card can also be customised separately – for example, a formal ring for business or another tune for pleasure - perfect when users want to separate work from play, and handle calls more efficiently.

Stunning self portraits
Xperia C features an 8 megapixel camera with Sony’s ExmorTM R sensor and HDR for photos, a smart voice guide and “Portrait retouch”. To take a self-portrait with the main camera, users simply enable the smart voice guide and the phone will use voice commands to help frame the shot. “Portrait retouch” offers users a way of softening skin tones to ensure that harsh lighting conditions or blemishes never ruin the perfect picture.

Premium, signature Sony design
Xperia C boasts Sony’s now familiar OmniBalance design, first introduced in flagship Xperia Z. The aesthetic language takes the form of a precision-crafted skeleton frame, and gives the phone a premium, symmetrical look with a curved back panel for ergonomic comfort. Designed to complement the minimalist style, Xperia C also features colour-changing illuminations to visually alert users to incoming calls, texts messages and alarms.

Consistent Sony entertainment experiences
As with all Xperia smartphones, Xperia C will allow users access to Sony’s suite of media applications, offering consistent entertainment experiences across mobile, tablet, desktop and console platforms. The “WALKMAN”, Album and Movies apps, provide online and offline content through a single access point with new ways to enjoy and share that content. The “WALKMAN” application provides access to all your downloaded music, with Facebook social integration. The Movies application collates your films and TV series. The Album application enables easy access to Facebook friends’ photos, as well as the ability to organise images both by location and, through the new “Faces” function, by the people that feature in them.

Sony’s entertainment technology turns content into experiences, and with Xperia C users will be able to enjoy these experiences for longer thanks to the Battery STAMINA Mode. The latest version of Sony’s battery management technology improves standby time of the smartphone by four times or more**, by preventing battery-draining apps from sending and receiving data whenever the screen is off, while still allowing you to receive notifications. Simply pressing the power button will wake up your screen and everything starts running again.

Key features for Xperia C
• Sony’s OmniBalance design, with large format 5” qHD display
• 8 megapixel fast capture camera with auto-focus and HDR for photos, ExmorTM R sensor, a dedicated camera shutter key, Full HD 1080p video recording, smart voice guide for self-portraits and “Portrait retouch”
• Fast performance with quad-core processor
• Battery STAMINA Mode for outstanding battery life
• “WALKMAN” app with Sony’s signature audio enhancement technology ClearAudio+ mode including xLOUD and 3D Surround Sound (VPT)

Availability and RRP
Xperia C is now available in a choice of black, white and purple colour finishes at a recommended retail price of RM999.