Introducing Xperia M2, the best smartphone technology in its class1

• The slimmest 4G smartphone2 with the best smartphone camera3 and largest qHD display4 in its class
• Sony’s premium experiences, including the OmniBalance design, stunning processor performance, 4G speed and a long-lasting battery in a mid-range smartphone
• Razor sharp photos and video with the 8MP Exmor RS™ for mobile, HDR camera, and Xperia camera apps for live video broadcasting and sharing 

30th May 2014, Kuala Lumpur, Malaysia – Sony Mobile Communications (“Sony Mobile”) introduces Xperia™ M2, the 4G LTE smartphone at a mid-range price point, with a best-in-class processor and razor sharp 8MP camera with Exmor RS for mobile.

“Xperia M2 is an ultra fast smartphone that offers brilliant specs and performance, reaching new audiences with a mid-range price. This is a great device for the customer looking for a smartphone that has it all,” says Cheong Wah Tong, Malaysia Head of Market, Sony Mobile Communications. “It combines the best of Sony, bringing you our latest technologies on a mid-range smartphone.”

A mid-range smartphone with the best technology in its class1
Xperia M2 showcases high quality technology at an affordable price. Sony’s OmniBalance design as found on Sony’s premium smartphone range, an ultra-fast processor and a large qHD display, combine to create brilliant all-round performance, whilst the unique Xperia camera, music and movie apps offer stunning entertainment experiences.

The best smartphone camera in its class3
With the highest resolution camera in its class4, the stunning 8MP camera with Exmor RS for mobile comes armed with Autoscene Recognition and HDR. Using the expertise and technology of Sony’s Cyber-shot cameras, Xperia M2 is perfect for capturing all of your favourite moments in brilliant quality.

Brilliant performance and speed that goes on forever
Sony’s engineering expertise in display and camera technologies collide to create Xperia M2. The large 4.8” qHD display, carefully crafted with our display expertise is perfect for enjoying entertainment content on the largest qHD display in its class.

Being the world's slimmest 4G smartphone in its class2, Xperia M2 combines the ultra-fast Qualcomm® Snapdragon™ 400 processor with 1.2 GHz quad-core CPUs and 4G LTE for fast performance and a 2300mAh battery with STAMINA Mode 3.0. Ideal for long days of heavy usage, Xperia E3 provides speed and durability for users on-the-go.

The slimmest 4G smartphone in its class2
All this premium technology is housed in a thin and light smartphone that fits perfectly in your hand. Xperia M2 is available in three distinct colour options: black, white and purple.

Dual SIM, no compromise
Xperia M2’s dual-SIM variant, Xperia M2dual5, is a fast mobile phone that offers a new experience through the incorporation of Sony’s latest generation of dual-SIM technology. Users can set up both SIM cards independently with custom ring tones and easily choose between SIMs before making calls or sending texts, whilst Sony’s dual SIM management technology means that users can keep both SIMs active and never miss a call, even when talking on one of them.

Exclusive offers available for a limited time
Extending its viewing and listening experiences, Sony will be offering six months free subscription to Akazoo, a social media music app that comes preloaded on the Xperia M2, providing users with access to a music library of more than 15 million tracks. In addition, Xperia M2 users will be able to download up to three movies for free (between May – October 2014) through their Privilege Movies app, which is also preloaded onto the device. That’s not all because from 12th May to 13th June 2014, Xperia M2 users will be able to enjoy the sounds of Michael Jackson on previously unreleased tracks through free download of the artist’s posthumous compilation album XSCAPE.

Availability and RRP
The Xperia M2 Dual is available in the choice of black or white at a recommended retail price of RM939.

Sony introduces Xperia Z2, its new premium flagship waterproof smartphone with best ever display and 4K recording

• The world’s best camera and camcorder in a waterproof smartphone1 with Sony’s proven camera technologies: Award-winning “G Lens”, 20.7 MP “Exmor RS for mobile” CMOS image sensor and “BIONZ for mobile” image processing engine
• Capture video in 4K resolution with SteadyShot, complemented by new Xperia™ camera apps such as Timeshift video and new AR effect 
• Brightest and most vivid viewing experience ever on 5.2” Full HD TRILUMINOS Display for mobile with Live Colour LED powered by X-Reality for mobile
• The latest Qualcomm Snapdragon 801 processor with 2.3 GHz quad-core Krait CPUs and 4G LTE for fast performance, 3GB RAM and high capacity 3200 mAh battery in an 8.2mm slim smartphone
• From 12th May to 13th June, Xperia™ Z2 users will be able to download unreleased tracks from Michael Jackson’s posthumous compilation album XSCAPE for free.

15th May 2014, Kuala Lumpur – Sony Mobile Communications (“Sony Mobile”) today introduces Xperia™ Z2, Sony’s best ever premium waterproof smartphone combining its best display, sound, camera and camcorder experience as well as an exclusive entertainment offer and a growing ecosystem of companion products to the Malaysian market. The Xperia™ Z2 is the newest addition to Sony’s premium Z series.

“With Xperia™ Z2 we have taken our premium Z series to the next level, delivering unique experiences that only Sony can offer,” said Cheong Wah Tong, Malaysia Head of Market, Sony Mobile Communications. “We have redefined the smartphone once again through our camera. Xperia™ Z2 offers an innovative experience that captures memories in stunning detail through 4K video shooting, or offers new ways to use the camera with our unique Xperia™ camera apps. Furthermore, the Best of Sony has been delivered in the sound quality and customers are now able to listen to their music even in noisy environments without interruptions thanks to our acclaimed digital noise cancelling technology.”

The world’s best camera and camcorder in a waterproof smartphone1
Capture and relive every detail with Xperia™ Z2’s camera and camcorder. Xperia™ Z2 features Sony’s proven camera technologies to deliver the unbeatable combination of the world’s best mobile camera and our most advanced camcorder ever in and 8.2 mm slim smartphone. The 20.7 megapixel camera is matched with 1/2.3-type Exmor RS for mobile CMOS image sensor, Sony’s award-winning G Lens and intelligent BIONZ for mobile image processing engine resulting in superb photo and video quality.

These features work together to bring you sharp, vivid and beautiful photos and videos no matter what the circumstances. With new enhanced video mode, you can now capture memories in stunning detail in 4K resolution (3840x2160 pixels/30p) at four times the detail of Full HD, delivering the world’s best camera and camcorder in a waterproof smartphone1. Plus, SteadyShot image stabilisation technology ensures your footage will stay smooth even if you are walking. The new Movie Creator allows you to trim and crop your videos so that you can easily pick out what you want to share. Insert dramatic slowdown effects at one or more places on the timeline of the video, then preview the results before you save and share your video.

The smartest smartphone around with a growing ecosystem of Xperia™ camera apps
Enhance your mobile experience with a growing range of innovative Xperia™ camera apps. In addition to Info-eye, Social live and Timeshift burst, Xperia™ Z2 also comes pre-loaded with new Xperia™ camera apps for both photo and video. Other than the the fun and useful pre-loaded Xperia™ camera applications, there’s a whole range of extra apps for you to enjoy. Simply go into your camera viewfinder, tap the camera mode icon and then click on ‘+Apps’ to see all the latest apps available on Sony Select to enhance your smartphone experience.

Our best design with our highest level of waterproofing
The Xperia™ Z2 Android smartphone is designed with the user in mind, drawing on Sony’s expertise in premium craftsmanship. Evolving Sony’s stunning OmniBalance design, Xperia™ Z2 has a slimmer and more comfortable feel by having the glass panels encased in a single, solid aluminium frame with smoother edges. This dust-resistant and waterproof (IP55 & IP58) powerhouse blends beauty with function. The dedicated camera button means that you’re ready to capture the action wherever you are – both in and out of the water. Plus, the stunning 5.2” display, balanced with symmetry in design, provides a natural feel when held in your hand.

Bringing the viewing experience to life in bright and vivid detail
To enjoy the latest content in stunning quality and vivid colour, Xperia™ Z2’s screen is built using the latest BRAVIA TV technologies optimised for mobile. The 5.2” Full HD TRILUMINOS display for mobile with Live Colour LED provides the widest palate of rich natural colours for the sharpest images and a viewing experience that is as close to reality as possible.

Enjoy ultra-fast performance with a battery you can rely on
Xperia™ Z2 is armed with the power to multi-task and enjoy everything from super-fast web surfing to video streaming without the wait. With the fully integrated Qualcomm Snapdragon 801 processor with 2.3 GHz quad-core Krait CPUs and 4G LTE, Xperia™ Z2 offers ultra-fast performance for the apps and entertainment you want to enjoy, without the interruptions. The Snapdragon 801 also features the Adreno 330 GPU for rich graphics and gaming and a dual ISP for a seamless camera, camcorder and display experience.

Xperia™ Z2 also includes a large 3200 mAh battery which provides outstanding, class-leading battery performance. Plus, with Sony’s Battery STAMINA Mode, you can stay connected even longer, as it automatically turns off the functions you don’t need to save power when your display is inactive. As soon as you press the power button to wake up your screen, everything is up and running again.

Unrivalled ecosystem of companion products and smart accessories, including SmartWear
Sony offers the most comprehensive range of innovative companion products and accessories to give you new ways to use and enjoy your smartphone, with one of them being the SmartBand SWR10. The SmartBand works with Xperia™ Z2 to log your life in partnership with the Lifelog application, creating an automatic 24/7 diary of your activities, entertainment and memories. Plus, with SmartBand you’ll never need to worry about losing your phone or missing a call with a series of customisable smart notifications delivered straight to your wrist.

Exclusive offers available for a limited time
For a limited time only, every purchase of the Xperia™ Z2 will come with a Magnetic Charging Dock DK36 and Xperia Transfer Cable EC310 worth RM189. Extending its viewing and listening experiences, the Xperia Z2 also comes with additional content offering worth RM700 including six months free subscription to Akazoo, a social media music app that comes preloaded on the Xperia™ Z2, providing users with access to a music library of more than 15 million tracks. Xperia™ Z2 users will be able to download up to six movies for free via the preloaded Privilege Movies app. Even more, Xperia Z2 users will also receive a six month premium access to ShareInvestors app and Q0010 shopping vouchers. That’s not all because from 12th May to 13th June, Xperia™ Z2 users will be able to download previously unreleased tracks and recently launched posthumous compilation album, XSCAPE by Michael Jackson worth RM150.

Availability and RRP
The Xperia™ Z2 that comes with LTE is available in the choice of black, white or purple at a recommended retail price of RM2,399.

Sony also introduces its most innovative tablet yet with Xperia Z2 Tablet
The Xperia Z2 tablet is also now available in Malaysia in both Wi-Fi and LTE variants at a recommended retail price of RM1,999 and RM2,299 respectively.

Standard Chartered, WeChat and Sony Mobile in Unique Collaboration

Partnership to allow the Bank to offer promotions in conjunction with SCKLM

Petaling Jaya, 7 May 2014 – Standard Chartered Bank Malaysia (Standard Chartered) WeChat and Sony Mobile are working together to introduce innovative products and services in conjunction with the biggest running event in the country, Standard Chartered KL Marathon (SCKLM), to promote health and wellness.

This partnership reflects a strong, shared objective to reach out to the Gen-Y demographic. The collaboration will provide the opportunity to leverage on social media and to use a different approach to reach and engage customers.

Presenting the new Sony SmartBand together with the Sony Xperia Z1 Compact Smartphone.

The historical significance of this collaboration lies in the fact that Standard Chartered has become the first bank to work with one of the leading social messaging providers, WeChat, at the same time, the two parties will work with Sony Mobile to exclusively launch the global smartphone player’s SmartBand.

“Traditionally, the Standard Chartered KL Marathon has always been a corporate sponsorship event where Standard Chartered is the title sponsor and we promote our branding through the Race. This year, we are leveraging on the marathon to continue our commitment to serve our customers through innovative products and solutions.

“In order to do this, we have partnered with a social messaging provider, WeChat and via our official account – Standard Chartered MY to provide live updates of the marathon to our customers whilst driving our Standard Chartered JustOne Marathon account.

 (From L to R): Mr. Jason Smith, Director of Marketing, South East Asia and Oceania, Sony Mobile Communications, Ms. Amnah Ajmal, Head of Retail and Personal Banking, Standard Chartered Bank Malaysia, Mr. Lai Shu Wei, Head of Brand and Marketing, Standard Chartered Bank Malaysia and Mr. Louis Song, Country Manager, WeChat Malaysia and Singapore.

“We are also partnering with Sony Mobile to offer the SmartBand (exclusive to us) to all marathoners at a special price to bank on the health and wellness theme of the marathon,” said Amnah Ajmal, Head of Retail and Personal Banking, Standard Chartered Bank Malaysia.

Recognising the huge potential of the marathon, the Bank has launched its JustOne Marathon Bonus Promotion. The first 5,000 new accountholders to sign up for the JustOne account will receive a RM120 discount to purchase the latest Sony SmartBand or Sony Xperia phones. Each successful application will receive the promotion code via SMS and customers can log on to www.sc.com/my/sonywechat to purchase the device.

Customers can further benefit from this promotion by making deposits into their account; the more they save, the higher the interest they will earn. This promotion will run from now till 31 July 2014.

In addition, customers and marathoners can follow the Official Account on WeChat (ID: standardcharteredmy) to receive a RM100 off the retail price for Sony Smartband which currently retails at RM399, and also the latest updates on other promotions and privileges, running tips, running clinics and the latest announcements on the Marathon.

“We are honoured to be the Social Media Partner for Standard Chartered Bank via their Official Account platform on WeChat. Besides receiving the latest content, users can now apply for a Standard Chartered credit card through the Official Account on WeChat. Our team is working closely with valuable content and services partners like Standard Chartered to enrich and enhance our application to WeChat users in Malaysia and we hope that Standard Chartered will continue to further leverage on our platform.”

“Our ultimate objective is to make WeChat more than just an instant communication application, but an all-in-one smart application that can cater for every user’s lifestyle and needs,” said Louis Song, Country Manager of WeChat, Malaysia and Singapore.

“We are honoured to be a part of this exciting partnership, alongside very dynamic partners like Standard Chartered and WeChat. Sony Mobile’s involvement in this partnership effortlessly embodies the Sony ethos by adding colour, fun and entertainment to the user experiences to create a perfect synergy with the health and wellness concept of the marathon,” said Jason Smith, Director of Marketing, South East Asia and Oceania, Sony Mobile Communications.

The Sony SmartBand and Core represent an entirely different proposition from other products in the “wearable” category. The Sony SmartBand is an innovative life logging wrist band that lets you keep track of everything you do. With lifelog, the Sony SmartBand is the perfect companion for the Standard Chartered marathon participant who wants to keep track of their lifestyle in line with their training regime for the marathon. It is discreet and designed to look great with any clothing style. To top it off, this piece of wearable technology is waterproof, allowing users to keep it on no matter what they are doing.

“The Sony SmartBand stands for a holistic life logging experience, diarising communication and entertainment and making that data accessible, useful and enjoyable for users in addition of course to tracking fitness and health,” Smith added.

With participation increasing every year since its inception, last year’s Standard Chartered KL Marathon registered more than 33,800 runners. This year, the organiser, Dirigo Events, is expecting more running enthusiasts to be part of Malaysia’s biggest running event with 35,000 slots opened to the public.

Six years running and with a new tagline, “Confident. Committed. Courageous,” the Standard Chartered KL Marathon 2014 is set to encourage commitment to a healthy lifestyle, enhance people’s confidence, and to celebrate the courage of participants.

Introducing Xperia T2 Ultra - the large screen smartphone for entertainment on-the-go. Now available in Malaysia!

• The world’s most portable large-screen smartphone1: 6” HD display in a smartphone with slim, lightweight and easy to use design with one-handed operation features
• Snap great pictures with the best camera in its class2 and enhanced “selfie” apps like Portrait retouch
• Speed and stamina with super-fast data, a lightning quick processor and great battery performance to keep your movies playing all day.

KUALA LUMPUR, 2 April 2014 – Sony Mobile Communications (“Sony Mobile”) today announced the local availability of the Xperia T2 Ultra, the next evolution in large-screen smartphone design. The Xperia T2 Ultra brings together the best of Sony’s imaging and display technologies with ground-breaking design efficiency to produce a stunning LTE3 Android smartphone at a mid-range price point.

“Xperia T2 Ultra will lead the category through its combination of advanced display and camera technologies, it will bring large-screen entertainment in an amazingly portable form factor and it will do it all whilst providing incredible value for money,” said Cheong Wah Tong, Sony Mobile Communications, Malaysian Head of Market. “Its large HD display will deliver big screen entertainment on the go whilst the efficiency of the design will allow it to remain the worlds most portable large screen smartphone.”

Incredible entertainment with you all the time
Sony’s entertainment divisions have been delivering some of the world’s greatest entertainment content for decades and with Xperia T2 Ultra these experiences will be more integrated than ever before.

To make the most of the movies and songs, whilst ensuring that users need never be parted from them, Xperia T2 Ultra combines a number of key design features to perfectly balance the need for a large screen with portability and battery endurance.

Xperia T2 Ultra’s stunning 6” HD TRILUMINOS display extends to within 2.5 mm of the phone’s edges. This means that it has a screen to phone size ratio of 73.6%, both making the most of the space available and ensuring that the phone is no wider than a standard credit card. It is also both slim (7.6 mm) and light (weighing only 173 ± 1g depending on variant differences), fitting easily in a jacket pocket.

Big, bright screens can often use a lot of power, but that’s not a problem with Xperia T2 Ultra, Sony has ensured that it is ready to go the distance by incorporating a battery-efficient processor and massive 3000 mAh battery, coupled with Sony’s unique Battery STAMINA Mode that automatically turns off functions to save power when you don’t need them and restarts them when you do.

Sony’s innovative smart social camera
Xperia T2 Ultra features a 13 megapixel camera, the best in it’s class2, that brings together the best of Sony’s digital imaging technology to allow users to capture incredible images, and, coupled with Sony’s new smart social camera ecosystem, smartphone photography can go far beyond the traditional snapshot.

The smart social camera system allows developers to create camera add-ons that extend functionality and re-define the role of the camera. Apps available at launch will include:
• Portrait Retouch: Turn Xperia T2 Ultra into a virtual mirror and experiment with make-up effects before snapping the perfect self-portrait
• Collage: Allows you to drop images directly into creative photo collages by changing formats, layouts and backgrounds
• Background defocus: Create stunning images full of depth by separating foreground elements and burring the background
• Timeshift burst: Ensures you get the perfect photo every time by taking 31 photos within two seconds, both before and after you press the shutter. You can then scroll through them afterwards to select the perfect shot.
• Sweep Panorama: Snap amazing and seamless panoramas easily. Take a snap then sweep the phone in a direction you set to capture wide-angle panoramas.

These will feature alongside a growing number of third party applications available through the Sony Select app store and accessible directly from the camera app on Xperia T2 Ultra. Already the smart social camera includes apps for services like Evernote and Sphere with many more launching in the coming months.

Xperia T2 Ultra at the heart of a connected ecosystem
With one-touch functions users can instantly and easily share music, photos and videos and movies from Xperia T2 Ultra with a wide range of NFC-enabled Sony devices, including speakers, SmartWatch, wireless headsets and TVs.

The SBH52 is a dynamic Smart Bluetooth™ Handset that provides easy hands-free call handling with a single press, while leaving your smartphone conveniently in your bag. It also provides you with stereo sound while enjoying movies on the Xperia T2 Ultra. The OLED display conveniently lets you browse your call log, view text messages, and see who’s calling you. And with a sleek, minimal and splash-proof design you can now use it anywhere, in any weather. Use it as a quality stereo music headset to listen to music or to the built-in standalone FM radio with RDS. Pairing and connecting is achieved simply by touching it to the back of Xperia T2 Ultra or other NFC-enabled device. The smart flip case – SCR14 doesn’t only protect your screen from scratching but can also serve as a holding stand for when you’re watching movies or using video chat. Moreover, its smart sensors will automatically wake up your Xperia T2 Ultra as soon as you open the cover!

Key specs for Xperia T2 Ultra
• 6” HD display (720p) with TRILUMINOSTM and Mobile BRAVIA Engine 2 for mobile
• 13 MP camera with Exmor RS for mobile
• 1.1 Mp front facing camera with Exmor R
• Access to Sony’s “one-touch” ecosystem of 132 NFC connected accessories
• Snapdragon Quad-core 1.4 GHz processor with 1GB of RAM and 8GB of on board storage (Micro SD slot expandable up to 32GB)
• Large 3000 mAh embedded battery with Battery STAMINA Mode

Availability and RRP
The Xperia T2 Ultra will be available in Malaysia from 2nd April onwards in a choice of black, white and purple colour finishes at a recommended retail price of RM1,299.

Exclusive offers available for a limited time
Part of providing consumers with the best possible viewing and listening experience, each purchase of the Xperia T2 Ultra will entitle consumers to activate their Akazoo application and enjoy six months FREE subscription. Akazoo, a social media music app, which comes preloaded in the device, provides users with access to a music library of more than 15 million tracks. The offer starts from April – October 2014 and is exclusively available to Xperia T2 Ultra users only.

In addition, Xperia T2 Ultra users will be able to download up to three movies for free** through Privilege Movies, available through the Xperia Lounge app that is also preloaded in the device.

Introducing Xperia T Ultra and Xperia T Ultra dual - the large screen smartphone for entertainment on-the-go!

• Intense entertainment on a large HD display with integrated movies and music out-of-the-box
• Large screen, portable design: 6” HD display in a smartphone with slim, lightweight and easy to use design and one-handed operation features
• Snap great pictures with a stunning 13 megapixel camera and enhanced “selfie” apps like Portrait retouch
• Speed and stamina with super-fast data, a lightning quick processor and great battery performance to keep your movies playing all day.

Kuala Lumpur, 16 January 2014 – Sony Mobile Communications (“Sony Mobile”) today introduces Xperia T Ultra, the next evolution in large-screen smartphone design. Designed specifically with customers from emerging markets in China, the Middle East, Africa and the Asia Pacific rim in mind, Xperia T Ultra brings together the best of Sony’s imaging and display technologies with ground-breaking design efficiency to produce a stunning LTE1 Android smartphone at a mid-range price point.

“Xperia T Ultra will lead the category through its combination of advanced display and camera technologies, it will bring large-screen entertainment in an amazingly portable form factor and it will do it all whilst providing incredible value for money,” said Calum MacDougall, Director of Xperia Marketing at Sony Mobile Communications. “Its large HD display will deliver big screen entertainment on the go whilst the efficiency of the design will allow it to remain extremely portable.”

Incredible entertainment with you all the time
Sony’s entertainment divisions have been delivering some of the world’s greatest entertainment content for decades and with Xperia T Ultra these experiences will be more integrated than ever before. Sony’s latest Album, WalkmanTM and Movies apps will integrate out-of-the-box with cloud services to provide easy access to fantastic entertainment. For users in most Asia Pacific markets this will mean out-of-the-box integration with the Sony Entertainment Network as well as Sony’s PlayMemories Online storage service, whilst in China users will have access to an exclusive Sony movies channel via Sohu and the Sony Zone, a 320Kbps high quality streaming MP3 service.

To make the most of the movies and songs, whilst ensuring that users need never be parted from them, Xperia T Ultra combines a number of key design features to perfectly balance the need for a large screen with portability and battery endurance.

Xperia T Ultra’s stunning 6” HD TRILUMINOS display extends to within 2.5 mm of the phone’s edges. This means that it has a screen to phone size ratio of 73.6%, both making the most of the space available and ensuring that the phone is no wider than a standard credit card. It is also both slim (7.6 mm) and light (weighing only 173 ± 1g depending on variant differences), fitting easily in a jacket pocket.

Big, bright screens can often use a lot of power, but that’s not a problem with Xperia T Ultra, Sony has ensured that it is ready to go the distance by incorporating a battery-efficient processor and massive 3000 mAh battery, coupled with Sony’s unique Battery STAMINA Mode that automatically turns off functions to save power when you don’t need them and restarts them when you do.

Sony’s innovative smart social camera
Xperia T Ultra features a 13 megapixel camera that brings together the best of Sony’s digital imaging technology to allow users to capture incredible images, and, coupled with Sony’s new smart social camera ecosystem, smartphone photography can go far beyond the traditional snapshot.

The smart social camera system allows developers to create camera add-ons that extend functionality and re-define the role of the camera. Apps available at launch will include:
• Portrait Retouch: Turn Xperia T Ultra into a virtual mirror and experiment with make-up effects before snapping the perfect self-portrait
• Collage: Allows you to drop images directly into creative photo collages by changing formats, layouts and backgrounds
• Background defocus: Create stunning images full of depth by separating foreground elements and burring the background
• Timeshift burst: Ensures you get the perfect photo every time by taking 41 photos within two seconds, one before and one after you press the shutter. You can then scroll through them afterwards to select the perfect shot.
• Sweep Panorama: Snap amazing and seamless panoramas easily. Take a snap then sweep the phone in a direction you set to capture wide-angle panoramas.

These will feature alongside a growing number of third party applications available through the Sony Select app store and accessible directly from the camera app on Xperia T Ultra. Already the smart social camera ecosystem includes apps for services like Evernote and Sphere with many more launching in the coming months.

Xperia T Ultra at the heart of a connected ecosystem
With one-touch functions users can instantly and easily share music, photos and videos and movies from Xperia T Ultra with a wide range of NFC-enabled Sony devices, including speakers, SmartWatch, wireless headsets and TVs.
The SBH52 is a dynamic Smart Bluetooth™ Handset that provides easy hands-free call handling with a single press, while leaving your smartphone conveniently in your bag. It also provides you with stereo sound while enjoying movies on the Xperia T Ultra. The OLED display conveniently lets you browse your call log, view text messages, and see who’s calling you. And with a sleek, minimal and splash-proof design you can now use it anywhere, in any weather. Use it as a quality stereo music headset to listen to music or to the built-in standalone FM radio with RDS. Pairing and connecting is achieved simply by touching it to the back of Xperia T Ultra or other NFC-enabled device. The smart flip case – SCR14 doesn’t only protect your screen from scratching but can also serve as a holding stand for when you’re watching movies or using video chat. Moreover, its smart sensors will automatically wake up your Xperia T Ultra as soon as you open the cover!

Dual SIM, no compromise
Xperia T Ultra dual variant offers a new experience through the incorporation of Sony’s latest generation of dual SIM mobile technology. Users can set up both SIM cards independently with custom ring tones and one-touch switching between SIMs before making calls or sending texts. Sony’s dual SIM management technology means that users can keep both SIMs active, never missing a call, even whilst talking on one of them.

Key specs for Xperia T Ultra and Xperia T Ultradual
• 6” HD display (720p) with TRILUMINOSTM and Mobile BRAVIA Engine 2
• 13 MP camera with Exmor RS for mobile
• 1.1 Mp front facing camera with Exmor R
• Access to Sony’s “one-touch” ecosystem of 132 NFC connected accessories
• Snapdragon Quad-core 1.4 GHz processor with 1GB of RAM and 8GB of on board storage (Micro SD slot expandable up to 32GB)
• Large 3000 mAh embedded battery with Battery STAMINA Mode

Introducing Xperia C - a Sony smartphone sized for immersive entertainment

• Dual-SIM model with a beautiful 5” qHD display
• New voice guide and “Portrait retouch” enables creation of stunning self-portraits

Kuala Lumpur, 21 October 2013 - Sony Mobile Communications (“Sony Mobile”) today announced the local availability of Xperia C, a beautiful 5” smartphone for immersive entertainment, featuring Sony’s digital imaging expertise and enhancement technology.

Xperia C is designed to bring Sony experiences to life through the combination of its high quality, qHD display, a powerful 1.2 GHz Quad-Core processor and a stunning 8 megapixel camera with Sony’s ExmorTM R sensor.

“Xperia C combines Sony’s leading camera and display technology with our 2013 OmniBalance design philosophy. The combination of the vibrant qHD display and the powerful processor results in a phone where speed and performance comes to the fore,” said Cheong Wah Tong, Head of Market for Sony Mobile Communications Malaysia.

Dual-SIM
Xperia C is a dual-SIM smartphone – users are prompted for SIM selection before making a call or sending a message. Each SIM card can also be customised separately – for example, a formal ring for business or another tune for pleasure - perfect when users want to separate work from play, and handle calls more efficiently.

Stunning self portraits
Xperia C features an 8 megapixel camera with Sony’s ExmorTM R sensor and HDR for photos, a smart voice guide and “Portrait retouch”. To take a self-portrait with the main camera, users simply enable the smart voice guide and the phone will use voice commands to help frame the shot. “Portrait retouch” offers users a way of softening skin tones to ensure that harsh lighting conditions or blemishes never ruin the perfect picture.

Premium, signature Sony design
Xperia C boasts Sony’s now familiar OmniBalance design, first introduced in flagship Xperia Z. The aesthetic language takes the form of a precision-crafted skeleton frame, and gives the phone a premium, symmetrical look with a curved back panel for ergonomic comfort. Designed to complement the minimalist style, Xperia C also features colour-changing illuminations to visually alert users to incoming calls, texts messages and alarms.

Consistent Sony entertainment experiences
As with all Xperia smartphones, Xperia C will allow users access to Sony’s suite of media applications, offering consistent entertainment experiences across mobile, tablet, desktop and console platforms. The “WALKMAN”, Album and Movies apps, provide online and offline content through a single access point with new ways to enjoy and share that content. The “WALKMAN” application provides access to all your downloaded music, with Facebook social integration. The Movies application collates your films and TV series. The Album application enables easy access to Facebook friends’ photos, as well as the ability to organise images both by location and, through the new “Faces” function, by the people that feature in them.

Sony’s entertainment technology turns content into experiences, and with Xperia C users will be able to enjoy these experiences for longer thanks to the Battery STAMINA Mode. The latest version of Sony’s battery management technology improves standby time of the smartphone by four times or more**, by preventing battery-draining apps from sending and receiving data whenever the screen is off, while still allowing you to receive notifications. Simply pressing the power button will wake up your screen and everything starts running again.

Key features for Xperia C
• Sony’s OmniBalance design, with large format 5” qHD display
• 8 megapixel fast capture camera with auto-focus and HDR for photos, ExmorTM R sensor, a dedicated camera shutter key, Full HD 1080p video recording, smart voice guide for self-portraits and “Portrait retouch”
• Fast performance with quad-core processor
• Battery STAMINA Mode for outstanding battery life
• “WALKMAN” app with Sony’s signature audio enhancement technology ClearAudio+ mode including xLOUD and 3D Surround Sound (VPT)

Availability and RRP
Xperia C is now available in a choice of black, white and purple colour finishes at a recommended retail price of RM999.

Win an Xperia Z1

• Visit Sony Mobile’s ‘Best-of’ online photo gallery for a chance to own a unit of the latest flagship smartphone from Sony  

Kuala Lumpur, 17 October 2013 – In conjunction with the worldwide release of Sony’s Xperia Z1, Sony Mobile Communications (“Sony Mobile”) is offering consumers across the globe a chance to win a unit of this elegant device via an online contest.

To participate, just visit the ‘Best-of’ photo gallery on Sony Mobile’s global Facebook page at http://apps.facebook.com/sonyxperiahub/global/best-of. The gallery showcases a selection of ‘Best-of’ moments, captured using the Xperia Z1 by some of the top photographers from around the world.

Participants just need to answer a simple question on the entry form to be in the running to win the Xperia Z1, which is worth RM2,399.  

There are a total of 40 units to be won, with ten handsets given away each week. Each participant is entitled to one entry per week and winners will be selected at random.

More details and terms and conditions can be found on Sony Mobile’s global Facebook page. The contest is currently running and entries will close on 3 November.

Xperia Z Ultra: LTE variant available soon in Malaysia

• Comes bundled with an exclusive entertainment offer with access to great movies and millions of songs for a limited time, all worth RM700 

Kuala Lumpur, 14 October 2013 – Sony Mobile Communications (“Sony Mobile”) is announcing the local availability of the LTE variant for its large-screen smartphone, Xperia Z Ultra. This follows the launch of the HSDPA variant back in August.

Xperia Z Ultra is the next revolution in premium large-screen Android smartphone entertainment. It is the world’s slimmest full HD smartphone1 and also the first to incorporate a Full HD TRILUMINOS™ Display for mobile powered by Sony’s latest X-Reality™ for mobile picture engine to deliver the most immersive viewing experience imaginable.

Additionally, Xperia Z Ultra is also the only waterproof2 large-screen smartphone and features amazing speed with the fully integrated Qualcomm® Snapdragon™ 800 processor with 2.2 GHz quad-core CPUs, LTE and HD voice to provide a seamless connected entertainment experience, as well as industry-leading battery performance.

Xperia Z Ultra at a glance:
• LTE (Band 3 and 7)
• 6.4” Full HD TRILUMINOS™ Display for mobile powered by X-Reality™ for mobile engine for the ultimate viewing experience
• Ultra slim, waterproof and dust resistant (IP55/IP58) durable design
• Qualcomm® Snapdragon™ 800 processor with 2.2 GHz quad-core CPUs and LTE for fast performance
• Write and sketch with any pencil and selected stylus or pen (capacitive stylus or metal pen with tip diameter over 1mm)
• 8 megapixel camera with Exmor™ RS for mobile sensor and HDR for videos and photos
• Full accessory ecosystem for premium entertainment and connectivity
• Battery STAMINA Mode for outstanding battery life

Availability and RRP
The Xperia Z Ultra LTE variant will be available from 17 October in a choice of black, white and purple colour finishes at a recommended retail price of RM 2,199.

Exclusive entertainment offer for a limited time
To give consumers the best possible viewing and listening experience, the Xperia Z Ultra LTE variant also comes with an exclusive entertainment pack filled with music and movies.

From October to December, consumers who purchase the Xperia Z Ultra LTE version will be able to enjoy three months of free music streaming powered by Akazoo, a social media music app which comes preloaded in the device. Users will have unlimited social music listening with access to a huge catalogue of tracks during the promotional period*.

In addition, Xperia Z Ultra LTE users will be able to download up to six movies for free** through Movies Privilege, available through the Xperia Privilege app that is also preloaded in the device.

1 Specifications verified by Strategy Analytics’ SpecTRAX service, as of 24th of June 2013 the Xperia Z Ultra is the slimmest smartphone with a Full HD display, for more information on Strategy analytics results go to: www.sonymobile.com/testresults 

2 As of 24th of June 2013, outside of Japan, the Xperia Z Ultra is the only waterproof smartphone with a Full HD display on global distribution. In compliance with IP55 and IP58, Xperia Z Ultra is protected against the ingress of dust and is waterproof. Provided that all ports and covers are firmly closed, the phone is (i) protected against low pressure jets of water from all practicable directions in compliance with IP 55; and/or (ii) can be kept under 1.50 metre of freshwater for up to 30 minutes in compliance with IP58. The phone is not designed to float or work submerged underwater outside the IP55 or IP58 classification range that may lead to your warranty will being void. Find out more www.sonymobile.com/testresults 

*Akazoo promotional period is from October – December 2013. Xperia Z Ultra LTE users who activate their Akazoo application during the promotional period will get 3 months of free subscription from the date of activation. 

** Users will be provided with a code via the Xperia Privilege app to redeem 6 movie credits. The movie downloads will be available from 1 November - 31 December 2013.

Xperia Z1 – Coming soon to Malaysia

Comes bundled with the Magnetic Charging Dock DK31 along with an exclusive entertainment offer with access to great movies and millions of songs for a limited time, all worth RM700

Kuala Lumpur, 2 October 2013 – Sony Mobile Communications (“Sony Mobile”) today announced the local availability of its new flagship device, the Xperia Z1. This follows the global announcement at IFA in Berlin on 4 September.

The elegant, 5” Xperia Z1 is the latest addition to Sony’s premium Z series of products and brings Sony’s proven world-class technologies to the smartphone like never before - including the very best of Sony’s camera expertise .

Xperia Z1 features Sony’s award-winning “G Lens” with a 27mm wide angle and bright F2.0 aperture, a custom made large 1/2.3-type CMOS image sensor Exmor RS for mobile with 20.7MP and Sony’s BIONZ for mobile image processing engine. The combination of these technologies delivers the same level of quality and performance as a conventional compact digital camera in a slim, waterproof smartphone.

Independent testing has confirmed that Xperia Z1 provides the best overall image quality of all leading smartphones 1. This means that Xperia Z1 captures beautiful, sharp and bright images even in lowlight conditions. High shutter speeds and 3x clear image zoom also prevents shots from being blurred while enabling them to be captured at a distance.

Xperia Z1 at a glance
Sony’s “G Lens”: A lens with F2.0 and wide angle 27mm as well as 3x clear image zoom.

BIONZ for mobile: Image processing engine with the algorithm from Sony’s leading digital compact cameras. It ensures pictures have less noise, fast auto-focus as well as high stable images for video shooting, preventing shots from being blurred.

1/2.3-type Exmor RS for mobile CMOS image sensor with 20.7MP: high sensitivity sensor capturing huge amounts of detail for sharp, crisp images, even in low-light conditions.

Full HD TRILUMINOS™ Display for mobile powered by X-Reality™ for mobile engine for the ultimate viewing experience

Dust and water-resistant (IP55 & IP58), with acclaimed OmniBalance design featuring durable tempered glass and solid one-piece aluminium frame

Qualcomm Snapdragon™800 quad-core 2.2 Ghz processor, 3000 mAh battery, 4G LTE

Xperia Camera Applications such as Social live, Info-eye™, Timeshift burst and AR effect. Many more apps will be available through the Sony Select recommendation store after launch

Memory: RAM 2 GB, Flash memory up to 16 GB, Expansion slot microSD™ card, up to 64 GB

Full accessory ecosystem for premium entertainment and connectivity

Battery STAMINA Mode for outstanding battery life

Sony’s ClearAudio+ automatically optimises the audio experience without the need to adjust individual settings

Availability and RRP
The Xperia Z1 will be available starting 4 October in a choice of black, white and purple colour finishes at a recommended retail price of RM2,399. For a limited time, the device will come bundled with the Magnetic Charging Dock DK31.

Xperia Tablet Z – Now in Malaysia

• Features same stunning OmniBalance design as Xperia Z 
• Reinforces Sony’s intention to be a leading player in the premium Android device market 
• Exclusively partners with Celcom to take full advantage of Celcom’s nationwide mobile network and Celcom First plans from 15 June 2013

KUALA LUMPUR, 14 June 2013 – Sony Mobile Communications (“Sony Mobile”) and Celcom Axiata Berhad, the first and foremost mobile telecommunications provider in the country, today announced the local availability of the Xperia Tablet Z – the world’s slimmest* and lightest** water resistant tablet.

Premium Tablet Design
First previewed during the local launch of the Xperia Z back in March, Xperia Tablet Z is the most premium, high performance 10.1” Android tablet available. Built from quality materials and featuring the same stunning OmniBalance design as its smartphone sibling, Xperia Tablet Z is also incredibly slim and lightweight at 6.9mm and 495g.

Available in Black or White and in WiFi and LTE versions, it is the first tablet to run on Qualcomm® Snapdragon™ S4 Pro asynchronous quad core processor and has the highest levels of water resistance (IP55 & IP57) ever delivered in a tablet, making it immune to accidental spills and splashes.***

”Xperia Tablet Z sets new standards in entertainment by matching premium specifications and Sony technology with cross-device connectivity and a consistent user-experience. This device reinforces our intention to be a leading player in the premium Android device market, by building on the principles established by Xperia Z and perfectly optimising them to the tablet form factor,” said Ola Lilja Molén, Head of SEA Markets at Sony Mobile Communications.

Integrated Sony Technology
Xperia Tablet Z includes the very best of Sony technology. With a 10.1” HD WUXGA Display, powered by Mobile BRAVIA Engine 2, it delivers enhanced colour reproduction for a brilliant TV-like viewing experience. It also draws upon Sony’s camera expertise with an 8MP rear camera featuring “Exmor R for mobile” as well as a 2MP HD front-facing camera for capturing the best images in any condition. Sony’s S-Force Front Surround 3D, guarantees soul-shaking audio performance alongside Sony’s Clear Audio+ mode and the innovative use of two in-built speakers with four ‘speaker halls’ on the left and right corners delivers amazing sound no matter how it is held.

Xperia Tablet Z also includes Battery STAMINA mode, Sony’s unique battery management technology that can significantly improve standby time. The WiFi variant also offers up to 64GB of storage with an optional microSD card.

Seamless One-touch Connectivity
Xperia Tablet Z includes more connectivity options than any other tablet. It also includes Sony’s One-Touch functions that let users transfer content seamlessly from HD tablet to TV, tablet to speaker or phone to tablet just by touching them together. One-touch functions are a key component of Sony’s device range this year and no other consumer electronics company is bringing as many NFC-enabled products to market. The tablet’s Universal IR Remote allows users to control the TV and other Sony devices - as well as products from other manufacturers - directly from the tablet placing the device at the heart of the home. TV SideView is a new application that gives users an entirely new way to interact with the TV.****

Sony’s media applications
Sony’s signature media applications - “WALKMAN”, Movies and Album - allow users to enjoy, control and view content regardless of their device.

Xperia Tablet Z Accessories
A number of accessories including a charging cradle, an LCD Screen Protector and Leather Carrying Cover that comes in Black, White or Red will be available at all Sony stores nationwide.

Key features for Xperia Tablet Z

• 10.1” HD 1920x1200p WUXGA Display with Mobile BRAVIA Engine 2
• S-Force Front Surround 3D
• The world's slimmest* design at 6.9 mm and lightest** at 495g for 10.1” water resistant tablet
• Dust and water resistant (IP55 & IP57) with a durable glass front display
• Snapdragon S4 Pro processor with 1.5GHz asynchronous quad CPUs and 2GB RAM
• One-touch connectivity with Near Field Communication (NFC)
• A unique OmniBalance design with subtly rounded edges and smooth reflective surfaces
• 8 MP rear camera featuring “Exmor R for mobile” and Superior Auto plus 2MP HD front camera
• Battery STAMINA mode further improves the standby time.

Xperia Tablet Z will launch on Android 4.1 (Jelly Bean) and is upgradable to 4.2 post launch for the latest Android user experience. Available starting 15 June in LTE and WiFi versions, the Xperia Tablet Z will retail for RM1,999 (LTE/3G) or RM1499 (Wi-Fi).

Celcom is the exclusive service provider to offer the Xperia Tablet Z in conjunction with the launch. Commenting on the partnership, Zalman Aefendy Zainal Abidin, Chief Marketing Officer of Celcom Axiata Berhad said, “Celcom’s network is now 4G LTE-enabled that allows us to cater for the growing number of LTE devices in this country. We are proud to partner with Sony Mobile to offer the Sony Xperia Tablet Z – the very first LTE tablet in Celcom Fastest Territory’s widest, fastest, and stable nationwide mobile network. This partnership further cements our commitment to provide choices to our customers so they can find a device that perfectly suits their ever-evolving digital lifestyles.”

The device will be available from Celcom for as low as RM1,438. Full bundled pricing are as follows, or visit www.celcom.com.my or any Celcom outlet for more information.

* Verified in 10” tablet class at time of announcement.
**Verified in 10” tablet class with water resistance at the time of announcement.
*** In compliance with IP55 and IP57, Xperia Z is protected against the ingress of dust and is water resistant. Provided that all ports and covers are firmly closed, the phone is (i) protected against low pressure jets of water from all practicable directions in compliance with IP55; and/or (ii) can be kept under 1 meter of freshwater for up to 30 minutes in compliance with IP57.  
**** TV SideView – can be downloaded from Google Play - service depends on country availability

PC Expo 2013 KL excitement next week

The first PC Expo 2013 KL starts next week at Mid Valley Exhibition Centre in Kuala Lumpur with lots of bargains plus Iron Man 3 collectibles and contests

May 17, 2013, KUALA LUMPUR – The first PC Expo 2013 KL will start next week at Mid Valley Exhibition Centre in Kuala Lumpur. More than 90 exhibitors are participating in the three day fest, which features digital lifestyle bargains, including the complete range of Iron Man 3 USB collectibles and contests.

Exhibitors include Acer Sales & Services Sdn Bhd (Booth 100), Canon Marketing (M) Sdn Bhd (Booth 101), Dell Sales Malaysia Sdn Bhd (Booths 104 , 204), Lenovo Technology Sdn Bhd (Booth 103), Hewlett-Packard (M) Sdn Bhd (Booths 106, 202) and many more. According EM Exhibitions (M) Sdn Bhd project director Jeslynn Wong Lee Chen, the first edition of PC Expo 2013 KL expects more than 180,000 visitors, taking advantage of Wesak Day, a public holiday which falls on May 24, as well as the start of school holidays. “Shoppers will be in for a treat as the Expo is rightly sorted with school-holiday offers and mid-year promotional offers for digital lifestyle devices and services.”

In addition, she confirmed several offers including trade-in rebates of up to RM100 for Western Digital hard disk drives and Buy-1-Free-1 offer for Avast Internet Security 7. There are also numerous value deals like Seagate Expansion 1TB portable hard disk at RM189, Garmin Nuvi 40LM at RM388, Canon Inkjet All-in-One Printer MX366 at RM249 (normal retail price at RM418) and Canon Colour Laser Printer LBP7018C at RM499 (normal retail price at RM848). “These devices, especially the printers, are very attractively priced,” she said.

In addition, this is the first time PC Expo 2013 KL features the complete range of limited edition Iron Man 3 USB Collectibles priced at RM109 for the 8GB version (normal retail price at RM129) and RM149 for the 16GB version (normal retail price at RM169). “Enthusiasts can look forward to PC Expo 2013 KL next week as it is the first time an entire series of Iron Man 3 USB Collectibles is available,” she said.

Regulars to PC Expo like Foong Shee Siong, Nur Jasmine bt. Shafiq Aroki and Toh Pey Pey are itching to shop for smartphones and tablets next week. “PC Expo has a good variety and I enjoy the broad digital lifestyle exposure and choices,” said Foong. Nur Jasmine will be bargain shopping for accessories to complement for her Samsung Galaxy S3 as well as her laptop. “I have set a purchasing budget but I’m undecided. Next week will probably find shopping from booth-to-booth. Similarly, Toh also echoed a similar plan and commented PC Expo has proven to feature good bargains and great deals. “Asides from the variety of offers and digital lifestyle devices, I hope the organisers would place some emphasis on better visitor traffic flow and comfort. There’re thousands of visitors and often, I am at PC Expo for hours. It’s fun but tiring.”

 Wong confirmed PC Expo 2013 next week would feature improvements. “PC Expo has built visitor loyalty and earned a positive reputation. We appreciate the support from everyone. I think in this edition, the range of digital lifestyle devices has expanded to include more audio accessories.” For example, Amici Sdn Bhd (Booth 209) will be featuring the recently launched range of Blaupunkt Style On-The-Ear headphones. “There’re lots of devices out there with audio jacks like smartphones and tablets and frankly, we think consumers are itching to lay their hands on better quality choices.”

In addition, she said, “We’re giving away lots of goodies for our fans Like, Share and Win contest*. The main prize is a Samsung Galaxy S4 while the rest are equally exciting which comprise seven types of Iron Man 3 USB Collectibles,” she added. Each Iron Man 3 USB collectible comes in two flavours; 8GB and 16GB, and fashioned as Iron Man 3 (Arc), Iron Man 3 (Mark 42), Iron Man 3 (Mark V1), Iron Man 3 Left Hand, Iron Man 3 Right Hand, Iron Man 3 Iron Patriot and Iron Man 3 War Machine. Visitors can also take part in “Register & Win” with a Sony Xperia Z as the grand prize.

PC Expo 2013 continues June 28 to 30 at Melaka International Trade Centre in Melaka, July 5 to– 7 at three locations; Persada Johor International Convention Centre in Johor Bahru, Alor Setar Mall in Alor Setar and Dewan Tunku Ibrahim Ismail in Kluang. The final leg will be held Aug 23 to 25 at Penang International Sports Arena in Penang.

* Terms & conditions apply.

Sony Mobile Malaysia adds three new Xperia™ smartphones to its line-up, bringing the best of Sony experiences to a broader device range at new price points

• Xperia™ SP offers a high quality HD experience, LTE 4G and easy connectivity with One-touch function in a beautiful cutting-edge design
• Xperia™ E and Xperia™ Edual provides outstanding call quality through HD Voice and noise cancellation for crystal clear calls in any environment

25 April 2013, Kuala Lumpur – Sony Mobile Communications (“Sony Mobile”) today announced the addition of three new Xperia models to its 2013 line up for the Malaysian market.

The Xperia SP offers the best of Sony with stunning premium designs and a range of technologies including a high quality screen for the ultimate viewing experience; the latest camera features for impressive pictures and videos; NFC connectivity for One-touch function; Battery STAMINA Mode for extended battery life; and Sony’s signature media apps for enjoying photos, music, movies and games on the go.

Meanwhile, consumers looking to take their first steps into the world of Xperia smartphones are recommended to check out Xperia E, a compact and competitively priced smartphone that is engineered for simplicity.

Xperia E is also available in a dual SIM version – Xperia E dual – for consumers who want to easily switch between tariffs with just one touch to stay on the most cost effective plan.

“Xperia SP is ideally suited for those seeking stylish class-leading smartphones that don’t compromise on features, while Xperia E and Xperia E dual is perfect for those seeking affordable access to the quality and functionality more traditionally associated with high-end Android smartphones,” said Ola Lilja Molén, Head of Southeast Asia Markets at Sony Mobile Communications.

Xperia SP – High Definition brilliance in a premium design
The Xperia SP utilises expertise from Sony’s BRAVIA® TV engineers to create its stunning 4.6” HD Reality Display for razor sharp pictures and superior brightness. The latest Mobile BRAVIA® Engine 2 delivers an even better viewing experience by analysing your content type and adjusting the image automatically, making it one of the most intelligent smartphone screens around. The engine will make the adjustment by adding new real-time contrast optimisation to the sharpness enhancement, high-quality colour management and noise reduction.

As well as delivering brilliant experiences, the Xperia SP looks beautiful too with a precision-crafted co-moulded aluminium frame, for a seamless look that is both sleek and solid. Adding to the unique design innovation is the colour-changing ‘transparent element’ with customisable illuminations which you can personalise to alert you of incoming calls and text messages. And you can even set the illuminations to pulse to the beat of your favourite music.

Key features for Xperia SP
• Precision crafted co-moulded aluminium frame
• Super-bright 4.6” 720p HD Reality Display with Mobile BRAVIA® Engine 2
• One-touch functions with NFC to display content on your TV or to share music and photos between devices
• 4G LTE for superfast entertainment and browsing
• Unique ‘transparent element’ can be personalised to change colour when notifying you of all your incoming messages and calls. Or simply set it to pulse to the beat of your music to stand out from the crowd.
• 8MP fast-capture camera with “Exmor RS for mobile”, HDR and Superior Auto for the best photos, even at night or against a strong backlight
• Battery STAMINA Mode for optimum battery life
• Available colours: Black and White, with Red to be available shortly after launch
• RRP: RM1,299

Xperia E - Affordable smartphone with HD Voice, data usage monitoring and battery power management

Xperia E boasts outstanding HD Voice quality that makes phone calls clearer than ever before, and also features noise cancellation that filters out background noise so consumers can hold crystal clear conversations in any environment.

Xperia E has also been designed to let consumers stay on top of cost and power consumption. The data usage application monitors how much is being spent and the extended standby mode increases the standby time up to 4 times.

When the screen has been in sleep mode for a few minutes, Wi-Fi and data traffic will be disabled and most applications will be inactive to save battery life. However, calling and messaging will continue to work as normal. Once you touch the screen to wake the device up from standby, all functions are back to normal.

Key features for Xperia E / Xperia E dual
• Crystal clear calls thanks to HD Voice and noise cancellation
• Easy data and battery power management
• Long-lasting 1500 mAh removable battery
• 3.5” HVGA display for great browsing and entertainment experiences
• Walkman music experience with xLOUD and 3D surround sound
• Wireless DLNA connectivity to easily share and view content like photos and videos on a TV, tablet and PC
• Powered by a 1 GHz processor

• Available Colours:
Xperia E - Black, White, Red
Xperia E dual – Black, Gold

• RRP:
Xperia E - RM499
Xpera E dual  - RM559

The new Xperia SP and Xperia E will be available starting 26 April 2013 while Xperia E dual is already in stores. All models except *Xperia E dual  come with Android 4.1 (Jelly Bean) for the latest Android user experience.

* Xperia E dual launches initially on Android 4.0 (Ice Cream Sandwich) and will be upgraded to Android 4.1 (Jellybean). 

CONNECTING THE ‘Z’ WITH ‘U’

U Mobile Pairs the new Sony Xperia Z with the Most Affordable Postpaid Plan in Town 

Kuala Lumpur, 1 April 2013 – It is no April’s Fool joke! U Mobile, Malaysia’s most dynamic and innovative 3G mobile operator, has announced it is offering the lowest rate in the market for Sony’s newest smartphone – the Sony Xperia Z. The Sony Xperia Z is bundled with the telco’s postpaid plan for arguably the best deal in town.

At RM168 per month, consumers can take home the new Xperia Z for only RM999 with U Mobile’s the U Premium postpaid plan. Targeted at young executives and the younger workforce who love to be constantly on-the-go and connected to their friends, family and colleagues, subscribers will enjoy 5GB of high speed mobile internet with speeds up to 42Mbps.

Apart from speedy Internet connectivity, the U Premium plan also comes with 800 minutes of free calls and 800 free SMS to all networks. This enables users to stay connected with their friends and family, stream their favourite YouTube videos and browse their favourite Internet sites all on the Sony Xperia Z’s OptiContrast™ panel screen that offers clearer and sharper images.

“U Mobile’s Sony Xperia Z package is yet another demonstration of our commitment to constantly offer the latest mobile devices to cater to various consumer lifestyles and needs.  Through our unique and affordable postpaid plans, we are helping our subscribers to “live connected” with the people who matter to them the most,” said Jasmine Lee, U Mobile’s Director of Marketing.

Equipped with a 13-megapixel camera, 441 ppi pixel density and super bright Full HD screen, the Xperia Z makes capturing and viewing images more fun and exciting. Powered by a Qualcomm Quad Core 1.5GHz Krait processor means users can multitask seamlessly whether it is for work or leisure. It is also designed with a durable display glass and is water and dust resistant.

The Sony Xperia Z is also available at RM1,688 with U Mobile’s U58 postpaid plan for those who like to make frequent calls, and for those who will find 2GB data and 300 minutes of free calls to all network handy in staying connected. Users who must be constantly connected can opt for the U88 plan that offers 3GB data, 300 minutes of free calls and 300 free SMS to all networks, plus the device for just RM1,488.

Customers can now purchase the new device from all U Mobile outlets and Senheng and SenQ stores nationwide.

Live Connected with U Mobile! For more information on products and services go to http://www.u.com.my

Smartphone RM200 Rebate for Youth and RM1,000 Grant for Online Entrepreneurs to Start on 1 January 2013: MCMC

Cyberjaya: 27 December, 2012 --- Youths aged 21 to 30 will be able to start applying for the RM200 rebate off selected 3G smartphones from celco nominated registered dealers. Applications for the Youth Communication Package (YCP) (or Pakej Komunikasi Belia (PKB)), under the National Broadband Initiative; can be made by registering online at http://nbi.skmm.gov.my/ starting from 1 January 2013. The scheme is on a first-come-first served basis and will be for the first 1.5 million eligible youths who may claim their smartphones while stocks last.

Whilst the Youth Communication Package is a scheme implemented by the celcos, this initiative, coordinated by the Malaysian Communications and Multimedia Commission (MCMC), was announced by the Prime Minister as part of Budget 2013 tabled in September this year to encourage more youths especially those in rural areas to enjoy the nation’s broadband facilities.

Youths who qualify for the RM200 rebate will be able to purchase 'selected' 3G smartphones costing up to RM500 from selected dealers and agents appointed by service providers. With the rebate, they are expected to pay no more than RM300 to own a new 3G smartphone.

“The idea is to spread the incentive across to those who do not yet use smartphones. We really want to help those who cannot afford to change phones to upgrade from their old 2G phones to a basic 3G smartphone. Those who can afford phones priced above RM500 are really not in the intended category or target market. Some of those phones can reach prices of over RM2,500 without contract. A RM200 rebate does not even make a dent but if the phone is priced at RM500, a RM200 rebate goes a long way. Again, the target is the lower income group and the youths,” said MCMC Chairman, Dato’ Mohamed Sharil Tarmizi, in refuting speculations that the RM500 price limit was low.

He added, "from studies conducted by MCMC, over 90% of users are in the prepaid segment. Celcos don't provide smartphone incentives in this segment, they only give mobile phone 'incentives' for postpaid contracts."

Additionally, as to the criticism on the phones out there, there are over 20 models of branded phones which are 3G enabled unlike the allegations made by certain quarters. (Please refer to the following list of smartphones available for this package.)

The participating celcos and mobile virtual network operator (MVNOs) will offer no less than five (5) and perhaps up to 10 or 12 models under the initiative via their dealership outlets. Members of the public should look out for the "Pakej Komunikasi Belia" logo that will be displayed on banners and buntings at these outlets. They should also check websites of the service providers for the list of smartphones and participating dealership outlets.

Meanwhile, owners of small online businesses between the ages of 18 and 65 will be able to start applying for the Get Malaysian Business Online (GMBO) RM1,000 grant starting on 1 January 2013 also by registering online at http://nbi.skmm.gov.my/. Small online business entrepreneurs who have registered websites for example, .com.my, .my, and fulfilled all the terms and conditions, will receive RM1,000 grant from MCMC. The money will be credited directly into the successful applicants’ local bank account. It is expected that up to a maximum of 50,000 eligible entrepreneurs of small online businesses will apply for the grant.

For more details on these two programmes, Frequently Asked Questions (FAQ) are posted online in the MCMC website.


The list (in alphabetical order) of smartphones that will be offered are as follows:
1) Alcatel 993D
2) Alcatel OneTouch Glory 2
3) Alcatel OneTouch Inspire 2
4) The Buzz Phone
5) HTC Wildfire
6) Huawei Ideos X3
7) LG Optimus L3
8) Ninetology Black Pearl II
9) Ninetology Palette
10) Nokia 2730
11) Nokia 7230
12) Nokia Asha 305
13) Nokia Asha 308
14) Nokia Asha 311
15) Nokia C2-03
16) Nokia Lumia 610
17) Samsung Galaxy Chat
18) Samsung Galaxy Mini
19) Samsung Galaxy Pocket
20) Samsung Galaxy Y
21) Sony Xperia Tipo
22) ZTE Acqua
23) ZTE V790

Note:
1) The above is as at 26 Dec 2012 and the models list will be updated from time to time in the Service Provider's website;
2) The brand, model and quantity offered may differ amongst different Service Providers.

Coming soon: Sony Xperia miro and Xperia tipo dual

Kuala Lumpur, Malaysia: Sony Mobile Communications today announced that the Xperia™ miro and Xperia™ tipodual will soon be available for sale in the country.

Xperia™ miro: In stores from 7 October 2012

Xperia™ miro is a slim, stylish smartphone with Facebook social experiences integrated throughout. Users are alerted to new incoming messages and social updates with colourful illuminations, and can easily video chat with friends using the front facing camera. To provide great music entertainment it integrates Sony’s xLOUD audio technology, giving a crisp and loud sound.

Key features for Xperia™ miro

·         3.5” display for great browsing and entertainment experiences

·         5MP camera and brilliant quality video recording at 30fps

·         Sony’s xLOUD audio technology gives crisp and loud sound

·         Deep Facebook integration with contacts, gallery and the music player for sharing and discovery

·         Customisable illuminations for incoming messages and social updates

·         Front-facing camera for video chat between smartphones, tablets and PCs

·         Contactless DLNA connectivity to easily view content like photos and videos on a TV, tablet and PC

·         Powerful battery with > 24hrs usage time

·         Android platform 4.0

·         Colours: Black, White, Black/Pink, White/Gold

·         RRP: RM699, comes bundled for a limited time with accessories worth RM115 which includes a 4GB Micro SD card and one CTIA stereo headset

Xperia™ tipodual : In stores from 7 October 2012

Xperia™ tipodual offers a simple and easy to use smartphone experience targeting consumers who may be purchasing their first smartphone. With a dedicated set-up guide, a built-in application enabling users to monitor their data usage, excellent battery life and the latest Android platform – Ice Cream Sandwich – consumers can make the most of their smartphone experience.  This dual SIM model allows consumers to switch between tariffs with just one touch to stay on the most cost effective plan.

In addition, Xperia™ tipo, the single SIM version, will also be made available locally in early November (RRP to be confirmed).

Key features for Xperia™ tipodual

·         3.2” scratch-resistant mineral glass display

·         3.2MP camera

·         Dedicated set-up guide

·         Data management solution to identify data usage

·         Bluetooth and Wi-Fi™ for easy content sharing and web access    

·         Powerful battery, 1500 maH, with >24hrs usage time

·         Android platform 4.0

·         Colours: Serene Black, Classic Silver

·         RRP: RM559, comes bundled for a limited time with one CTIA stereo headset worth RM75

New releases from Sony Mobile

Kuala Lumpur, Malaysia – Just in time for Hari Raya, Sony Mobile Communications (“Sony Mobile”) today announced the availability of the Xperia™ acro S at all authorised Sony retail outlets nationwide.


Xperia™ acro S – In stores from 15 August 2012

First announced globally in May, Xperia™ acro S is a new stylish, water resistant HD smartphone from Sony. It comes with a scratch resistant mineral glass display and meets industry standard IP (International Protection) ratings for protection against dust and water immersion.

Key features for Xperia™ acro S
4.3” 720p HD Reality Display powered by Mobile BRAVIA Engine gives razor sharp clarity
12MP fast capture camera goes from sleep to snap in just over a second with a single key press
NFC enabled
PlayStation™ Certified
Full 1080p HD video recording and 720p HD front camera
Scratch resistant mineral glass display with wet finger tracking
IP55 and IP57 Ratings for dust and water resistance
1.5Ghz dual core processor gives consumers super fast performance
Android platform 4.0
Colours: Black and White
Availability: 15 August 2012
RRP: RM1,699, comes bundled for a limited time with accessories worth RM272 which includes a car charger with Micro USB cable, a HDMI cable and two Xperia™ SmartTags (Black and Red)

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Meanwhile, Sony Mobile’s new flagship device, the Xperia™ ion is scheduled to go on sale from end of August.

Previously available only in an LTE version exclusively for the US market, Sony Mobile will release a HSPA version of the device in Malaysia.
A HD powerhouse, the Xperia™ ion features a stunning 4.6” HD display that provides a visually brilliant viewing experience with razor sharp clarity. The screen size is the largest among Sony’s Xperia™ series thus far.

Key Features for Xperia™ ion:
4.6” HD Reality display with Mobile BRAVIA® Engine with HD resolution screen (1280 x 720), as well as rear (1080p) and front (720p) cameras for HD recording.
1.5GHz dual core processor gives consumers super fast performance, which can be stored on the internal 16GB flash storage.
12MP rear camera with Sony Exmor R™ for mobile with fast-capture to go from standby to first shot in less than two seconds.
HD sharing through DLNA, HDMI and BRAVIA Sync to quickly and easily stream content on other screens
Android platform 4.0
NFC enabled
Colours: Black and Red
Availability: end August 2012
RRP: RM1,788, comes bundled for a limited time with accessories worth RM223 which includes a HDMI cable, two Xperia™ SmartTags (Black and Red) and a screen protector

To add joy to the Hari Raya festivities, Sony Mobile will be giving away accessories and limited edition Xperia™ premiums for every purchase of an Xperia™ smartphone. These premiums include Xperia™ sling bags, car danglers, pens and aluminium bottles. The promotion will run from 17 August to 2 September, 2012.

Coming soon: Sony Xperia P, Xperia U and Xperia sola

Kuala Lumpur, Malaysia: Following the local release of the Xperia™ S in March, Sony Mobile Communications today announced that the Xperia™ P, Xperia™ U and Xperia™ sola will soon be available for sale in the country.

Xperia™ P - In stores starting 23 May 2012
With a full aluminium unibody design, Xperia™ P debuts Reality Display with WhiteMagic™technology from Sony for the first time on a smartphone. Sony’s WhiteMagic™ technology delivers the brightest viewing experience; whether at the beach or on the ski slopes.
Key features for Xperia™ P:
• 4” ultra bright Reality Display with Sony’s WhiteMagic™ technology
• 1 GHz dual-core processor for super fast performance with 16GB flash storage
• 8MP camera with unique fast capture, HD recording and Sony technology to capture 2D and 3D panoramic images
• Easy HDMI and DLNA® via the WiFi® network connectivity to share content on any screen
• NFC (Near Field Communications) enabled to access a growing range of NFC applications and services , including Xperia™ SmartTags
• Available in a choice of silver, black and red, all with an aluminium unibody
• RRP: RM1,499; comes bundled for a limited time with accessories worth RM379 which include a Smart Headset, car charger with Micro USB cable and 2 pieces (Black and Red) of Xperia™ SmartTags.

Xperia™ U – In stores starting 15 May 2012
With xLOUD™ and Sony 3D surround sound audio technology integrated into the music player, Xperia™ U offers consumers a crisp and loud sound experience as well as the capability to stream music from their Xperia™ U to wireless speakers with a touch using DLNA®. Xperia™ U can also be personalised with exchangeable caps and themes to reflect consumers’ personality and mood.Key features for Xperia™ U:
• 3.5” Reality Display powered by Mobile BRAVIA® Engine
• 1 GHz dual-core processor for super fast performance
• 5MP camera with unique fast capture, HD video recording and Sony’s Exmor R™ for mobile.
• Crisp and loud listening with xLOUD™and 3D surround sound audio technology
• Available in black with pink exchangeable cap; black with white exchangeable cap; and white with yellow exchangeable cap.
• RRP: RM899; includes a car charger with Micro USB cable worth RM59 while stocks last.

Just like the flagship Xperia™ S, the Xperia™ P and Xperia™ U features an iconic design including the “transparent element” encircling the base of the phone which illuminates when receiving calls, texts and notifications. For Xperia™ U, the transparent element also illuminates to match the colour of photos viewed in the gallery or the album art of music tracks being played. All three models form the Xperia™ NXT series, the next generation smartphones from Sony.

Xperia™ sola – In stores starting 15 May 2012
(Note: Xperia™ sola is a standalone model and is not part of the Xperia™ NXT series)Features Sony’s unique, exclusive technology called floating touch™ which allows consumers to navigate the web by hovering their finger above the screen so it acts like a moving curser, without actually having to touch the screen. Once the desired link is found it can be highlighted and a simple tap will load the page.

Sony’s floating touch™ will evolve with new user functionality and applications through software updates and engagement with developers.

Key features for Xperia™ sola:
• Sony floating touch™ navigation for an easy web browsing experience
• NFC (Near Field Communications) enabled to access a growing range of NFC applications and services , including Xperia™ SmartTags
• 3.7” Reality Display with Mobile BRAVIA® Engine gives razor sharp clarity
• Powered by a 1GHz Dual Core Processor for super fast browsing
• xLOUD™ and 3D surround sound audio technology for crisp and loud listening
• Available in a choice of black, red and white
• RRP: RM999; comes bundled for a limited time with accessories worth RM134 which include a car charger with Micro USB cable and 2 additional pieces (Blue and White) of Xperia™ SmartTags.

All models are launched on the latest Android Gingerbread platform and will soon be upgraded to Android platform 4.0 (Ice Cream Sandwich) during the second quarter of 2012.