Introducing Xperia M2, the best smartphone technology in its class1

• The slimmest 4G smartphone2 with the best smartphone camera3 and largest qHD display4 in its class
• Sony’s premium experiences, including the OmniBalance design, stunning processor performance, 4G speed and a long-lasting battery in a mid-range smartphone
• Razor sharp photos and video with the 8MP Exmor RS™ for mobile, HDR camera, and Xperia camera apps for live video broadcasting and sharing 

30th May 2014, Kuala Lumpur, Malaysia – Sony Mobile Communications (“Sony Mobile”) introduces Xperia™ M2, the 4G LTE smartphone at a mid-range price point, with a best-in-class processor and razor sharp 8MP camera with Exmor RS for mobile.

“Xperia M2 is an ultra fast smartphone that offers brilliant specs and performance, reaching new audiences with a mid-range price. This is a great device for the customer looking for a smartphone that has it all,” says Cheong Wah Tong, Malaysia Head of Market, Sony Mobile Communications. “It combines the best of Sony, bringing you our latest technologies on a mid-range smartphone.”

A mid-range smartphone with the best technology in its class1
Xperia M2 showcases high quality technology at an affordable price. Sony’s OmniBalance design as found on Sony’s premium smartphone range, an ultra-fast processor and a large qHD display, combine to create brilliant all-round performance, whilst the unique Xperia camera, music and movie apps offer stunning entertainment experiences.

The best smartphone camera in its class3
With the highest resolution camera in its class4, the stunning 8MP camera with Exmor RS for mobile comes armed with Autoscene Recognition and HDR. Using the expertise and technology of Sony’s Cyber-shot cameras, Xperia M2 is perfect for capturing all of your favourite moments in brilliant quality.

Brilliant performance and speed that goes on forever
Sony’s engineering expertise in display and camera technologies collide to create Xperia M2. The large 4.8” qHD display, carefully crafted with our display expertise is perfect for enjoying entertainment content on the largest qHD display in its class.

Being the world's slimmest 4G smartphone in its class2, Xperia M2 combines the ultra-fast Qualcomm® Snapdragon™ 400 processor with 1.2 GHz quad-core CPUs and 4G LTE for fast performance and a 2300mAh battery with STAMINA Mode 3.0. Ideal for long days of heavy usage, Xperia E3 provides speed and durability for users on-the-go.

The slimmest 4G smartphone in its class2
All this premium technology is housed in a thin and light smartphone that fits perfectly in your hand. Xperia M2 is available in three distinct colour options: black, white and purple.

Dual SIM, no compromise
Xperia M2’s dual-SIM variant, Xperia M2dual5, is a fast mobile phone that offers a new experience through the incorporation of Sony’s latest generation of dual-SIM technology. Users can set up both SIM cards independently with custom ring tones and easily choose between SIMs before making calls or sending texts, whilst Sony’s dual SIM management technology means that users can keep both SIMs active and never miss a call, even when talking on one of them.

Exclusive offers available for a limited time
Extending its viewing and listening experiences, Sony will be offering six months free subscription to Akazoo, a social media music app that comes preloaded on the Xperia M2, providing users with access to a music library of more than 15 million tracks. In addition, Xperia M2 users will be able to download up to three movies for free (between May – October 2014) through their Privilege Movies app, which is also preloaded onto the device. That’s not all because from 12th May to 13th June 2014, Xperia M2 users will be able to enjoy the sounds of Michael Jackson on previously unreleased tracks through free download of the artist’s posthumous compilation album XSCAPE.

Availability and RRP
The Xperia M2 Dual is available in the choice of black or white at a recommended retail price of RM939.

Sony introduces Xperia Z2, its new premium flagship waterproof smartphone with best ever display and 4K recording

• The world’s best camera and camcorder in a waterproof smartphone1 with Sony’s proven camera technologies: Award-winning “G Lens”, 20.7 MP “Exmor RS for mobile” CMOS image sensor and “BIONZ for mobile” image processing engine
• Capture video in 4K resolution with SteadyShot, complemented by new Xperia™ camera apps such as Timeshift video and new AR effect 
• Brightest and most vivid viewing experience ever on 5.2” Full HD TRILUMINOS Display for mobile with Live Colour LED powered by X-Reality for mobile
• The latest Qualcomm Snapdragon 801 processor with 2.3 GHz quad-core Krait CPUs and 4G LTE for fast performance, 3GB RAM and high capacity 3200 mAh battery in an 8.2mm slim smartphone
• From 12th May to 13th June, Xperia™ Z2 users will be able to download unreleased tracks from Michael Jackson’s posthumous compilation album XSCAPE for free.

15th May 2014, Kuala Lumpur – Sony Mobile Communications (“Sony Mobile”) today introduces Xperia™ Z2, Sony’s best ever premium waterproof smartphone combining its best display, sound, camera and camcorder experience as well as an exclusive entertainment offer and a growing ecosystem of companion products to the Malaysian market. The Xperia™ Z2 is the newest addition to Sony’s premium Z series.

“With Xperia™ Z2 we have taken our premium Z series to the next level, delivering unique experiences that only Sony can offer,” said Cheong Wah Tong, Malaysia Head of Market, Sony Mobile Communications. “We have redefined the smartphone once again through our camera. Xperia™ Z2 offers an innovative experience that captures memories in stunning detail through 4K video shooting, or offers new ways to use the camera with our unique Xperia™ camera apps. Furthermore, the Best of Sony has been delivered in the sound quality and customers are now able to listen to their music even in noisy environments without interruptions thanks to our acclaimed digital noise cancelling technology.”

The world’s best camera and camcorder in a waterproof smartphone1
Capture and relive every detail with Xperia™ Z2’s camera and camcorder. Xperia™ Z2 features Sony’s proven camera technologies to deliver the unbeatable combination of the world’s best mobile camera and our most advanced camcorder ever in and 8.2 mm slim smartphone. The 20.7 megapixel camera is matched with 1/2.3-type Exmor RS for mobile CMOS image sensor, Sony’s award-winning G Lens and intelligent BIONZ for mobile image processing engine resulting in superb photo and video quality.

These features work together to bring you sharp, vivid and beautiful photos and videos no matter what the circumstances. With new enhanced video mode, you can now capture memories in stunning detail in 4K resolution (3840x2160 pixels/30p) at four times the detail of Full HD, delivering the world’s best camera and camcorder in a waterproof smartphone1. Plus, SteadyShot image stabilisation technology ensures your footage will stay smooth even if you are walking. The new Movie Creator allows you to trim and crop your videos so that you can easily pick out what you want to share. Insert dramatic slowdown effects at one or more places on the timeline of the video, then preview the results before you save and share your video.

The smartest smartphone around with a growing ecosystem of Xperia™ camera apps
Enhance your mobile experience with a growing range of innovative Xperia™ camera apps. In addition to Info-eye, Social live and Timeshift burst, Xperia™ Z2 also comes pre-loaded with new Xperia™ camera apps for both photo and video. Other than the the fun and useful pre-loaded Xperia™ camera applications, there’s a whole range of extra apps for you to enjoy. Simply go into your camera viewfinder, tap the camera mode icon and then click on ‘+Apps’ to see all the latest apps available on Sony Select to enhance your smartphone experience.

Our best design with our highest level of waterproofing
The Xperia™ Z2 Android smartphone is designed with the user in mind, drawing on Sony’s expertise in premium craftsmanship. Evolving Sony’s stunning OmniBalance design, Xperia™ Z2 has a slimmer and more comfortable feel by having the glass panels encased in a single, solid aluminium frame with smoother edges. This dust-resistant and waterproof (IP55 & IP58) powerhouse blends beauty with function. The dedicated camera button means that you’re ready to capture the action wherever you are – both in and out of the water. Plus, the stunning 5.2” display, balanced with symmetry in design, provides a natural feel when held in your hand.

Bringing the viewing experience to life in bright and vivid detail
To enjoy the latest content in stunning quality and vivid colour, Xperia™ Z2’s screen is built using the latest BRAVIA TV technologies optimised for mobile. The 5.2” Full HD TRILUMINOS display for mobile with Live Colour LED provides the widest palate of rich natural colours for the sharpest images and a viewing experience that is as close to reality as possible.

Enjoy ultra-fast performance with a battery you can rely on
Xperia™ Z2 is armed with the power to multi-task and enjoy everything from super-fast web surfing to video streaming without the wait. With the fully integrated Qualcomm Snapdragon 801 processor with 2.3 GHz quad-core Krait CPUs and 4G LTE, Xperia™ Z2 offers ultra-fast performance for the apps and entertainment you want to enjoy, without the interruptions. The Snapdragon 801 also features the Adreno 330 GPU for rich graphics and gaming and a dual ISP for a seamless camera, camcorder and display experience.

Xperia™ Z2 also includes a large 3200 mAh battery which provides outstanding, class-leading battery performance. Plus, with Sony’s Battery STAMINA Mode, you can stay connected even longer, as it automatically turns off the functions you don’t need to save power when your display is inactive. As soon as you press the power button to wake up your screen, everything is up and running again.

Unrivalled ecosystem of companion products and smart accessories, including SmartWear
Sony offers the most comprehensive range of innovative companion products and accessories to give you new ways to use and enjoy your smartphone, with one of them being the SmartBand SWR10. The SmartBand works with Xperia™ Z2 to log your life in partnership with the Lifelog application, creating an automatic 24/7 diary of your activities, entertainment and memories. Plus, with SmartBand you’ll never need to worry about losing your phone or missing a call with a series of customisable smart notifications delivered straight to your wrist.

Exclusive offers available for a limited time
For a limited time only, every purchase of the Xperia™ Z2 will come with a Magnetic Charging Dock DK36 and Xperia Transfer Cable EC310 worth RM189. Extending its viewing and listening experiences, the Xperia Z2 also comes with additional content offering worth RM700 including six months free subscription to Akazoo, a social media music app that comes preloaded on the Xperia™ Z2, providing users with access to a music library of more than 15 million tracks. Xperia™ Z2 users will be able to download up to six movies for free via the preloaded Privilege Movies app. Even more, Xperia Z2 users will also receive a six month premium access to ShareInvestors app and Q0010 shopping vouchers. That’s not all because from 12th May to 13th June, Xperia™ Z2 users will be able to download previously unreleased tracks and recently launched posthumous compilation album, XSCAPE by Michael Jackson worth RM150.

Availability and RRP
The Xperia™ Z2 that comes with LTE is available in the choice of black, white or purple at a recommended retail price of RM2,399.

Sony also introduces its most innovative tablet yet with Xperia Z2 Tablet
The Xperia Z2 tablet is also now available in Malaysia in both Wi-Fi and LTE variants at a recommended retail price of RM1,999 and RM2,299 respectively.

Standard Chartered, WeChat and Sony Mobile in Unique Collaboration

Partnership to allow the Bank to offer promotions in conjunction with SCKLM

Petaling Jaya, 7 May 2014 – Standard Chartered Bank Malaysia (Standard Chartered) WeChat and Sony Mobile are working together to introduce innovative products and services in conjunction with the biggest running event in the country, Standard Chartered KL Marathon (SCKLM), to promote health and wellness.

This partnership reflects a strong, shared objective to reach out to the Gen-Y demographic. The collaboration will provide the opportunity to leverage on social media and to use a different approach to reach and engage customers.

Presenting the new Sony SmartBand together with the Sony Xperia Z1 Compact Smartphone.

The historical significance of this collaboration lies in the fact that Standard Chartered has become the first bank to work with one of the leading social messaging providers, WeChat, at the same time, the two parties will work with Sony Mobile to exclusively launch the global smartphone player’s SmartBand.

“Traditionally, the Standard Chartered KL Marathon has always been a corporate sponsorship event where Standard Chartered is the title sponsor and we promote our branding through the Race. This year, we are leveraging on the marathon to continue our commitment to serve our customers through innovative products and solutions.

“In order to do this, we have partnered with a social messaging provider, WeChat and via our official account – Standard Chartered MY to provide live updates of the marathon to our customers whilst driving our Standard Chartered JustOne Marathon account.

 (From L to R): Mr. Jason Smith, Director of Marketing, South East Asia and Oceania, Sony Mobile Communications, Ms. Amnah Ajmal, Head of Retail and Personal Banking, Standard Chartered Bank Malaysia, Mr. Lai Shu Wei, Head of Brand and Marketing, Standard Chartered Bank Malaysia and Mr. Louis Song, Country Manager, WeChat Malaysia and Singapore.

“We are also partnering with Sony Mobile to offer the SmartBand (exclusive to us) to all marathoners at a special price to bank on the health and wellness theme of the marathon,” said Amnah Ajmal, Head of Retail and Personal Banking, Standard Chartered Bank Malaysia.

Recognising the huge potential of the marathon, the Bank has launched its JustOne Marathon Bonus Promotion. The first 5,000 new accountholders to sign up for the JustOne account will receive a RM120 discount to purchase the latest Sony SmartBand or Sony Xperia phones. Each successful application will receive the promotion code via SMS and customers can log on to www.sc.com/my/sonywechat to purchase the device.

Customers can further benefit from this promotion by making deposits into their account; the more they save, the higher the interest they will earn. This promotion will run from now till 31 July 2014.

In addition, customers and marathoners can follow the Official Account on WeChat (ID: standardcharteredmy) to receive a RM100 off the retail price for Sony Smartband which currently retails at RM399, and also the latest updates on other promotions and privileges, running tips, running clinics and the latest announcements on the Marathon.

“We are honoured to be the Social Media Partner for Standard Chartered Bank via their Official Account platform on WeChat. Besides receiving the latest content, users can now apply for a Standard Chartered credit card through the Official Account on WeChat. Our team is working closely with valuable content and services partners like Standard Chartered to enrich and enhance our application to WeChat users in Malaysia and we hope that Standard Chartered will continue to further leverage on our platform.”

“Our ultimate objective is to make WeChat more than just an instant communication application, but an all-in-one smart application that can cater for every user’s lifestyle and needs,” said Louis Song, Country Manager of WeChat, Malaysia and Singapore.

“We are honoured to be a part of this exciting partnership, alongside very dynamic partners like Standard Chartered and WeChat. Sony Mobile’s involvement in this partnership effortlessly embodies the Sony ethos by adding colour, fun and entertainment to the user experiences to create a perfect synergy with the health and wellness concept of the marathon,” said Jason Smith, Director of Marketing, South East Asia and Oceania, Sony Mobile Communications.

The Sony SmartBand and Core represent an entirely different proposition from other products in the “wearable” category. The Sony SmartBand is an innovative life logging wrist band that lets you keep track of everything you do. With lifelog, the Sony SmartBand is the perfect companion for the Standard Chartered marathon participant who wants to keep track of their lifestyle in line with their training regime for the marathon. It is discreet and designed to look great with any clothing style. To top it off, this piece of wearable technology is waterproof, allowing users to keep it on no matter what they are doing.

“The Sony SmartBand stands for a holistic life logging experience, diarising communication and entertainment and making that data accessible, useful and enjoyable for users in addition of course to tracking fitness and health,” Smith added.

With participation increasing every year since its inception, last year’s Standard Chartered KL Marathon registered more than 33,800 runners. This year, the organiser, Dirigo Events, is expecting more running enthusiasts to be part of Malaysia’s biggest running event with 35,000 slots opened to the public.

Six years running and with a new tagline, “Confident. Committed. Courageous,” the Standard Chartered KL Marathon 2014 is set to encourage commitment to a healthy lifestyle, enhance people’s confidence, and to celebrate the courage of participants.

Introducing Xperia T2 Ultra - the large screen smartphone for entertainment on-the-go. Now available in Malaysia!

• The world’s most portable large-screen smartphone1: 6” HD display in a smartphone with slim, lightweight and easy to use design with one-handed operation features
• Snap great pictures with the best camera in its class2 and enhanced “selfie” apps like Portrait retouch
• Speed and stamina with super-fast data, a lightning quick processor and great battery performance to keep your movies playing all day.

KUALA LUMPUR, 2 April 2014 – Sony Mobile Communications (“Sony Mobile”) today announced the local availability of the Xperia T2 Ultra, the next evolution in large-screen smartphone design. The Xperia T2 Ultra brings together the best of Sony’s imaging and display technologies with ground-breaking design efficiency to produce a stunning LTE3 Android smartphone at a mid-range price point.

“Xperia T2 Ultra will lead the category through its combination of advanced display and camera technologies, it will bring large-screen entertainment in an amazingly portable form factor and it will do it all whilst providing incredible value for money,” said Cheong Wah Tong, Sony Mobile Communications, Malaysian Head of Market. “Its large HD display will deliver big screen entertainment on the go whilst the efficiency of the design will allow it to remain the worlds most portable large screen smartphone.”

Incredible entertainment with you all the time
Sony’s entertainment divisions have been delivering some of the world’s greatest entertainment content for decades and with Xperia T2 Ultra these experiences will be more integrated than ever before.

To make the most of the movies and songs, whilst ensuring that users need never be parted from them, Xperia T2 Ultra combines a number of key design features to perfectly balance the need for a large screen with portability and battery endurance.

Xperia T2 Ultra’s stunning 6” HD TRILUMINOS display extends to within 2.5 mm of the phone’s edges. This means that it has a screen to phone size ratio of 73.6%, both making the most of the space available and ensuring that the phone is no wider than a standard credit card. It is also both slim (7.6 mm) and light (weighing only 173 ± 1g depending on variant differences), fitting easily in a jacket pocket.

Big, bright screens can often use a lot of power, but that’s not a problem with Xperia T2 Ultra, Sony has ensured that it is ready to go the distance by incorporating a battery-efficient processor and massive 3000 mAh battery, coupled with Sony’s unique Battery STAMINA Mode that automatically turns off functions to save power when you don’t need them and restarts them when you do.

Sony’s innovative smart social camera
Xperia T2 Ultra features a 13 megapixel camera, the best in it’s class2, that brings together the best of Sony’s digital imaging technology to allow users to capture incredible images, and, coupled with Sony’s new smart social camera ecosystem, smartphone photography can go far beyond the traditional snapshot.

The smart social camera system allows developers to create camera add-ons that extend functionality and re-define the role of the camera. Apps available at launch will include:
• Portrait Retouch: Turn Xperia T2 Ultra into a virtual mirror and experiment with make-up effects before snapping the perfect self-portrait
• Collage: Allows you to drop images directly into creative photo collages by changing formats, layouts and backgrounds
• Background defocus: Create stunning images full of depth by separating foreground elements and burring the background
• Timeshift burst: Ensures you get the perfect photo every time by taking 31 photos within two seconds, both before and after you press the shutter. You can then scroll through them afterwards to select the perfect shot.
• Sweep Panorama: Snap amazing and seamless panoramas easily. Take a snap then sweep the phone in a direction you set to capture wide-angle panoramas.

These will feature alongside a growing number of third party applications available through the Sony Select app store and accessible directly from the camera app on Xperia T2 Ultra. Already the smart social camera includes apps for services like Evernote and Sphere with many more launching in the coming months.

Xperia T2 Ultra at the heart of a connected ecosystem
With one-touch functions users can instantly and easily share music, photos and videos and movies from Xperia T2 Ultra with a wide range of NFC-enabled Sony devices, including speakers, SmartWatch, wireless headsets and TVs.

The SBH52 is a dynamic Smart Bluetooth™ Handset that provides easy hands-free call handling with a single press, while leaving your smartphone conveniently in your bag. It also provides you with stereo sound while enjoying movies on the Xperia T2 Ultra. The OLED display conveniently lets you browse your call log, view text messages, and see who’s calling you. And with a sleek, minimal and splash-proof design you can now use it anywhere, in any weather. Use it as a quality stereo music headset to listen to music or to the built-in standalone FM radio with RDS. Pairing and connecting is achieved simply by touching it to the back of Xperia T2 Ultra or other NFC-enabled device. The smart flip case – SCR14 doesn’t only protect your screen from scratching but can also serve as a holding stand for when you’re watching movies or using video chat. Moreover, its smart sensors will automatically wake up your Xperia T2 Ultra as soon as you open the cover!

Key specs for Xperia T2 Ultra
• 6” HD display (720p) with TRILUMINOSTM and Mobile BRAVIA Engine 2 for mobile
• 13 MP camera with Exmor RS for mobile
• 1.1 Mp front facing camera with Exmor R
• Access to Sony’s “one-touch” ecosystem of 132 NFC connected accessories
• Snapdragon Quad-core 1.4 GHz processor with 1GB of RAM and 8GB of on board storage (Micro SD slot expandable up to 32GB)
• Large 3000 mAh embedded battery with Battery STAMINA Mode

Availability and RRP
The Xperia T2 Ultra will be available in Malaysia from 2nd April onwards in a choice of black, white and purple colour finishes at a recommended retail price of RM1,299.

Exclusive offers available for a limited time
Part of providing consumers with the best possible viewing and listening experience, each purchase of the Xperia T2 Ultra will entitle consumers to activate their Akazoo application and enjoy six months FREE subscription. Akazoo, a social media music app, which comes preloaded in the device, provides users with access to a music library of more than 15 million tracks. The offer starts from April – October 2014 and is exclusively available to Xperia T2 Ultra users only.

In addition, Xperia T2 Ultra users will be able to download up to three movies for free** through Privilege Movies, available through the Xperia Lounge app that is also preloaded in the device.

FIFA World Cup fever kicks off with Sony’s “We Are One”

Sony unveils details for once-in-a-lifetime opportunity to experience the 2014 FIFA World Cup Brazil™
 
Kuala Lumpur, 23 January 2014 – Sony Mobile Communications, an official FIFA World Cup™ partner, today kicked off the pan-regional “We Are One” campaign signaling the start of six months of celebrations. The campaign begins with a video submission contest where one lucky fan will get to experience the 2014 FIFA World Cup Brazil™ on an all-expenses paid trip.

Starting January 20, 2014, fans from all over the region can submit videos by putting their creative hats to good use and show the world their passion for the sport. Simply assemble your own fan club and sport your team colours; sing, dance, jump, move and shout and give your best for the video! The top 10 videos from each participating market will be picked for public voting to determine a national winner followed by a final round of voting where a regional winner will emerge and walk away with an all-expenses paid trip to Sao Paolo, Brazil and experience the 2014 FIFA World Cup™.

“We are really excited to be able to involve the region and celebrate the spirit of the FIFA World Cup™ and the passion for football with this campaign. Southeast Asia and Oceania are so diverse and full of culture, we can’t wait to see the entries.” said Cheong Wah Tong, Head of Market Malaysia.

Submissions for the We Are One video contest open on January 22, 2014 and will close February 24, 2014. All guidelines and terms and conditions of the contest will be announced on the We Are One microsite. Visit the site and be a part of the “We Are One” community and receive all the latest updates.

URL: www.weareonesony.com

https://www.facebook.com/sonymobilemy      #WeAreOneSony

A full overview of the We Are One campaign can be found at www.weareonesony.com while an overview of Sony’s FIFA World Cup™ related activities can be found at the “One Stadium” portal site: football.sony.net (#onestadium)

Introducing Xperia T Ultra and Xperia T Ultra dual - the large screen smartphone for entertainment on-the-go!

• Intense entertainment on a large HD display with integrated movies and music out-of-the-box
• Large screen, portable design: 6” HD display in a smartphone with slim, lightweight and easy to use design and one-handed operation features
• Snap great pictures with a stunning 13 megapixel camera and enhanced “selfie” apps like Portrait retouch
• Speed and stamina with super-fast data, a lightning quick processor and great battery performance to keep your movies playing all day.

Kuala Lumpur, 16 January 2014 – Sony Mobile Communications (“Sony Mobile”) today introduces Xperia T Ultra, the next evolution in large-screen smartphone design. Designed specifically with customers from emerging markets in China, the Middle East, Africa and the Asia Pacific rim in mind, Xperia T Ultra brings together the best of Sony’s imaging and display technologies with ground-breaking design efficiency to produce a stunning LTE1 Android smartphone at a mid-range price point.

“Xperia T Ultra will lead the category through its combination of advanced display and camera technologies, it will bring large-screen entertainment in an amazingly portable form factor and it will do it all whilst providing incredible value for money,” said Calum MacDougall, Director of Xperia Marketing at Sony Mobile Communications. “Its large HD display will deliver big screen entertainment on the go whilst the efficiency of the design will allow it to remain extremely portable.”

Incredible entertainment with you all the time
Sony’s entertainment divisions have been delivering some of the world’s greatest entertainment content for decades and with Xperia T Ultra these experiences will be more integrated than ever before. Sony’s latest Album, WalkmanTM and Movies apps will integrate out-of-the-box with cloud services to provide easy access to fantastic entertainment. For users in most Asia Pacific markets this will mean out-of-the-box integration with the Sony Entertainment Network as well as Sony’s PlayMemories Online storage service, whilst in China users will have access to an exclusive Sony movies channel via Sohu and the Sony Zone, a 320Kbps high quality streaming MP3 service.

To make the most of the movies and songs, whilst ensuring that users need never be parted from them, Xperia T Ultra combines a number of key design features to perfectly balance the need for a large screen with portability and battery endurance.

Xperia T Ultra’s stunning 6” HD TRILUMINOS display extends to within 2.5 mm of the phone’s edges. This means that it has a screen to phone size ratio of 73.6%, both making the most of the space available and ensuring that the phone is no wider than a standard credit card. It is also both slim (7.6 mm) and light (weighing only 173 ± 1g depending on variant differences), fitting easily in a jacket pocket.

Big, bright screens can often use a lot of power, but that’s not a problem with Xperia T Ultra, Sony has ensured that it is ready to go the distance by incorporating a battery-efficient processor and massive 3000 mAh battery, coupled with Sony’s unique Battery STAMINA Mode that automatically turns off functions to save power when you don’t need them and restarts them when you do.

Sony’s innovative smart social camera
Xperia T Ultra features a 13 megapixel camera that brings together the best of Sony’s digital imaging technology to allow users to capture incredible images, and, coupled with Sony’s new smart social camera ecosystem, smartphone photography can go far beyond the traditional snapshot.

The smart social camera system allows developers to create camera add-ons that extend functionality and re-define the role of the camera. Apps available at launch will include:
• Portrait Retouch: Turn Xperia T Ultra into a virtual mirror and experiment with make-up effects before snapping the perfect self-portrait
• Collage: Allows you to drop images directly into creative photo collages by changing formats, layouts and backgrounds
• Background defocus: Create stunning images full of depth by separating foreground elements and burring the background
• Timeshift burst: Ensures you get the perfect photo every time by taking 41 photos within two seconds, one before and one after you press the shutter. You can then scroll through them afterwards to select the perfect shot.
• Sweep Panorama: Snap amazing and seamless panoramas easily. Take a snap then sweep the phone in a direction you set to capture wide-angle panoramas.

These will feature alongside a growing number of third party applications available through the Sony Select app store and accessible directly from the camera app on Xperia T Ultra. Already the smart social camera ecosystem includes apps for services like Evernote and Sphere with many more launching in the coming months.

Xperia T Ultra at the heart of a connected ecosystem
With one-touch functions users can instantly and easily share music, photos and videos and movies from Xperia T Ultra with a wide range of NFC-enabled Sony devices, including speakers, SmartWatch, wireless headsets and TVs.
The SBH52 is a dynamic Smart Bluetooth™ Handset that provides easy hands-free call handling with a single press, while leaving your smartphone conveniently in your bag. It also provides you with stereo sound while enjoying movies on the Xperia T Ultra. The OLED display conveniently lets you browse your call log, view text messages, and see who’s calling you. And with a sleek, minimal and splash-proof design you can now use it anywhere, in any weather. Use it as a quality stereo music headset to listen to music or to the built-in standalone FM radio with RDS. Pairing and connecting is achieved simply by touching it to the back of Xperia T Ultra or other NFC-enabled device. The smart flip case – SCR14 doesn’t only protect your screen from scratching but can also serve as a holding stand for when you’re watching movies or using video chat. Moreover, its smart sensors will automatically wake up your Xperia T Ultra as soon as you open the cover!

Dual SIM, no compromise
Xperia T Ultra dual variant offers a new experience through the incorporation of Sony’s latest generation of dual SIM mobile technology. Users can set up both SIM cards independently with custom ring tones and one-touch switching between SIMs before making calls or sending texts. Sony’s dual SIM management technology means that users can keep both SIMs active, never missing a call, even whilst talking on one of them.

Key specs for Xperia T Ultra and Xperia T Ultradual
• 6” HD display (720p) with TRILUMINOSTM and Mobile BRAVIA Engine 2
• 13 MP camera with Exmor RS for mobile
• 1.1 Mp front facing camera with Exmor R
• Access to Sony’s “one-touch” ecosystem of 132 NFC connected accessories
• Snapdragon Quad-core 1.4 GHz processor with 1GB of RAM and 8GB of on board storage (Micro SD slot expandable up to 32GB)
• Large 3000 mAh embedded battery with Battery STAMINA Mode

Gartner Says Smartphone Sales Accounted for 55 Percent of Overall Mobile Phone Sales in Third Quarter of 2013

Asia/Pacific led the growth in both markets - the smartphone segment with 77.3 percent increase and the mobile phone segment with 11.9 percent growth

Kuala Lumpur, 21 November 2013 — Worldwide mobile phone sales to end users totaled 455.6 million units in the third quarter of 2013, an increase of 5.7 percent from the same period last year, according to Gartner, Inc. Sales of smartphones accounted for 55 percent of overall mobile phone sales in the third quarter of 2013, and reached their highest share to date.

Worldwide smartphone sales to end users reached 250.2 million units, up 45.8 percent from the third quarter of 2012. Asia/Pacific led the growth in both markets - the smartphone segment with 77.3 percent increase and the mobile phone segment with 11.9 percent growth. The other regions to show an increase in the overall mobile phone market were Western Europe, which returned to growth for the first time this year, and the Americas.

“Sales of feature phones continued to decline and the decrease was more pronounced in markets where the average selling price (ASP) for feature phones was much closer to the ASP affordable smartphones,” said Anshul Gupta, principal research analyst at Gartner. “In markets such as China and Latin America, demand for feature phones fell significantly as users rushed to replace their old models with smartphones.”

Gartner analysts said global mobile phone sales are on pace to reach 1.81 billion units in 2013, a 3.4 percent increase from 2012. “We will see several new tablets enter the market for the holiday season, and we expect consumers in mature markets will favor the purchase of smaller-sized tablets over the replacement of their older smartphones” said Mr. Gupta.

While Samsung’s share was flat in the third quarter of 2013, Samsung increased its lead over Apple in the global smartphone market (see Table 1). The launch of the Samsung Note 3 helped reaffirm Samsung as the clear leader in the large display smartphone market, which it pioneered.

Lenovo’s sales of smartphones grew to 12.9 million units, up 84.5 percent year-on-year. It constantly raised share in the Chinese smartphone market.

Apple’s smartphone sales reached 30.3 million units in the third quarter of 2013, up 23.2 percent from a year ago. “While the arrival of the new iPhones 5s and 5c had a positive impact on overall sales, such impact could have been greater had they not started shipping late in the quarter. While we saw some inventory built up for the iPhone 5c, there was good demand for iPhone 5s with stock out in many markets,” said Mr. Gupta.

Table 1

Worldwide Smartphone Sales to End Users by Vendor in 3Q13 (Thousands of Units)

Company	3Q13 Units	3Q13 Market Share (%)	3Q12 Units	3Q12 Market Share (%)
Samsung	80,356.8	32.1	55,054.2	32.1
Apple	30,330.0	12.1	24,620.3	14.3
Lenovo	12,882.0	5.1	6,981.0	4.1
LG Electronics	12,055.4	4.8	6,986.1	4.1
Huawei	11665.7	4.7	7,804.3	4.5
Others	102941.8	41.1	70206.8	40.9
Total	250,231.7	100.0	171,652.7	100.0

Source: Gartner (November 2013)

In the smartphone operating system (OS) market (see Table 2), Android surpassed 80 percent market share in the third quarter of 2013, which helped extend its leading position. “However, the winner of this quarter is Microsoft which grew 123 percent. Microsoft announced the intent to acquire Nokia’s devices and services business, which we believe will unify effort and help drive appeal of Windows ecosystem,” said Mr. Gupta. Forty-one per cent of all Android sales were in mainland China, compared to 34 percent a year ago. Samsung is the only non-Chinese vendor in the top 10 Android players ranking in China. Whitebox Yulong is the third largest Android vendor in China with a 9.7 percent market share in the third quarter of 2013. Xiaomi represented 4.3 percent of Android sales in the third quarter of 2013, up from 1.4 percent a year ago.

Table 2

Worldwide Smartphone Sales to End Users by Operating System in 3Q13 (Thousands of Units)

Operating System	3Q13  Units	3Q13 Market Share (%)	3Q12  Units	3Q12 Market Share (%)
Android	205,022.7	81.9	124,552.3	72.6
iOS	30,330.0	12.1	24,620.3	14.3
Microsoft	8,912.3	3.6	3,993.6	2.3
BlackBerry	4,400.7	1.8	8,946.8	5.2
Bada	633.3	0.3	4,454.7	2.6
Symbian	457.5	0.2	4,401.3	2.6
Others	475.2	0.2	683.7	0.4
Total	250,231.7	100.0	171,652.7	100.0

Source: Gartner (November 2013)

Mobile Phone Vendor Perspective

Samsung: Samsung extended its lead in the overall mobile phone market, as its market share totaled 25.7 percent in the third quarter of 2013 (see Table 3). “While Samsung has started to address its user experience, better design is another area where Samsung needs to focus,” said Mr. Gupta. “Samsung's recent joint venture with carbon fiber company SGL Group could bring improvements in this area in future products.”

Nokia: Nokia did better than anticipated in the third quarter of 2013, reaching 63 million mobile phones, thanks to sales of both Lumia and Asha series devices. Increased smartphone sales supported by an expanded Lumia portfolio, helped Nokia move up to the No. 8 spot in the global smartphone market. But regional and Chinese Android device manufacturers continued to beat market demand, taking larger share and creating a tough competitive environment for Lumia devices.

Apple:  Gartner believes the price difference between the iPhone 5c and 5s is not enough in mature markets, where prices are skewed by operator subsidies, to drive users away from the top of the line model. In emerging markets, the iPhone 4S will continue to be the volume driver at the low end as the lack of subsidy in most markets leaves the iPhone 5c too highly priced to help drive further penetration.

Lenovo: Lenovo moved to the No. 7 spot in the global mobile phone market, with sales reaching approximately 13 million units in the third quarter of 2013. “Lenovo continues to rely heavily on its home market, which represents more than 95 per cent of its overall mobile phone sales. This could limit its growth after 2014, when the Chinese market is expected to decelerate,” said Mr. Gupta.

Table 3

Worldwide Mobile Phone Sales to End Users by Vendor in 3Q13 (Thousands of Units)

Company	3Q13 Units	3Q13 Market Share (%)	3Q12 Units	3Q12 Market Share (%)
Samsung	117,053.8	25.7	97,956.8	22.7
Nokia	63,048.4	13.8	82,300.6	19.1
Apple	30,330.0	6.7	24,620.3	5.7
LG Electronics	18,030.7	4.0	13,968.8	3.2
ZTE	13,696.4	3.0	16,605.9	3.9
Huawei	13,574.4	3.0	11,918.9	2.8
Lenovo	12,999.8	2.9	7,203.7	1.7
TCL Communication	12,345.6	2.7	9,326.7	2.2
Sony Mobile Communications	9,757.5	2.1	8,202.4	1.9
Yulong	8,801.0	1.9	5,218.5	1.2
Others	156,004.7	34.2	153,701.20	35.7
Total	455,642.3	100.0	431,023.8	100.0

Source: Gartner (November 2013)

Introducing Xperia C - a Sony smartphone sized for immersive entertainment

• Dual-SIM model with a beautiful 5” qHD display
• New voice guide and “Portrait retouch” enables creation of stunning self-portraits

Kuala Lumpur, 21 October 2013 - Sony Mobile Communications (“Sony Mobile”) today announced the local availability of Xperia C, a beautiful 5” smartphone for immersive entertainment, featuring Sony’s digital imaging expertise and enhancement technology.

Xperia C is designed to bring Sony experiences to life through the combination of its high quality, qHD display, a powerful 1.2 GHz Quad-Core processor and a stunning 8 megapixel camera with Sony’s ExmorTM R sensor.

“Xperia C combines Sony’s leading camera and display technology with our 2013 OmniBalance design philosophy. The combination of the vibrant qHD display and the powerful processor results in a phone where speed and performance comes to the fore,” said Cheong Wah Tong, Head of Market for Sony Mobile Communications Malaysia.

Dual-SIM
Xperia C is a dual-SIM smartphone – users are prompted for SIM selection before making a call or sending a message. Each SIM card can also be customised separately – for example, a formal ring for business or another tune for pleasure - perfect when users want to separate work from play, and handle calls more efficiently.

Stunning self portraits
Xperia C features an 8 megapixel camera with Sony’s ExmorTM R sensor and HDR for photos, a smart voice guide and “Portrait retouch”. To take a self-portrait with the main camera, users simply enable the smart voice guide and the phone will use voice commands to help frame the shot. “Portrait retouch” offers users a way of softening skin tones to ensure that harsh lighting conditions or blemishes never ruin the perfect picture.

Premium, signature Sony design
Xperia C boasts Sony’s now familiar OmniBalance design, first introduced in flagship Xperia Z. The aesthetic language takes the form of a precision-crafted skeleton frame, and gives the phone a premium, symmetrical look with a curved back panel for ergonomic comfort. Designed to complement the minimalist style, Xperia C also features colour-changing illuminations to visually alert users to incoming calls, texts messages and alarms.

Consistent Sony entertainment experiences
As with all Xperia smartphones, Xperia C will allow users access to Sony’s suite of media applications, offering consistent entertainment experiences across mobile, tablet, desktop and console platforms. The “WALKMAN”, Album and Movies apps, provide online and offline content through a single access point with new ways to enjoy and share that content. The “WALKMAN” application provides access to all your downloaded music, with Facebook social integration. The Movies application collates your films and TV series. The Album application enables easy access to Facebook friends’ photos, as well as the ability to organise images both by location and, through the new “Faces” function, by the people that feature in them.

Sony’s entertainment technology turns content into experiences, and with Xperia C users will be able to enjoy these experiences for longer thanks to the Battery STAMINA Mode. The latest version of Sony’s battery management technology improves standby time of the smartphone by four times or more**, by preventing battery-draining apps from sending and receiving data whenever the screen is off, while still allowing you to receive notifications. Simply pressing the power button will wake up your screen and everything starts running again.

Key features for Xperia C
• Sony’s OmniBalance design, with large format 5” qHD display
• 8 megapixel fast capture camera with auto-focus and HDR for photos, ExmorTM R sensor, a dedicated camera shutter key, Full HD 1080p video recording, smart voice guide for self-portraits and “Portrait retouch”
• Fast performance with quad-core processor
• Battery STAMINA Mode for outstanding battery life
• “WALKMAN” app with Sony’s signature audio enhancement technology ClearAudio+ mode including xLOUD and 3D Surround Sound (VPT)

Availability and RRP
Xperia C is now available in a choice of black, white and purple colour finishes at a recommended retail price of RM999.