Lazada Partners with Deezer To Revolutionize Music

Lazada announces partnership with live music streaming service Deezer to make it sound good!

KUALA LUMPUR, Malaysia, Feb. 5, 2014 /PRNewswire/ -- Lazada announced its partnership with Deezer, a leading global music streaming service that delivers an exciting music experience to more than 12 million monthly active music fans worldwide, today on www.lazada.com.my. Lazada, who is currently the number one shopping mall site within Malaysia, is pioneering e-Commerce across Southeast Asia by offering a convenient, fast and secure online shopping environment.

The partnership with Deezer will feature audio-related items for sale on www.lazada.com.my for a period of 2 weeks starting from today till 16 February 2014. Renowned brands such as Bose, Jawbone, Samsung, Sony and others will be up for sale at attractive prices ranging from RM15 to RM3088.

During this period, consumers who purchase any audio-related item from Lazada will enjoy 2 months complimentary access to a Premium+ account on Deezer. This will allow consumers' unlimited access to a catalogue of 30 million tracks instantly available on multiple devices such as computers, smartphones and tablets. Additionally, the complimentary access to the Premium+ account on Deezer will provide consumers access to exclusive advertisement-free content and editorial recommendations.

"Lazada is the most respected shopping mall site in Southeast Asia and we are proud to be their music partner. Our Premium+ service will allow Lazada consumers to connect with other music lovers around the world, discover new music and listen to their favourite tracks both online and offline. We are fully committed to providing Malaysians easy access to over 30 million tracks whenever and wherever they are, in every occasion, and the partnership with Lazada supports that," said Dona Inthaxoum, Head of Label Relations Asia & Oceania, Deezer.

Igor Pezzilli, Chief Executive Officer of Lazada Malaysia added, "The partnership is important for Lazada as it marks our foray into the music industry. Through the partnership, Lazada aims to reward our consumers by offering them a complimentary service courtesy of Deezer when they purchase our range of audio-related products. At Lazada we are always striving to improve our range of product offerings across all categories and working towards creating a one-stop shopping destination for our consumers".

"Furthermore, according to the Connected Intelligence Smartphone Usage Report, the percentage of smartphone owners that use an app to stream music increased from 41 percent in Q4 2012 to 52 percent in Q4 2013 making it the fourth most popular media-related activity after social networking. We have long recognized the power of music to connect people from around the world and are thrilled with our partnership with such an innovative music platform. We look forward to a successful partnership with Deezer and hope our consumers feel the same", he added.

Savvy online shoppers can rest assured as Lazada promises to offer a great range of products, provide an excellent shopping experience, and ensures exceptional customer service. Whether you're looking to purchase audio-related products for business use or personal use, simply log on to Lazada and let Deezer and Lazada serve you great music on the go.

The promotion is available at www.lazada.com.my as well as via Lazada's mobile booking platforms through smartphones at http://www.lazada.com.my/mobile-apps/ and Lazada apps on Android and iPhone devices.