LAZADA SEES RAPID GROWTH IN FIRST TWO YEARS

Now firmly established as number one e-commerce retailer in Southeast Asia

KUALA LUMPUR, April 14, 2014 – In just two years, Lazada has rapidly established itself as the number one e-commerce retailer in Southeast Asia.  The Company has brought the convenience of internet shopping to customers across Malaysia, Indonesia, Thailand, Vietnam and the Philippines.

Lazada’s growth has been exponential, driven by its unique offering as an online shopping mall which understands the differing needs of consumers across a diverse region. The company has also tapped into the growing trend for consumers in Southeast Asia to shop online, particularly in rural areas where there are few physical retail stores. 

The company now receives over a million visits to its website every day and has state-of-the-art distribution centres in every market it operates.  At the time of launch, the company had only a few employees, the headcount has now grown significantly which is reflected in their strong teams across the 5 regions. Lazada has raised approximately US $430 million dollars over the past two years from leading investors including JP Morgan, Kinnevik and Tesco, which has helped further fuel its growth.

Lazada’s mobile application for the Android was launched in June 2013, with the applications for the iPhone and iPad launched in January 2014.  Mobile phone sales now deliver a significant share of Lazada’s overall sales.

Key Milestones   
Mar 2012    : Lazada  launches in Malaysia, Philippines, Vietnam, Indonesia & Thailand
Apr 2012    : Lazada serves its 3000th customer
Jun 2012    : Lazada opens a brand new state of the art distribution center & warehouse  in                        Subang Jaya
Sep 2012     : JP Morgan invests in Lazada
Nov 2012     : Kinnevik invests in Lazada
Dec 2012     : Lazada launches Marketplace; Summit Partners invest in Lazada
 & Lazada introduces 12.12.12, SEA’s equivalent of Cyber Monday
Mar 2013    : Lazada celebrates its 1st Anniversary
Jun 2013     : Lazada Mobile Application for Android devices launched
Jun 2013    : Lazada launches Affiliate Program
Jul 2013     : Lazada launches its own fleet of riders
Dec 2013    : Tesco PLC, Access Industries, Investment AB Kinnevik and Verlinvest invest in                           Lazada & Lazada launches The Online Revolution
Jan 2014     : Lazada Mobile Applications for iPhones and iPads launched
Mar 2014    : Lazada celebrates its 2nd Anniversary

Maximilian Bittner, Chief Executive Officer of Lazada said, “Lazada is a destination website which meets the demands of customers across a complex region.  We have successfully broken down the barriers to e-commerce in these markets through solutions such as owning our own fleet of delivery vehicles and offering cash on delivery.  The company has seen exponential growth over the past two years and we are now the leading online e-commerce business in Southeast Asia. I am proud to be leading a team of people who strive for perfection every day and work relentlessly to deliver incredible services to our customers”.

THE ANNUAL ‘SEPETANG BERSAMA BLOGGER’ EVENT

Denaihati Network to Host Event for Bloggers and Netizens to Share Success Stories and Trade Expertise

KUALA LUMPUR, March 5, 2014 – Local and international bloggers are set to gather for the ‘Sepetang Bersama Blogger’ (SBB) 2014 event this 8th March at Saloma Bistro, Jalan Ampang. The blogging event which had rolled out its inaugural debut in 2012, has so far obtained a total number of 350 attendees with participants mainly from Malaysia, Brunei, and Indonesia to make SBB 2014 one of the biggest blogger gatherings in the country.

Organised by Denaihati Network Sdn. Bhd. (www.denaihati.com) who was awarded ‘Best Personal Blog of 2013’ at the recent Malaysia Social Media Week 2014, the third edition of the blogging event will host a panel of local celebrity bloggers such as Ben Ashaari, Red Mummy, Shafie Bustan, and Zarul Husin.

A total of 6 speakers will be present to discuss core elements and trends of blogging, including case studies and success stories. In addition, international industry expert Nicola Fusco will be speaking on effective affiliate marketing for bloggers as a side income.

The organisers have announced Yeos as their main event sponsor, and online e-commerce giants Lazada Malaysia, health products Al Ansar Health, web administrator MYNIC Berhad, and beauty product Ephyra Collagen as following sponsors. Local celebrity couple and ambassadors for Ephyra Collagen - Norman Hakim and Memey Suhaiza will also be present to lend support as sponsors of the event.

SBB 2014 will be Lazada Malaysia’s first time in sponsoring an offline event. “Our presence at this event is to tell everyone we are here to stay and grow with the Malaysian public, and essential through bloggers as well,” said Igor Pezzilli, Chief Executive Officer of Lazada Malaysia.

In a bid to draw the crowd, 18 lucky draw prizes amounting to a total of RM26,000 which include iPad Minis, iPhones, Samsung Android phones, and other electronic devices are up for grabs to all participants attending. “We can’t deny that we are all truly Malaysian at heart, and free gifts are definitely an appreciated gesture in our community. We try to make sure that a lucky draw segment is a must-have of this event every year,” said Denaihati Network Sdn. Bhd.’s general manager, Mohd Hadihaizil Din.

Those interested to attend SBB 2014 may visit http://sbb.my/ to register and inquire on availability of seats. For a fee of RM20.00, participants will be able to attend all workshops and talks from 10am – 5.30pm, including lunch.

Lazada Partners with Deezer To Revolutionize Music

Lazada announces partnership with live music streaming service Deezer to make it sound good!

KUALA LUMPUR, Malaysia, Feb. 5, 2014 /PRNewswire/ -- Lazada announced its partnership with Deezer, a leading global music streaming service that delivers an exciting music experience to more than 12 million monthly active music fans worldwide, today on www.lazada.com.my. Lazada, who is currently the number one shopping mall site within Malaysia, is pioneering e-Commerce across Southeast Asia by offering a convenient, fast and secure online shopping environment.

The partnership with Deezer will feature audio-related items for sale on www.lazada.com.my for a period of 2 weeks starting from today till 16 February 2014. Renowned brands such as Bose, Jawbone, Samsung, Sony and others will be up for sale at attractive prices ranging from RM15 to RM3088.

During this period, consumers who purchase any audio-related item from Lazada will enjoy 2 months complimentary access to a Premium+ account on Deezer. This will allow consumers' unlimited access to a catalogue of 30 million tracks instantly available on multiple devices such as computers, smartphones and tablets. Additionally, the complimentary access to the Premium+ account on Deezer will provide consumers access to exclusive advertisement-free content and editorial recommendations.

"Lazada is the most respected shopping mall site in Southeast Asia and we are proud to be their music partner. Our Premium+ service will allow Lazada consumers to connect with other music lovers around the world, discover new music and listen to their favourite tracks both online and offline. We are fully committed to providing Malaysians easy access to over 30 million tracks whenever and wherever they are, in every occasion, and the partnership with Lazada supports that," said Dona Inthaxoum, Head of Label Relations Asia & Oceania, Deezer.

Igor Pezzilli, Chief Executive Officer of Lazada Malaysia added, "The partnership is important for Lazada as it marks our foray into the music industry. Through the partnership, Lazada aims to reward our consumers by offering them a complimentary service courtesy of Deezer when they purchase our range of audio-related products. At Lazada we are always striving to improve our range of product offerings across all categories and working towards creating a one-stop shopping destination for our consumers".

"Furthermore, according to the Connected Intelligence Smartphone Usage Report, the percentage of smartphone owners that use an app to stream music increased from 41 percent in Q4 2012 to 52 percent in Q4 2013 making it the fourth most popular media-related activity after social networking. We have long recognized the power of music to connect people from around the world and are thrilled with our partnership with such an innovative music platform. We look forward to a successful partnership with Deezer and hope our consumers feel the same", he added.

Savvy online shoppers can rest assured as Lazada promises to offer a great range of products, provide an excellent shopping experience, and ensures exceptional customer service. Whether you're looking to purchase audio-related products for business use or personal use, simply log on to Lazada and let Deezer and Lazada serve you great music on the go.

The promotion is available at www.lazada.com.my as well as via Lazada's mobile booking platforms through smartphones at http://www.lazada.com.my/mobile-apps/ and Lazada apps on Android and iPhone devices.

LAZADA ANNOUNCES THE ‘LIFESTYLE MONDAY WITH MASTERCARD’ PROMOTION!

Kuala Lumpur, 27 January 2014 – One week after the launch of its mobile application for iPhone and iPad, Lazada launched its ‘Lifestyle Monday With Mastercard’ promotion with MasterCard Malaysia today. Through this promotion, MasterCard cardholders in Malaysia will enjoy a 10% instant cash back when they shop from the Lifestyle and Fashion categories of Lazada on Mondays.

The ‘Lifestyle Monday With MasterCard’ promotion covers categories such as Fashion, Health & Beauty, Home & Living, Home Appliances and Toys & Babies and will run from now until 31 December 2014.

“Through our relationship with MasterCard and the MasterCard network, we are rewarding our consumers at every step of the shopping process.  Furthermore, MasterCard is an established brand and the partnership between Lazada and MasterCard gives cardholders enhanced security when they shop online with their MasterCard cards,” said Maximilian Bittner, Chief Executive Officer of Lazada.

Lazada, who is currently the number one shopping mall site within Malaysia, is pioneering e-Commerce across Southeast Asia by offering a convenient, fast and secure online shopping environment.

According to a research conducted by AIP Corporation, approximately 73 percent of Malaysians who shop online purchase fashion items, 24 percent purchase health and beauty items, 20 percent purchase babies items and toys and 5 percent purchase home appliances and items.

“We are pleased to be working  with Lazada Malaysia to deliver a promotion that is valuable and relevant to our consumers. Malaysians are embracing electronic payments and MasterCard is committed to providing them with easy, seamless and secure payment experiences that connect them to the things in life that matter most,” said Nagesh Devata, Senior Vice President, Acceptance and Merchant Development, MasterCard, Asia Pacific.

Bittner added, “Our consumers showed an increased interest in the lifestyle and fashion products and we are excited to expand the range of products offered in these categories. Lazada aims to improve consumers’ shopping experiences online by ensuring exceptional customer service, providing excellent shopping experience and offering a great range of products at all times.”

The recent launch of Lazada’s mobile app for iPhone and iPad provides additional convenience to its consumers’ allowing them to shop anywhere anytime.

The promotion is available at www.lazada.com.my , as well as via Lazada’s mobile booking platforms through smartphones at http://www.lazada.com.my/mobile-apps/ and Lazada apps on Android and iPhone  devices.

For more information and full terms and conditions, visit http://www.lazada.com.my/mastercard/. For more updates on Lazada’s latest innovations, as well as activities, contests and promotions,  connect with us via Facebook (https://www.facebook.com/LazadaMalaysia).

South East Asia’s “Cyber Monday” pushes ecommerce sales

Three leading online companies celebrated four week online revolution: sales increased up to 40%

December 2013 – South East Asia’s e-commerce ventures Lazada, ZALORA and foodpanda started a four week online sales campaign based on the notorious American “Cyber Monday”. Like its counterpart in the US, the online revolution also tries to break sales records in Asia. Costumers in Singapore, Vietnam, Thailand, Malaysia and Indonesia have been offered a round of deals, offers and discounts that started on November 11th.

Ralf Wenzel, Global Managing Director of food delivery service foodpanda: “Bringing the concept of Cyber Monday to South East Asia was a huge success. We experienced a massive 20 - 30% increase in traffic in all countries. In Malaysia we had a 40% new customer increase, and in Vietnam a 40% revenue increase. Cyber Monday and similar events help to educate the market and further underline the mega trend of online shopping.”

Furthermore, in Singapore foodpanda had a jump of 25% in traffic weekly and an increase of 20% in orders on the final day. foodpanda Thailand and Indonesia also had an exceptional finale with traffic tripling in Thailand and increasing five times in Indonesia, compared to a normal Thursday.

Igor Pezzilli, CEO of Lazada Malaysia: “We are more than happy with the so far received results of the Online Revolution. Regarding sales and site traffic we could see a record breaking response since the start of the campaign.”

The “Cyber Monday” was set out to revolutionize the way of shopping and change the way people think about shopping. It was invented in the US as a made-up occasion to give underdog e-commerce sites jealous of regular-shopping spectacle “Black Friday” a day of their own, but it has become an undeniably real thing: A shopping day invented for the web.

Food delivery platform foodpanda could also discover an extraordinary increase in mobile orders - another trend, says Ralf Wenzel: “Over the last months we have experienced a great increase of customers using our service through our mobile application. During The Online Revolution mobile orders increased over 20% in all countries in South East Asia together”

The success of the Online Revolution and the broad participation of Southeast Asian customers also reflects the rapid growth and acceptance of e-commerce in the region.

Lazada receives approximately US$250 million of funding from Tesco, Access Industries, Kinnevik and Verlinvest

Close cooperation between multichannel retail giant and leading online general merchandise pure player set to transform the Southeast Asian retail ecosystem

Singapore, 9/12/2013 –  Lazada,  Southeast Asia’s largest online shopping mall, raises a large funding round from a group of investors including  Tesco PLC,  Access Industries,  Investment AB Kinnevik and Verlinvest,  which adds approximately US$250 million of cash to Lazada’s balance sheet.

This marks the first investment by multichannel retailer Tesco into a pure online player in the region and is the starting point of close cooperation between the parties. Synergies of this partnership will span across customer analytics, private label development and supply chain management.

Maximilian Bittner, CEO of Lazada Group, said: “We are delighted to welcome Tesco and Access to join our investor group through this funding round. That the investment is also joined by Kinnevik and Verlinvest – which know our business and operations extremely well – demonstrates that we are making great progress in building a large and sustainable company in Southeast Asia. We are excited to continue this journey together with our investors.”

“Lazada’s management team has put the company on a path to become the premier online shopping destination in Southeast Asia. We are pleased to be part of this dynamic success story,” said Jörg Mohaupt from Access Industries, in a statement.

“Strategic cooperation between long-term financial investors and industry partners can add significant growth momentum and enhanced profitability to e-commerce businesses. We welcome Tesco’s investment in Lazada and look forward to working with them in supporting Maximilian and his team,” said Mia Brunell Livfors, CEO of Kinnevik.

Robin Terrell, Group Multichannel Director of Tesco, said: “This investment in South East Asia’s largest e-commerce retailer continues our strategy of developing leading multichannel businesses in core growth markets. Lazada is an exciting, pioneering business which has developed a market-leading offer in each of its five markets in just 18 months. As South East Asia’s 600 million consumers begin to use smartphone technology to access retailers online, Lazada has established a strong position from which to grow."

Lazada is a pioneer in Southeast Asian e-commerce with around 1,500 employees across five Southeast Asian countries. Since launch Lazada has become the leading online general merchandiser across the region. As key pillars of Lazada’s long-term strategy, the company has opened up its platform with great success to third party merchants to increase assortment and allowing both large and small suppliers take advantage of Lazada’s traffic volumes, continued building its category mix by expanding into fashion, and developed an affiliate program that will help the region’s broader web community to flourish by providing web portal and blog owners an opportunity to monetize their website.

As another key cornerstone of the Group’s strategy, Lazada also launched Lamido in Indonesia and Vietnam, to tap into the large informal e-commerce market of C2C transactions which includes thousands of shops on social networks such as Facebook.

Ecommerce Giant Lazada Ends 2013 with the Online Revolution Blitz and a Brand New Look

Record sales were achieved during campaign period and more is expected for the Online Revolution finale on 12.12

KUALA LUMPUR, Malaysia, Dec. 9, 2013 -- One month after the launch of the Online Revolution, Lazada.com.my is bringing the Southeast Asian version of Cyber Monday to an enormous finale on 12th of December.

The Online Revolution is based on Cyber Monday, the biggest online shopping day in the United States, which just took place on the 2nd of December. So far, The Online Revolution was a great success for LAZADA Malaysia and led to a record breaking month long campaign. Strongest categories were electronics and computers and among the bestsellers of Online Revolution were Notebooks and LED TVs. To mark this occasion Lazada is also launching new look exclusive for one day only, the new layout is designed to make it even easier for shoppers to grab their desired deals.

"We are more than happy with the received results of the Online Revolution. Regarding sales and site traffic we could see a record breaking response since the start of the campaign. We are expecting even better results after our finale on 12.12 considering the attractive deals we are offering" said Igor Pezzilli, CEO of Lazada Malaysia.

On 12.12, shoppers will have 24 hours to enjoy several outrageous deals. LAZADA has slashed prices to the lowest level ever to attract even more existing and new customers.

The 12.12 surprises include:

    Special deals on pre-order items & new launches like the PS4 or iPad Air
    Specially priced bundles at great prices like the HP Pavilion 14" Notebook + HP All-In-One Deskjet 1050
    Feature brands with mega discounts, including Kenwood, Lenovo and Fujifilm
    Exclusive deals for Visa card holders with discounts up to 15%

The success of the Online Revolution and the broad participation of Southeast Asian customers reflect the rapid growth and acceptance of e-commerce in the region. According to Accenture, 194 million new internet users are expected in SEA by 2020, which are bound to embrace to the ecommerce ecosystem. The environment and acceptance for ecommerce continues to grow in Malaysia with existing businesses, infrastructure in logistics and technical foreground expanding and evolving.

Now, South-East Asians Can Do Business Online

eCommerce Opportunities for Brick-and-mortar Businesses Across Five Southeast Asian Countries with Lazada’s Marketplace Platform

Kuala Lumpur, August 13, 2013 – Lazada has officially launched its Marketplace platform in all its markets – an online platform for third-party sellers who aspire to be visible on the region’s most popular online shopping mall.

Lazada is operating a multi-category online shopping mall with almost two hundred thousand products listed and is now offering a platform enabling merchants, both online and offline, to sell their products on any of Lazada’s website in Malaysia, Vietnam, Indonesia, Thailand or Philippines. Lazada’s Marketplace sets new standards in the industry by providing customized support for logistical arrangements, state-of-the-art online marketing initiatives and a tailored shop-in-shop visible to its huge visitor base.

The Marketplace solution allows SME’s, big brands, distributers and retailers to open an online shop without the need for significant upfront capital expenditures and is thus lowering the risk for those merchants. Furthermore, it can help its partners to gain a competitive advantage as it provides access to Lazada’s massive community of fans and customers across the region. According to social-network analytic website Social Bakers, Lazada is one of the most liked pages on Facebook with almost 5 million Facebook fans and an average of 8,000 new “like” every day.

Maximilian Bittner, CEO of Lazada said “the number of partnership requests we received made us realise the massive demand and we are glad to provide this opportunity to all merchants in the region”. Bittner continued: "we started to develop our Marketplace platform in late 2012 as it fits perfectly with our goal to continuously expand our product offering and service level to our customers and partners”. Bittner also believes the platform has the powerful “side-effect” of developing an online eco-system which will create business opportunities supporting economic growth and job creation in SouthEast Asia.

The Marketplace operation is sophisticated but user friendly, eliminating the micromanagement and hassle of updating and keeping track of individual transactions. Merchants are able to build their catalogue, update inventory, and create new listings in their virtual shop via a store management tool synchronised with Lazada’s back-end IT system. Lazada also allocates a dedicated account manager to merchants who will educate on eCommerce best-practices and advice on further growth potential.

One of the early adapters to join Lazada’s Marketplace was Pineapple Computers in Malaysia, a well-established electronic retailer. Dato Mark Lim, founder and Managing Director of Pineapple Computer said, “We faced aggressive competition from larger players as well as high operating costs, limiting our ability to expand the business, even though our prices were competitive. With Lazada’s Marketplace, its capable workforce, logistic management and delivery system we have grown the business by 38% and have now a visibility to hundreds of thousands of Malaysians that were inaccessible to us previously. Pineapple has entered a new frontier.”

Lazada’s Marketplace has also caught the attention of major players such as Philips Electronics, the market leader in several small appliance categories. Ms. Siriwan Nitkitjatorn, General Manager of Consumer Lifestyle Sector at Philips in Thailand said, “Philips will partner with Lazada to make our innovations even more easily accessible to consumers allowing them to enjoy our products wherever they are”. Recognising the strong growth potential in eRetailing and the convenience it brings to consumers, she pointed out, “Philips has always designed their products around the needs of the customers and nowadays the ability to use an online distribution channel is part of those needs.”