Nokia X launched in Malaysia

Nokia X offers a better-designed way to enjoy a world of apps

Kuala Lumpur, 5 March 2014 – Nokia today announced the launch of Nokia X, part of the new Nokia X family of affordable smartphones that run Android™ apps, in Malaysia. This new device is the perfect introduction to the world of Android apps, coupled with signature Nokia experiences, and the most popular Microsoft services.

The Nokia X features Nokia’s renowned quality and design, with a fresh, tile-based user interface inspired by our Lumia family. It comes with Fastlane, a screen which lets people switch between their favorite apps more smoothly. People can access curated, quality-tested apps from Nokia Store, more than a dozen third-party app stores and by sideloading. All devices are also pre-loaded with a variety of very popular third-party apps and games.

“We believe this unique combination will resonate with consumers around the world and set a great precedent for the level of quality that can be achieved in the fast-growing, affordable smartphone segment.” said Gary Chan, Head of Marketing, Pan Asia, Nokia.

“We are happy to be one of the first countries to launch the much anticipated Nokia X”, said Dick Yoong, Country Manager Malaysia and Brunei, Nokia. “The Nokia X would be a great device for Malaysians with Fastlane, signature Nokia experiences and a number of third party apps, in addition to a sturdy and attractive build at an affordable price.”

Out of the box, users can enjoy signature Nokia experiences including free* HERE Maps, with true offline maps and integrated turn-by-turn navigation, and Nokia MixRadio for free music streaming and downloadable playlists. The Nokia X is also an affordable introduction to popular Microsoft services, including free cloud storage using OneDrive.

With the purchase of Nokia X smartphone, people will get one month of Skype’s Unlimited World Subscription for a limited time, ideal to make international calls to landlines in more than 60 countries and to mobile phones in 8 countries.

Nokia X: an affordable introduction to the X family 
The Nokia X, a beautifully crafted smartphone with Nokia’s signature design approach and bold, bright colours. At only 10.4mm thin, the slim, durable monobody design features a 4” scratch-proof IPS display and exchangeable back covers that come in a variety of statement colours. Inside, the device runs on the Nokia X Software Platform and is powered by a1Ghz dual core Qualcomm Snapdragon processor.

The Nokia X features two screens: home, which features a fresh, tile-based design and Fastlane. Fastlane is a dynamic record of how people use their phone, day by day, moment by moment. It captures everything people love: they need only to swipe once from the homescreen to access Fastlane, see a record of recent activity, and switch between their favourite apps, smoothly. Fastlane has been completely re-imagined for the Nokia X family. People can return a missed call by calling or texting, accept or decline calendar invitations, or control the music player – all from within the Fastlane view. Fastlane is also more customizable and socialfriendly than ever. People can select what appears on their Fastlane feed, read notifications from their social networks and update their status from within Fastlane, making the experience even more productive.

Product specifications and availability
The Nokia X will be available next week in the Klang Valley and a week later for the rest of Malaysia at a RRP of RM399. The Nokia X will be available in bright green, bright red, black and white.

The Nokia X device can be pre-ordered starting today at all Nokia Stores and on StoreKini. Devices preordered from Storekini from now till 31st March will be entitled to a free gift worth over RM50.

Nokia debuts on LINE
Nokia Malaysia’s official account on the LINE platform, NokiaMY, will go live today. In conjunction with the launch of Nokia X and Nokia Malaysia’s official account on LINE, 50 units of the Nokia X will be given away as prizes. Consumers can participate in this contest and win these devices by downloading the LINE app from the Nokia Store and following NokiaMY on LINE to get the clues for the tasks through the app itself.

“As one of the country’s leading mobile messaging app, we are pleased to partner with one of the industry’s pioneer brands in the mobile space. Our partnership with Nokia will enable rapid expansion for LINE in South East Asia and strengthen our user base within Malaysia and the region. We are excited to be a part of this launch, introducing the brand new Nokia X, continuing the cutting edge legacy of its predecessors. We are confident that our association with Nokia will reinforce LINE’s position as the preferred multiplatform instant messaging service among consumers” said Wind Koh, Advisor to LINE Malaysia.

Nokia Malaysia and LINE will also organize a campus outreach program across 10 campuses in Malaysia. Through this program, students will be able to experience the Nokia X, and LINE apps and characters.

Students can also experience Microsoft services such as Outlook.com, Skype, as well as Nokia Services such as MixRadio and HERE. Line and Nokia will also offer exclusive “stickers” for fans on the Nokia account.

Additional specifications for the Nokia X:
 4’’ capacitive touchscreen
 1 GHz Qualcomm Snapdragon Dual Core Processor
 512MB RAM
 3MP camera
 Dual SIM
 Up to 32GB expandable memory
 1500 mAH battery
 Satellite GPS
 Accelerometer
 Available colours: Bright Green, Bright Red, Black and White

LINE BAND Version 2.0 Extends Private Social Networking Features

- LINE BAND version 2.0 provides convenient features for individual or smaller group chat and keyword search in group boards
- PC web version of LIND BAND is now available in nine languages including Malay
- LINE BAND reaches 15 million downloads in less than a year after the launch, illustrating its ceaseless growth in the global market

Kuala Lumpur, August 5, 2013 – LINE BAND, a private group networking service that provides exclusive space to efficiently facilitate and manage real-life relationships as a group, announced the launch of its version 2.0. Functioning like a private social networking group, the new version includes convenient features such as advanced chatting and a keyword search function in group boards. LINE BAND is also made available on desktop (www.band.us) with nine different language supports, allowing users worldwide to enjoy LINE BAND more conveniently from their PCs or tablets.

LINE BAND’s efforts in improving group communication reflected in version 2.0 truly address users’ need for more private and convenient communication. Previous versions of LINE BAND only allowed chatting with group members as a whole, but now, LINE BAND users can enjoy individual chats with selected members without leaving the BAND app to send messages via SMS or other messengers. This function is particularly useful for larger groups that have been looking forward to such improvements.

The 2.0 version also provides a keyword search function in bulletin boards to allow user to conveniently look for a particular content. Just by typing a certain keyword or the name of a member, related posts from the copious amount of content in bulletin boards are highlighted for the users’ own convenience. Due to the steady growth of active users, the accumulated content of each BAND have been increasing, making the development of this feature inevitable.

In addition, LINE BAND released its PC web beta version (www.band.us) that offers basic functions such as bulletin boards, photos, all-member chat, and members’ information to provide convenience to users. Since PC web is built in a responsive web format, even non-smartphone users can conveniently enjoy LINE BAND anywhere by using a PC, tablet, or any mobile browser. The PC web version is now available in English, Malay, Chinese, Korean, Japanese, Thai, Spanish, Indonesian, and Vietnamese. The official version will be released in 4Q with support for even more languages.

LINE BAND has shown ceaseless growth and strengthened its position as the top global private SNS, surpassing 15 million downloads with over 5 million groups, in less than a year since its initial release in August 2012. In addition to individual users, LINE BAND has been increasingly joined by organizational users from companies, schools, alumni associations, and other organizations that require group communication for official purposes. LINE BAND has become the ideal solution for such groups, who had had difficulties finding a communication tool with group-focused features.

Mike Won, head of business development & global marketing at LINE BAND, said, “We expect that the 2.0 update will strengthen LINE BAND as a fully-equipped service for group communication. We are now aiming to acquire more users from the global market by addressing the problems that may result from the differences in mobile environments across countries. We have been reviewing user feedback from each market to provide better experiences in using our app and will continue to support global users.”

LINE BAND 2.0版扩展私人社交网络功能 
- LINE BAND 2.0版为个人或小组聊天提供更方便的功能，以及群组提示板关键字搜索
- LINE BAND电脑版现在拥有9种语言，包括国语
- LINE BAND推介后不到半年，下载次数达1500万次，说明了其在全球市场正在不断地增长

吉隆坡，2013年8月5日 – LINE BAND是一个私人组网络服务，为客户提供一个专属的空间，让您有效地促进和管理现实生活的群组关系。而LINE BAND今天正式推介2.0版本。它的运作有如私人社交网络组，全新的版本包括便捷的功能，如先进的聊天组以及群组提示板关键字搜索功能。LINE BAND同时也可下载到桌面电脑　(www.band.us)，9种语言供选择，让全球用户都可以舒适的在电脑或平板电脑享用LINE BAND。
∆ LINE BAND 手机版 ∆ LINE BAND PC WEB版

2.0版真正反映出了LINE BAND一直致力于提高小组通信的努力，让用户可以拥有更多的私人和便捷的通讯。之前的LINE BAND只允许以整体组合的方式聊天。但如今，LINE BAND用户可以享受个人聊天的乐趣，他们可以自己选择聊天对象，不需要退出BAND应用程序也可以发送短讯或者其他信息。此项功能对于较大群组的用户很有用，这也是他们一直期待着的改进。

2.0版也在提示板提供关键字搜索功能，让用户可以方便地寻找特定的内容。只需要输入某个关键字或者成员的名字，而提示板内的相关内容将会被突显出来，为用户提供更多的方便。由于活跃用户日益剧增，BAND所累积的内容也相续增加，所以此功能的发展是不可避免的。

除此以外，LINE BAND也推出了PC web beta版本(www.band.us)，提供了基本且方便的功能，包括提示板、照片、所有成员聊天和成员资料。由于PC web 是响应式网页格式，即使非智能手机用户都可以舒适的在任何地方，通过电脑、平板电脑或任何手机浏览器使用LINE BAND。PC web版本现在备有英文、国语、华语、韩语、日语、泰语、西班牙语、印地语和越南语。正式版本将在第四季度推出市场，同时拥有更多的语言。

LINE BAND自2012年8月推介以来，在不到一年的时间已经显著的不断增长，并巩固了其作为全球私人SNS，在500万个组别里的下载次数超过1500万次。除了个人用户，越来越多的群组陆续加入 LINE BAND，包括公司、学校、校友会和其他需要组合性官方沟通的组织。LINE BAND已经成为了这些群体的理想解决方案，因为实在不容易找到一个拥有专注于群组性的通讯工具。

LINE BAND业务发展和全球市场营销主管Mike Won说到：“我们估计2.0版的更新将可以加强LINE BAND成为一个群组沟通设备齐全的服务。我们现在的目标是可以获得全球市场更多用户寄予我们回应，让我们知道他们在自己的国家不同的环境使用时所面对的问题。我们已经在审查每个市场的用户回应，以便在使用我们的应用程序时有更好的体验，我们也将继续支援全球的用户。”

LINE推出世界最红歌星PSY 的贴画

˗ 韩国歌手PSY以一曲‘江南Style’+骑马舞红遍全球，成为当今世界最红歌星。LINE抓住时机设计创作了特制PSY贴画。
˗ LINE全力满足和超越全球用户的期望，为用户带来更富趣味的独特通讯体验。

吉隆坡, 2012年10月 17日讯: 提供社交网络服务的世界领先移动即时通讯商-LINE, 今天推出在全球人气不断飙升的韩国歌手-PSY的特制贴画予安卓(Android)手机版（iPhone版即将发布）。

近来，PSY演唱的独创骑马舞歌曲“江南Style”在中国最大搜索引擎百度音乐搜索排行榜上位居第一。作为歌手的PSY也一炮走红，大获成功。继9月30日在英国单曲排行榜上跃居榜首之后，他的这首歌目前在美国Billboard 100金曲排行中位列第二，还在36个国家的iTunes排行榜高居榜首。

PSY说，“我非常高兴LINE为我创作贴画，这使我与全球歌迷的距离更近了。LINE与我一样都追求快乐与激情，对歌迷的需要做出回应，这些共同点使我们能够合作成功。”他还补充说，“为表示我的兴奋和激动，我也参加了贴画发布仪式。”

LINE制作的PSY贴画全套由40张组成，这些贴画不仅生动地展现了PSY的幽默表情和姿势，还细致刻画了他风靡全球的骑马舞动作。PSY贴画可从LINE贴画店下载，下载时需支付100 LINE币 (RM3.06) 予安卓(Android)手机。

韩国NHN公司LINE总监姜玄玭（Kang Hyun-bin）表示，“我们非常高兴地看到LINE以其独特方式与世界巨星PSY合作，给用户带来了愉快的体验，也满足了世界用户的期待。” 他还表示，“PSY贴画的发布对LINE具有特别的意义，因为随着PSY的一夜爆红，LINE也将吸引到更多世界各地的歌迷。此外，我们不仅关注世界歌星，而且随着LINE在中国知名度的攀升，我们也正在考虑邀请中国歌星合作。我们对给中国用户提供更多的本地化内容非常感兴趣。”

LINE于去年4月推出贴画店，为用户提供可爱的趣味贴画，使用户在聊天的同时分享现实情感，让交谈更愉快更兴奋。此后，LINE不断推出更加惹人喜爱的各种贴画，也给用户带来了更愉悦的沟通体验。 

如想进入贴画店，用户点击右下角的“更多”标签，即可看到“贴画店”标签。此外，点击页面最右侧的“+”标签通过“贴画键盘（Sticker Keyboard）也可进入贴画店。如果用户在与朋友聊天中已经收到了PSY贴画，那么点击贴画即可进入贴画店。

如今LINE已经发展成为一个旨在为智能用户提供趣味性更强、体验更丰富的“智能电话生活平台”， 并成为一个融合其他应用和服务的平台。截至2012年10月，LINE用户数量已达68百万。随着LINE进入北美和中国市场并提供用户友好型服务和多语言支持，预计到2012年年底其用户总数将达到1亿。