Top attraction and destination guides for a more enjoyable UK experience
LONDON, UK, 27 January 2012 – Today, Samsung Electronics Co. Ltd, a market leader in consumer electronics and Worldwide Olympic Partner in the wireless communications equipment category, announced the launch of ‘The Best of Britain’ mobile application in partnership with VisitBritain, the national tourism agency.
The app launch realises an agreement announced in 2010 between the two organisations to celebrate the London 2012 Olympic and Paralympic Games by providing visitors with a wide scope of social, cultural, fun and enriching experiences during their stay in the UK. The Best of Britain app focuses on making fresh content supplied by VisitBritain accessible to users of the Samsung GALAXY smartphone and GALAXY Tab ranges.
With 30.7 million visitors predicted to visit Britain during 2012, the Best of Britain app presents visitors with the ultimate tool for planning their trip with instant access to the best things-to-do, combined with functionality that's simple, interactive and enriched with the best of British culture.
Smartphone usage is expected to increase further into 2012, so a mobile app provides a simple solution for showcasing the diverse range of museums, attractions, restaurants, bars, arts, entertainment and nightlife the UK has to offer. Samsung and VisitBritain plan to supplement The Best of Britain app with content about the Olympic Torch Relay and Olympic venue destinations this year. It is expected that through delivering rich, compelling content directly to the handset, an opportunity is created for visitors to maximize their experience in the UK, all at the touch of an app. The initiative is yet further evidence of VisitBritain’s continued focus on attracting more visitors to the UK before, during and after London 2012.
Sunny Hwang, Vice President & Head of Worldwide Sports Marketing, Samsung Electronics, commented, “This is a perfect example of an Olympic Worldwide Partner and the host country tourism board working together to create a more fulfilling Games experience for the millions of people who will be touched by the London 2012 Olympic Games this year.”
“Samsung and VisitBritain are enabling visitors to feel closer to the Olympic and Paralympic Games, embracing a shared ambition to create a lasting legacy. Samsung will continue to develop its relationships with other Olympic partners to progress its goal for London 2012 to be ‘Everyone’s Olympic Games’ where everyone can enjoy, take part in and share the Olympic Games experience, using smart technologies.”
Laurence Bresh, Director of Marketing at VisitBritain commented: “The launch of the Best of Britain app brings a unique insight into Britain in 2012 to Samsung device owners across the world. We expect that the events of London 2012, from the Olympic & Paralympic Games to the Queen’s Diamond Jubilee, will inspire many to come to Britain, and we know that those already planning their visits will find the Best of Britain App to be invaluable both before they travel and when they arrive.”
The Best of Britain App Key Features include;
• Near Me – Never again will you miss an experience that’s right in front of you or not far away
• Eating & Drinking – Hungry, thirsty, vegetarian, or pescatarian? Search the best in British cuisine and use the map to direct you there
• Search – Whether it’s the finest British tea or the best place to hire a surfboard, everything is available at the slide of a screen
• Destination Guide - An in-depth guide to the hundreds of must-see villages, towns and cities around the UK
• Top 10 – Rely on dozens of Top 10 lists to discover the best shops, restaurants, bars, and explore the very best of your favourite activities
To showcase the full experience available through the Best of Britain app, Samsung and VisitBritain have created a demonstration video to illustrate the features of the app in a fun and informative way to encourage visitors to create an enriching British experience. View the video at www.visitbritain.tv
With worldwide access to the Best of Britain app via Samsung’s App store, visitors are encouraged to download the app for free before arriving in the UK to ensure every precious moment is spent enjoying their unique Olympic experience. Download The Best of Britain app at www.samsungapps.com
SCCyberworld
Monday, January 30, 2012
Samsung and Visit Britain Appeal To UK Visitors With The ‘Best Of Britain’ App
Monday, August 25, 2008
Olympic Games Generate Historic Impact on Lenovo Brand
BEIJING, 24 August 2008 – Lenovo today described a successful deployment of Beijing 2008 Olympic Games marketing programs, including product placement, advertising, news media coverage, and innovations in computer hardware and technical support. These programs build on Lenovo’s excellent technical support of the Olympic Games.
At least two studies by third-party organizations show Lenovo’s leadership in marketing activation among Worldwide Partners of the Olympic Games, including Dow Jones Insight and Global Language Monitor. This leadership has helped Lenovo leverage the impact of the Olympic Games on its global brand.
“Looking back at the history of the Olympic Games, there are numerous examples of how the Olympic Movement can create a powerful impact on the launch of a new global brand,” said Timo Lumme, director of television and marketing services for the International Olympic Committee. “In the Beijing 2008 Olympic Games, the company that continues that tradition is Lenovo.
“Lenovo has directed its hardware, service, and marketing programs so skillfully at the Beijing 2008 Olympic Games that the IOC believes this sponsorship will have a long-term, lasting impact on the Lenovo brand,” Lumme said.
Lenovo’s successful support of the Beijing 2008 Olympic Games started with excellent operation of computing hardware as part of one of the most complex information technology systems in the history of the Olympic Games. The more than 30,000 pieces of computing equipment, supported by nearly 600 Lenovo engineers and technicians, have been critical to the success of the Games.
Lenovo built on this foundation with a comprehensive marketing approach that touched all aspects of the Beijing 2008 Olympic Games. These included:
· Creating seven Internet Lounges used throughout Olympic Villages in Beijing, Qingdao and Hong Kong, averaging more than 3,000 athlete visits per day.
· Creating the first-ever PC service centers for journalists, where they could get their PCs fixed for free, regardless of brand.
· Becoming the first Worldwide Partner in history to design the Olympic Torch.
· Advancing the Olympic Movement through blogging and personal computing. During these first games in which athletes can blog throughout the games, Lenovo created the “Voices of the Olympic Games” website, averaging more than 50,000 visitors a day and transforming the way people connect with the Olympic Games.
· Creating a “store inside a store” at the Olympic Superstore, where the first licensed technology products at the Olympic Games were sold.
· Creating a city-wide presence in Beijing, starting with 175 billboards at the new international airport terminal, and continuing with more than 500 buses wrapped in Lenovo advertising and another 500 billboards throughout the city.
· Operating Lenovo’s Showcase on the Olympic Green at capacity since opening day, averaging more than 4,000 visitors per day. Lenovo generated crowds with a combination of the Lenovo-designed Olympic Torch; exciting, interactive technology exhibits; and engaging performances by dancers, musicians, acrobats and other artists on the company's outdoor stage.
· Partnering with the Right to Play philanthropy for Olympic Games athletes, creating a global auction of Olympic Games sports memorabilia signed by athletes. All proceeds from the auction support Right to Play, in an example of the creative use of personal computing technology to support a good cause.
“We have worked to be comprehensive, creative and cutting-edge in our marketing activation,” said Deepak Advani, senior vice president and chief marketing officer, Lenovo. “From our billboard advertisements to our teams of brand ambassadors to our multiple sites on the Olympic Green, Lenovo’s goal is to support and engage people everywhere who use personal computers to create the world’s greatest ideas.”
One of the most notable examples of Lenovo’s Olympic marketing activation is the Olympic Torch. The IOC and the Beijing Olympic Olympic Organizing Committee announced Lenovo’s “Cloud of Promise” design for the torch in April 2007.
“The Olympic Torch demonstrates Lenovo’s design leadership, just as our flawless operation of the Olympic Games technology systems demonstrates world-class products and brand,” said Alice Li, vice president of Olympic marketing, Lenovo.
Thursday, July 24, 2008
Sun Microsystems To Provide Technology Platform For NBC's Online Coverage Of The Beijing Olympic Games
High-Performance Platform to Enable Live Events Streamed Online to NBCOlympics.com During Coverage of the Beijing Olympics, August 8-24, 2008
KUALA LUMPUR - July 23, 2008 – Sun Microsystems has been selected to provide the technology platform to NBC Universal for its Olympic web site, NBCOlympics.com, during the network's coverage of the 2008 Beijing Olympics from Beijing, China, August 8-24. The announcement was made earlier this week by Perkins Miller, Senior Vice President, Digital Media, NBC Sports and Olympics and Peter Ryan executive vice-president, Global Sales and Services, Sun Microsystems.
Powered by Sun's high-performance, eco-efficient systems, NBC's online coverage of the 2008 Olympic Games in Beijing will set a new standard in delivering digital content to viewers with live streaming of events, video archives of completed events, blogs, live chat, athlete profiles and many other unique features. Olympic fans will have access to approximately 2,200 total hours of live streaming Olympic broadband video coverage of 25 different sports on the site.
"Sun has architected a powerful, energy efficient platform for NBCOlympics.com that will rapidly scale for hundreds of millions of sports fans who look to the Internet for the latest events and results," said Peter Ryan, executive vice-president, Global Sales and Services, Sun Microsystems.
Miller said, "In 2008, NBCOlympics.com is redefining the Olympic experience and Sun Microsystems has been an important partner in that effort. We have recognized the growing online viewership for the Olympics and have worked with Sun to create a powerful and feature-rich Web experience for NBCOlympics.com."
The NBCOlympics.com site is supported by 160 Sun Fire X4450 and Sun Fire X4150 servers. These Intel Xeon processor-based x64 servers combine world-class performance, high compute density and storage with compact footprints and leading energy efficiency. In the lead-up to and during the games, Sun Services will provide installation, engineering expertise and support to NBCOlympics.com.
Tuesday, April 22, 2008
OLYMPIC FUN RUN AND CHEER WITH SAMSUNG MALAYSIA!
At the Fun Run, Samsung intensified the Olympics Spirit further by providing a wide range of thrilling ground activities surrounding the torch relay event which will be repeated on relay day. Samsung roller-bladders were energetically blading their way to give out freebies to the participants and parading their stunts to the enthusiastic crowd at Dataran Merdeka.Excitement oozed out from all each of the Samsung torchbearers as they prepared themselves to achieve their objective of spreading the Olympic Spirit by carrying the Flame in Malaysia. This was the second time since 1964, for the Olympic torch to pass through Malaysia where Malaysians can witness the most prestigious sporting symbol up-close. The excitement continues tomorrow as Samsung invites all Malaysian to celebrate the spirit of Olympics and share this defining moment for Malaysia!
