大馬最大Apple Store開張營業

The EpiCentre of an Apple Lifestyle Store Debuts at The Pavilion


Kuala Lumpur, 10 August 2007 – Come Sept 20th, Malaysia’s biggest consumer retail centre for Apple products will open its doors at Kuala Lumpur’s newest shopping haven, The Pavilion.

It will be managed by EpiCentre, the 1st Apple Premium Reseller in Asia, who also manages the best Apple lifestyle stores in Asia. EpiCentre offers the most comprehensive, latest and widest range of Apple products and Apple compatible accessories. More than that, EpiCentre offers a one-stop Apple digital lifestyle shopping experience that provides a seamless, hands-on experience with all things Apple.

EpiCentre’s new store brings a novel way of shopping; a customer can experience a holistic end-to-end experience that will bring one from understanding the products to after sales support.

With a retail space of 3300 sq feet and designed with a fascinating concept that is inspired by an appointed Apple’s designer from Hong Kong, EpiCentre at the Pavilion will bring a new era of computer retailing that will feature an open and unobtrusive shopping feel. This concept is inspired from 3 main objectives; namely, the product is the “HERO” of the store, less is more, and the customer is the king.

"EpiCentre Malaysia is part of our commitment to provide the best service to our customers. We hope that the open concept and our knowledgeable Mac Evangelists will win more users to convert to the Mac platform and help them enjoy their digital lifestyle," said Mr Jimmy Fong, Director for Afor Sdn Bhd/ EpiCentre. “We aspire to be the ultimate Apple Digital Lifestyle hub where people can come to learn & exchange their experiences with one another."

The store will be laid out into zones that will feature solutions like;
Digital Music with an iPod
Digital Video with Macbook Pro
Digital Photography with iMac including professional applications like Aperture
Digital Audio with Mac Pro
iLife with Macbook & Mac Mini

These solution displays for music, photography and film editing will help customers understand the ease of using a Mac and how the combination of Apple products with third party accessories and applications can be seamlessly integrated into a complete solution to suit the customers’ lifestyle.

To complete the shopping experience, EpiCentre has incorporated additional value added services like iConcierge (Customer Service Centre), to assist customers in pre and post sales enquiries. More than just a mere customer service counter, other services offered include:

Trade-up program for used iPods & computers,
Setting up of new applications and gadgets into customer’s Mac or iPod,
Trouble-shooting,
Data transfer and backup,
Software updates and many more.

In addition to iConcierge, the store also boasts of a 20-seater training and seminar room, where free seminars and personalised paid training will be conducted by certified trainers to teach users about Apple software applications such as the iLife suite, MAC OS X "Tiger" and how to get the best out of their iPod. It boasts an expanded seminar area, with quality sound system that can host more than 20 people per session.

For technical problems, the store’s Repair Clinic, an Apple certified Gold Service Provider, provides after care support for all Apple products, regardless of where it was purchased from.


But what is most exciting is the wide array of Apple compatible accessories that promises something for every one and every need. There are 1000 different types of accessories and close to 100 brands available at EpiCentre. Customers can find unique brands that are exclusive to EpiCentre such as, Rain Design, iWorld, Z-bar, Scandyna Pod Speakers, Medicom, Digital Life Outfitters, V-Moda, H20, and US branded carrying cases - Manhatten Portage & Timbuk2.

All in all, EpiCentre in Malaysia aims to make consumers experience Apple in a big way. Their tagline – Everything Mac & more, explains in a nutshell what EpiCentre is all about.