Canon Marketing appoints Citrine One

Local PR agency to take on role as Canon’s PR agency of record

KUALA LUMPUR, 15th July 2008 - Canon Marketing (Malaysia), a global leader in photographic and digital imaging solutions, today announced the appointment of Citrine One Sdn Bhd, a homegrown media and marketing communications consultancy as its PR agency of record in Malaysia..

The appointment effective 16th July 2008 will see Citrine One providing strategic communications counsel for the company. Citrine One won the Canon account following a six-way PR pitch involving both local and international PR agencies in Malaysia recently.

“Canon is a constantly evolving corporation that exudes innovation and quality, traits reflected in the range of products and in the way we provide services to our customers. We have always placed a great emphasis and importance on PR as we believe it is an essential marketing tool that can bring us closer to our end users. We were looking for an agency that exudes youth, exuberance and dedication and more importantly is able to best reflect our corporate attributes creatively,” said Mr. Liew Sip Chon, President & CEO of Canon Marketing Malaysia Sdn Bhd.

“Citrine One demonstrated such attributes through their ideas and interactions with us. We look forward to commence a great working relationship with them,” added Liew.

Ms. Ivlynn Yap Cheng Theng, Founder & Managing Director of Citrine One Sdn Bhd said, “Canon is a highly established brand name and product in Malaysia and internationally. We are honored and delighted by this appointment and the team is really motivated to start working with them.”

“This win is a recognition and a testament that a homegrown agency is at par with multinational agencies when it comes to creativity,” she added.

Citrine One was established in 2001 and has affiliates in the Asia Pacific region. The agency’s 5 key areas of focus are strategic marketing, public relations/media relations, content development, event management and promotions. Citrine One’s portfolio of present and past clients includes Acer, Seagate, Oxford Business Group, Allied Telesyn, Trend Micro, MYNIC Berhad, Taylor Nelson Soffres (TNS), Green Packet, Novell, Macromedia, Basis Bay, British American Tobacco GSD, Oracle and many others.