Samsung to Bring Two Lucky Malaysians to the Olympics

Worldwide Competition to Give Firsthand Insights into Samsung’s Latest Mobile Technology Revealed at the 2012 Olympic Games

Kuala Lumpur, 25 April 2012 – Samsung Malaysia Electronics, a leading global mobile phone provider today announced that it will be bringing two lucky Malaysians to the 2012 Olympic Games in London. The two Malaysians, once identified, will be the luckiest ones among the thousands of people worldwide to witness firsthand the latest technologies and innovations that will be revealed by Samsung during the Games.

This initiative is part of Samsung’s signature marketing programme, Samsung Global Bloggers (SGB) as part of its Olympic sponsorship. Young people from around the world stand a chance to win an all-paid trip to London for the Olympic Games just by following two simple steps:

Step 1
Create a 30 second audition video in English medium stating why the entrant should be picked to come to London.

Step 2
Upload the video before Sunday, 29 April Wednesday, 2nd. May 2012 via the global digital platform MSN at www.samsungglobalblogger.com

The winning video will be judged based on the entrant’s creativity and enthusiasm. The chosen SGBs will get first-hand experience of the Olympic Games, sharing their personal experiences through www.samsungglobalblogger.com, www.samsung.com and on their own personal social media networks.

Additionally SGBs get the opportunity to experience the different cultures and influences that provide the very 'taste of London' alongside many of the Olympic venues. Samsung will welcome young explorers from across the world to come to London to uncover the best the city has to offer.

Regular online shows hosted by a well-known presenter yet to be announced, will be broadcasted on www.samsungglobalblogger.com during the Olympic Games. The digital show will feature the SGBs’ journey, providing compelling content, entertainment and relevance to its global audience.

During the Olympic Games is when the SGBs have the opportunity to show-off their content creation skills to a global audience of friends, families and Olympic Games fans. They will upload blogs, videos and images throughout the Olympic Games on www.samsungglobalblogger.com. The SGBs will capture the highlights of their London 2012 experience through their very own unique perspectives.

For more information on Samsung’s initiatives and mobile devices, please visit www.samsung.com/my or visit Samsung U-nivez Facebook page at https://www.facebook.com/samsungmalaysia.