SEAGATE JOINS THE HP PROACTIVE INSIGHT ARCHITECTURE ALLIANCE

MALAYSIA — June 4, 2012 — Seagate today announced it is a founding member of the HP ProActive Insight Architecture (PIA) Alliance, selected by HP for its storage solutions developed to the HP standards and interfaces that contribute to the industry-transforming performance and reliability of HP ProLiant Generation 8 (Gen8).

HP ProActive Insight Architecture, now available in the new HP ProLiant Gen8 servers, transforms data center economics with built-in intelligence that improves performance and uptime, while lower operating costs. As a founding member of the HP PIA Alliance, Seagate will continue to contribute to the elimination of common problems caused by human-to-technology interaction that lead to system downtime and data loss. Through embedded HP ProLiant Gen8 server technology, HP PIA Alliance members, along with HP, can evaluate data and other critical analytics to continually optimize and improve on business results.

The HP PIA Alliance brings together the collective value of the world’s leading technology innovators to complement HP ProLiant Gen8 servers. Alliance members, drawn from leaders in memory, storage, I/O, power and infrastructure solutions, build technology components to HP Proactive Insight architecture standards and interfaces. These components help to analyze thousands of system parameters and automate processes that consume critical data center resources. Additionally, they provide insight into aspects of application performance and IT infrastructure optimization that had once been nearly impossible to capture and utilize.

“Seagate is pleased to be working with HP to make it easier to manage data centers at lower cost in the face of exponential data growth,” said Scott Horn, vice president of Marketing at Seagate. “As a founding member of the ProActive Insight Architecture Program, Seagate assists in providing intelligence that enables HP ProLiant Gen8 servers to offer new levels of reliability, performance and efficiency in cloud and in-house data centers.”

“The cost of manual operations and system optimization needed to support growing IT requirements is unsustainable,” said Jim Ganthier, vice president, Marketing and Operations, Industry Standard Servers and Software at HP. “The PIA Alliance brings together some of the world’s leading technology companies to eliminate manual maintenance tasks and significantly improve data center efficiency.”

Seagate will use the HP PIA qualified insignia as visible assurance of meeting HP’s stringent quality and performance standards.