The Animatronic Plush Pet with Technology Hits all Major Toy Stores this Month!
Petaling Jaya, 22 October 2012 – The ever-lovable Furby is back! After 14 years, Hasbro is unveiling the latest version of one of its most famous toys, incorporating new technology and its very own iOS app!
“We are very excited about the new Furby making a comeback in Malaysia!” said Albert Tan, Marketing Manager, Hasbro Toy (Malaysia) Sdn Bhd. “In the past, we’ve always received amazing response for Furby from kids and adults alike, and we expect even better engagement this time around. Beyond just child’s play, the brand new Furby is also a fashion collector’s item – coming in a range of six bright colours! We will be launching more colours in the market soon, but Furby lovers should hurry and grab their favourite colours while stocks last!”
The new Furby with “a mind of its own” is more huggable, with more realistic fur that hides touch sensors, a moving body and twitching rubbery ears. Furby can now express more with its pair of backlit LCD eyes with mechanical eyelids that blink. Furby reacts and responds to the sounds picked up by its onboard microphone; and now can differentiate between the rhythm of different songs, the sound of its owner’s voice as well as sounds of another Furby!
The History of Furby
Furby was first introduced by Hasbro in 1998 and was launched in Japan by TOMY in 1999. It became a popular sensation as a huggable pet you can talk to and play with. Within its first year of sale in Japan, it sold 3.3 million units and the beloved electronic plush pet went on to sell an incredible 40 million+ units worldwide over the first three years.
Furby’s Main Features
1. Furby’s personality changes, depending on the actions of its owner!
Furby has four different types of sensors (sound, touch, vibration and orientation) and by talking to, hugging, feeding or tickling it, the way you interact with Furby has an effect on how its personality changes. For example, if you pet it on the head and treat it kindly, it may develop a sweet personality but if you pull, shake or turn Furby upside down, a mischievous demeanor may result!
2. Furby – there’s an App for that!
You can download a free app for iPad®, iPod touch® or iPhone® to enable additional fun features such as a deli and pantry where you can feed Furby with virtual sushi, pizza, juice, hamburgers and sandwiches, customized with your own selected toppings. Depending on the personality, Furby may love or dislike various foods...and is not afraid to say so! Other app features include a Furbish-to-English dictionary and translator. Furby is loads of fun even without the app, but the app allows additional ways to communicate and play with Furby!
3. Furby is super expressive and super lovable!
Furby’s new liquid crystal eyes can display emoticons such as hearts, stars and fire for a super range of expression. The digital eyes with animatronic eyelids, and twitching ears and mouth allow Furby to richly express its many different personalities.
4. Furby’s vocabulary (Furbish and English) expands over time!
Initially Furby speaks only Furbish, but Furby can eventually develop a large vocabulary of English words and phrases. The more you play with Furby, the more English it uses. Besides talking, Furby sings songs, snores when sleeping, and even belches and makes other noises as if it were a living creature! Furthermore, a Furby can also recognize another Furby and talk to each other. Depending on their personalities, their interactions will change accordingly.
5. Furby sings and dances to the beat of music!
Furby recognizes music and will sing and dance when music is played. Of course, the way it sings and dances is highly dependent on the personality at that time as well.
The new Furby retails at all major toy and department stores at RM269.90. Pick up your favourite Furby today and get exclusive free Furby-tastic accessories! For more information about Furby, kindly log on to www.furby.com.