GROUPON MALAYSIA, MISS UNIVERSE MALAYSIA AND GRIM FILM TEAM UP TO SUPPORT DESERVING MALAYSIANS

Miss Universe Malaysia Finalists serve as ambassadors to 17 charitable organisations to be supported on Groupon Malaysia platform

KUALA LUMPUR, 29 OCTOBER 2012 – Groupon Malaysia, Miss Universe Malaysia Organisation and GRIM FILM today announced a collaborative effort to bring to life the ‘Be the Difference’ fundraising campaign, which encourages Malaysians to help charitable causes.

“With ‘Be the Difference’ campaign we wished to demonstrate to society that with greater awareness, simplicity of modern technology and a little bit of generosity, a lot can be achieved in improving the lives and wellbeing of those less fortunate than ourselves.” said Joel Neoh, Vice President and General Manager of Groupon Southeast Asia and India.

He further added that with the tremendous popularity of group-buying in Malaysia, the team at Groupon felt compelled to support those in need as a community service as the platform had proven itself extremely effective.

“Through these collaborations with Miss Universe Malaysia Organisation and GRIM FILM we hope to further demonstrate the potential of group buying power, beyond that of personal or financial gain. It is a phenomenon that can and has made a difference in the lives of individuals and more and more Malaysians will come to appreciate the potential of what can be achieved when we all come together.” said Joel.

Through a special microsite hosted by Groupon, Malaysians will have over 300 hours to contribute to 17 separate causes which were chosen by the 17 finalists of the next Miss Universe Malaysia 2013. The full proceeds generated by ‘Be the Difference’ campaign will then be channelled directly to these charitable organisations. The 17 organisations selected by the next Miss Universe Malaysia 2013 finalists are Shelter Home for Children, HOPE Worldwide, Rumah HOPE, SPCA Selangor, KIWANIS Job Training Centre, Malaysian Dogs Deserve Better, Rumah Kasih Nurul Hasanah, Dyslexia Malaysia, the House of Joy, the Good Samaritan House, the Shepherd’s Centre Foundation, the Saint Barnabas Home, the Precious Children Home, SPCA Sabah, SPCA Sarawak, Malaysian Nature Society and Yayasan Chow Kit.

“Miss Universe Malaysia has a proud history of supporting communities and creating greater awareness around issues which really do matter in our society. The diversity of charities which have been selected are a further reflection of the diverse views and issues which matter to our 17 finalists and which they hope to create greater appreciation for, and we hope Malaysians will join us Being The Difference to those in need.” said Andrea Fonseka, National Director of Miss Universe Malaysia Organisation.

The ‘Be the Difference’ microsite will be featuring 17 different causes on Groupon from 29th October to 11 Nov 2012, giving Malaysians over 300 hours in which they could join Groupon, Miss Universe Malaysia Organisation and GRIM FILM in Being The Difference. For further details and to contribute to ‘Be the Difference’ campaign visit http://mumo.groupon.my