Samsung GALAXY Camera Welcomes A New Era of Visual Communication

The Truly Connected Camera Offers Instant Sharing of High Quality Images through 3G and Wi-Fi Connectivity, Powered on Android™ 4.1 Platform

KUALA LUMPUR, Malaysia – 30 November, 2012 – Samsung Malaysia Electronics, a global leader in digital media and digital convergence technologies, has revolutionised visual communications through the introduction of the new Samsung GALAXY Camera. The camera is Samsung’s first truly Connected Camera by combining high-performance photography features with the freedom of 3G and Wi-Fi connectivity, powered by an Android™ 4.1 (Jelly Bean) platform.

The Samsung GALAXY Camera enables users to shoot, enjoy, edit and share high-quality images and videos on-the-spot through a single device. The camera features the freedom of 3G connectivity and enhanced Wi-Fi capacity that is equipped with Dual Band and Channel Bonding that boosts the speed of connectivity. This opens up a world of near-limitless sharing and smartphone-like activities, especially for avid photographers who are active on social networking sites, such as Facebook, Twitter, Pinterest and Instagram.

Kwon Jae Hoon, Managing Director, Samsung Malaysia Electronics Sdn. Bhd. said, “The introduction of the Samsung GALAXY Camera epitomises how cameras have evolved over time. Today, we set users free from the restrictions of a conventional camera with the Samsung GALAXY Camera. The collaboration between the Mobile and Digital Imaging Business Units has allowed Samsung to create a truly Connected Camera.

“We are revolutionising visual communications by giving users total freedom to take high-quality pictures anytime, anywhere, and share them instantly to preserve these special moments. With our leadership in design and technology, we will continue to introduce innovative devices to enhance consumers’ imaging experiences. The era of Connected Camera now begins,” Kwon added.

The Samsung GALAXY Camera is available at all authorised Samsung retailers for RM1,899 from 29 November onwards. As Samsung’s data partner, Maxis Berhad, Malaysia’s leading integrated communications service provider, will be offering a FREE Hotlink Broadband SIM Pack with the first 5,000 cameras.

Suren J Amarasekera, Maxis’ Joint Chief Operating Officer said, “We are seeing a shift in device usage trends, with an increasing number of customers having more than one device and multiple SIMs for their changing lifestyles. This partnership between two market leaders is therefore a positive step forward in paving the way for more SIM-enabled devices. In addition, through our widest and fastest High Speed Access capability in the country, our mutual customers will be able to enjoy a seamless experience using our Hotlink 3G SIM when uploading their pictures and videos online directly from their Samsung GALAXY cameras.”

The Hotlink SIM offer will be available nationwide at selected Samsung retailers, as well as Maxis Centres in KLCC, Sunway Pyramid and Gardens Mid Valley. Upon activation of the SIM pack with a RM30 top up, customers will get 2GB of data, 25GB Loker personal cloud storage space and a one-year SIM validity period.

Share Priceless Moments Instantly
The Samsung GALAXY Camera’s multifunction capabilities to shoot, edit and share images with the touch of a button empowers users to capture every special moment, and upload them instantly via 3G or Wi-Fi connectivity for social sharing. This is in line with 21st century living, in which social networking sites play a dominant role in everyone’s lives.

The Samsung GALAXY Camera delivers vivid and brilliant quality photographs on-the-go with a 21x super long zoom lens and a super-bright 16MP BSI CMOS sensor. The camera also features Samsung’s ‘Smart Mode’ technology, which is a series of 15 default modes and settings to enable every user to shoot and deliver professional-looking photography in a fun and effortless way.

The Samsung GALAXY Camera’s 4.8” HD Super Clear Touch Display is designed for users to view their captured images, and edit them to amplify the priceless moment. Samsung incorporated a “Photo Wizard” function into the camera to enable users to quickly and easily make professional edits. This function encompasses a comprehensive set of 35 photo-editing tools powered by the Samsung GALAXY Camera’s ultra-fast 1.4 GHz quad-core processor. Alternatively, users can utilise the “Paper Artist” app, made popular by the Samsung GALAXY Note II, for quick and unique photo edits.

Last but not least, the Android™ 4.1 (Jelly Bean) platform transforms the Samsung GALAXY Camera into a device that offers user enjoyment, which goes beyond photo-shooting. The Android OS not only gives users access to over 600,000 apps currently available on Google Play, but provides full browsing support and the ability to customise users’ camera to suit the creative needs of the user.

For more information on the Samsung GALAXY Camera, please visit www.samsung.com/my or Samsung Malaysia Facebook page https://www.facebook.com/samsungmalaysia.