One Click Message to Save the Heart of Borneo

13 December 2012, Jakarta, Indonesia: WWF Heart of Borneo Global Initiative has launched a campaign via Facebook application titled "Off-limits to unsustainable Development”. The purpose of the campaign is to surround the Heart of Borneo (HoB) with messages of support to preserve this precious natural resource and to keep this treasured place, off-limits to illegal logging, wildlife poachers, unsustainable landdevelopment and harmful pollutants.

Facebook users can type their messages of support on the application. Each message extends a virtual ‘off-limits’ ribbon a little further until eventually it circles the entire HoB which is approximately 12,000 km along the circumference of the area boundary.

The social media application is designed in three languages (Indonesian, Malay and English) displayed as a series of slides containing messages to keep the Heart of Borneo off-limits to unsustainable development.


Messages of support from the public will be presented to the three HoB governments: Brunei Darussalam, Indonesia and Malaysia at an upcoming international conference in 2013. The campaign was rolled out through social media networks to gain a wider audience.

Chris Greenwood, Global Communications Manager with the HoB Initiative, says now is the time to act and provide support. "Now it is the turn of the public to get involved in supporting the HoB through this campaign and show the three governments that they are concerned and want the governments to continue to act to protect the rich biodiversity of this precious place."

"We can save the Heart of Borneo from the threat of unsustainable development and let us all take action and support this campaign," said Greenwood. .

The interactive campaign features Sir David Attenborough who has been a strong advocate of the HoB Initiative and the implementation of Green Economies across the world. He believes it is time for governments to take action and sustainably manage forests.

"Managing forests sustainably needs to become a universal political priority... the Heart of Borneo can be an example to the world of how this can be achieved,” Mr Attenborough said.

TV Presenter/Model and Activist, Nadya Hutagalung also a HoB supporter, says sustainable development is essential in the HoB area to implement environmentally sensitive water management and saving the forests for people, business and wildlife.

"We must protect the water catchment areas of the Heart of Borneo and let the rivers run free to support all the people and industries downstream that depend on the water,” said Ms Hutagalung.

Action must be taken now to address the rapid deforestation and loss of precious biodiversity and wildlife in Borneo.

One of Asia’s last great rainforests, the HoB includes some of the most biologically diverse habitats on earth, and is one of only two places in the world where endangered elephants, orangutans, rhinoceros and clouded leopards share the same territory.

To learn more about the social media campaign and show your support, enter your message on the online petition via the linkhttps://apps.facebook.com/savehob/