HTC INTRODUCES THE ULTIMATE SMARTPHONE – HTC BUTTERFLY – IN SOUTH ASIA

Kuala Lumpur, 18th January, 2013 – HTC Corporation, a global leader in mobile innovation and design, today announced the availability in South Asia of HTC Butterfly, the ultimate smartphone and the first with a full HD 1080p display. HTC Butterfly not only offers the first full HD 1080p display with the highest pixel density of any smartphone, but also features the latest Qualcomm Snapdragon quad-core processor, HTC Sense 4+ and Android Jelly Bean.

"HTC Butterfly is quite simply the most stunning smartphone HTC has created to date, with a display that people will fall in love with instantly,” said Lennard Hoornik, President, South Asia, HTC Corporation. "It offers the best experience in terms of performance, design and innovation, and is our most eagerly anticipated smartphone with rave reviews from media and consumers alike."

The Ultimate Smartphone
With technology rivaling the latest HD TV's, HTC Butterfly is the first smartphone to feature a true 1080p full HD super LCD 3 display with Corning® Gorilla® Glass 2 protection. It boasts an extraordinary 440 pixels per inch (PPI) on a 5-inch screen for unprecedented in-hand HD experiences that delivers the maximum pixel clarity available on a smartphone.

Designed to accentuate the incredible display, the smooth glossy finish and microgrill pattern of the sidewalls echo the superb styling and power of high tech racing cars. The beautifully crafted smartphone feels thinner than other devices of a similar size as the edges of the curved back taper to a mere 4mm for a comfortable feel in the hand or pocket.

The Qualcomm® Snapdragon™ S4 Pro processor, featuring a quad-core 1.5 GHz CPU, high-performance GPU and a full 2GB of RAM enable the seamless use of multiple apps simultaneously. With HTC Sense® 4+ and Android™ 4.1 (Jelly Bean), you get great software experiences including Google Now. HTC Butterfly is equipped with a 2,020 mAh battery and power saving software that enables long-lasting endurance, while users will also appreciate the expandable SD card slot in addition to 25GB of free Dropbox cloud storage. HTC Sense 4+ offers a wealth of easy-to-use and customizable features bringing highly sought after personalization to your phone and placing the most important content front and center. A series of intelligent features powered by HTC Sense 4+ also provides a number of improvements to the camera.

Amazing Camera
HTC Butterfly has a world-class camera that delivers fast image capture, great images even in low-light and an easy interface to capture stills and video. With an 8-megapixel f/2.0 28mm wide-angle lens, 5-level automatic flash, backside illuminated sensor (BSI), and superfast autofocus, you'll capture amazing moments without the worry of missing a single one. Instead of choosing between photos and video, HTC VideoPic™ allows you to capture video and still images at the same time. And by simply holding the shutter button, Continuous Shooting takes multiple photos at up to four frames per second to catch all the action.

It also includes a new best-in-class 2.1-megapixel, f/2.0, 88-degree, ultra-wide angle, front-facing camera that allows more to be captured in self-portraits, and up to four people for group shots. Auto Portrait makes it easier to take photos of yourself and your friends with automatic face detection and a countdown timer so you can focus on your pose and not the shutter button. Capable of capturing 1080p HD video, the front-facing camera also provides a sharper picture during video chat.

Authentic Sound
The HTC Butterfly’s unique built-in headset amplifier and dedicated amp for the external rear-speaker, helps boost the audio signal to deliver crystal clear sound with less distortion, even at maximum volume. The combination of amplified hardware and the rich, authentic, studio-quality sound of Beats Audio™ allows music to be heard the way the artist intended, and enhances the sound quality while playing games or watching video.

Availability
HTC Butterfly is available at all HTC authorized retailers and mobile operators – Celcom, DiGi, Maxis, TuneTalk, and U Mobile – at RRP 2,299 starting end-January.