LINE Achieves 100 Million Milestone!

- LINE maintains accelerating growth of the number of users beyond Asia, expanding globally with its successive series of popular features like LINE Camera and LINE Games 
- As a ‘Smartphone Life Platform,’ LINE plans to offer more various communication entertainment contents

Kuala Lumpur, Malaysia – January 18, 2013- LINE, the world’s leading mobile messenger with social network service, announced that it achieved 100 million users on January 18th.

At the celebratory event in Japan for hitting the 100 million milestone, NHN Japan’s CEO Akira Morikawa commented, “We have been able to reach 100 million users globally.
We have strived to always be one step ahead of users’ needs and have offered a wide variety of services to meet their quickly changing wants. Our efforts have been paid off, as evident in the continuous upward trend of users joining LINE, resulting in reaching our 100 million user mark.” He added that, “Based on LINE’s dynamic movement, we will tap into this momentum to further reinforce our contents to become the world’s number 1 communication service.”

LINE has been ceaselessly evolving as it moves towards becoming a ‘Smartphone Life Platform.’ Since its release in June 2011 as a smartphone messenger service, it offered free calling and sticker features the same year in October. The following year, LINE rolled out more entertaining and interactive features like LINE Camera, Official Accounts, and even games that are currently leading the mobile SNS game market. Through the successive releases of new features, LINE has been able to successfully position itself in the mobile messaging market, with the sharp increase in users overseas including the Middle East, Taiwan, Thailand, Indonesia and other countries in Southeast Asia. In particular, LINE had achieved 10 million users in both Thailand and Taiwan, claiming the title as Thailand’s and Taiwan’s most representative mobile messenger. Moreover, LINE also saw growth in the number of users in the Eastern Europe region including Russia and Spanish speaking countries like Spain, Chile and Mexico. Not only is the number of users joining the LINE community rapidly augmenting, but also the frequency in which users use LINE is worth spotlighting. Currently, LINE is recording an average of 3 million new users subscribing to LINE per week and maintaining an impressive 80.3% Monthly Active User figure.

In particular, LINE Camera, hit 20 million downloads within only 10 months since its release and currently ranks number one in the camera category of App Stores in 27 countries worldwide. Similarly, LINE had released games integrated with the mobile messaging application for the first time and starting with ‘LINE POP,’ which hit 10 million downloads within only 12 days since its release. Currently, there are a total of 12 games with over 70 million registered players. Enhancing LINE’s skyward momentum, App Annie, the industry leader in app store analytics and market intelligence for the global app economy, featured LINE’s success as the main topic for the month of December 2012, recognizing the service for carrying on a heated competition in the mobile messaging market.

As a commemorative gift to users for making the 100 million mark possible, LINE will provide free special stickers of Moon, Brown and Cony for 4 days from January 18th to the 21st. Moreover, to continue this celebration, LINE has been hosting a special event for its fans in Malaysia since Wednesday, January 16 on LINE Malaysia Official Facebook Fanpage at http://www.facebook.com/line.malaysia. 10 participants will be chosen at random and will be given LINE dolls.

LINE takes the mobile messaging application beyond being a mere communication tool with fun games one step further in which it enhances the convenience and safety of its beloved fans. LINE recently released LINE Tools that include various tools for many different daily situations and LINE Antivirus application for free protection against security threats. These handy applications are further enjoyed with endearing LINE characters.

LINE plans to continuously offer a communication service that enriches user relations among friends and family worldwide through the offering of dynamic services and features that not only enhance the fun but also increase the convenience.

For more information about LINE, please visit its official website http://line.naver.jp/en/.