Streamlining the Way Digital Advertisements are Created, Validated, Approved and Delivered
KUALA LUMPUR, 6 March 2013 – Asia OnTime (M) Sdn Bhd – the local pioneer in advertising delivery network and system, today announced their partnership with Adstream Broadcast and Digital - the world’s leading advertising workflow and distribution company, becoming Asia’s first sole licensor to provide solutions in storage distribution, validation and management of multimedia assets for the advertising community. Set to revolutionize the advertising industry, Asia OnTime will be providing AdReach – an integrated platform which enables brands and media agencies the flexibility to Strategize, Create, Deliver, Optimize and Analyse to precisely target digital advertising campaigns in real time.
Founded in the year of 2001, Adstream is the world’s leading provider of collaborative advertising technology solutions that connect brands, agencies, production companies and media owners by streamlining business processes throughout the advertising cycle. As of now, Adstream delivers advertisements to 93 countries, with 26 offices around the globe, 3,000 TV channels connected, 1,600 distribution centres and 40,000 publications online. Annually Adstream delivers almost 1 million TV commercials, 2 million press advertising and 7 million assets.
Through the innovative AdReach solution offered by AdStream, the advertisers will be able to manage and monetize its digital display and video content in the most optimal way possible. The AdReach solution is based on five key components and through them users will be able to:
1. STRATEGY: Identify, plan and precisely target audiences based on behavior, social, demographic, geographic, devices and context to ensure that the advertising messages are always seen by the intended audience.
2. CREATIVITY: Build static or interactive digital advertisements for all devices within minutes on the AdReach platform. Users will then be able to submit their digital advertisements for instant feedback and easy approval ensuring that deadlines are always met on time
3. DELIVERY: Create and serve digital advertising campaigns from AdReach to ensure delivery of the right advertisement to the right person, at all the right times.
4. PROFITBAILITY: Track user behavior on all platforms in real time to optimize the content and advertisements if necessary to reduce redundancy and unnecessary advertising spend.
5. RESEARCH: Analyze the detailed statistics and performance of each advertising campaign to report, learn and optimize the delivery for the next campaign.
AdReach will work across any advertising server, site and market analytics tools or behavioural targeting engines and provide advertisers with 30% more digital advertisement as it ensures that only advertisements that are seen are served, thus directly solving the age old industry wide problem of advertisements that served but unseen and unmeasured. Through the AdReach solution, clients will have a greater control, transparency and input into the production process which will help reduce the manual work with their agencies to publish and validate the advertisements.
“We are proud to be the sole partner of this innovative and revolutionary advertising solution with AdStream in Malaysia. With their solutions, we are now able to provide our publishers and advertisers the most integrated tool to ensure that their advertisements are served to the right people, at the right place and the right time, all the time. “ said Christine Sterk, Managing Director of Asia OnTime.
“Just imagine this scenario, a person is stuck at a bus stop waiting for his bus to arrive. The person takes out his usual doses of mobile content snacking. Suddenly the temperature around him hits 32 degrees and just at that precise moment - an interactive beverage advertisement pops out on his phone screen telling him to get a drink at the nearest convenient store 10 meters right behind where he is standing. At the precise moment, AdStream has just served its purpose and helped the brand garner a new customer!”
For further information about Asia OnTime and Adstream, please log on to http://www.asiaontime.com/Webv3/.
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