Pi PR States Stand Against Racism-Inciting Media

Kuala Lumpur, 8 May 2013 - Pi PR Consultancy Sdn Bhd, a local public relations (PR) agency that specialises in communication and media consultancy for technology based companies, today announces its firm stand against racism-inciting media propaganda, in light of the recent emotionally-charged headlines that have appeared in several Malaysian publications.  

Managing director, Lee Ting Ting, “Pi PR will halt its support to Utusan Malaysia for any media-related engagement. As a responsible Malaysian PR agency, it is imperative to make a stand against blatant racist-based editorials. Although PR agencies depend on a close working relation with all media channels, however the business and media community needs to abhor blatant racist propaganda."

Following the GE13 results, Utusan Malaysia had printed racists remarks on its front page targeting a section of the Malaysian community that has worried the majority of the moderate-view business community.

"The media and PR practices own a duty to promote facts, fairness and unity - especially in the crucial current times. And every company, small or big, needs to conscientiously integrate this principal into all of its business operations and decisions."

'No!' to Race-Based Job Adverts

In similar light, Pi PR also urges all Malaysian media to stop accepting race-specific job placement advertisements - be it via on their print media channels (ie. classified sections) or online job portals.

"Accepting such advertisements only encourage a further divide in Malaysia's multi-culture nature. It is clearly discriminative to Malaysians and is a dis-service to all the hard efforts in fighting for meritocracy in the workforce."

"As a PR agency that liaises between corporate communication and the local media, we hope to set an example for all in making a positive stand against racism propaganda in our multi-cultural society," she ends.