Watch out for its innovative user interface, bold color and high-quality build on the new Asha platform
Kuala Lumpur – 11 June 2013 -The latest member of the Asha smartphones family, the Nokia Asha 501, has made its way to Malaysia after its recent unveiling at New Delhi, India.
The Nokia Asha 501 will be priced at a RRP of RM299. This device is set to go on sale in the Klang Valley at the end of June, and early July for the rest of Malaysia. Selected stores in East Malaysia will also be offering this device.
The Nokia Asha 501 makes high-end design and quality accessible to more people. The device is available in a choice of six striking colours that complement the elegant design. It comes in just two parts: a durable, removable casing and the scratch-resistant glass display, which features a three-inch, capacitive touchscreen and a single 'back' button. The compact new Asha weighs only 98 grams, for the ultimate portability.
The Nokia Asha 501 is built to make it easier for people to access everything they love, with a simple swipe and a choice of two main screens: Home and Fastlane. Home is a traditional, icon-based view for launching individual apps or accessing a specific feature, like the dialler or phone settings. The new Fastlane view was inspired by how people really use their phone. Recently accessed contacts, social networks and apps, unique to each person, are stored and presented in Fastlane. It provides a record of how the phone is used, giving people a glimpse of their past, present and future activity, and helping them multi-task by providing easy access to their favorite features.
Smarter and more personal Internet experiences
The new Asha comes with Nokia Xpress Browser pre-loaded, which compresses Internet data by up to 90%. This is aimed at making mobile browsing faster and more affordable. Nokia Xpress Now, a new Web application that recommends content based on location, preferences and trending topics will also be available via the Browser homepage or as a download from Nokia Store.
Asha platform for next-generation family of devices
The new Nokia Asha 501 was purposebuilt to give people the best possible mobile experiences at an affordable price. It is highly efficient, with an industry-leading standby time of up to 26 days. The Asha 501 is the first smartphone built on the new Asha platform, which leverages Nokia's investments in Smarterphone, a company which Nokia acquired in 2012.
The new Asha platform provides developers with an open, standards-based environment for creating quality apps for consumers. Developers can create apps for the Nokia Asha 501 that will be compatible with future Asha platform-based devices. Nokia gives developers the chance to make more money through the global reach of Nokia Store and tools like Nokia In-App Payment and Nokia Advertising Exchange (NAX), as well as Nokia's unparalleled operator billing network.
Many of the most popular applications are already available or in development for the Nokia Asha platform, including Facebook, Foursquare, Line, LinkedIn, Nimbuzz, Pictelligent, The Weather Channel, Twitter and games from Electronic Arts, Gameloft, Indiagames, Namco-Bandai and Reliance Games.
The HERE experience, based on Nokia's leading location-based platform, will also be available as a download for the Nokia Asha 501, starting in Q3 2013 and will initially include basic mapping services.
The new Nokia Asha 501 raises the bar for what is possible in affordable smartphone design and optimization. The synergy between the physical design and the engine that is the new Asha platform has created a smartphone with both style and substance at a great price.