ChatON: A Celebration of Friendship and Creative Expression

Instant messaging app unveils local TVC and announces partnership with Starbucks

Kuala Lumpur – 1 July 2013 – ChatON, a cross-platform mobile messaging app, was celebrated in a sea of orange at The Butter Factory KL in the official unveiling of its brand new television commercial and announcement of its upcoming partnerships.

Guests at the launch party were suitably entertained with dance performances, ChatON-related games and the first-ever appearance by Chatty, the official mascot for the ChatON app. In the spirit of friendship and camaraderie, there was an announcement of a partnership between ChatON and Starbucks which will offer users the privilege of enjoying special promotions just by adding Starbucks as a Special Buddy in the ChatON app. The Special Buddy feature provides offers, updates and news feeds from third-party vendors in real-time.

Anicons are ON – ChatON’s Anicon characters make an appearance at the ChatON Launch party at Butter Factory, Kuala Lumpur.

“ChatON is all about celebrating friendships and creative expression. We have moved far beyond the times of one-dimensional text messaging into an era of content-sharing. Sending images, videos and voice messages are ingrained into the way consumers communicate these days. In view of that, Samsung constantly innovates to provide consumers with opportunities relevant to the changing times, and ChatON is testament to this,” said Vincent Chong, Head of Mobile Phone Division, Samsung Malaysia Electronics.

ChatON, now available in 62 languages in over 200 countries, comes with a host of innovative features to add zest and colour into everyday conversations.

Chat anyway you like – Vincent Chong, Head of Mobile Phone Division, Samsung Malaysia Electronics (2nd from right) shows off the ChatON app as Chatty (2nd from left) makes his debut public appearance.

In bringing chatting to the next level, ChatON’s standout features include enhanced group chat which allows up to 200 people in a single chat room, making for more dynamic and interactive chatting between large groups of friends. When chatting with many people, it is essential to express messages clearly and creatively. This is where Anicons (animated emoticons) come in handy with a multitude of themes to choose from.

In line with promoting creative expression, Animessage allows users to create their own animated messages with original drawings, texts and audio content. The aptly-named Trunk allows users to check all the images and media files shared in chat rooms through a multimedia-sharing box for convenient browsing.

ChatON rewards – Winners of the What’s Your Character? and the best Orange Dressed contest flaunt their brand new Samsung GALAXY S III minis.

ChatON is available on a multitude of mobile operating systems such as Android, iOS, BlackBerry, Windows and bada, to truly make the app an instant messaging service for all. Moving beyond the conventional usage of messaging apps, ChatON is also available on personal computers giving convenience to users in collating all their chat groups simultaneously.

For multimedia content and more detailed information, please visit www.samsung.com/my.